Adventures in Digital Consulting | Consultation agency
Adventures in Digital Consulting
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22.01.2022 Brisbane based consultancy supporting digital and marketing transformation
22.01.2022 Corporate marketers here comes the next Fin Year! Get in early to get some help with 'that project" (the one that keeps you up at night... :-))
19.01.2022 Wondering what AI assistants might mean for your brand and marketing? Great article here which really had me thinking about how AI assistants will really take over much of our key purchasing decisions. AI assistants are predicted to rip apart your omni channel marketing, make pricing, customer service ad reputation both transparent and out of your control, and ruin your sales forecasting as the algorithm flexes it's recommendations. The most complex purchasing decisions for ...me ripe for an algorithm to do some work- tell me the best super fund, the real performance of that real estate agent and how to compare those car models, whilst preserving my privacy and building my trust, then as a consumer I will be hooked too. As marketers and business owners we need to understand how our digital assets interface with these platforms, and also how to build brand connections direct with customers. Get your CRM and data driven marketing house in order now, is my personal takeout. Love to hear what you think... https://hbr.org/2018/05/marketing-in-the-age-of-alexa
14.01.2022 So often we have to start with a Brand strategy before we can deploy great marketing. After a fun session on personality with the clients: this is our Brand Strategy so far!!!!!
13.01.2022 Yess! It's our first post #1 #firstever #websitecomingsoon
12.01.2022 Launching a new product? Want to learn more? Come along this Thursday night for a chat about new product development with a friendly Brisbane Digital Business Meet Up! https://www.meetup.com/BrisbaneDigitalBus/events/247445421/
06.01.2022 Are you a Qld small business under 4 years old needing help to grow your business? Get help with your marketing, website or customer research and CX with a grant of up to $5,000 from the Queensland government. Apply by 5 June so talk to us soon for a proposal! https://www.business.qld.gov.au//grants/entrepreneur-grants
05.01.2022 Wow The Future of Superannuation is.... quite fiery apparently- lots of #disruption tonight with the #FintechQLD team as they brought in the startups vs the Incumbents in Superannuation. Great night hearing from Zuper, who are getting ready to launch and Grow Super- who are reinventing the customer experience and taking on the big end of town. Let's face it- we should all give more of a $#@ about our super. Less inertia- more CX please! Love it! #adventures #startups
05.01.2022 The future of work is "Flex"! When I started my business, I also joined up to Cahlia- a fantastic sourcing platform where employers can access an incredible array of female talent across Marketing and Design, HR, Digital, Org Design, L&D, Change Management, Coaching and Data, Finance, Legal Board and Advisory work. If you're looking for highly qualified Consultants, or if you're consulting independently, check them out! #gigeconomy #talentbank #gigcmo www.cahlia.com
03.01.2022 Ever feel like someone is watching you work? This is Ziggy as viewed from my laptop camera. Trying to tell me he doesn't like me working on his dining table ! #workfromhome #homeoffice
03.01.2022 We've been doing a lot of brand development work lately- I came across this great blog post which explains it all... You don't see many well defined brand persona's out there these days which means a lot of businesses are leaving their core identity open to "the whims of the creative process". Brands that win in the long run are clear about who they are... and who they are not. Content is king in the digital age and speaking in a clear voice is all part of the hidden signals of trust that underpin strong brands! https://www.sparkol.com//The-12-brand-archetypes-all-succe
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