Addictive Design & Photography | Advertising agency

Addictive Design & Photography

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25.01.2022 Investing in your 'basic' branding stationery is as important as choosing the right shopfront or business location. It's about professionalism - if you present badly "in print", you undermine all your hard work elsewhere... Cutting corners can cost you business in the longer term!

22.01.2022 Fabulous day for a photoshoot yesterday for Easy Living Footwear at Philip Shaw Wines. Gorgeous location, and beautiful weather!! Makes it easy to get on with the job when the atmosphere is working for you!! (.... albeit sunburnt on the back of my legs, ha!). Next step: catalogue production... (the big one!).

21.01.2022 Photoshoot for some cute kids candles - so much harder to get the look I'm after than I'd imagined! Love a challenge though!

20.01.2022 Winter 2015 catalogue photoshoot - shot on location at Carcoar, NSW

19.01.2022 Summer 2018 photoshoot

18.01.2022 LOVED this shoot at the gorgeous grounds of Philip Shaw Wines in Orange. Another gorgeous day - and lots of beautiful textures in the background. Winter shoes are notoriously dark, so I just loved how much COLOUR we had coming through these images!!

17.01.2022 Shot on location at Hyde Park and Botanical Gardens, Sydney www.easylivingfootwear.com.au

15.01.2022 As a photoshop lover, I find these rather amusing! Gotta love smartarse designers!! ;-) ..... Forklift cracks me up!!

13.01.2022 Easy Living Footwear SUMMER 2018 photoshoot. Shot on location at Newcastle NSW.

13.01.2022 Launched another webby design off into the quiet of the night last night... !! http://lbclothing.com.au/index.html

11.01.2022 Hey guys! Need a REALLY easy way to share your files with friends or colleagues? Dropbox! It's FREE and easy! :)

10.01.2022 I LOVE getting the opportunity to do photoshoots at work - these were from our Summer shoot in Newcastle. Awesome location, beautiful weather, fabulous model and LOVE the results!! Definitely one of my favourite shoots!

09.01.2022 Ha! THIS is why you really need to proof read your work prior to printing.... !! #ironic

08.01.2022 Your BUSINESS LOGO is your "professional visual identity" in the marketplace. It's a tool to be instantly recognisable to your customers, but also needs to make you stand out against your competitors. Visually speaking, it says volumes about the type of business you are and how you see yourself in your field. A poorly designed logo can cause a truckload of issues - it may not be immediately apparent, but the residual effects will certainly be there in the longer term. Poo...r readability, badly chosen fonts or colours, unappealing positioning, inconsistent use over all your branding - these can all lower your branding profile, and make you appear far less professional than I'm sure you'd like to be! Investing in a professionally designed logo is one of your smartest business decisions. You need look only at the big players in any given field to see the quality of their business branding. Succinct fonts, colours, shapes - their consistency reigns supreme. Whilst a graphic designer's job is to help put concepts into reality - not all designs are created equal! Work with someone who can tell you WHY they have created what they have - there has to be a reason behind their methodology! Good branding is well worth the initial investment - and worth adhering to well into the future! Example - a logo design for one of my footwear company clients - as a sub-brand to their major line. Fonts are complimentary to their original company branding, but also reflect easy readability, easy to print onto the soles of the shoes and packaging (silver print on black background), and is sleek and professional - in line with the quality and price point of the footwear that it caters for. This was my brand name suggestion aswell, after a brainstorm session with the managing director, in consideration of the product, competition and our target market. Logo has since been trademarked.

08.01.2022 Just launched the new Cityfit webby!!

08.01.2022 Been a long time between chats!! So where have I been, I hear you ask?! Went back to fulltime work here in Bathurst for the last couple of years, doing all things marketing, design, photography and office for a footwear company! AD went into back-burner mode for a little while, but have been routinely doing 'freelance' work for my existing clients when they needed me. Have a stack of new portfolio goodies to showcase over the coming weeks! PS: End of Financial Year is on its way. Let me know if you need anything.. And just for giggles, I'll match the price offer in the post below from nearly three years ago, ha!

06.01.2022 Easy Living Footwear - Winter 2017 photoshoot - shot in and around the Orange NSW vineyards. ... it's been a while between posts, soz!! ;)

05.01.2022 Ha! For all of us computer Geeks out there!! ... this one made me chuckle! #word

04.01.2022 Love when ideas come together and the end product prints fabulously! My latest Easy Living Footwear catalogue, launched last week for the new Winter range!

04.01.2022 And another webby is launched!! Yay!! http://rauenfelsboardingkennels.com.au/

02.01.2022 Another one done and dusted! :)