Adore Marketing Collective | Public figure
Adore Marketing Collective
Phone: +61 466 610 010
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25.01.2022 TRUTH BOMB How committed were you to your goals in 2019? Theres no point setting big goals and then not committing to them. Yes were only human but if you dont follow through then you will only be disappointed. Set attainable goals for the short term and big hairy arse goals for the long term. Next, jot down how you will reach your goals and by when, making yourself accountable. ... Go back and measure your goals which will help to keep you on track and committed to the end result. Go get em tiger! See more
24.01.2022 WORD OF THE YEAR Why, commitment of course! Like this Kitty Kat Im gun ho to commit effort to my goals and see everything through this year. I will be committed to: Helping clients to build their business & add value... Working on my time to suit my lifestyle (family) Mentorship program and smashing goals Helping the planet Self care Health Fitness Its a big list to be committed too but Im super organised, its my jam, and I dont doubt myself. Ill take you on my journey through the year and let you know in 2021 how I go. Whats your word for 2020?
23.01.2022 GLOBAL SISTERS Loving all the gorgeous vibes on the Gram today and in honour of #IWD2020 Id like to share with you an amazing business @globalsisters Global Sisters help women to regain their financial resilience and independence. These women are often single mums, over 50, victims of domestic violence or from culturally diverse backgrounds.... Global Sisters educational activities have helped women grow their existing business or launch new businesses and wow, how proud does that make you feel!? These women are kicking some serious goals, go and check them out. #iwd2020 #eachforequal See more
22.01.2022 SCHEDULING EMAILS You know when youre trying to sleep and literally all night its a toss and turn situation so you decide to get up and work... This is when you should SCHEDULE your emails to send rather than sending at 1, 2 or 4:00am!! ... If you send emails at all crazy times of the night it makes you look unprofessional and outta control!! So dont forget to schedule those dang emails when the sleeping thing just isnt working out. Do you use email scheduling? @hello_and_cookie
21.01.2022 Are you exhausted yet? Be real with me for a minute... Are you enjoying being back in the routine of working parents and kids at school? Perhaps you're just coming out of a lockdown and in rejoicing mode? You're either one of those people who thrives on a well-organised schedule and loving it, or you're a little unstructured, fly by the seat of your pants and hating it?... Which one are you? P.S. It's an exhausting time but I love a good schedule so if you're in need of one, check out my time management template to keep organised! https://adoremarketingcollective.com.au/take-charge-of-your Adore Your Markting, Nat. x
21.01.2022 PAINT YOUR OWN STORY Seriously what’s next? We’ve suffered drought, fires, floods, Covid-19 and now #BLM... as business owners it’s hard to know where to next. How do we respond? How do we react as our story online? How do we adapt?... I believe in you. I believe in me. Fight for your beliefs and paint your own story. Be true to your business and what you want to express in this time. It’s your business and if you’re powering through this rough time like the tough business owners I know then you’ll be sticking to your plan, your story and sharing your thoughts. We’re adaptable and we will get through this.
20.01.2022 Simple Self-Care How are you coping with going back to the normal routine? Quite frankly, I'm exhausted! I'm busy at work, but those kids? Phew, they have a busy life that I'm constantly trying to keep up with. I'm not on burnout mode but I can see some other working women on the slippery slope. Like my go-to talented designer, she is working 7 days a week and has no time for anything else.... If this sounds like you, then try and employ some simple self-care tips because if you've been in burnout land before your know it's not worth it. Make enough time for restful sleep Spend time with loved ones, but alone time is important too Try to exercise every day - even if it's walking the dog Eat healthy meals and drink your water Try to relax and get some headspace by doing mediation or yoga. Send this to someone who needs reminding - and yes, I'll be sending it to my dear designer xx Adore Your Marketing, Nat. x
20.01.2022 MASS AUDIENCE Wow. Just WOW. I was in awe today attending the Sydney @globalclimatestrike . To see thousands of people pour into the Domain to get our message heard was pretty darn electrifying! I really hope today got us closer to getting real change to happen and fast! Sharing my experience today in stories. ... #climatechange #climatestrike #globalclimatestrike #globalclimatechange
20.01.2022 HOME SCHOOLING TIPS If you are finding this tricky then read this article - some really good tips! Im used to working from home, I am a small business owner and marketing contractor that has a home office. However I am not used to home schooling my kids at the same time. Tip 8 is going to be super helpful in our house ... https://www.theland.com.au//school-of-the-airs-top-10-tip/
19.01.2022 CONFORMITY OR AUTHENTICITY? Its so easy to change your colours to fit and conform to what or who you think you should be online. Its harder to stay true to yourself because what comes with that is perceived risk.... In business you need to represent yourself as who you are because if you try and be something youre not then youll most likely slip up. This will cause dis-trust in your biz when you want the exact opposite! Build trust by being you. @jac.cunningham See more
19.01.2022 BRAG BOOK IN TOUGH TIMES I'm honestly grateful when I get feedback, it's the pat on the back that I don't often give to myself because of my personal high expectations. Sing your own praises. Be proud of the work you do, the businesses and people you help. Do you struggle with this? If it's tricky for you then I want you to create a little brag book and jot down all the amazing things people say to you. In the current market, things might be a little tougher than usu...al, so a little brag book to reflect on will help remind you of how brilliant you are. Stay true. Stay you. x See more
19.01.2022 Client Love I worked with Cathy a few years ago and these words still ring true today. As women our lives are very different and we face different challenges depending on what stage of life we're at. One thing that's consistent, we all need to put ourselves first once in a while otherwise were useless to everyone - including ourselves.... I am a listener. A good listener. And I make it my mission to always perform listening exercises for my client's target audiences. This way, we understand them a little more, we know them inside out and we talk to them in their language, allowing them to connect with the brand. Do you want to learn more about your audience? Then start with my Buyer Persona template which you can find in the freebie section on my website. Adore Your Marketing, Nat. x
16.01.2022 DO YOU WANT TO GIVE MEANINGFUL GIFTS THIS CHRISTMAS? The familiar hashtag #shoplocal is a powerful one, knowing you can support a local, often handmade business. The latest hashtag is #buyfromthebush - local businesses in drought affected areas. ... Check out this article for a slice of businesses that fit the bill with gorgeous online shops that you can feel good about supporting this Christmas. Alternatively hit the Gram with this hashie to find more businesses who could do with your hard earned dollar to support them during tough times. https://www.mamamia.com.au/drought-relief-nsw/
15.01.2022 Holidays are over and school is back!!!! Now it’s back to werk werk werk! I took an extended break from mid Dec to now and although it feels indulgent, as a small business owner I chose to take that time to recharge after the year we’ve all had!... I had clients that were having a challenging time in 2020 and knowing how I was feeling without the connection, I suggested perhaps their customers were craving connection too.... the solution? Our clients picked up the phone! The blower! Gave their customers a buzz for a good old fashioned yarn! The result? You betchya, they were all seeking connection and just like that? The relationship was nurtured and the sales magic happened! So this, and because hey, 2020, has inspired my word of the year to be.... Nurturing on and offline life... Family Friends Clients Business And of course, myself! What are you focusing on this year? See more
15.01.2022 What do we think of the playlist? Thanks Spotify Australia
15.01.2022 BEAUTY IN SADNESS As we edge closer to the end of 2019 reflection is inevitable. Some have suffered a tougher 2019 than others and as my family and I travel through country NSW weve seen the devastation. ... Weve heard local farmers talk about the scarcity of water, the local RFS volunteers having worked for months saving lives while not seeing their own family. Weve played spot the water in the creek beds as we drive. Weve been told some country towns will be out of water in less than a year. Although personally there have been some sad and tough times in business and life in 2019 I am grateful. For the beauty of time with family, small business successes, personal discovery and coming out the end of the year stronger for it all. Now I hope as a nation we head into 2020 stronger together too. #buyfromthebush #nswrfs #smallbusiness @ Armidale, New South Wales
15.01.2022 MARCH MADNESS How are you feeling about the last month of the 1st quarter? Carve out time towards the end of this month to reflect on the goals you had for the quarter to make sure theyre still on track or if they need to change.... Before that time comes this is what Ill be doing in the madness that is March: Getting back to my yoga classes to save my sanity Client shoot for @vs_sassoon Continuing work on 3 client website builds Starting new website build for my biz Keyword research with the clever @techno_bird Blog writing Ongoing personal coaching course Lots of family catch ups and being grateful for the time we get to spend with each other because life is too short. Back to healthy eating thanks to the fabulous ebooks from @thenaturalnutritionist And looking forward to receiving my next quarter planner from @thecontrol freak Hmmm not much on for March @livaktiv #AdoreYourBusiness #AdoreYourLife #digitaldetox #livewell #eatwell #reconnect #lifeaudit #balance #lifestyle #healthandwellness #mentalhealth #smallbusinessowner #digitalmarketinglife #entreprenuer #wahm #wahmaustralia #australianbusiness #yoga #fitness #socialmediafitness #marketingprojectmanager #projectmanager #sydneysmallbusiness #innerwestbusiness #innerwest #innerwestmums #marketingsydney #marketingconsultant #womeninbusiness #sydney See more
15.01.2022 A good read for business owners wanting to know how to conduct themselves during the pandemic. https://www.socialmediaexaminer.com/marketing-in-times-of/
15.01.2022 A little piece of my Inner West. Such a special place is Haberfield, thanks for coming back Maeve O'Meara's Gourmet Safaris
14.01.2022 DREAM BIG MY LITTLES What's your reason for being in business? Passion? Lifestyle? These here loves are one reason. To show them you can have dreams and go after them - no dream is too big or too small. ... The entrepreneurial spirit is within them, by age 7 my eldest had started a beauty business. She discussed her idea with me, we planned her products, pricing, I explained cost of goods versus profit. I explained the concept of marketing and off she shot to create posters. She networked at every social event to talk about her business and sell like crazy baby! As a youngster who could refuse those curls and sparkle in her eye, so yes, she did very well and made a tidy little profit for herself. I can't wait to see what she does next!
13.01.2022 SUPER EXCITING! I have been a busy bee during Rona and I’ve been working on my sparkling new website! I’m bursting to share it with you because if you’ve been through a website build you know how labour intensive they can be. The fruits of that labour is wanting to share your story to the world!... This is my third website re-design since I opened my doors and because I’ve learnt so much about website design in the past year I’ve put a lot of thought into this one to make sure Google will adore it! How many re-designs have you done since starting your business?
12.01.2022 PAINT YOUR OWN STORY Seriously whats next? Weve suffered drought, fires, floods, Covid-19 and now #BLM... as business owners its hard to know where to next. How do we respond? How do we react as our story online? How do we adapt?... I believe in you. I believe in me. Fight for your beliefs and paint your own story. Be true to your business and what you want to express in this time. Its your business and if youre powering through this rough time like the tough business owners I know then youll be sticking to your plan, your story and sharing your thoughts. Were adaptable and we will get through this.
12.01.2022 2020 PRIORITY LIST Happy New Year! Its your year, go grab it with everything youve got! My priority is to continue to work on my time to fit my lifestyle and have plenty of time for this bunch of crazies x
12.01.2022 GIRLS WITH THE CURLS Time poor mothers.... Are you keeping it together or have you lost the plot? School holidays and juggling work, or lockdown and school closures is THE hardest. It's challenging to not get frustrated trying to manage both and I'm the first to admit I've lost my shiz a few times and I've had to pull myself up and into line.... At the end of the day, these curly girls are my reason for being in business. They inspire me with their creativity and problem solving and they made me think about a better approach that will work for all of us. And it's simple... ONE THING AT A TIME. Don't try to help them with a maths problem while crafting an email for work. Do the kids thing and THEN focus on your task. Together we came up with the idea that we do kids stuff in the morning while I get the afternoon to work. That way they're happy because they've had a little Mum time and I'm happy knowing that they've burnt most of their energy in the morning so I can crack on with work tasks in the afternoon. AM = Activity - PM = Business = SUCCESS! Have you lost your bananas or are you managing ok?
11.01.2022 SUPER EXCITING! I have been a busy bee during Rona and Ive been working on my sparkling new website! Im bursting to share it with you because if youve been through a website build you know how labour intensive they can be. The fruits of that labour is wanting to share your story to the world!... This is my third website re-design since I opened my doors and because Ive learnt so much about website design in the past year Ive put a lot of thought into this one to make sure Google will adore it! How many re-designs have you done since starting your business?
10.01.2022 WHICH ONE ARE YOU? As social media for business takes more of our attention its very easy to jump on, check the competition and WORRY. Worry for what others are achieving, for how they are kicking butt and goals. For 2020 why dont you join me in cheering others on in their quest for business success while running your own game and be a WARRIOR. ... @josie.doodles See more
10.01.2022 CORONA VIRUS LOCK DOWN As Aussies we've been joking about toilet paper and the memes have been hilarious but when is it time to get real? For us it was when my husbands' cousin in Italy was put into lock down on Sunday 8th March 2020. He shared with us what it's like socially and professionally which got me thinking - are we prepared for work if we're in lock down? Pierpaolo lives near Venice and he said it's a really difficult time because people interaction is at a low ...- particularly hard for our fun loving cousin! Shops are open until 6pm and you can visit friends that you trust were also following the 'rules' but he said 'What's the point?' - it's simply too risky. He works in sales and working from home has it's challenges - especially when a lot of his work requires face to face meetings. Although it gives him time to catch up on admin he says people are not interested in buying.... The upbeat person that he is, he's taking it as it comes and saying 'What can you do?' except do the best you can and ride it out - until 3rd April when the lock down might be lifted (at the time when we spoke). With the Australian govt saying Corona Virus is going to be something we'll be dealing with until the end of this year, I've been asking myself some questions around working from home in case a lock down happens. Does your work require face-to-face interactions and meetings? Zoom is a no brainer for online calls and I use it regularly. Do you run face-to-face workshops? Do you need to think about how you can move this online? At this stage I don't however I hear Google's Course Builder, Teachable and Kajabi are widely used tools and worth checking it out. Internet access - is it currently reliable? Supplies - do I have what I need or can I store and save everything in the cloud? Do you need air travel for work? Anti-septic hand wipes, 20 second hand washing and wearing a face mask at least even reminds you to limit touching your face. How is it going to effect your clients and their demand for your product or service? One thing is for sure, if it does happen it will help promote working from home which will give more people balance and flexibility in their lives. In our ever busy lives that my friend, is a good thing! Are you fortunate to be able to work from home easily? If you have any concerns or questions about Corona Virus the best source to go to is the Australian Government Department of Health at https://www.health.gov.au/healt/novel-coronavirus-2019-ncov
10.01.2022 DAILY STANDUP Want to nail your days? Try what our fam bam has just implemented... the daily stand-up. Its a scrum master technique ensuring everyone has enough work to do (ahem) and we dont have any road blocks to achieving our tasks.... It keeps our family in check, gets us eating breakfast together and helps me manage all thats on my plate. If you didnt see my stories yesterday I have secured a new client which Im so excited about but it will take time management to achieve all.the.things effectively and efficiently. E.g. our daily stand up looks something like this: from my 7 y/o: Yesterday I had school then ballet. I didnt have time to do my reader because of ballet so I will do it today. E.g. from me Yesterday I checked website changes for my client but it took longer than I thought so Ive had to carry over to today the task of writing my clients FAQ page. I also need to make client check in calls, run a WIP for a shoot before picking up the kids and take them to swimming. My usual roadblock is time but I think I can achieve all this today. You get the drift.... its our little way of seeing if we can help keep accountable and support each other Do you think your family would benefit from this? @runnerkimhall
07.01.2022 With Valentine's Day coming up I wanted to share with you what turns me on... ...in business of course! And that is being organised with processes in place. This nifty little guide is from me to you for Valentine's Day. It allows you to make sure your content is all mapped out for you and not a hot mess! A guide to not over-posting salesy stuff while sharing enough about who you are. ... Input your content themes into your guide then pop your content directly into your social media scheduling platform of choice! To grab it, simply check it out here! https://adoremarketingcollective.com.au/supercharge-your-so Adore Your Marketing, Nat. x
07.01.2022 Technically I'm still on 'holidays' and I saw this over at @theorganisedhousewife wondering if mine would be accurate? I reckon so but maybe need to add And tonight? Weellll I'm hosting friends over for dinner, with the kids, so don't need the fancy frock. ... What are your first 6 emojis? See more
07.01.2022 CONTENT IDEAS Want to create trending content thats being searched right now? Check Pinterests 2020 Trend report For all the inspo and find more audiences.
06.01.2022 ! We are in the THICK of the biggest promo periods of the year: Black Friday, Cyber Monday, Christmas and New Year sales! I know you are pulled in every direction right now - especially when you load social engagements and family commitments on top of running a business.... so... whatever you do right now, please focus on activities that are going to MOVE THE NEEDLE in your biz. Right now you're aiming for sales, so if you'...re stuck on where to focus, go back to the activity you did this time last year and look at what was the most successful activity to drive sales... then wash and repeat lovely! Adore your Marketing, Nat xx See more
06.01.2022 Pluto, thanks for the humorous words during this time of anxiety and stress!
06.01.2022 FLYING BY THE SEAT OF YOUR PANTS? What is it with January? We think it's some magical long month to get all the stuff done that wasn't done in the whole of 2019! Then EEEK suddenly we're half way through with school going back in 2 weeks and you're just not ready for 2020 to ACTUALLY start! Put your wings on and soar through the last 2 weeks of Jan, ready to tackle Feb head on! How? Sit down with your calendar TONIGHT and schedule in when you're actua...lly going to get the priorities ticked off the list in the next 2 weeks. Then breathe and all that anxiety will melt away. Priorites you might like to consider if you haven't done them already: 1 Doing a quickie business review of 2019 2 Set business goals for 2020 - loose or tight 3 Creating a good chunk of content for your socials 4 Scheduling in a facial - because hey - self care 5 Or perhaps it's simply getting your bake on and freezing up lunch box goodies #organisedjunkie Today I've managed to get through some biz planning for Adore because I ACTUALLY scheduled today into the calendar - and that makes all the difference. If you need help to get your planning done then get in touch and I will help manage it for you! Go fly, lovely! See more
06.01.2022 HOUR OF POWER I once worked with an entrepreneur who rose every morning at 4am, brimming with ideas and ready to seize the day. Mind you she was in bed every night at 8:30pm however I always admired her for the commitment. Last year I started what I call my Hour of Power where I wake at 6am before the house stirs. Some days I meditate, some I plan, read, journal or exercise. I find it very energising and I feel on top of my day before it properly starts.... Today I tried at 5am start to see if it empowered me even more and guess what!? I was just plain sleepy by 2pm! Maybe next time I try that I should be asleep before 9:30pm. I challenge you to try it and see how it improves your day. Who is game? @koala
06.01.2022 kikki.K will be missed. This outlines many reasons why retail is so tough today. https://www.smh.com.au//kikki-k-collapses-into-receivershi
03.01.2022 HELP NEEDED OTHER THAN COIN I think we've all seen how to donate the dollars to help those in need - see the link in my bio to the @nswrfs website which lists all the ways you can provide monetary donations. However there are other ways too and I wanted to share these as an alternative for you. ... @givit_aus is collecting new and used clothes and furniture items to give to those in need of re-building. They sift through your unwanted items to ensure only what's really required is delivered so please check out the link in their bio to make sure you follow their instructions. Old bed? Perhaps they need it. Bondi Surf Club is collecting non-perishable food, clothes and new toys to help the south coast re-build. They will deliver to NSW South Coast Surf Club evacuation centres when it's safe. You can drop any of these items to: Main Hall, Bondi Surf Club, Queen Elizabeth Drive, Bondi Beach today until 6pm or 6th-10th Jan between 9am - 3pm. @suntheatre in Yaraville VIC are also collecting non-perishable food items. Check the list below. Here are some ideas of supplies you can drop off to them for the firies: 600ml (to fit in their hand) Gaterade/Powerade, 600ml water, energy drinks, eye drops, fruit cups, meusli bars, Up and Go, Aloe Vera/Burn cream, Bandaids, eye wash, nasal wash, lip balm, whiteboard markers, tinned tuna, hand sanitizers, milk powder, generators, extension cords, matches, candles, batteries (DD, AA, AAA), sugar, bottled water, long life fruit juice, canned food that can be heated on a gas stove, packaged snacks, long life milk, baby wipes, toilet paper, sanitary supplies, waterless soap, formula, tea/coffee, torches, camping stove, medical supplies, radios that run on batteries. If you still have a fresh Christmas tree, the people of Bilpin NSW would love them so they can feed their alpacas and animals. Call Anne @madisons_mountain_reteat on 02 4567 7398. Alternatively you can lend a helping hand in the local gardens. If you know any other ways to help please list them below.
03.01.2022 ICECREAM + LOYALTY Its Friday night and I want to chat about brand loyalty. I am very loyal to the newly discovered @denada_co ice cream and you want to know why? Its a product that meets my pain points! I have recently jumped aboard the #keto train and this ice cream is low carb and no sugar plus its super yummy! Ticks all my boxes so I can indulge a little on a Friday night while still hitting my keto goals.... If you know your audience then service them hard on their pain points and you will have loyal customers for life!
03.01.2022 MEET MRS. PANTS Thats my teacher alias as named by my children. I feel very undercover however I definitely wore the pants today in the classroom! I have worked out my children as students.... what they respond to, what they excel at, what theyre interested in, what drives them in the classroom and what lights them up.... Ive likened it to target market audiences.... if you hangout, listen and engage with them then you will get to know all the gold nuggets that will help craft your marketing message - or in my case today - crafting my lessons! So go forth, engage and let the magic happen to dive deep and understand your audience. If youre kids have you a teacher name what do you think it would be?
02.01.2022 Have you looked at your numbers lately? If you don't know where you were versus where you currently are then how will you know if you've grown? And how will you set your goals for growth, ensuring you're focusing in the right area? The numbers you track is dependent on what you're trying to achieve for example if you're an ecommerce business trying to grow your sales you should be looking at your google analytics and shopping platform analytics (e.g. Shopif...y if relevant): what are your sales relevant to the same period last year? where are your sales coming from? what marketing campaigns were running that drove the highest revenue? Can you improve that activity to elevatate your results? Knowing your numbers is so very important so you know what marketing activity to focus on and your efforts won't be wasted. Adore your marketing, Nat x See more
02.01.2022 Chaos was the last quarter of 2019 for Adore. Hoping to be more frequent next year to reconnect. In the meantime... Merry Christmas to you and all, I hope you enjoy celebrating the Christmas chaos with your family and friends today!
02.01.2022 DECADE GOALS If you reflect on the last decade, where were you in love, lifestyle, health and career goals? LOVE: My now Husband and I had just moved in with each other into his 11th floor apartment in Camperdown, inner west Sydney. We had all the dreams of marriage and family to come (now with the most confident and caring girls that make it all worth it). ... LIFESTYLE: it was one totally focused on self! No kiddlets or fur babies just family and friends. I would go out with no concern of hang overs the next day - again no kiddlets haha! Id venture to live music gigs, festivals, degustation dinners and I was boxing obsessed to keep healthy. Today its a little more low key with our little fam, dinners now consisting of the broccoli battles haha! HEALTH: 10 years ago I was fit, strong and healthy but after my first born in 2012 I struggled with my weight and gained a chunk of it! A woman who likes to be well planned and on time with a smidge of control freak was shocked into reality when all that goes out the window with little babes which I struggled with. After 6 years of heavy weight I worked hard with diet and a personal trainer to shift 25kg and that 2.5 years ago! CAREER: I was in a great place as a senior brand marketeer in the beauty and haircare industry which I loved. When my kiddies came along I decided to tone it down to a part time role supporting a small business owner and I was her Digital and PR Manager. After having a taste of the satisfaction of the hard work in small biz and the results being hugely rewarding I decided my next step was to go into small business for myself. I have been in business now 3 years, in contract marketing roles for large businesses and helping micro and fellow small biz owners to help them achieve their marketing and biz goals. TODAY: Life will never be perfect but I am happy. My family is my world and I am so grateful that my work gives me flexibility to be there for them. See more
02.01.2022 THE WEIRDEST THING IVE SEEN.... EVER! Does the sound of stroking a diary or tapping a shelf get you inspired to clean? IKEA thinks yes. ASMR or Autonomous Sensory Meridian Response is a new phenomenon to release a euphoric tingling sensation over the body when you watch clips and sounds on screen. ... Could this work for your product or service that you sell? Check it out and PLEASE tell me if youre inspired to get tidy! https://m.youtube.com/watch
01.01.2022 MANTRAS This is my mantra every time I leave the house - can you relate? Mantras, vision boards and putting all out to the universe is a way you can help manifest your dreams. ... Now tomorrow? Try manifesting your goals for the week and them done. @etsy for @ximenaheasmanceramic
01.01.2022 BRAVE HEARTED I just finished a fictional novel and given all the pivoting we need to do and the strength and courage we need to draw on, I thought this next read might be timely. Have you read it? What are you reading right now?
