Aashay Shah | Public figure
Aashay Shah
Phone: +61 415 244 242
Reviews
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25.01.2022 Another great collaboration with Hursh Dodhia-Shah and Angelo Di Carlo on the video content. $17,100 in Invisalign sales with a 10.11x ROAS - even after taking out lab fees. Read below to find how we did it.... https://www.linkedin.com//case-study-how-we-made-17-100-in
25.01.2022 Want to decrease your CPL (cost per lead)? I wrote a quick piece for WhatSayTheExperts.com on utilizing custom placement aspect ratios effectively with Facebook advertising. Its helped some our clients significantly decrease CPL.... Be sure to check out the full article below as there are bits of gold even I picked up: https://whatsaytheexperts.com/facebook-ads-mistakes/
25.01.2022 How good is admin am I right? .... said no one ever. That being said, getting Facebook Business Manager will save headaches in the long run as aside from separating work from your personal account it's... well watch below
24.01.2022 Podcast is live. Had a heap of fun recording this with Karis Ryan. Have a listen, got a whole heap of value to share.
24.01.2022 I lost a whole heap of money in my first business running Facebook ads as I didn't know my numbers... Lesson learned... Know your numbers...
24.01.2022 When choosing the right advertising partner for your business, sure, price may be a factor. Anybody can say that they can do Facebook ads, but can they give you the outcome that you actually need - leads and/or sales? Let me explain what to look out for.
24.01.2022 The Best & Cost-Effective Way To "Boost" Your Posts Yep... FB organic reach is not ideal, however, I'm going to show a really simple and cost-effective way that you can get your posts seen by people that have engaged with your social platforms. Watch below... (4-minute video)
24.01.2022 It's amazing the people I get to work with. Kane Radford was an Olympic swimmer for New Zealand in the 2016 Rio games. Huge accomplishement in itself! I had the pleasure of working with him in his new career path to help people build their home in the South West of WA.
23.01.2022 There are a ton of different ad placements... And the tricky thing can be to get the correct dimensions so your ad stands out. However, going that 1 step further and optimizing your placement dimensions can help the performance of your campaigns.... Take a look at the campaign stats below with some retargeting ads we ran for an e-commerce brand last month. Each product ran 2 of the same audiences - though for 1 of them, we optimized the creative for "Stories" - full screen viewing. As you can see, the Stories ads outperformed the general placements nearly every time. If you have the resources, it pays to go the extra mile.
22.01.2022 Video is increasingly becoming a popular tool in social media advertising. I had a yarn with Angelo Di Carlo from Cohesion Co on why and how professional quality video is powerful. A few of the things we discuss:... - the emotional response a video can elicit - power of storytelling - strategies you can use during Covid19 - advice for budding videographers Enjoy
21.01.2022 Stoked with the results Hursh Dodhia-Shah & the team at Tradesign Digital Agency - Websites, SEO & Adwords have done with the new Kick Marketing website. I'll be posting a lot more case studies and blogs to get your FB ads rolling. Check it out here ... https://www.kickmarketing.com.au/ See more
21.01.2022 Some solid knowledge bombs dropped tonight. Cheers to the big dogs Kim Barrett & Nathanial Bibby.
21.01.2022 I loved collaborating with Hursh Dodhia-Shah (Tradesign Aud) & Angelo Di Carlo (Cohesion-Co) on this campaign. Our combined efforts allowed us to bring 102 new patients for this dental business within a 2-month campaign. Safe to the say the owners were stoked Check out the full article on Linkedin
21.01.2022 Are you getting poor quality leads using Facebook's lead generation forms? Make these simple changes to get more qualified leads https://www.kickmarketing.com.au/lead-forms/
21.01.2022 I'm a tad overdue on this post with Ben Hawks from TNT Group Training. Pumped to see him smash some more goals with restrictions starting to lift. Case study linked in the comments to show you how we helped boost his business through Facebook ads.... Ps, if you live near Wangara, I highly recommend checking out his gym.
19.01.2022 16 Years of Facebook: A Marketing Evolution Story | MarTech Advisor https://www.martechadvisor.com//facebook-anniversary-evol/ via @martechadvisor
19.01.2022 Life works in mysterious ways. 4 years ago I graduated with a Bachelor degree's in Engineering & Commerce and now I help a variety of superstar businesses in the service and e-commerce industries grow and scale with quality leads. Any regrets - none!!
19.01.2022 I get asked frequently why and how Facebook advertising is effective. There are multiple factors but the one I love the most is the advanced targeting possibilities you have. Quick blog post on the website to show you how to target the right people:... https://www.kickmarketing.com.au/facebook-targeting/
18.01.2022 Just finished recording with Karis Ryan on her podcast Teach me in Twenty Stay tuned on how digital marketing has changed and how it can help small businesses. Subscribe here: bit.ly/teachmeintwenty
18.01.2022 One of the reasons I love using Facebook Ads is the ability to create Custom & Lookalike Audiences. Custom Audiences allow you to create a seamless buyers journey and nurture your customers until they are ready to buy. Lookalike audiences take FB ads to a whole another level. ... Imagine telling Facebook, "here's is a list of people who have already bought from me, find me more people like that"
17.01.2022 You wouldn't walk into a fashion store and expect to see car parts on the shelves! Bit of an extreme example though the same principle when it comes to digital marketing. What is the customer experience once they click on your ad?... Do they get what they expected on your landing page? Is the headline relevant? Is it simple to get in touch with you? Having a congruent advert and landing page is crucial to ensure you are not penalized for irrelevant ads or a poor user experience. Myself and Hursh Dodhia-Shah decided to film a quick video on our morning walk.
16.01.2022 These things happen from time to time
16.01.2022 The beauty of digital marketing is that everything can be tracked. This makes it very easy to find out your ROI as a direct result of your ads. HOWEVER...... In order to track things, you need to set the FB pixel on your website. Everything from button clicks, webpage visits and actions taken on your website can now be tracked . Watch below (3 min video)
13.01.2022 Let's pray that this keeps on going
13.01.2022 Another Covid-19 video... Though this one is NOT all doom and gloom. Be smart with your marketing and your business will see the storm through.... #covid19 #covid19outbreak
13.01.2022 How much daily ad spend do I need? When will my leads start coming in? When running Facebook ads, it's crucial that you have enough budget and time in order to find out what is working and what isn't.... Let me explain below
13.01.2022 As humans, we can be unpredictable creatures. That's why it's crucial to test different variations of your ad and find what works best for your target audience. If you only run 1 ad, you won't realize your audiences true potential as you haven't tested any other variables that could increase your ROI.... Sometimes all it takes is changing the image or CTA. I've got a great example in the video to illustrate this.
12.01.2022 We can all have a bit of a mental blank at times. Here's 2 ways to get the creative juices and ideas when you write your ads (and do some competitor analysis at the same time). I'll link the resources in the comments.
11.01.2022 STOP SCROLLING Getting people to take notice of your ads is vital as without it, there is no hope of them taking the desired action your ad is designed for. 3 tips that you can use to get instant attention:... -Call out your audience -Use eye catching thumbnails/images -Relevant headlines Watch below to learn
11.01.2022 Let's chat about Lookalike Audiences for a sec. Yes, they can be a wonderful thing, though it all depends on your audience quality. Feed it poor data and you may get poor results.... As you can see, I've been testing an Interest Audience and a 1% Website Lookalike Audience - with the latter producing more than double the cost per result. Due to budget & time constraints, it's full steam ahead with the Interest Audience; though it can also be worthwhile to test different Lookalike percentages when setting up campaigns.
10.01.2022 Kicking off a few campaigns with this LEGEND, Jack, from The First Home Buyers Club. We've done a few test campaigns and got some BIG wins within a week. Keen to keep on smashing more goals once we start ramping things up
09.01.2022 Podcast out tomorrow Teach me in Twenty
08.01.2022 Remember to take advantage post scheduling times. Rather than having your ads running all day and night, only running certain ads for peak periods will save you some ad spend. Works really well for those in the hospitality industry before peak meal times.
08.01.2022 If you have the ability to sell online, E-commerce is taking off right now. Really good return on ad-spend for a 3-day campaign we ran. For every $1 we invested in ad spend, we go $8.09 back in sales.... Flick me a DM if you need help getting online.
08.01.2022 For the most part, likes and comments are simply vanity metrics. HOWEVER, they can serve a great purpose with paid ads. The more comments you have, the higher perceived value that post is to somebody scrolling on any social media platform.... It gets them to take notice and you have a higher chance of getting them to take whatever action you'd like. Now I don't mean running ads to India or Africa and getting some cheap social proof on your ads. You still need to have a good offer and not sell s**t. FB will also reward you for having an engaging post/ad as it keeps people on the platform... aka lower CPM's. An easy way to build social proof fast is to reply to every comment you get.
07.01.2022 So I got this text from a client last week... The results we've been able to achieve have been astronomical in the 6 short months of working together. I know how hard this client works to serve his customers and this a well-deserved reward for his hard work .... One of the main reasons I do what I do is because I am genuinely stoked when my clients win and I'm grateful to play a small part in their journey to success. I'm fortunate that I get to work with business owners and professionals from diverse industries who are passionate about their work and care about their customers. (btw, If you're wondering what car it is, I'll post a sneaky pic in the comments)
07.01.2022 Imagine telling someone, "this is a list of people that have bought from me in the past. Find me more that are similar to that." Pretty powerful stuff right? That is essentially what a Lookalike Audience is. It finds people that have similar interests to those have interacted with you in the past (ie a custom audience).... Facebook is able to do this through the hundreds upon thousands of data points it has on each user to make all the content they see relevant and personalized.
07.01.2022 Custom Audiences are one of the reasons I love using Facebook Ads. You know exactly who is seeing your ads, and your message can be targeted with laser precision. Here's a couple of different sources which you can use to create Custom Audiences.
06.01.2022 Service Based Businesses! Here's a simple way to structure your ads.
05.01.2022 Pumped to be working with Pistol Surf Co for their ecomm store. Good starting signs with campaign rolling out this week
05.01.2022 It's been great working with Dan and Jack from Menace Company . Full disclosure, Dan is actually my new housemate though when I first got access to his ads account, I saw he was only running 1 audience and 1 ad for weeks on end. Through split testing different audiences and creatives, in our first month working together, Menace has had their best month on record. ... I can't take all the credit though. With the time they've been able to save from not having to watch their ads daily, they've upped their social media organic posting to tie in beautifully with paid ads. Upwards from here.
04.01.2022 If you are not RETARGETING your prospects, there is a whole heap of , you could be . Sometimes life gets in the way and people forget to purchase/enquire or they simply need some nurturing. In less than 2 minutes I'll show you... ... As always, reach out if you have any questions, I'd love to help.
03.01.2022 Ever boosted a Facebook post with every intention of making some ? However, is all that you got are some comments and likes? Boosting posts is not the way to generate real leads and sales for your business.... Check out why https://www.kickmarketing.com.au/if-you-are-still-boosting/
03.01.2022 It's about building trust with authenticity. Even though Facebook organic reach is not the best, posting regular content allows you to engage and connect with your audience in a very authentic way. Watch below... (3 minutes) Also thanks to Menace Company for the dope tee .
02.01.2022 Are the majority of your customers from your local area (1 - 5km)? Take advantage of the "Reach" objective and Ad scheduling times when running your Facebook ads. Maximum reach and no ad spend wastage.... We used this exact same strategy with my friend Jules from Wassup Dog Gourmet Hotdogs and I'll walk you through the entire process. 4 min video
02.01.2022 Happy Friday everybody. I just did day 1 of my new gym program thanks to the man Micky Burns, and it really got me thinking. I used to spend hours back in the day trying to "research" the best training programs and nutrition info with little to no success.... It wasn't until I got a PT that I finally started to see results and serious traction. It pays in both time and value to get expert advice . (Ps, the "shredding for stereo" 6-pack abs are coming, watch this space people )
02.01.2022 Some more crazy stats I'm seeing while running campaigns during this time. I've never had CPM's this low. This shows, it only cost us $1.92 for our ad to be viewed every 1000 times.... I know times are tough and uncertain. HOWEVER, if you have some budget and can afford to invest some $$ in brand awareness or lead generation for your pipeline down the line, now is a fantastic time for certain industries. Please reach out to me
01.01.2022 Quick tip for ya'll. Whenever you run an "Engagement" or "Video Views" campaign, be sure to untick the Audience Network under manual placements if using a Video as the creative. The reason being is any custom audiences you create from that video can only include Video Views on Facebook and Instagram - not on external sites.... This can cause major issues if you intend to retarget everybody that has watched a certain portion of your video part of your funnel. On the other hand, if mass brand awareness is what you after - go ahead and click that Audience Network button for some cheap AF video views .
01.01.2022 Video Views, Reach, Conversion... which objective do you use? When starting out with FB ads, it's best to keep things simple and choose the objective with whatever it is you trying to achieve. As an example, let's say you want people to download an eBook through a landing page and you have a video to promote it.... Even though you have a video, a "Video Views" campaign will only get you a lot of video views (as the name suggests). A better strategy would be to use a "Conversion" campaign, which as the name suggests, is optimized to show your ad to people who are more likely to convert. Down the line, an advanced strategy could be to use a "Video Views" campaign and then retarget that that audience with a "Conversion" campaign - but that's a story for another day.
