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3R: Angus + Hereford

Phone: +61 412 425 949



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25.01.2022 Silage Season 2020 has been a wonderful year in our area with the abundance of green grass a blessing. Our crops have thrived under the watchful eye of Hayden Hollis - a master! #silage #silage2020 #harvest #crops #fodder #droughtbreaker #cattle #australianagriculture #australianag #anguscattle #herefordcattle #lineoneherefords #beefgenetics #knowyourbeef



24.01.2022 What a great time in Australian Agriculture. Optimism, cattle markets & rainfall all at record highs! . . #australianagriculture

24.01.2022 3 Great Hereford Operations! Exceptional herds, run by great Breeders. Well done Jack Holden & Jason Hoffman https://youtu.be/SgX3pVvHGQ4

23.01.2022 HH Miss Advance 1010Y | A model Line One Hereford cow. Perfectly made with true maternal worth & without question one of the highest calibre cows in the breed. Sons are thick & powerful and cornerstone to the Holden program. Daughters are the elite next generation of Line One donors. 1010Y progeny by CL 1 Domino 7131E ($170,000), HH Advance 5107C ($170,000), HH Advance 7076E & HH Advance 7088E will be produced at 3R in 2021. Hereford genetics at their finest! See more at www.3rbeef.com.au Jack Holden Holden Herefords



23.01.2022 The end of 2020 is a busy period with ET programs in full swing. Included in our program are 100+ Poll Hereford embryos sired by some by the elite breeding bulls in the industry today. PHENOTYPE - PERFORMANCE - PEDIGREE NJW ENDURE 173D - needs no introduction & is without doubt one of the highest quality bulls of the modern era. Progeny are the ultimate combination of predictable, thick, strong, long bodied, dark coloured & heavily pigmented. Endure daughters are making wonde...rful cows; KOANUI TECHNO 6179 - the Techno bulls have been very successful in Australia. They are powerful sires and sire plenty of performance. The 2020 drop Techno calves are growing into big, strong cattle; INJEMIRA FORTUNE M152 - Fortune is an impressive outcross sire. The M152 progeny are showing up as very easy calving, solid growth and exceptional carcase; KANIMBLA POWER TOWN - Despite the unfortunate MDC recessive result Power Town demands a ‘use & test’ in our herd. Power Town was one of the most impressive sires in 2020 and his calves are exceptional. Watch out for some striking Power Town MDF progeny in the future with carcase data collection through the feedlot. This group align to our breeding focus. They are true breeding bulls and sire progeny with functionality, performance & maternal attributes. On EBV’s, their attributes are substantiated as complete breeding sires. To see more visit www.3rbeef.com.au

23.01.2022 The journey to becoming Australia's first Line One Hereford herd. In 2020 the 3R herd will implant 50+ pure Line One blood embryos. These calves will be backed by 85 years of dedication to breeding Hereford cattle with real-world purpose and the product of our journey to become Australia's first Line One Hereford herd. After 22 years of breeding Hereford cattle, we had reached a fork in the road. That feeling was confirmed, on our first visit to Montana, the heart of the ‘Wes...t’ and the symbolic home of Hereford cattle in North America. At the heart of Montana’s rich Hereford history was the Line One program. A program established in 1934 at the Miles City Research Station and today, the longest-running genetics program in the world. For 85+ years the Line One program has applied absolute focus on breeding cattle equipped to excel under the demands of the commercial industry. On my first visit to the herds of Cooper & Holden’s, they were unlike any I had seen before. They were cattle with the ultimate consistency. The cowherds were functional sound footed, well structured, perfect uddered, raising strong calves. The bulls are strong, long-bodied, wide-based, athletic and masculine. They were cattle that could clearly stand the challenges presented to them and, put simply, made beef production easy. Line One genetics have been proven on every level. They are spread across the globe and performed in many diverse locations and production systems. They are utilized in commercial straight bred herds but equally, they were favored by commercial Cattleman in Angus, Red Angus, Brahman herds just to name a few. A testament to this is the calibre of Cattleman that gather each March for the annual sales of Holden Herefords & Cooper Hereford Ranch The application of Line One genetics in Australia is genuine. They are highly efficient, performance Herefords that marble, thereafter producing exceptional grass/short fed beef. They are highly maternal and drive higher fertility and increased production. They are proven to produce increase heterosis and make renowned crossbreeding options. Broadly, Line One cattle will add value to a breeding program. Convinced Line One genetics would take our herd forward we staked our future in the breed on developing Australia’s first herd of pure line one genetics. To accomplish this feat we invested in the best L1 cows were could find and have flushed them to the most highly performed sires. With import regulations and logistic challenges, achieving this has not been the easy road however 2020 represents a milestone in our endeavours. We look forward to further building our herd of pure Line One Herefords in the future. We believe in the genetics crafted by the program and look forward to bringing these cattle before Australia's Cattlemen & Women. See more information at https://www.3rbeef.com.au/line-one-herefords-663577.html Picture - HH Miss Advance 4011B (donor female owned by Holden Herefords & 3R).

22.01.2022 - STYLE TO BURN - Legend L348 daughter at 17 Months. See more information on the 3R Angus Program at www.3rbeef.com.au/angus



21.01.2022 Maternal Excellence: The Mayflower cow line are an impressive maternal line by every measure. Matriarch, D124, and her daughters and granddaughters are stamped with the same consistent attributes of extra body capacity, soft fleshing, sleek skin with perfect disposition & Angus breed character. The are also well structured without exception & incredibly easy doing. The record of producing high selling sons from this line is amongst the best in the breed but the cows are equ...ally productive & outstanding matrons. In 2021 3R will have calves from this maternal line sired by industry heavy weight sires - SAV Rainfall 6844, Baldridge 38 Special, LD Capitalist 316, Musgrave Stunner & SS Niagara Z29. When you see the bull is from the Mayflower line you’ll know he’ll leave a maternal legacy. See more of the Mayflower line at www.3rbeef.com.au

21.01.2022 This young sire sure catches your attention. We believe he is destined to be a sire that will add real value to the progeny he breeds. His combination of phenotype, performance, pedigree is high quality. At 8 months he’s pushing down the scales at over 420kg in the right kind of package. One to watch

20.01.2022 2020 will be a big year! Calves by the Angus breed’s leading sires Capitalist 316, Stunner, Powerpoint, Legend, Inertia, Reality, Beast Mode & Mt Kaputar. These elite sires are joined to our quality donors to produce exceptional Phenotype & Genotype in equal measures.

19.01.2022 3R HIGH NOON | 11 MONTHS

19.01.2022 BROADWAY SHINES: It’s exciting to see the success of new 3R sire Churchill Broadway. The first sons of Broadway sold this morning topping at $65,000 USD for a 50% share and averaging $16,200. Broadway sons showed the high performance that we had hoped when selecting him for Australia. They were extremely high MARBLING and had a big time birth to weaning PERFORMANCE spread. Broadway is the latest chapter in our long friendship with the Venhuizen’s of Churchill Cattle Company. Since 2013 we have visited Churchill in Montana many times and selected numerous sires & embryos to strengthen the 3R Poll Hereford program.



19.01.2022 SPRING AT ITS BEST | TAMWORTH, NSW

18.01.2022 3R Weekly Cattle Market Summary: EYCI (cwt) +$13.25c (+1.8%), close $757c. Medium Cows (lwt) +$21.75c (+8.6%), close $275.75c QLD Hvy Steer (lwt) -$23c (-6.5%), close $330c Last week Slaughter - 9,370hd (-7.2%), total 120,100 Hd... Young cattle firm to slightly higher around record price levels. Continued competition for cows from Restockers & Processors. Grain fed steers declining off last week’s surge. Grids mostly static to slightly higher. This information is for interest only and should not be relied upon. Visit www.3rbeef.com.au See more

18.01.2022 TEXAS PRIDE E30 - NEW AUSTRALIAN RECORD We are thrilled to negotiate the purchase of the elite breeding cow, Texas Pride E30, from Texas Angus. In doing so, Pride E30 establishes a new record price for an Angus Mature Cow at $60,000, surpassing the previous mark set in 2017. Texas Pride E30 is exactly what we are focussed on producing at 3R. We place great emphasis on the maternal aspects of our program and E030 offers a complete combination of phenotype, maternal performance..., and a deep pedigree of proven genetics. E30 is one of the most prominent breeding females of her generation. To date, she has sold 25 sons to stud & commercial duties topping at $28,000 three times, while 20+ exceptional daughters remain her legacy at Texas. E030 has been in the Texas Angus donor program since 2012 and has produced an incredible line of quality stud sires and females that have been retained within the herd. There are very few cows within the industry that can claim to have the maternal power this 11 year old cow features said Ben Mayne We look forward to further developing the 3R Angus Breeding Program with cows of E30's calibre, reinforcing our commitment to exceptional Angus genetics for the commercially minded Cattleman. Visit www.3rbeef.com.au to see more information. Wendy Mayne Tony Haggarty Angus Australia Hayden Hollis

17.01.2022 Heterosis: The only free lunch in the Beef Industry The benefits of crossbreeding to a beef herd are well established. We focus our 3R breeding program on producing genetics that are complimentary to commercial herds of any breed. Our goal is to advance Producers pursuits of both high profits on their calves and importantly to produce efficient hard working cows that suit their environment. https://youtu.be/qrOl5KHvFuM

17.01.2022 CHURCHILL LADY’S: Much of the 3R Poll Hereford program is built on the historic Lady bloodline from the Dale Venhuizen Churchill Cattle Company in Montana. The Lady family has been one of the most recognisable names in the Hereford breed for many, many years. Today, direct embryo daughters of elite Lady cows graze our pastures and display the traits that they are renown for - strong performance, production efficiency, maternal value & quality beef. Few Poll Hereford genetics combine these traits better than the Lady’s do! Visit www.3rbeef.com.au to see more.

16.01.2022 It is so pleasing to watch these heifers continue their development. Like everything in Northern NSW, they did it extremely hard early on and were turned out into a big paddock. They are exhibiting all the attributes we hoped for - fertility, growth, weight gain, survivability & great docility. Looking forward to seeing them with calf at side. See more 3R Angus at www.3rbeef.com.au #angus #anguscattle #angusheifers #angusgenetics #angusgeneticsatwork #blackcattle #angusbeef #angusaustralia #anguspremium #blackhide #angusbreeder

16.01.2022 New 3R Herd Sire, Milwillah Power Broker Q11. Stud & Commercial Semen available. Contact Beefgen to enquire & purchase ([email protected] or 0412 425 949). For additional information visit www.beefgen.com.au

16.01.2022 Flush Day in Montana: The final flushes of 2020 have been completed on our 3R L1 donors. The excitement of using the pinnacle of 85 years of linebreeding is so great. In 2020 we have used CL 1 Domino 7131E, HH Advance 5107C, HH Advance 7076E, HH Advance 7088E, CL 1 Domino 6128D & HH Advance 8120F. In this group are unquestionably some of the highest quality, industry focussed Hereford sires in the breed for many generations. To see more of the 3R L1 program visit www.3rbeef.com.au/line-one-herefords

14.01.2022 New Sire to 3R - MILWILLAH POWERBROKER Q11 (Lot 7) We are pleased to add the $40,000 Milwillah Powerpoint Q11 to the 3R herd. Q11 combines an abundance of phenotype, renowned pedigree & strong breeding values. Q11 is the high selling son of the super breeding S Powerpoint sire and backed by a deep maternal cow family containing Hector & Reality. Q11 features the extra performance the Powerpoint progeny are being recognised for at over 810kg at 18 months and carries this weig...ht with a tremendous length of body and width throughout. Congratulations to Milwillah Angus on an outstanding sale result and line up of bulls (sale avg $16,950). Semen will be collected for sale in Q11. Please contact us to register your interest.

14.01.2022 It is exciting to be selected to join the 2020 44 Farms Texas A&M University International Beef Academy Program in 2020/21. The program takes in a small number of participants from across the globe and pairs them with renowned Educators at Texas A&M. Looking forward to learning from, and collaborating with, the world's leading beef minds! https://youtu.be/Y79G3vBG4eo

14.01.2022 MATERNAL STRENGTH | HH MISS ADVANCE 8025F The high selling heifer from Holden Herefords 2019 Female Pageant and what a stunner she has developed into. Beautiful bodied, long fronted, feminine made & perfectly uddered. She’s out working hard on the plains of Oklahoma with our partner Sadler Ranches. 8025F combines exceptional pedigree with breed leading numbers. Top 5% Carc Wt, Rib Eye, Marbling & $CHB. Top 20% Calving Ease just to highlight a couple. A donor made right for t...he times! See more 3R Line One Donors at www.3rbeef.com.au

14.01.2022 It’s fitting that in a week where Texas Angus stood at the pinnacle of the Angus breed that the 1st ET calf of the year is from the renowned Texas Undine line. The Undine line has produced many of the breeds leading sires inc Mount K2, Mt Kaputar M100, Global G563..... and the $108,000 Powerplay P613. this calf by Reality continues in the illustrious footsteps of the Undine line. Ben Mayne Wendy Mayne Tony Haggarty

13.01.2022 Our Spring calves are enjoying the good season and getting stouter by the day. In this group are impressive calves sired by leading industry sires including - G A R Inertia 5226, G A R Ashland K25, S Powerpoint 5503, Clunie Range Legend, LD Capitalist 316 & Texas Mt Kaputar M100 amongst others. To see more info visit www.3rbeef.com.au... #angus #anguscattle #angusgenetics #angusgeneticsatwork #beefcattle #anguscalves #iuseangusbulls #iamangus #anguscows #bullsale #blackhide #marbling #springtime #cattleranch #gardinerangus #musgraveangus #texasangus #spicklerranchsouth #angusaustralia #farming #australianagriculture #calves #calvesofinstagram

13.01.2022 The Hereford Cow.

12.01.2022 ASHLAND x HIGHLANDER OF STERN The Ashland calves really catch your attention. Thick, deep, wide backed and fancy fronted. Gardiner Angus Ranch

09.01.2022 Another stunning Line One Hereford calf from Johansen Herefords - one of the strongest breeding programs in the USA. When we committed to developing the 3R Line One herd in Australia we did so with the belief that Line One cattle have such a rich offering to not only the Hereford breed but the entire beef industry - maternal function, calving ease, strong growth, carcase (muscle & marbling) and unmatched heterosis. All critical profit traits. Even more impressive is they are proven in the deserts of Utah, the winters of Montana, the pampas of Uruguay, the rangelands of Texas & the droughts of Australia. See more of the 3R Line One herd at www.3rbeef.com.au

08.01.2022 The Dream’s: Angus Maternal Royalty The Dream’s are a prolific maternal family in the Angus breed. Q003 is a descendent of the Vermont Dream Y301 linage (the Y301’s family were a huge standout at the recent Premier Angus Sale selling to $38,000). Dam J442 is a huge volume dam transmitting her power into Q003 while retaining the Dream maternal qualities & strong Angus characteristics. Q003 has been a standout from birth and we are looking forward to her contribution to the... 3R breeding focus on rich maternal genetics. To see more Angus cow families working at 3R including; The Undine’s, The Pride’s, The Mayflower’s, The Toque’s & more check out www.3rbeef.com.au

07.01.2022 Congratulations to Herefords Australia Youth on their auction result. The Power Town semen made $235 PER STRAW! A great result for tomorrow's generation of cattle breeders. No more Power Town semen available now until 2021. Herefords Australia

06.01.2022 ‘We would never let this heifer go but own her in partnership’. 2021 will mark an exciting occasion of the first 3R owned animal to be offered in the Holden Herefords 55th Annual Sale. 0172H is a striking female from the 4011B donor we share with Holden’s. She follows a long line of elite donor females from the 0121X cow, dam of the $240,000 4075B. Jack Holden describes 4011B as ‘absolutely one of the best donor cows on the ranch’ and this heifer will have serious donor pot...ential. Be sure to check out the Holden sale catalogue for 130 exceptional line one breeding bulls and select females. For 85+ years the line one program has developed cattle with calving ease, strong growth, excellent carcase traits & cows that work hard - the recipe for successful beef production. www.holdenherefords.com

05.01.2022 Described by many as a rare and faultless sire, 21-month-old Kanimbla Power Town P067 will soon call Queensland home.

03.01.2022 LENGTH | WIDTH | CLASS | STYLE Earnan x Berkley. Spring calving 2020 approaches! Visit www.3rbeef.com.au to see more Angus Donors & Sires in Use.

01.01.2022 PERFORMANCE: The first group of 2020 drop bull calves are now weaned and on their journey to the 3R sale in August, 2021. R007, an attractive son of Renown, has performed well weaning at 298kg (4.5 months) and is now primed to show his post weaning performance ability. Before sale these bulls will be performance tested on both pasture & ration, weighed regularly, scanned for muscling, fat & marbling and genomic tested. This data will provide a depth of assurance to Producers in achieving their target breeding outcomes. See more information on the 3R breeding herd at www.3rbeef.com.au

01.01.2022 We believe Herefords are the right choice for crossbreeding. They consistently add key commercial traits of survivability, maternal value, finishing ability, docility, fertility and a high level of heterosis. Whether they are used to produce ‘The Cadillac of Cows’, ‘The Queen of Cow Country’ or ‘The Baldie’ the Hereford X is an animal you’ll enjoy. Read more at American Hereford Association or visit https://www.3rbeef.com.au/the-baldie.html #herefordsaustralia #crossbreeding #baldie #baldycattle #brahmanx #queenofthesouth #baldiecows #heterosis #herefordcattle

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