A Content Company | Social media agency

A Content Company

Phone: +61 432 483 160

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21.01.2022 It might sound ridiculous, but when it comes to your brand, things like smell, sound and touch matter. The brain is good at recalling memories triggered by scent, and research has found that coffee shops have a major advantage in this area because they all contain aromas. When a scent is pleasant, unique to you and is used consistently, this scent can activate memories about your brand leading to positive associations.

18.01.2022 Who would have ever thought that we would have platforms available that cut out the middle men, almost completely. We are seeing this trend occur in the music industry. No longer do artists need the approval or support of record labels. Spotify came along and gave every artist or aspiring artist a chance to release their work to the public where it has the potential to reach the masses. What do we get as a result? - we get more variety and diversity of music, and more peo...ple have the chance to have their work seen. Social media works the same way. No longer do we require publishers and big ad agencies to post us up on big billboards and screens. The middle man is gone, and now is your chance to speak to the world. With authenticity, get your message out there. Put yourself out there for the world to see and provide as much value as you can to those who you are trying to reach. Speak your truth and have the courage to be vulnerable. We humans are good at sensing when something or someone isn’t genuine. It’s the real life stories that people really care about the most. Speak your truth and put yourself out there for the world to see.

15.01.2022 Research suggests that we make buying decisions before we are even consciously aware of making the decision. This implies that brands become etched into our subconscious minds, and while part of our buying decision may be based on the facts and figures, in which we use our rational brains, those deep-seated emotions that derive from the subconscious are what truly matter. When a brand becomes more than just a logo-ed product or service, but a feeling we get when we think about them, that is when we identify with the brand and we make it part of who we are as individuals.

12.01.2022 It’s said that the human mind is wired for story. It was during June of 2019 - I had become a school teacher at a private school in Battambang, Cambodia. I had never taught before. I needed a job to earn a living, and the fact that I was from a native English speaking country, I was of enough value. ... From ages 4-21, I taught for up to 8 hours a day for about 4 months straight. During this time, I noticed more of the nuances that come with social and emotional interaction with people on this level. This job was taxing. Respect goes out for all of those educators out there I had to experiment with many things when learning how to engage an audience, but there was always this one technique that really stood out as the most effective. It would come after trying to logically explain something. What would follow would be a spiral into a story from my past, something that relates to what I was trying to teach. The body language on the students said it all, particularly with older audiences. The second you started telling a story, all 15 sets of eyes are on you and they follow you as you move, walk and talk - this is attention. It seems as though some of the best brands out there are great storytellers. Between their content and brand, they are able to tell stories that inspire people and add value.

11.01.2022 We are now playing in a space where every individual and business must become their own media company. Content is king, and LEGO give you a prime example of why.

09.01.2022 Tiktok has changed the game...

09.01.2022 In the 1980s and 1990s, LEGO faced huge threats from other brands trying to duplicate their seemingly simply concept of toy construction blocks. What did they do in response? They focused heavily on building brand through content. They created; LEGO Miniseries serial style movies with cartoons... . LEGO Click a community platform for fans to share pictures of their creations. . My LEGO Network Game modules and network TV shows. . LEGO Club Magazine A magazine subscription . LEGO Land parks that have been built around the globe. . LEGO Club Meetings for serious members and enthusiasts to meet and share ideas and creations. Its here where consumers do most of their buying. LEGO has been and still is a giant toy company who, despite the threats they have faced in the past, have managed to build an irresistible brand through its content marketing strategy, setting them apart from any other toy company of its kind. Although its their product that is king, the content strategies that have been put in place over the decades have secured their spot as leader in the field. It makes you wonder whether LEGO are just a toy company, or if they are a actually a media company disguised as a toy selling brand. This is the power of building brand through content.

09.01.2022 It's not rational thought that compels us to take action, it's emotion. Listing facts and features of a product or service engages with the rational part of our brains, but this part of the brain can be rigid and cautious, and it is hardly ever responsible for making the final decision. On the other hand, the emotional brain is the seat of our motivation and unlike our rational brain, it is irrational and impulsive. It makes decisions based off intuition and feeling.... Consumers don't want the facts and figures, they want unforgettable experiences and a sense of belonging. Their decisions are hardly ever made based on the thing that they are buying, but rather the feeling that the thing they are buying provides to them.

04.01.2022 There’s no doubt that one of the biggest challenges faced when creating digital content for a company is overcoming people’s resistance. In reference to people who have been running businesses for decades now, the internet and the whole digital landscape hasn’t always been around, so getting people on board with your ideas is the first step. The second step is to then show these people that it works and that they can realise returns on investment, time and energy if they ...are willing to put in the necessary work. One difficulty with content marketing is, you have to play the long game. It’s main purpose isn’t to convert leads and increase sales from day dot. It’s purpose is to provide value to an audience, which then builds rapport and emotional connections between your brand and your audience. In the short term, it means you spend, but what you get in return is a long term sustainable base of loyal followers who are devoted to yourself or your brand, undoubtedly. If you refer to the 80/20 principle, it says that 20% of your audience produces 80% of your results. Think about this in the context of an online audience who follow your content release. And, if your content is adding value and your audience continues to grow, then your amount of loyal and devoted people towards your brand becomes invaluable in the long term.

03.01.2022 Office manager from Jewel Finance, Robbie Francis and I in the city for a personal and professional development event. Through our content, we have taken Jewel Finance from 715 followers to 780 followers in one year of their content release. This is without spending a single cent on ads, but rather a long term approach that creates value through entertainment and education for their existing audiences. ... Consistency has been a huge part of the process, and now that the team at jewel have decided to extend their reach through other platforms, they are seeing results in leads through spots like LinkedIn. The increase in 65 followers in one year has come from simply posting one quality post per day on Facebook. I am happy about the progress that has been made and we are ready to take their content strategy to the next level, with more quality and consistency across a number of different platforms.

02.01.2022 Research from brain scanning shows that seeing the price for things lights up the same parts of the brain that are associated with pain. People must be careful and meticulous about how they are pricing their products and services, ensuring that they reduce the pain activation triggers that come with making buying decisions.