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ADIO Media

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21.01.2022 Practice Multiplier No3..Build Trust, Authority and Expertise by Delivering Value In Advance. When practitioners fail with their digital and social media marketing, often times it's because they are failing to build trust. The single focus of all your online content must be to continually build trust and goodwill in your community. In Ep195 of the podcast I’m going to walk you through The 6 Practice Multipliers. This will introduce you to the strategy needed for you to increase your impact, income and influence this year. If you’re feeling a little frustrated with how practice is progressing or if you’re wanting to ramp things up this year you’ll love this episode.

18.01.2022 Never stop learning folks. Each week I pay $$$ to mastermind with some pretty special peeps. I always try to be the dumbest person in the room.

13.01.2022 When you share your creation story it brings context and meaning to your brand. You can do this by letting your community know: 1. Who are you? 2. Where did you come from? 3. Why do you do what you do?

12.01.2022 In his book Primal Branding, Hanlon talks about the importance of sharing your creed. He defines the creed as what you want people to believe. This is one of the 7 essential brand messages that Hanlon believes we need to deliver to create preferential brand appeal. In todays episode of the podcast I’ll share with you exactly what those seven brand messages are I’ll show you how to implement them into your practice so you can create more impact and influence in your community. Enjoy the show.

11.01.2022 Practice Multiplier No2Break through the NOISE by focusing on one audience. The biggest mistakes I see practitioners making is failing to define who their audience is (or even worse trying to make everyone their audience). While it makes sense to try to reach as many people as possible. The practical matter is, that unless you have a billion dollar budget like Coca Cola or McDonalds this doesn't for work us. The goal of your marketing is to have your potential patient r...ead the headline or watch your video and be able to say to themselves - that's for me. This only happens when we first commit to serving a particular audience. In Ep195 of the podcast I’m going to walk you through The 6 Practice Multipliers. This will introduce you to the strategy needed for you to increase your impact, income and influence this year. If you’re feeling a little frustrated with how practice is progressing or if you’re wanting to ramp things up this year you’ll love this episode. See more

08.01.2022 Want more video views? Adding a benefit driven or curiosity creating headline along with captions will get you more video views.

08.01.2022 The first of the 6 Practice Multipliers is that you must be GREAT at what you do. The truth is you must have something great to market before you begin brining in new business. Being good at what you do is just not enough. If you want to stand out, then you must be great. So what does great look like?... would YOU be happy with the service that YOU provide? are you certain that you can help the patients that come and see you? are you excited and enthusiastic about going to the practice each day? have you completed some form of continuing education in the past 12 months? are you regularly reading or listening to content with the single focus of helping your patients get better results? have you updated your practice decor in the past 2 years? If you answered NO to any of the questions above then your fastest avenue to growth is to start here! Check out Ep195 to find out more about the other 5 practice multipliers. See more

06.01.2022 Stop skimp out on your branding. You really should have a brand style guide. This style guide dictates the colours, fonts and logos that you use. The brand guide also brings consistency to your brand and this consistency brings professionalism.

06.01.2022 Branding is more than just logo, fonts and colours. Patrick Hanlon in his book Primal Branding saysthere are seven brand messages that have to be delivered to create preferential brand appeal. In todays episode of the podcast I’ll share with you exactly what those seven brand messages are I’ll show you how to implement them into your practice so you can create more impact and influence in your community. Enjoy the show.

04.01.2022 When most practitioners think of branding they think of logo’s, colours, fonts and signage. These are all important components of your brand but they’re NOT the most important part (not even close). Patrick Hanlon in his book Primal Branding saysthere are seven brand messages that have to be delivered to create preferential brand appeal. In todays episode of the podcast I’ll share with you exactly what those seven brand messages are I’ll show you how to implement them into... your practice so you can create more impact and influence in your community. Enjoy the show. #digitalmarketing #onlinemarketing #chiropracticmarketing #chiropractor #naturopath #contentmarketing #marketingtips #practicemarketing #chiropractic #chinesemedicine #healthcaremarketing #healthmarketing #socialmediamarketing #chiropracticadjustment #nutritionist #naturopathy #naturopathicmedicine #functionalmedicine #health #homeopathy #naturopathicdoctor #nutrition #naturopathic #holistichealth #healthylifestyle #guthealth #wellness #wellnesscoach #healthcoach #communityinfluencer