Aurora Marketing in Brisbane, Queensland, Australia | Market Research Consultant

Aurora Marketing

Locality: Brisbane, Queensland, Australia

Phone: +61 7 3211 4299

Address: 303 Adelaide Street 4000 Brisbane, QLD, Australia

Website: http://www.auroramarketing.com.au

Likes: 285

Add/Update information

Reviews

Tags

• Consultation agency
• Marketing agency
• Market Research Consultant

19.01.2022 In November 2019, Aurora Marketing partnered with QMCA to conduct a behind-the-scenes investigation of the tender evaluation process. This research enabled us to understand how the evaluation panel scores tenders, what they are really looking for, and what the common shortfalls are. As a result, we created our Behind Closed Doors report. Evaluators explained that the key elements of a strong proposal are: 76% I Demonstrating ability to deliver to project objectives 76% ...I Demonstrating understanding of and ability to manage projects risks and challenges 71% I Providing a comprehensive and clear response 71% I Providing evidence of likely project success Find out what suppliers do well, where they let themselves down, what they need to do better and how they can improve their chances of success. To read more and to download the Behind Closed Doors report, visit https://bit.ly/behindcloseddoorsreport #AuroraMarketing #QMCA #BehindClosedDoors #winningtenders #winningmindset #givingyoutheedge #tenders #tenderwriting #bids #proposals #submissions #bidmanagement #procurement #tendering #bidding #industryexperts #contractors #constructionsector

18.01.2022 Lesson 7 Avoid tsunami season with smart load levelling Many tender teams experience last minute pandemonium. The good news is, there is a way to avoid it! We have a load levelling strategy to share, with a 3-draft review process that can streamline the workload and improve your likelihood of success. ... Read more about our strategy here https://bit.ly/10-lessons-learnt-lesson-7 #AuroraMarketing #10LessonsLearnt #winningtenders #winningmindset #givingyoutheedge #tenders #tenderwriting #bids #proposals #submissions #bidmanagement #procurement #tendering #bidding #industryexperts

16.01.2022 Lesson 3 Get into the bid mindset You have completed your Go/No Go analysis and you have the winning formula now your bidding team needs to get into the Bid Mindset! To win the competition you have to go much further than clear, concise, comprehensive and technically-correct answers. You need to take the content to the next level where it is compelling, persuasive and competitive.You need to score better than the competition on as many elements as possible and become t...he client’s preference across a whole range of criteria. To read more and to download Lesson 3 of the 10 Lessons Learnt manual, visit https://bit.ly/10-lessons-learnt-lesson-3 #AuroraMarketing #10LessonsLearnt #winningtenders #winningmindset #givingyoutheedge #tenders #tenderwriting #bids #proposals #submissions #bidmanagement #procurement #tendering #bidding #industryexperts

13.01.2022 Lesson 5 Establish your Partnerships as early as possible! We all know that before going into battle, you need a highly focused, well-equipped squadron that shares the same values and respect for each other within their alliance. This is the same for bidding teams entering into projects. The selection of your bidding partner is crucial to your team success. ... Aurora Marketing understands the disorder our clients sometimes face when a ‘not-so-perfect’ partnership has been formed. That is why we have created our 5-step guide to help you select your partnership well before your bid begins. To read more on our 5-step guide, use the link below. https://bit.ly/10-lessons-learnt-lesson5 #AuroraMarketing #10LessonsLearnt #winningtenders #winningmindset #givingyoutheedge #tenders #tenderwriting #bids #proposals #submissions #bidmanagement #procurement #tendering #bidding #industryexperts

11.01.2022 We’ve been privileged to work on some of the most challenging bids in Australia, from schools, hospitals and prisons to tunnels, toll roads and trains, and along the way we’ve learnt a few things about how to streamline the bid process and enhance the quality of the submissions produced. Our 10 Lessons Learnt booklet captures some of these lessons and offers some practical solutions including hot tips, red flags, green lights and even some information about seagulls and sque...ezy piggies. In summary, the 10 Lessons Learnt are: 1. Be brutally selective about which bids you pursue 2. Understand the formula for winning 3. Get into the Bid Mindset 4. Do as much as you can, as early as you can 5. Establish your partnerships as early as possible 6. Write compelling and persuasive content 7. Avoid tsunami season with smart load levelling 8. Assemble committed and engaged Review Teams 9. Conduct early and thorough Content Analysis 10. Set up a Bid Board To view the complete 10 Lessons Learnt booklet, click here: https://bit.ly/10lessonslearntmanual To learn more about this comprehensive research and how it can assist you in changing your current bid submission mindset, email [email protected] today. #AuroraMarketing #10LessonsLearnt #winningtenders #winningmindset #givingyoutheedge #tenders #tenderwriting #bids #proposals #submissions #bidmanagement #procurement #tendering #bidding #industryexperts

11.01.2022 Lesson 2 Understand the formula for winning. After reading Lesson 1 (https://bit.ly/10lessonslearnt_lesson1) last week, it is now time to understand where to focus your efforts. Lesson 2 is our Aurora Marketing’s formula for winning. This formula states that the 5 key elements for any bid are: team, track record, relationship with the client, commitment to bid and outstanding approach/solution. These are the 5 key elements that make up Aurora Marketing’s formula for winnin...g should be addressed early in the opportunity pursuit process and form a close relationship with the Go/No Go analysis as taught in Lesson 1. To read more and to download Lesson 2 of the 10 Lessons Learnt manual, visit https://bit.ly/10lessonslearnt-lesson2 #AuroraMarketing #10LessonsLearnt #winningtenders #winningmindset #givingyoutheedge #tenders #tenderwriting #bids #proposals #submissions #bidmanagement #procurement #tendering #bidding #industryexperts

08.01.2022 Lesson 9 Conduct early and thorough content analysis One of the most crucial steps in any submission is what we call ‘Content Analysis’. Content Analysis focuses on our methodology and provides a structural framework for your team to think broadly, deeply and creatively about each deliverable. ... More details on the importance of Content Analysis sessions can be found here: https://bit.ly/10-lessons-learnt-lesson-9 #AuroraMarketing #10LessonsLearnt #winningtenders #winningmindset #givingyoutheedge #tenders #tenderwriting #bids #proposals #submissions #bidmanagement #procurement #tendering #bidding #industryexperts

08.01.2022 Last week our Managing Director Leann Webb participated in a coordinated webinar with Queensland Leaders, where she shared her expert industry knowledge to help local business owners prepare amidst COVID-19. The hot topic was Marketing & Tenders in an environment where there will be an increase in government stimulus, infrastructure projects and other initiatives. She presented: How the tendering process is changing What companies need to be doing now to be ready to take... full advantage of these opportunities Now is the perfect time for companies to be updating their internal collateral and reviewing their tendering process. If you are in need of a Tender Audit or require updated templates and collateral contact our team now on 1300 976 312 or email us at [email protected] #AuroraMarketing #QLDLeaders #winningtenders #winningmindset #givingyoutheedge #tenders #tenderwriting #bids #proposals #submissions #bidmanagement #procurement #tendering #bidding #industryexperts

06.01.2022 Lesson 4 Do as much as you can, as early as you can! Your ability to convert an opportunity into an engagement will be based on knowing everything possible about your client, the opportunity, and the competition. At Aurora Marketing we have specialist pursuit experts, who understand how to measure business development opportunities using qualitative and quantitative methodology. Our experts are leaders at client strategy, positioning and capability, with years of experien...ce within client organisations running corporate governance processes. We help our clients move the conversations with their clients away from being focussed exclusively on price, to be more aligned together company and project wide. To ensure your team is in the best position to win your next bid, read our Lesson 4 of our 10 Lessons Learnt here https://bit.ly/10-lessons-learnt-lesson-4 #AuroraMarketing #10LessonsLearnt #winningtenders #winningmindset #givingyoutheedge #tenders #tenderwriting #bids #proposals #submissions #bidmanagement #procurement #tendering #bidding #industryexperts

04.01.2022 Lesson 10 Set up a bid board As you reach the pointy end of a bid, the stakes are high, the team is tired, and your documents are coming together. To help track the progress of your bid documents we like to set up a visual tracking system. This creates a sense of intensity and urgency, a single source of truth, it keeps the team focused and drives action with clear accountability.... Find more of our bid board tips here: https://bit.ly/10-lessons-learnt-lesson-10 #AuroraMarketing #10LessonsLearnt #winningtenders #winningmindset #givingyoutheedge #tenders #tenderwriting #bids #proposals #submissions #bidmanagement #procurement #tendering #bidding #industryexperts

04.01.2022 Lesson 6 Write compelling and persuasive content To WIN over your client and the competition you need to transform your technically robust response into compelling and persuasive content to make the client desire YOUR solution. We have created an 8 layer approach to ensure every deliverable that you develop, positions you ahead of the competition. ... Read more on our 8 layer approach here https://bit.ly/10-lessons-learnt-lesson-6 #AuroraMarketing #10LessonsLearnt #winningtenders #winningmindset #givingyoutheedge #tenders #tenderwriting #bids #proposals #submissions #bidmanagement #procurement #tendering #bidding #industryexperts

03.01.2022 Lesson 8 Assemble committed and engaged review teams We all know it is unrealistic for any one person to review an entire tender in any meaningful depth. To achieve great results, we recommend creating Review Teams with senior and experienced experts to provide the intellectual horsepower your team needs to achieve a winning solution.... Our link below outlines in detail the importance of review teams during your tender phase. https://bit.ly/10-lessons-learnt-lesson-8 #AuroraMarketing #10LessonsLearnt #winningtenders #winningmindset #givingyoutheedge #tenders #tenderwriting #bids #proposals #submissions #bidmanagement #procurement #tendering #bidding #industryexperts

03.01.2022 As a follow-up to our Behind Closed Doors research project, Aurora Marketing is launching our 10 Lessons Learnt from Major Bids. Harnessing the experience Aurora Marketing has garnered across 20 years of working in major bidding, these lessons contain real solutions to obstacles faced by many bid teams, including practical actions that your team can implement straight away. To read more and to download Lesson 1 of the 10 Lessons Learnt manual, visit https://bit.ly/10lessonslearnt_lesson1 #AuroraMarketing #10LessonsLearnt #winningtenders #winningmindset #givingyoutheedge #tenders #tenderwriting #bids #proposals #submissions #bidmanagement #procurement #tendering #bidding #industryexperts