Addition Marketing | Businesses

Addition Marketing

Phone: +61 413 101 694

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• Businesses
• Marketing agency
• Copywriting service
• Advertising/marketing
• Social media agency

22.01.2022 Hello , we’re new around here, so thought we’d introduce ourselves We’re Annaliese & Nicole, a pair of marketing-geek sisters (who are often mistaken as twins ) from Western Sydney. We’ve been toying with the idea of starting up our own marketing agency for the last 12 months or so and thought it was time to make that idea a reality! introducing Addition Marketing. ... Being surrounded by small business owners our whole lives, we’ve noticed that the biggest thing that stops most from executing on big plans, is that they need some additional help to get started. It just so happens that our greatest passion is helping businesses realise their full potentialand so Addition Marketing was born. We’ll be popping back on here from time to time with updates from our clients, tips & tricks, things that inspire us or that we just want to share. So if you’d like to catch up again, give us a sneaky little follow and come along for the journey. But for now, we’re just excited to be here, to getting this off the ground and making it all happen. See you soon, A&N

19.01.2022 From the wise words of Ross Gellar now is the time to PIVOT! We’ve seen PTs and gyms provide home workouts and online training, and restaurants turning to takeaway menus - where possible, this strategy needs to be adopted for all industries. In these hard times, small businesses need to identify their clients' problems and find ways to pivot, adapt and diversity your offerings to provide solutions. We are fortunate enough to be living in the digital era where technology... and social media allow us to maintain connections and facilitate business. Even if it was never a direction you saw your business going, at this time, we have to embrace change, experiment and do all we can to keep our businesses running. Are you a hairdresser? Sell products and provide at-home tutorials. Are you a performer? Provide singing, instrument or dance lessons online. Are you a home decorator? Use technology to provide virtual consults. We’ve seen some brilliant examples of business ‘pivots’ and predict that these will likely become additional revenue streams for these businesses. Need some help with your business pivot? Get in touch, we’d love to help.

18.01.2022 Your little Monday reminder. Whatever it is that you are working on. School. Uni. Work. Starting, or just trying to continue to run a business in this crazy time. You CAN and you WILL get through it!

17.01.2022 Some call it a relic, we call it a treasure. Email marketing might seem like a thing of the past but don’t leave your email lists behind to collect dust! According to Hubspot, on average email generates $38 for every $1 spent, bettering most social media KPIs. Email subscribers are also 3x more likely to share social content - they are part of an engaged audience so there are no surprises there! You may not realise it but you own your email list, you don’t own your followe...rs on your social accounts, so you should treat them like a business asset. Something we’ve noticed is common amongst small businesses is that emails aren’t being used to their full potential. This might be because they don’t see value, struggle to create content or are unsure how to drive people to subscribe. So we’ve provided a few tips to help; Encourage your customers to opt-in so they become part of your business fam, and you can keep speaking to them even after they purchase. Think about what you like to read and write about that. Provide education, value or reward your loyal customers with exclusive access to special offers or new launches. Provide an incentive for people to subscribe to your email list with free downloads or discount codes. If nothing else, be sure to keep a record of emails as these can be used to create lookalike audiences if you ever dive into Facebook Ads (more on this another time!) Still need help with utilising your email list? - just slide into our DMs!

14.01.2022 LV Beauty Room spends her days helping people put their best foot forward, and we love being able to help her do the same with her social media planning. For a lot of small businesses, posting regularly on socials can be an afterthought - if you’re one of those people, we’re currently working on something that will help! #additionmarketing #socialmediamarketing #smallbusiness #socialcontent #supportsmallbusinesses #marketingagency #westernsydney #penrithsmallbusiness

09.01.2022 Is anyone else grateful for this iso period? For us it’s been a blessing in disguise. While it definitely flipped our original plan on its head, we’ve been so lucky to have the opportunity to work from home (rather than spend 3 hours each day commuting to the city 5 days a week) and instead, use that extra time to focus on building Addition Marketing. A passion we’ve been talking about non-stop for over a year. While this isn't the journey we thought we’d be on, we’re l...earning to roll with the punches, juggle it all and loving the HUSTLE! Have you learnt to be grateful for this strange time? See more

06.01.2022 Taking the first steps into owning a business has been a huge achievement for us. But it’s sad to hear that so many other women don’t even make it to this point. According to recent research, 60% of women who considered starting a business, didn’t because they lacked the confidence to do so. Maybe it’s because of #impostersyndrome. (Don’t know what it is? We’ve written a whole blog about it below.) On this #internationalwomensday, we wanted to thank the amazing women that h...ave kept us out of this statistic by being a source of inspiration and support, and helping us to silence our inner critic that sometimes told us that we couldn’t make it happen. These women are building their empires or just dominating in their careers and lives. Penny Lane Bookkeeping LV Beauty Room ACE Tutored Boost Juice Rouse Hill Bella Curtains CPM Online Marketing Hair By Dani_T Everything Nice Embroidery Natasha Vella Music #IWD2020 #eachforequal #womensupportingwomen #smallbusiness #bosslady

05.01.2022 From one side hustler to another We started working with Emily from Bad Batch, a go-getter and kick-ass cookie queen, back in June to level up her social media advertising and since then we’ve helped sell over 1,000 of her quirky cookies. From the get-go, we fell in love with Em’s vibe, her business and her sweet but hella sassy cookies. We knew that we had just landed a dream client and were so excited to help market a brand that we were passionate about. Thank you to ...Em for trusting us with your brand and we look forward to continuing this journey. She has some epic plans and we can’t wait to see it all come to life. This is exactly why we started Addition - to help businesses make their ideas a reality! P.S. She’s giving away some of her bad-ass cookies, but the competition ends this Sunday. Head on over to our story for the details! P.P.S. She’s also just released a Father’s Day hamper a gift that’s guaranteed to be better than any dad jokes! See more

03.01.2022 All businesses start from an idea. A simple thought that pops in your mind and excites you. They can come to you quickly or build slowly and develop into bigger plans. So how do you take this brilliant idea and make it a reality? That can often be the hard part, and many ideas can be left to die because they’re put into the ‘too hard basket’. That’s where we come in. We love hearing your ideas and thinking about them critically and creatively to make them happen. We’re the extra pair of hands (and minds) to make the transition from idea to reality. We aim to always be considered as an addition to every business we work with and when you succeed, we do too.

02.01.2022 Us: Advises clients to post regularly on socials Also us: Doesn’t post on own socials for three months We’ve clearly taken this whole ‘social distancing’ thing a little too seriously as it’s even impacted our presence online While we’ve been offline, we’ve been busily working away and thought we’d quickly catch you up.... So, we launched Addition two weeks before the pandemic hit. Really great timing hey! We landed our first few clients which we’ve been working with over the last few months. We’ll introduce you to them soon! We’ve made some great connections with other small businesses in the local Penrith and Hawkesbury area. We’re so lucky to have great word-of-mouth something that is often so undervalued! We both are still working in other full time marketing roles which is a challenge every day. It’s been stressful and scary, and yet liberating and exciting at the same time. And now, we’re edging closer to our 6-month Addition anniversary. How crazy is that! We’re off for now, but promise to be back soon! *Pinky promise!