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3 West Consulting

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24.01.2022 eCommerce growth: interesting to see 3 key countries in Europe: the Netherlands, (new #Amazon country, ) and Spain and Italy. Of course #Covid has had an impact here. ... Asia is surging as access to internet reaches more of the population India and Canada continue to have high annual growth If you are looking for expansion strategies: the target countries are clear in terms of focus. And if you want to talk about it - well here we are



24.01.2022 Fashion, specifically clothing ranked highest on the list of categories that online shoppers spent money on across India according to estimates for 2020. Mobil...es and electronics followed for the same time period. The country expected to have up to 350 million shoppers by 2025. #Amazon #india #ecommerce #growth #retail

22.01.2022 India offers huge potential for Australian exporters; Australian Trade and Investment Commission (Austrade) are hosting a COVID-19 India Update Tuesday 28th Ap...ril at 3pm AEST. The webinar will provide insights surrounding the current situation and impacts of COVID19 on the Indian Economy and businesses and what this means for Australian exporters, featuring The Hon Barry O'Farrell AO, Australian High Commissioner Designate to India; Mr Dilip Chenoy, Secretary General, Federation of Indian Chambers of Commerce and Industry (FICCI) and Mr Alpesh Shah, Managing Director & Senior Partner - India, Boston Consulting Group (BCG). https://www.austrade.gov.au/event/covid-19-india-update//y

22.01.2022 ATTENTION: Entrepreneurs or if you're looking to pursue your dreams...



20.01.2022 The Aussie shop at Amazon India already has Australian brands including Capilano, Swisse, Sukin, Gaia Skin Naturals, Australis, Sanitarium, Sun Rice, Orgran, Australia’s Own and the Byron Bay Chilli Co available immediately. Shouldn't your Brand also be available in India?

18.01.2022 Get inspired by success. I love these nuggets of wisdom from Sir Richard Branson. What’s your favourite?

16.01.2022 Every crisis creates a void," said Bailey. "And whatever force fills that void, inherits power." Amazon isn't the only company that could benefit. The crisis ...appears to be lifting the entire e-commerce industry, according to Bank of America research, which showed the sector grew 16% in March compared to a year ago. Those consumer habits could persist even after the crisis passes, marking a potential tidal wave of change benefiting Amazon's bottom line for years to come.



15.01.2022 As more sellers join the ever growing market reach if Amazon, the significance of the top sellers is shrinking

15.01.2022 Don't limit yourself. Many people limit themselves to what they think they can do or what other people tell them they can do. But you can go as far as your mind lets you. Always remember that what you believe, you can achieve. #limitlesspossibilities #mindset #forex #epic #workfromhome

14.01.2022 Steve Van Aperen ( The human lie detector), talks about dealing with critics

12.01.2022 E-Commerce in India poised to reopen but its a long way from business as usual 6 April 2020 India implemented a 21-day lockdown from 25 March. All non-essential businesses, retail outlets and government offices are shut, all domestic and international airlines have been grounded, and interstate bus and train services stopped. The population’s movement has also been restricted. Thousands of migrant workers are still trying to return to their hometowns.... Sri Lanka has declared an island-wide curfew and suspended its visa on arrival facility. Transit passengers are only allowed in Sri Lanka for six hours. Bangladesh has also imposed a nationwide lockdown with all domestic flights suspended. Economic impacts India’s economy is poised to shrink next quarter and full-year growth is set to suffer markedly. India is likely to see GDP contraction for the first time in two decades due to a halt in non-essential consumption. Full year GDP growth is forecast at 2.1%, down from 56% six weeks ago. The biggest impact is projected to be on private consumption, which accounts for 57% of India's GDP. This is fuelled by all non-essential consumption dropping to zero for three weeks. More than one-quarter of India’s 69 million micro, small and medium enterprises may shut if the lockdown extends beyond four to eight weeks, as a majority of them will have cash flow issues. Food and grocery supply chains have been significantly impacted. This includes e-commerce platforms such as Amazon as delivery staff were not allowed to operate. After industry and government interaction, supplies to mom-and-pop stores, modern retail and e-commerce supply chains are being restored across India. E-commerce supply chains have started opening and full services covering essential goods in the next week.

12.01.2022 Great article found by @sourcingfromindia Excerpts from QIMA's new quarterly report: https://www.qima.com//2020-q2-barometer-pandemic-supply-ch What Will Be the New Normal of Global Sourcing?... The unprecedented levels of global trade disruption and uncertainty triggered by COVID-19 make reliable forecasting all but impossible. Nevertheless, the observations and trends recorded by QIMA point to several probable outcomes of this still-unfolding global crisis. With the current crisis further underscoring the risk of supply chains keeping all eggs in one basket, geographical diversification of sourcing will soar to new heights when global trade resumes. In particular, the near-shoring trend of 2019 can be expected to continue and accelerate; while the future of Asian manufacturing regions outside China will hinge on their survival of the COVID-19 age. Brands and retailers that weather the storm are likely to end up with greatly overhauled supplier portfolios, made up by factories that manage to survive the lockdowns. During that time, supplier audits will be instrumental for ensuring quality and compliance: as such manufacturers will be tempted to operate in the stripped-down mode that had enabled their survival. Furthermore, the 2020 pandemic will likely push brands and manufacturers to revisit existing supplier auditing frameworks and put sanitation and hygiene checks at the top of checklists. with Rahul Chawla.



10.01.2022 COVID-19 and the impact on e-Commerce. Australian Trade and Investment Commission (Austrade) , have lined up two webinars to help Australian exporters hosted by Mr Jack Lu Monday 27 April, 3-4pm AEST - Cross border e-Commerce: Hear from Facebook and Shopify ... Receive the latest information and insights to help plan your online strategy in this fast-evolving environment. Learn about trending topics to capture your customer's attention on social media and practical tips to apply to your website. More information and register for this webinar https://lnkd.in/gYk48Pu Wednesday 29 April, 3-4pm AEST - e-Commerce logistics: Hear from SEKO and Shippit Receive insights to help you avoid increases in air freight cost, access sea freight and 3PL, and plan your logistics to avoid long delays in deliveries. More information and register for this webinar https://lnkd.in/g_zztWi These webinars will be recorded and are the first two in our series to support e-Commerce exporters. Hope you can join us!

08.01.2022 Marketing to India’s millions? Make social media a priority India’s consumers have embraced online retail, creating a market worth A$52 billion that is expected... to reach over A$100 billion by 2026. With a fast-growing ecommerce sector, India is creating major new market opportunities for Australian companies. What’s more the digital revolution is only just beginning. With an internet user base of over 560 million, approximately 120 million people currently buy online and responses to COVDID-19 mean this number is bound to rise fast. India’s ecommerce market has unique characteristics, however. The key for any Australian company that wants to unlock the vast potential of India’s digital economy lies in understanding India’s young, online consumers and how to connect with them. If you visited luxury malls in Delhi and Mumbai you would be delighted to find a wide assortment of brands from all corners of the world. You could choose from the best of Australia, U.S, United Kingdom and France with a sprinkling of up-and-coming brands from South Korea and Japan. It is absolutely clear that Indian consumers want high-quality products from around the globe. Many people are willing to travel to luxury malls to get these brands with a local and familiar shopping experience. But very few consumers actually have such access. India’s retail infrastructure is not well developed outside of the main cities; Delhi, Kolkata, Mumbai and Chennai. And in any case, traffic jams take much of the fun out of shopping trips. As a result, India has embraced online shopping faster and more completely than anywhere else in the world. India has evolved unified ecommerce platforms where consumers can even buy a premium Australian brand be it fashion, food or beauty in scores of small cities right across India. Furthermore, much of this activity is taking place over mobile devices. Over 60 per cent of India’s ecommerce takes place via smartphones, and remember there are over 560 million internet users in India. The ‘Jio’ effect A major catalyst for mobile ecommerce is the telecommunications disrupter, Jio. This Reliance-owned company has built a national network using data rather than traditional voice networks. With highly affordable services, it has brought millions of Indians online in the last two years. For many of these new, mobile-first users, WhatsApp is the Internet, YouTube is television. Personal referrals from family and friends play an outsized role in how consumers discover new products. This has turned social platforms into powerful distribution channels for many businesses. Successful ecommerce businesses in India are now leapfrogging web and going digital with social-first models. Social media and demographics Today’s young Indian consumers are highly active on social media. To research purchases, they chat with friends. After making a purchase, they share buying experiences. By some estimates, there will be more than 450 million social network users by 2023. This makes social media the most important platform for connecting with consumers, but it is a complicated landscape to navigate. Different demographics use different social media, and in India, people use different social media platforms to meet different needs. This means there are separate platforms for mass, luxury and mid-tier brands. Australian retailers and brands need to be aware of these platform nuances to identify the right channels and craft the right content to reach them. Popular social media platforms Instagram, Facebook, YouTube are good starting points for any Australia brand, and a strong entryway to communicate brand heritage and product information. For example, when nutrition and ingredients company, Swisse Wellness, launched in India last month, it entered a market where imported health supplements and nutraceuticals are still catching up. Swisse understood that their target Indian consumer was most accessible via social media, and it subsequently adopted a digital-only strategy in India. But the company also determined that the ideal social media platform for its target audience was Instagram. This platform-specific approach is paying off. The Swisse page on Instagram is getting popular day by day as the company becomes more interactive with their consumers. Top tip: communicate at speed and with focus To be successful on social media means you need to work in real time, at lightning speed, and be on top of the topic of the day or week. The goal is to get India’s millions of social media users to eagerly share your post with their friends, and then their friends’ friends and so on. For example, Victoria-based skincare company, Sukin Naturals, regularly posts content on clean, green and safe manufacturing standards of #Australia. The company communicates alongside its Mumbai-based importer. Other examples include health supplement and products company, Melrose Health. This Australian company is well known in India for its range of organic Apple Cider Vinegar, which has become highly fashionable. The Australian Manuka Honey company, Manukalife, is reaching out to Indian consumers via social media channels. Taking the first steps into Indian ecommerce? And if you are an Australian manufacturer and looking to export to India, try working out an ecommerce entry strategy right at the start of your export journey. India is looking forward to welcoming more Australian brands across categories such as processed food, health and beauty, fashion on the new Australian platform available on Amazon India. If you want to know more about ecommerce in India, please contact me at: [email protected]

07.01.2022 Good article about Amazon video screwing new seller applications

05.01.2022 FBM - how it can save your business

05.01.2022 There is no such thing as price if you have a good quality product. Never lower your price, always add value. The "day and night" variability of demand across various categories during the pandemic is clearly visible. The demand is volatile right now, creating a variety of pricing challenges. Businesses that focus on long term value rather than short-term gain are best positioned to meet them.... India is often dismissed as poor meaning prices have to be low to be competitive. This picture of Khan Market in New Delhi which last year was among the Top 20 expensive high street locations in the world. Edited and paraphrased from an article by Yaser Siddiqui (AusTrade) #ecommerce #india #amazon #buyaustralian

03.01.2022 Hi Guys check out this interview my mate Viral Jain did with a successful seller who has now 850+ skus and started with just 20 skus. He has come a long way. He now gets 10,000+ orders approx Check out this video where he shares his journey, success failures and his advise for small and new sellers

03.01.2022 Now is the perfect time to start selling online, 3 West Consulting can make it happen.

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