Affinity Marketing | Business service

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Affinity Marketing

Phone: +61 2 8916 6339

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25.01.2022 The evolution of digital transformation and digital marketing. #marketingmeme #marketingquotes #marketingcartoon

21.01.2022 Another Tip from Bri on how to get the most out of your marketing! Think through what the best and most measurable key performance indicators (KPIs) are for your business. It might be sales leads, digital metrics, or engagement of certain content. Ensure that all your marketing activity leads back in some form to these KPIs and measure these on a regular basis with a quarterly performance review. It becomes a lot easier if you are tracking your stats, enquiries and sales data consistently to see what activity has led to the strongest results, otherwise you are relying on gut feel which is never a good way to manage your marketing! #marketingstrategies #onlinemarketing #womeninmarketing

20.01.2022 Here's a tip from our PR Team! "Deciding your target audience is key to every PR campaign. Without this, you are rudderless and success is hard to define. The target persona helps drive the campaign messaging and is critical in deciding the media platforms to approach based on the media consumption preferences of that particular audience. With the potential to dramatically boost sales, increase brand recognition and create positive brand reputation in the long term, it is wise to ensure your PR campaign is done right!" #smallbusinessmarketing #publicrelations #medicalmarketing

19.01.2022 Happy Friday from the team at Affinity #digitalmarketing #sydneysmallbusiness #marketingagencysydney #contentmarketing #Digitalmarketing #SEO #blogging #marketing #branding #marketingtips #marketingstrategy #startup #b2bmarketing

19.01.2022 With an estimated 45% of searches on Google having local intent, local search and local digital marketing more broadly should be a critical consideration for any business with physical outlets. Often overlooked as a tactic given the nuanced and sometimes dull requirements to win, successful local search and digital initiatives can drive huge volumes of traffic, calls, driving directions and ultimately customers. Source: Ad News #sydneymarketing #marketingsydney #digitalmarketing

18.01.2022 Marketing Insights from Sarah at Affinity Over the next decade I think marketing will again take some major shifts. Technology and its capabilities are constantly evolving and working in a predominantly digital marketing landscape, you have to be on the front foot with changes. Marketing automation, AI and social will surely get even bigger. Being lean and quick to make changes will be essential for success as always. #marketinginsights #affinitymarketing

13.01.2022 What is User Generated Content? User generated content (UGC) is content that is created directly by consumers or users rather than by the brand or company itself. UGC can be in the form of videos, images or reviews from customers. It has become pivotal in many brands’ marketing strategies. By repurposing the content of your followers you can achieve effortless authenticity and reliability. UGC is proven to far outperform brand-created content, so enlisting customers to no...t only generate your content, but also market it for you, is undeniably a fantastic marketing strategy. Source:Tint by Filestack #sydneymarketing #marketingsydney #digitalmarketing

11.01.2022 A big thank you to Jessica from Auxesia Solutions. She is a true marketer at heart, who not only understands the key principles to effective marketing but also aces execution as well. -Jessica Peet... Director, Auxesia Solutions Group Pty Ltd #affinitymarketing #sydneymarketing #smallbusiness #smallbusinessmarketing #publicrelations #medicalmarketing

10.01.2022 End of year Marketing Review - Let this year’s data guide your 2021 strategy. The end of the year is the best time to review and reflect on what has and hasn't worked when it comes to your marketing efforts. 2020 has brought with it a lot of changes so this is even more important as the marketing landscape changes. A good place to start is to pull together a report to review sales performance and lead generation, along with social media and website data to paint a broad pic...ture. This will allow you to see where you can do better and what is already working really well. It is important to keep innovating and fine tuning your strategy as you go, but putting together a 2021 marketing plan in place will allow you more consistency and control in the face of adversity. #marketingtrends #marketingtrends2021 #martech

09.01.2022 Most organisations are structured in such a way that makes it hard to implement changes on short notice. If 2020 has taught us anything, it is that we must remain agile, and adaptable in the face of adversity both professionally and personally. Internal processes driven by strict oversight require defined deadlines, budget and scope. This inadequacy in traditional thinking to address uncontrollable circumstances in the environment causes slow adaptability in times of unprece...dented change. Becoming more resilient and sustainable is critical to remaining competitive in our current climate, and this requires a shift in the frameworks implemented by management as well as employers and employees becoming more agile and flexible in their approach. Rather than rigidly planning and then executing, agile strategy is focused on identifying and testing possible solutions, then continually revising those solutions based on evidence and insights. Unlike traditional assumptions-based strategic planning, agile strategy relies on a strategic discovery process. Recognizing this as a discovery process versus a planning process frees leaders and teams to be open to new evidence and insights that will influence strategy in a continuing feedback loop. This comes from the top down so transforming the workplace culture is the first step! #sydneymarketing #marketingsydney #digitalmarketing

08.01.2022 New year new strategy? Every business owner knows the struggle of creating the perfect marketing strategy - sometimes it’s very hard to predict what will happen, especially now. Contact us to learn about our marketing strategy services.... Via: @marketoonist #marketingstrategy #marketing

06.01.2022 When it comes to marketing efforts, sometimes less really can be more! Keep it simple and try to see things through the eyes of your customers! #marketingtips #socialmediatips #digitalmarketingtips

06.01.2022 Marketing Trends for 2021 User Generated Content - User-generated content (UGC) is any content videos, images, reviews created by customers or users, rather than by the brands themselves. Branded Content - On the flip side to DIY user generated content, high-quality branded content has also been on the rise, and is predicted to soar in 2021. ... Social Commerce - With 55% of online shoppers now making purchases through social media channels such as Facebook & Instagram, and 71% of consumers turning to social media for shopping inspiration, it’s now more important than ever to make your brand, products and services shoppable on social media. Brand Activism - With many movements gaining massive momentum in 2020, brands and businesses have started being more vocal about their values and beliefs. Nostalgia Marketing - Described as ‘the advertising equivalent of comfort food’, nostalgia marketing has really taken off over the last year. Nostalgia is so powerful that it’s actually proven to make us more willing to spend money on consumer goods and services making it a perfect marketing strategy. Source: Envato #marketingtrends #marketingtrends2021 #customercentricity

02.01.2022 Starting a new business? Unsure where to start your marketing efforts? The first steps are coming up with a sound marketing strategy! 1. Start by identifying who your customers are and define a target market 2. Do some research on your target audience to really understand how your product can satisfy their needs 3. Work on your product positioning. This means working out the value of your offering or service that allows it to stand out in the market. ... 4. Select a few marketing channels and tactics. Some common marketing channels are social media, word of mouth, email marketing and SEO. 5. Experiment, learn, improve and repeat! #marketingstrategy #startup #b2cmarketing

01.01.2022 We love working with great clients to align their strategic goals with their marketing plan Once again thanks to you and your team for developing an excellent and highly professional Go to Market Strategy for our business. We are working through implementing all the well considered recommendations." - Dr Matthew Cullen... CEO Tonic Health Media #sydneymarketing #marketingsydney #digitalmarketing

01.01.2022 Team lunches at our local @barrelonecoffeeroasters (amazing coffee and eats for any Brookvale locals out there) Our marketing coordinator Chelsea talking strategy with Sarah always enthusiastically chatting #strategy #meettheteam

01.01.2022 Going Live! The last year has been a wild ride, but throughout this period live video has become one of the most engaging forms of online content. With Instagram and Facebook Live growing in popularity (1 in 5 Facebook videos are live streams), other platforms such as Twitter, Youtube and even LinkedIn are getting on the bandwagon. Live video has shown itself to be convenient, accessible and relatable allowing brands to get more exposure and allowing for greater engagement w...ith their audience People spend 3 x longer watching live video than pre-recorded content. It seems to make the audience feel more involved as if they can influence or be a part of the action as opposed to passively watching it. It’s more in the moment and appeals to that deep need we have for instant gratification. Source: Envato #advertising #brandbuilding #promoting

Affinity Marketing | Business service