Aesthetic in Prahran, Victoria | Marketing agency

Aesthetic

Locality: Prahran, Victoria

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24.01.2022 Want to engage people with your brand in ways that are real, personal and connected? Heres a great story about experiential marketing that gives you some background, theory and practical tips. Aesthetic uses these experiential strategies to bring brands and audiences together in compelling and human ways.

24.01.2022 This inspiring TED Talk from organisational psychologist Adam Grant explores the three unexpected habits of original thinkers, or 'originals'. If you never thought that mild procrastination, doubt and failure can foster creative thinking, we recommend watching! #thoughtleadership #tedxtalks #creativethinking

22.01.2022 ART SCIENCE HEART SERIES: #Art Live theatre performances were impossible during lockdown, and even easing restrictions only allow set numbers of theatre-goers to enjoy shows. To combat this, Oxford-based theatre company, Creation Theatre, and their co-producers at Big Telly Theatre Company, put on a production of The Tempest via Zoom. Audience interaction via the chat function complemented the experience, and the new medium highlighted themes of loneliness in the play.... Could this be the way forward for theatre in greater comfort and easier access?

21.01.2022 We cant control the situation but we can choose to use this time to encourage and support one another. "A key point will be the relationship between employees and employers being as mutually flexible as the circumstances can possibly allow so that business can come through the other side and their employees come through with them" said Industrial Relations Minister Christian Porter #employees #leadership #employeeengagement #circumstances #business #relationship #success

21.01.2022 Alcoholic beverages arent everyones cup of gin. Weve loved working with Brunswick Aces to create our very own, custom non-alcoholic cocktail Check out their delicious range!

20.01.2022 This #WellnessWednesday, we're taking the time to practice our hobbies and learn new things. Our baking pro Courtney has made the most of her unexpected extra time by experimenting in the kitchen. Her favourite? Carrot and walnut cakeso she can pretend it's a little bit healthy!

20.01.2022 "Whats one of the easiest ways to forge [brand] connections? Physical retail with an experiential element." Research shows that despite brand experiences offering some of the strongest emotional connections between brand and audience, only 55% of retail leaders plan to invest in experience marketing in 2020. This article explores how retail giants like Drunk Elephant Skin Care and Nordstrom are embracing this trend, and we're loving it.

19.01.2022 We too get a bit cross-eyed when trying to explain the difference between brand experience and experiential marketing! So we got our Brand and Development Coordinator Naama to take a closer look at the two terms and unpack what they really mean. Read all about it here: https://bit.ly/2Z6NToY

19.01.2022 We are so excited to welcome our brand new Head of Production Kristy Foulcher to the Aesthetic team! With over 20 years in the industry, Kristy's passion lies in the flawless execution of uniquely creative concepts. She's an amazing cook, and loves champagne gardening ("which means exactly what you think it means!") But perhaps most importantly, she's another avid dog lover! Welcome, Kristy!

17.01.2022 Did you know that having a companion pet is proven to lower blood pressure, increase cognitive function, and stimulate the brain to release dopamine? This #WellnessWednesday, we're focusing on the mental and physical benefits of being around animals. For our Lead Producer Jilll, it's about cuddling on the couch with her pup Molly, who is delightfully energetic and loving.

17.01.2022 Experiential marketing has been on the rise over the past five years, but our new socially distanced reality poses a challenge for this human-centric approach. As industry leaders in brand experiences, we loved reading this this Forbes discussion. In it, experts advise on leveraging new technologies, creating digital communities, and offering multisensory experiences. Are you ready to innovative your experiential strategy?

17.01.2022 You may have heard the term 'brand experience' used as an industry buzzword, but what does it really mean? At Aesthetic, we've asked Gillian Laging to delve deeper into what brand experience is and isn't, how you can incorporate it into your existing marketing strategy, and how much brands are really investing in this space. Read on...

16.01.2022 "Be there for me. Know me. Protect me." Millennial consumers are asking these three things of brands, and this article covers expert opinions about the emerging ways to engage with young consumers from leaders at American Express, Sonos, and Spotify. #marketingandadvertising #consumerbehavior

16.01.2022 Studies have shown that indoor plants boost mood, productivity, concentration and creativity. They can even clean indoor air by absorbing toxins! We know it can be tricky to know how to care for each plant. Jarrah has plenty of plants at home, and this #WellnessWednesday she recommends regularly pruning your plants to stop them becoming 'leggy'.

15.01.2022 A clear, consistent message makes all the difference. Todays audiences dont have time to waste to decode what youre trying to say. At Aesthetic, we struggled to concisely define brand experience. So we took inspiration from Yuval Noah Harari and cut out the unnecessary bits. The result is the only article youll ever need to read about brand experience. Read it here: https://bit.ly/33RG6gA

14.01.2022 ART SCIENCE HEART SERIES: #Heart Dutch primary school teacher Miss Ingeborg missed her students so much that she knitted dolls representing all 23 of them. Each child was delighted to get their mini me upon returning to school, and Miss Ingeborg has already committed to knitting dolls for her new class next year.

14.01.2022 Introducing the Loud & Proud Project, a podcast exploring what it means to bring your whole self to work for LGBTI+ people and why it matters. When we tell our story, we give a little piece of ourselves. Were honoured to have worked with our friends at NAB to bring this amazing project to life. Listen today on Apple Podcasts, Spotify, or wherever you listen to your favourite podcasts.

13.01.2022 For our #WellnessWednesday series, we asked our resident moving image expert, Alice-Ginevra, what her top three quarantine boredom-busting films are. She recommends: 1. Harry Potter for all the nostalgia 2. Zombieland for a good belly laugh 3. Sing Street for fantastic songs and a sweet romance... Happy Wednesday from the team at Aesthetic!

12.01.2022 We love Lady Gaga so much, we named one of our meeting rooms after her. When you do the same activation, conference, or event every time, people will come to expect them and the excitement will wear off. The key is keeping things fresh so that your audience wants to come back and ask, what could they possibly do next?

12.01.2022 Each year, a mature tree cleans the air by absorbing 22 kg of carbon dioxide and releasing oxygen in exchange. This #WorldEnvironmentDay is a chance to #StayAtHome and show our support #ForNature. Test your knowledge by taking @UNEPs quiz: https://bit.ly/3fICyDB

11.01.2022 We were honoured to work with Honda Australia to bring their 50th Anniversary celebrations to life. Hondas diverse range of people and products have brought joy to millions of Australians over the last 50 years, and we're so proud to work with such an iconic brand.

11.01.2022 Our General Manager Hayley Williamson wrote an insightful article on Aesthetic's unique theatre roots, 'permalancer' working structure, and the future of our brand experience agency. Click the link below and meet Aesthetic! #brandexperience #agency #artscienceheart

11.01.2022 A unique idea and drive is the founding elements of a successful project. But how do you keep that momentum going once you've launched? Over time, if youre not thinking about the future, if youre not thinking about how to navigate a constantly-shifting landscape, youre going to end up back on your heels and reacting to your environment, rather than playing your own game. At Aesthetic, we embrace the unknown and the excitement of change. Let's work together.

11.01.2022 ART SCIENCE HEART SERIES: #Science Here at Aesthetic, we believe in combining strategy, science and storytelling to best understand how humans act. In this brilliant podcast series, Shankar Vedantam explores the unconscious patterns that drive our choices, relationships, and behaviour. We highly recommend the episode on why human connection is crucial to our health.

07.01.2022 Celebrate your whole self! Attendees at NAB's Midsumma activation played, decorated, and coloured themselves with bright powder in true festival spirit. Together, we celebrated all the shades that make up our whole selves. : Swann Snaps

07.01.2022 A-Teams never looked so fresh, courtesy of Rebecca Newman Photography!

06.01.2022 ART SCIENCE HEART SERIES: #Science Global lockdowns and reduced ocean noise are positively impacting marine wildlife around the world. According to UK marine acoustician Michelle Fournet, we have an opportunity to listen and that opportunity to listen will not appear again in our lifetime".

06.01.2022 Everyone has piled in and done the easy stuff [in digital marketing] so we come back round in a circle. The only way to stand out from the crowd is creative." As we approach the peak of what WARC is calling a "crisis in creative effectiveness", short-term strategies and campaigns aren't cutting it anymore. So, (once again) long-term brand building and relationship nurturing strategies are rising back to the surface, with effective brands finding creative solutions that build momentum over time. #brandeffectiveness #creativity #strategy #longterm

05.01.2022 Social consciousness has reached new heights in recent years. Audiences are demanding that their favourite brands take a public stand on relevant issues. Our research pro Naama Gilad investigated how global brands are taking their CSR policies further and bringing their values to life. #socialimpact #brandmanagement #brandpurpose

05.01.2022 ART SCIENCE HEART SERIES: #Art Lockdown has challenged some artists to get creative with their expression. French artist Nathalie Lété has kept busy during lockdown by turning her country house into a pastel dream. "The idea is that you can transform a simple place and furniture found on the street into something special and personal."

04.01.2022 A matchmaking app for creative ideas has just landed. Unilever's Idea Swipe, inspired by Tinder, sees users create profiles based on their creative concepts and swipe to match with like-minded individuals. In this age of collaboration, we think that the process of finding your next project partner, supporter, or even co-founder, has just been revolutionised. #brandmarketing #creativeideas #martech

04.01.2022 They both have experience in their name, but brand experience and experiential marketing arent quite the same. This week, Naama Gilad took a closer look at both and explored some powerful experiential marketing campaigns. #digitalmarketing #branding #marketingstrategy

03.01.2022 What can you start today that will have a positive impact on your business six months from now?

02.01.2022 What an honour to work with The Honda Foundation to bring the story of their partnership with Rural Aid to life. Watch the incredible recap of their time in the town of Kyabram below.

02.01.2022 At this time of uncertainty, I personally want to remind you that we stand with you. Darren Natale Managing Director & CEO... #westandwithyou #staycalm #staysafeeveryone #ceo #managingdirector #openforbusiness

01.01.2022 Curiosity is widely recognised as being essential for good leadership, internal culture, team building and personal mental health. Our Naama loves all things magic. This #WellnessWednesday, she shares her top tips for practicing mindfulness and keeping wonderment alive. 1. Revisit books, films and activities that made you happy when you were younger.... 2. Practice active observation. What can you hear, see, feel, smell, and taste in this very moment? 3. Rephrase a challenge in your mind so that something new is a grand adventure! See more