Agency X in Brisbane, Queensland, Australia | Advertising/marketing

Agency X

Locality: Brisbane, Queensland, Australia

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• Consultation agency
• Advertising/marketing
• Talent agent

25.01.2022 The Commercial Athlete 30 Days 30 Tips - Day Three Tip Three - Double Validation! It's important that you protect your privacy and your assets! Ensure all of your social media accounts are set up with double validation. If you don't know how to DM us and we'll let you know.

25.01.2022 Failing to realize the full potential of your Athlete Brand could cause you to miss out on major opportunities and/or potential revenue. Learning how to develop and identify a strategy that is unique can help you craft a powerful and memorable personal brand and develop a strategy for increasing its recognition. #agencyx #morethananathlete #athletebrand

24.01.2022 We're excited to share Agency X Talent Daniel "D10" Cappellaro is a featured player in the new Street Power Football video game which has just dropped! The game will be playable on PS4, XBOX One, PC & SWITCH, to be released 25th of August! #agencyx #agencyxtalent #streetfootball

24.01.2022 We say this all the time to our athletes!! Be careful what deals you say yes to, as they may cost you $$ in the long run. Don't take the free product just because it's free.... That clothing brand you say yes to may stop a paying brand from working with you due to brand conflict in the future. That cheap watch you promote today may stop the more expensive brand working with you later, once you've achieved greater career success. The brands you promote, attract certain followers and other brands. It's important to always remain true to your personal style and athlete brand. #agencyx #agencyxtip #thecommercialathlete #morethananathlete

24.01.2022 SAS Australia starts tonight Channel 7 @ 7.30... we can’t wait to watch Shayna! @shayna_jack

22.01.2022 Can't believe this was two years ago! Time flys when you're having fun or in the midst of a pandemic Looking forward to getting the next one for the Women's World Cup #agencyx #fifaworldcup #socceroos

22.01.2022 All the best to Beth Mooney and the Australian Women’s cricket team in today’s International against New Zealand

21.01.2022 By raising your athlete’s profile and growing a fan-base over time, it can help to attract sponsorship, get that shoe contract, or even increase your appeal to clubs.

21.01.2022 Congratulations to Jack Hingert... playing his 200th @aleague game tonight! @jack_hingert @brisbaneroarfc @agencyxtalent

20.01.2022 The Commercial Athlete Tip 9 - Keep Posting! Social media consumption is at a high, due to the increase in people's spare time. So it's the perfect time to grown and engage your fans. Time to get creative with your content and get over any embarrassment about posting.... Some ideas on what you can share: - how you are spending your time in isolation - your at-home training program - what you are eating - your passions outside of your sport - we can get enough of athletes on tik-tok! It's time to brave and share who you are, away from your sport. You are more than an athlete! #agencyx #agencyxtip #morethananathlete #thecommercialathlete #athelete #sport #athletebrand #athletebranding #sportbusiness #nrl #afl #aleague #footballer #basketballer #nbl #nba #nfl #olympian #playerdevelopment #athletebrand #athletebranding #brandingathletes #athlete #sport #athletes #sports #professionalathlete #rugby #cricket #cricketer #ais #personalbrand #sportsmarketing #sportsindustry #nfl #champions

18.01.2022 Don't know how to start building your Athlete Brand? There are 1000s of successful athletes who have built strong brands that they commercialise outside of their sport. Pick some and follow them. Identify:... What is it that you like about how they promote themselves? What brands/opportunities are they attracting? How active are they on their social media? What are their values? What are you willing to do that they do? #agencyx #thecommercialathlete #agencyxtip #morethananathlete

17.01.2022 There's no denying the past few weeks have been difficult for everyone, and we haven't been immune. First priority at these times is always to practise self-care and look after loved one's and friends, which is where we have been. Back online now, we are here to assist athletes who want to work on their athlete brands so that when this passes (and it will) you are ready to make the most of your platform! ... Or if you just want to chat we're here for that too

16.01.2022 Happy 30th Birthday to this LEGEND!

16.01.2022 The Commercial Athlete 30 Days 30 Tips - Day Two Tip Two - Update Your Wikipedia! Many athletes Wikipedia's are out of date, check to see it has all the correct information and current images. People use Wikipedia as a source of truth and it often comes up on your first page when you are googled so you need to ensure it's accurate and current.

16.01.2022 Well Played @nbl! #Repost @nbl NBL Face Masks are here! $19.95 to rep your team and mask up Made from the same premium fabric as our jerseys with a lightweight feel.... Shop now at nblstore.com.au

14.01.2022 Excited to welcome Australian swimmer Shayna Jack to the Agency X talent team. A resilient and engaging young athlete with an incredible story. For any enquiries email [email protected] or DM us. #agencyxtalent #swimmer #femaleathlete #talentagency #talentmanagement #agencyx #australianswimmer #commonwealthgames #olympics

13.01.2022 With so much uncertainty due to Covid-19 brands are moving their focus to driving online sales. A critical component of this strategy will be the use of influencers and ambassadors. With so many influencers unable to create the content they have been due to restrictions, now is the perfect time for athletes to be utilising their athlete brands to collaborate with companies. If you need assistance on how to commercialise your athlete brand or how to use athletes for yo...ur brand get in touch with Agency X today! #agencyx #thecommercialathlete #agencyxtip #brandagency #sportsmarketing #marketing #athletemarketing #athletebrand #athletebranding #brandingathletes #personalbrand #influencer #brandambassadors #athlete #athletes See more

12.01.2022 The Commercial Athlete Tip 10 - Get Active on LinkedIn! An Athlete's network whilst playing can be extensive, for you have the rare opportunity to meet the game changers in your sport, corporate executives, sponsors, fans and club executives. This network is one of your most powerful tools for managing a successful transition, establishing businesses, post sporting career opportunities, setting up internships etc. ... Now is a great time to work on your LinkedIn profile. We recommend you set yourself a goal of new connections for each week. If you need assistance DM us and we can share with you what you need to have a great athlete LinkedIn profile. #agencyx #agencyxtip #thecommercialathlete #morethananathlete

12.01.2022 The Commercial Athlete 30 Days 30 Tips - Tip 4 - Own Your Name! It's important that you digitally own your name, if you don't someone else will buy/get it and then you can't control what they put up and how that could affect your brand. You want it to be as easy as possible to find you too. So if someone else owns your name it will make it difficult for your fans to find you.... Even if you don't plan on having a website (though we recommend you do) it costs about $15 a year to own your URL. You don't have to be on every social media channel though it's important that you own your name (handle) on everyone. So even if you aren't going to use it, when new platforms release make sure you get your handle in your name.

12.01.2022 This week Roger Federer launched his new tennis-inspired sneaker brand with Swiss running brand On - and it's Vegan. A couple of important points here: 1. Roger is using his platform and brand to release a product which holds true to his values and is of benefit to society.... Whilst we're also sure it will make a tidy profit for him, mostly due to the power of his brand on the range and his involvement with the business. RF is a recent investor in the business. 2. This is an example of effective negotiating by his management! Despite his brand partnerships with Uniqlo and Nike, he's able to invest and promote additional sports apparel brands. Most brands try for non-competing exclusive agreements and lock-out periods. Too many athletes lock into agreements which limit their brand partnership opportunities now and in the future. Sidenote he retained the RF logo from Nike in March 2020. We'll talk about this more next week. #athletebranding #sportsmarketing #thecommercialathlete #agencyx #sport #athlete

11.01.2022 The Commercial Athlete Tip 7: Your Instagram Bio Matters! You can't assume everyone knows you and everything that you've achieved. So you have to tell them.... It's also where you share the highlights of your story and give fans a reason to connect with you. Some things to include: - your sport, club, playing number (must have!) - achievements - passions - business interests - brand sponsors #agencyx #agencyxtips #thecommercialathlete #morethananathlete

11.01.2022 The more an Athlete can market themselves the more their Athlete Brand is worth to brands, teams, sponsorships, marketing campaigns, social posts and other commercial opportunities. The $$ follows the eyes, the more eyes the more $$ The more attention an athlete can create, through social media, personal websites, media, podcasts, appearances etc the more their brand equity rises. ... #agencyx #athletebranding #morethananathlete

10.01.2022 We've been getting great reviews and feedback from athlete's who have listened to The Commercial Athlete podcast. Take this time to listen and hear how you can build your athlete brand and how to commercialise your opportunities. Catch up with Australian Cricketer Holly Ferling's episode as she provides amazing insight into her career, how she's worked to commercialise her brand and create opportunities off the pitch and her thoughts on women in sport.... Listen here: Spotify - https://spoti.fi/2x6Q9CE iTunes - https://loom.ly/-5SVBk4 Website www.agencyx.com.au/podcast Don't forget to subscribe and we'd love for you to leave your reviews! Hosts: Lee Carseldine & Carlie Green-Medina Producer: Andy Pfammatter Guest: Holly Ferling #sportspodcast #agencyx #thecommercialathlete #thecommercialathletepodcast #morethananathlete

09.01.2022 Having a personal Athlete Brand allows an athlete to show the world what they are about as an individual. By building an Athlete Brand it shows the personality and qualities that someone has, defining what makes them important or different, allowing them to stand out from the crowd. Think of the athletes at all levels of sport who attract commercial opportunities... What is their brand? Who are they attracting? What makes them unique outside of their sports?... #agencyx #thecommercialathlete #agencyxtip #morethananathlete #athletebrand #branding #personalbrand #sport #athlete #athletedevelopment

07.01.2022 Congratulations to Beth Mooney! Legend @bethmooney6 #agencyxtalent. DM to work with Beth.

06.01.2022 Shayna looking stunning at the launch of Brisbane’s Spring Carnival Oct19th @sasaust7 launches, it’s brutal Email [email protected] for collaboration opportunities.... #agencyx #agencyxtalent #talentmanagement

06.01.2022 Where have all the Dennis Rodman's gone??? We need more athletes showing their personalities... in a world of vanilla be brave enough to stand out. You want your sport to come back from this period bigger than ever?? ... Well, you need to give people something to engage with, a reason to watch, a reason to sponsor, a reason to buy tickets. Do you think Dennis cared about the haters, the teammates who gave him grief... think what he did for basketball, the fans he brought, the platform of diversity he created, the sponsors he attracted. #agencyx #thecommercialathlete #morethananathlete

05.01.2022 Whilst it’s great to be able to see our AX friends online, and to keep the work and conversations flowing... we do really miss our face to face time and watching you all doing your sports. Looking forward to restrictions easing and sport coming back. #agencyx #agencyxtalent #thecommercialathlete

04.01.2022 This guy! Lee Carseldine doing the @varietyqld charity bash... Follow him to see the adventure, it’s pretty epic! @leecarseldine Enquires to work with Lee DM or [email protected]

04.01.2022 The Commercial Athlete | Tip 8 | Use Your Website Links Instagram, Facebook and LinkedIn all allow you to put in website links. This is a great opportunity for you to drive your followers to your personal website, business, podcast, charity or recent media.... If you don't have any of the above at a minimum put in another social channel that you use frequently. For example, if you're on Instagram and your strategy is to grow your corporate network include your Linkedin URL. If you're actioning our tips give us a in the comments! #agencyx #agencyxtips #thecommercialathlete #morethananathlete

04.01.2022 Congratulations to our friend Jade Edmistone releasing her book Fish out of Water as an e-book. An inspirational read by an amazing woman and athlete.

03.01.2022 The Commercial Athlete 30 Days 30 Tips - Tip 5 - Account Set Up! Make sure you have your Facebook and Instagram accounts set up as Athlete Profiles, not as personal accounts. This is done through settings. You do not need to create a new account to do this. ... This allows you to track your analytics around the performance of your posts and who your audience is. They also favour athlete accounts in the algorithm to show more than personal accounts. Then have a personal account if needed where you post your personal posts for your close friends and family. The content you're either not comfortable sharing to all your fans or doesn't align with your strategy. #agencyx #athletebranding #morethananathlete

02.01.2022 An Athlete Brand is important for every athlete because it's the best way to share your authentic message and attract YOUR specific tribe! YOUR tribe could be Clubs, Fans, Brands, Career and Business Opportunities. It's all dependent on your unique strategy. #agencyx #thecommercialathlete #agencyxtip #morethananathlete

02.01.2022 So grateful to be back watching sport with crowds. Hard to beat the thrill of a SOO decider that goes to the wire!

02.01.2022 Top 4 Reasons Why Athletes Should Be On LinkedIn! 1. Show That You Are More Than An Athlete For example show what you do away from your sport, appearances, speaking, brand ambassador roles, internships.... 2. Highlight Your Career Achievements Keep your profile updated with all of your personal and team achievements. Including awards, championships, selections etc. 3. Explore Career Opportunities You might want to look for jobs, internships, build relationships with potential business partners or find mentors to assist with your transition. 4. Network With People Your Networth equals your Network! Build connections you never know who may be able to assist you with sponsorship, ambassador roles, collaborations and more. #agencyx #morethananathlete #athletebrand

01.01.2022 Congratulations to Agency X Talent Matthew Jurman reaching his 150 game A-League milestone this week! #legend

01.01.2022 The Commercial Athlete 30 Days 30 Tips - Tip 6 - Look at Your Analytics! All athlete accounts allow you to look at who your followers are, including their age, sex, location, post engagement etc. This is really useful information to understand what your followers like you to post about and also what audiences you don't currently attract and may want to, dependent upon your athlete brand strategy.... Don't have an athlete brand strategy? DM us to find out how we can assist you.