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24.01.2022 So, we know that effective marketing is curated, planned and strategic! You want to highlight and play to your strengths, mitigate for your weaknesses, chase opportunities and have a plan to manage threats in the public eye. We also know it’s easy for business owners and internal marketing staff to slip in to the trap of only focussing on internal factors, and lose perspective on external factors and the greater picture. When was the last time you stopped and considered the... bigger picture? : Take some time to ‘zoom out’. A quick brainstorm using a SWOT Analysis is a great place to start! The four quadrants of the SWOT Analysis guide your thinking to consider four areas: : (your resources, things in your control, about the business) Strengths Weaknesses : (market, competition, industry regulations etc.) Opportunities . Threats : This is a starting point for your strategic plans and brainstorming using a SWOT Analysis won’t give you a plan of attack. It’s best used to reframe your thinking and as a starting point to dive in to the next steps of making an action plan. Do you need help ‘zooming out’? Get in touch with us today to find out more about our Strategic Mastermind Sessions -> www.23fathoms.com.au

17.01.2022 Oh me, oh my, how times flies! It wouldn't be right to let a birthday go by without saying a little something, because really... it's an occasion to celebrate all the fantastic clients, staff, partners, contractors and supporters who we have had the privilege to be surrounded by over the last 12 months!! Without you, we couldn't have navigated these uncharted waters and would be floating adrift. ... You all rock! Let's dive in to the next 12 months!! THANK YOU Emma

10.01.2022 Are you looking for a super rad office to work from this year? It's your lucky day! We have a desk up for rent in our Carlisle (Victoria Park area) office. This is no plain-Jane office. It's geared to invoke creativity and has THE GREATEST deck you'll see of any office. The deets: ... Conveniently located near Orrong Road with a wonderful new cafe only 170m walk away! Or another coffee shop only 450m walk in the other direction. Stop it, right! You'll be sharing the room with Carlisle's best marketeers - Emma and Michelle and the occasional part-time crew member that pops in. Other cool kids you'll find in the building / around the water cooler from time to time include Lucy Jean Clothing, Anam Activewear and Relevant with Megan MacNeill. Minimum rental period commitment of 3 months. Rent includes all outgoings, tea, coffee, regular high-fives and dad jokes. Ideally we would love to have a fellow creative such as a Graphic Designer, Digital Marketer, Web Dev or Copywriter, so we can cross pollinate #giglife Available from Monday 25th Jan For more details please contact Emma directly on 0424776633 or [email protected]

09.01.2022 The ocean never ceases to amaze us For example, did you hear that an enormous coral reef was discovered at the northern tip of our Great Barrier Reef? The first such discovery in 120 years, the new coral reef is 500m high. That's taller than New York's Empire State Building and the Petronas Twin Towers in Kuala Lumpur, Malaysia - pretty cool, right?!