Adam Sowden | Educational consultant

Adam Sowden

Phone: +61 411 283 782

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• Public figure
• Marketing agency
• Educational consultant

23.01.2022 [Defending the Money Toilet Marketing Strategy] There is a very common marketing practice I see consultants and coaches participating in. I call it Flushing Money Down the Marketing Toilet... This can be demonstrated in a number of ways but the most common is to spend money on advice or advertising that doesn’t give you an ROI. Where it becomes even more interesting, is that money flushers will often defend the practice in the hope that throwing good money after bad will rectify the issue. So here’s the rub Throwing good money after bad usually doesn’t work and by usually, I mean 99% of the time. Now, I’m not suggesting that your marketing efforts can’t be turned around. What I am suggesting is that throwing money after a failing campaign isn’t the solution. If you catch yourself throwing money down the marketing toilet, here’s the question to ask yourself. Is my offer sexy enough? And by sexy I mean I want to tear clothes off that offer type sexy. In other words Is what I am presenting to the market wanted and communicated in a way that is appealing to my audience? If your offer isn’t tear that clothes off type sexy, you will struggle to get a return Especially when it comes to marketing coaching and consulting. Without a sexy offer, you’ll find yourself with a scarcity of qualified prospects and this often leads over promising or establishing co-dependent relationships with your clients. Creating a sexy office is just one of the three keys to creating predictable returns on your marketing efforts. The other two keys are 1 The actual process or strategy you use to market your services and 2 The way you deliver your services I cover both of these in my marketing fight club online training. To check it out use this link to get access. http://webinar.marketingfightclub.com/

22.01.2022 How cool is this dog

22.01.2022 [How To Lubricate Your Marketing] Resistance is what stops a lot of independent consultants marketing and promoting their business. Resistance to self promotion.... Resistance to judgement. Resistance to being That Guy always promoting his shit. The biggest sign of marketing resistance is the narrative that comes with it. My website isn’t ready This other thing is more important right now I don’t have time to do this Whatever the story, the source is resistance. And resistance is getting in the way of the most crucial and profitable activity an independent consultant can do. The solution isn’t simply to HTFU and get on it The solution is to lubricate Once you realise the truth That the story is BS That it’s costing you your businesses potential You can then start to lean against it. You can realise it’s value. It’s like a compass directing you straight towards the highest value activity for you right now. In the words of the Borg from Star Trek Resistance is futile Adam

20.01.2022 [The Tyranny Of The Rubber Chicken Dinner Networking Event] So you’ve got a consulting biz, and you want to grow it Why don’t I try the local chamber networking event? You ask yourself... Answer... Because they suck That’s why. You get up early Eat a buffet breakfast that would be tastier if it was made from rubber chicken You’re surrounded by a bunch of dog trainers, 4 mortgage brokers and the local florist. The folks attending are there for the same reason you are. To sell their stuff They’re not prospects... They’re not qualified And they’re not listening to you when you’re talking They’re waiting for you to take a breath, before launching into their pre-planned elevator pitch. They are trying to sell you dog training And you don’t even own a dog Networking events are the illusion of business development. So If you’re a serious consultant And you actually, seriously, legitimately want to grow your business then you need to give up the Rubber Chicken Networking scene. The following activity is the most crucial, most productive, most essential activity you need to be focusing on in order to grow your biz. It’s the one thing for you to do Build a marketing engine A marketing engine is marketing system that replaces you in the attraction and qualifying process of your prospects. This is usually a few web pages, nicely structured to attract a prospect, and excite them enough to get on the phone with you. You know you’ve got a good one when your diary is filling up with people you haven’t met who want to buy from you. I talk about a bunch of these marketing engines or Models in my Marketing fight club webinar. Check it out here... http://bit.ly/2iBau6i If you are into rubber chickens, and wasting time with dog trainers, then networking events are for you. However, if you want a consulting practice that makes you money, then build yourself a proper marketing engine to drive your business. Peace

15.01.2022 What's worse than your consulting business failing...? In a lot of cases, a business that doesn't grow and sucks to run is worse than a business that flat out fails. There are two main causes for lack of growth and a high level of suckiness... This video addresses them. If you want help, here's is the link to book a call...... http://bit.ly/2k1LJBN See more

14.01.2022 If you're using video to promote your biz, this checklist may help. I've had a bunch of clients sending me their videos recently who've all been making the same small mistakes that cause increased suckiness to their video quality. Follow these 4 simple rules to guarantee 42% decrease in marketing video suckiness...

13.01.2022 [The Tyranny Of The Rubber Chicken Dinner Networking Event] So you’ve got a consulting biz, and you want to grow it Why don’t I try the local chamber networking event? You ask yourself... Answer... Because they suck That’s why. You get up early Eat a buffet breakfast that would be tastier if it was made from rubber chicken You’re surrounded by a bunch of dog trainers, 4 mortgage brokers and the local florist. The folks attending are there for the same reason you are. To sell their stuff They’re not prospects... They’re not qualified And they’re not listening to you when you’re talking They’re waiting for you to take a breath, before launching into their pre-planned elevator pitch. They are trying to sell you dog training And you don’t even own a dog Networking events are the illusion of business development. So If you’re a serious consultant And you actually, seriously, legitimately want to grow your business then you need to give up the Rubber Chicken Networking scene. The following activity is the most crucial, most productive, most essential activity you need to be focusing on in order to grow your biz. It’s the one thing for you to do Build a marketing engine A marketing engine is marketing system that replaces you in the attraction and qualifying process of your prospects. This is usually a few web pages, nicely structured to attract a prospect, and excite them enough to get on the phone with you. You know you’ve got a good one when your diary is filling up with people you haven’t met who want to buy from you. I talk about a bunch of these marketing engines or Models in my Marketing fight club webinar. Check it out here... http://bit.ly/2iBau6i If you are into rubber chickens, and wasting time with dog trainers, then networking events are for you. However, if you want a consulting practice that makes you money, then build yourself a proper marketing engine to drive your business. Peace

11.01.2022 Next level handsomeness... #itsgenetic

10.01.2022 The 4 Secrets To Becoming An Overnight Consulting Business Success Story... At Some Point In The Future...

10.01.2022 [Defending the Money Toilet Marketing Strategy] There is a very common marketing practice I see consultants and coaches participating in. I call it Flushing Money Down the Marketing Toilet... This can be demonstrated in a number of ways but the most common is to spend money on advice or advertising that doesn’t give you an ROI. Where it becomes even more interesting, is that money flushers will often defend the practice in the hope that throwing good money after bad will rectify the issue. So here’s the rub Throwing good money after bad usually doesn’t work and by usually, I mean 99% of the time. Now, I’m not suggesting that your marketing efforts can’t be turned around. What I am suggesting is that throwing money after a failing campaign isn’t the solution. If you catch yourself throwing money down the marketing toilet, here’s the question to ask yourself. Is my offer sexy enough? And by sexy I mean I want to tear clothes off that offer type sexy. In other words Is what I am presenting to the market wanted and communicated in a way that is appealing to my audience? If your offer isn’t tear that clothes off type sexy, you will struggle to get a return Especially when it comes to marketing coaching and consulting. Without a sexy offer, you’ll find yourself with a scarcity of qualified prospects and this often leads over promising or establishing co-dependent relationships with your clients. Creating a sexy office is just one of the three keys to creating predictable returns on your marketing efforts. The other two keys are 1 The actual process or strategy you use to market your services and 2 The way you deliver your services I cover both of these in my marketing fight club online training. To check it out use this link to get access. http://webinar.marketingfightclub.com/

09.01.2022 Ever Feel Like Your Stuck In A Constant Start Up Phase For Your Consulting Biz? Most people feel like they need work harder at this point, but the problem isn't how hard you're working. Others feel they need to get their mindset right. This also isn't the problem...... The main reason why folks get stuck in start up phase is they don't have the marketing assets in place they need to pull themselves into a state of stability Check out this video and if you want more help go to http://webinar.marketingfightclub.com/ to get access to my free training on how to get your business really thriving.

09.01.2022 Hey Folks... Quick video on how to use Workshops That Sell to grow your consulting business... Some of my clients are making over $50K per event with small boardroom style workshops... Please note... This is when I thought growing my hair was a good idea... Seemed like a good idea at the time... As of today Website is still getting some updates to it... So not fully functional...... http://adamsowden.com//using-workshops-that-sell-to-grow-/

09.01.2022 Mark made over $50K in a few weeks using my webinar system. He doesn't want other consultants using my system... :) Sorry Mate

07.01.2022 [Does Your Consultant Business Have Crabs...?] Are you really good at what you do? I mean, "My Clients Love Me" good.... Folks that work with you get great results, and they are kicking goals... But... Your biz is still struggling to get out of second gear...? A lot of great consultants are so busy making other people successful that they don't have time or forget to make their own business successful. If you can relate to this, then chances are your business has crabs. For a crab to grow it has to completely shed its shell. If it doesn't, it dies. The same goes with consulting businesses. But instead of shedding your shell to grow, you need to upgrade your business growth model. By growth model, I mean the way you attract and work with new clients. Chances are, the strategy you used to grow your business to this point will need to be upgraded for you to grow any further. So, If your business doubled today what would break first? My guess is it would be you. Can you even control whether your business doubles or not? If you can't control the quantity and quality of prospects coming into your business, then your biz probably has crabs... So you have two options. 1. Stay in your shell... 80% of people will do this. There is a reason why they do, and I talk about that in my Marketing Fight Club Webinar. Or 2. Upgrade your shell. If you want to upgrade your shell, I may be able to help I've tried pretty much everything you can think of over the past 15 years and settled on 3 models that get the best results. I can show you these 3 in my Marketing Fight Club Training. To check it out click this link for the rego page. http://webinar.marketingfightclub.com/ Check it out... And let me know if you have any questions. Adam

04.01.2022 Next level handsomeness... #itsgenetic

03.01.2022 [How To Lubricate Your Marketing] Resistance is what stops a lot of independent consultants marketing and promoting their business. Resistance to self promotion.... Resistance to judgement. Resistance to being That Guy always promoting his shit. The biggest sign of marketing resistance is the narrative that comes with it. My website isn’t ready This other thing is more important right now I don’t have time to do this Whatever the story, the source is resistance. And resistance is getting in the way of the most crucial and profitable activity an independent consultant can do. The solution isn’t simply to HTFU and get on it The solution is to lubricate Once you realise the truth That the story is BS That it’s costing you your businesses potential You can then start to lean against it. You can realise it’s value. It’s like a compass directing you straight towards the highest value activity for you right now. In the words of the Borg from Star Trek Resistance is futile Adam

02.01.2022 [Does Your Consultant Business Have Crabs...?] Are you really good at what you do? I mean, "My Clients Love Me" good.... Folks that work with you get great results, and they are kicking goals... But... Your biz is still struggling to get out of second gear...? A lot of great consultants are so busy making other people successful that they don't have time or forget to make their own business successful. If you can relate to this, then chances are your business has crabs. For a crab to grow it has to completely shed its shell. If it doesn't, it dies. The same goes with consulting businesses. But instead of shedding your shell to grow, you need to upgrade your business growth model. By growth model, I mean the way you attract and work with new clients. Chances are, the strategy you used to grow your business to this point will need to be upgraded for you to grow any further. So, If your business doubled today what would break first? My guess is it would be you. Can you even control whether your business doubles or not? If you can't control the quantity and quality of prospects coming into your business, then your biz probably has crabs... So you have two options. 1. Stay in your shell... 80% of people will do this. There is a reason why they do, and I talk about that in my Marketing Fight Club Webinar. Or 2. Upgrade your shell. If you want to upgrade your shell, I may be able to help I've tried pretty much everything you can think of over the past 15 years and settled on 3 models that get the best results. I can show you these 3 in my Marketing Fight Club Training. To check it out click this link for the rego page. http://webinar.marketingfightclub.com/ Check it out... And let me know if you have any questions. Adam