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1VINE Design

Phone: +61 7 3096 0059

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• Graphic designer

24.01.2022 Super happy with how this project turned out. We worked on a branding strategy for a new start up. We started by establishing the Brand's Purpose, Vision, Mission and Values. Based on that, we identified the company's biggest possible competitors (with thorough research), their potential target audience (and persona studies) and conducted a core identity analysis and a business analysis.... From there, we brainstormed and developed the Brand's Personality, their Voice, Tone and Messaging. We decided to run a survey for some early feedback and critical data collection. A starting SEO strategy was laid out to set the brand off for when they are ready to launch their internet presence. The branding strategy then finished off on a high note with a logo, a colour palette, typography, imagery and plenty of mockup examples. Really enjoyed working with this Brand and looking forward to their launch. #branding #brandingstrategy #graphicdesign #purpose #mission #vision #values #competitor #targetaudience #audience #brisbanebusiness #smallbusiness #smallbusinessaustralia #aussiebusiness #australianbusiness #coreidentity #brandpersonality #brandpositioning #voice #tone #messaging #logo #logodesign #mockups

24.01.2022 I like this quote from Chris Ducker. This is what’s so important about branding because it goes much further than just a logo or a choice of colour. A big part of branding is called, Positioning which incorporates where a company sits in the mind of their customers. Are they trustworthy? Are they dependable? Are they cheap, expensive or just right? Do their products and services match their pricing? Are customers happy with the service or not? A company should care about their customers and follow up with them constantly.

24.01.2022 I love this idiom that I read recently in a book by Marty Neumeier, The Brand Gap: Why boil the ocean to make a cup of tea? - Sometimes we are masters of making problems way bigger than they are. We complicate what is, otherwise, a manageable problem. We want to make tea , so we boil the ocean (metaphorically speaking ) -... Another lesson we can take from it is to learn to tackle big problems by breaking them up into much smaller problems. - I hope everyone is having a wonderful week so far and a beautiful Thursday! Stay safe. See more

22.01.2022 Can you still network while self isolating? Of course you can! - The modern day networking provides big opportunities for businesses but they’re missed because they are often used for casual purposes. Social Media is a great and influential way by which you can gain exposure for your business. - Use it well. Connect with other businesses, make new friends, meet new people. Everything you used to do before you were locked down at home, you can still do online!... - Even seeing each other. Set up voice conferencing with the people you used to network with. Better still, meet new people and ask if you could spend 10minutes speaking via one of the many video conference apps out there. Network! - Most importantly, be on the lookout for opportunities to give rather than focus on how you can take only. See more

18.01.2022 I got on the scales this morning and it said, Lo. I was happy until I realised it wasn’t feedback on my weight but the batteries Happy Monday, everyone I hope you have a lovely day ahead. First day of June! Time to dust off those ugg boots What are your plans for the week ahead? I’ve got some branding to finish off, some SEO Plans to work on and website transfers to take care of ... Getting into it! #1vinedesign #graphicdesigner #webdeveloper #brandstrategist #brand #design #web #development #weight #scales #monday #happymonday #happymorning

18.01.2022 A great project for a great brand. Vehicle wraps are a bit of a challenge but very satisfying once you’re done. WEQ are an electrical services business that provide general electric, security, air conditioning, solar and home automation installations and repairs. They pride themselves in providing eco-friendly green solutions.... #vehiclewraps #design #graphicdesign #vehiclewrap #vehiclewrapdesign #weq #electrical #generalelectric #homeautomation #solar #airconditioning #williselectricalqld

14.01.2022 Have you been contemplating whether going online is the right move for your business? Are you unsure whether an online platform suits your type of business? Do you want to know about the risks, the costs, the benefits? Book a free consultation with us for one hour and ask any questions that you have with no strings attached at bit.ly/bookwith1vine. We promise we won't make you use our services or buy anything from us. This is simply to answer your questions and help you find ...out how you can take your business online. Feel free to ask general questions in the comments below but we recommend that you keep specific and sensitive questions to a private consultation.

10.01.2022 It's going to be a tough few weeks and some Aussie small businesses are already starting to feel the heat of it. DON'T GIVE UP! Keep pushing through, we'll make it to the other side of this. Help each other out and let other businesses know that you're struggling too. You never know how that may help someone or, even, how it might help you.... Hang in there Australia!

07.01.2022 There are so many misconceptions when it comes to logo design, even among designers. I thought I’d tackle just three today. - A company’s brand goes far beyond just the logo. The logo is just one part of something much bigger. - Logos are meant to be simple, memorable symbols and yet we often complicate them. I’m sure every designer has, by now, seen the fake graphic showing that the Apple logo was designed using the Golden Ratio. It wasn’t. The Apple logo was drawn freehand.... If you apply true golden ratio rules, the logo looks unbalanced and wrong. - We often make the mistake of letting the client take the reins and decide how the logo should be designed. As designers, we need to guide the client and provide them with a design we know is appropriate for the target audience. I hope these tips help. Have a lovely Wednesday.

03.01.2022 Got this book in the mail recently and started reading it yesterday. Good insights and well written. Unwind, de-stress and read a book. Read this one if you’re interested in branding! The Brand Gap by @marty_neumeier ... #thebrandgap #martyneumeier #book #bookstagram #books #reading #1vine #1vinedesign #graphicdesign #graphicdesigner #webdevelopment #webdeveloper #smallbusiness #smallbusinessowner #australiansmallbusiness #brandstrategy #brandstrategist #brandidentity #brandidentitydesigner #brandidentitydesign #designbrisbane #brisbanebusiness #brisbanebusinessowner

01.01.2022 Always glad to work with the awesome people at Sovereign Trades. A smooth, modern, lightweight, app-like website that does away with all the unwanted bloating. This website is built with the #Laravel framework using PHP for the backend and, of course, on top of the standard HTML, CSS (using the #Bulma Framework) and JavaScript. Why didn't we use a Content Management System? (CMS)... Because it wasn't needed. The added costs and unnecessary bloating that would just sit on the side and not be used aren't going to help in any way. We, at 1VINE, do not believe in a "one solution fits all" mentality. Every brand has their own unique goals and challenges, so why would one solution suit every brand? Visit Sovereign Trades at https://sovereigntrades.com.au/ #webdesign #webdevelopment #1VINE #1VINEDESIGN #graphicdesign #sovereigntrades #laravel #php #html #css #bulma #javascript #website #brands

01.01.2022 Do you make sure that your clients understand completely what you're saying to them? Do they feel confident that what you've explained makes sense and that they're making well informed decisions? We all hate being overwhelmed by information that we don't understand and then be bullied into making a decision. Care about your clients and ask them at different points of the conversation, "Is this all making sense or would you like me to clarify anything?"... #1vine #1vinedesign #branding #design #graphicdesign #webdevelopment #brandingstrategy #websitedesign #logodesign #smallbusiness #aussiebusiness #smallbusinessaustralia #northbrisbanesmallbusiness #brisbanebusiness #brisbanedesign #jargon #clients