Biased | Consultation agency

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25.01.2022 Who are your people? We’ll tell you a little about ours. Biased works with a really diverse range of businesses...it keep us fresh and fosters creativity Placemaking Destination... Arts & Culture Hospitality Not-for-profit Government Retail See more

25.01.2022 Father's Day has crept up on us so quickly! Looking for somewhere to take dad to celebrate? The team at Banksii Vermouth Bar & Bistro is shouting dad a free Young Henrys beer to pair with his delicious waterside lunch. Read all about it via Broadsheet Sydney here: https://www.broadsheet.com.au//six-try-last-minute-fathers

23.01.2022 Marketing has got to be one of broadest terms in the book. What does it mean to us? It means getting your brand out there in front of the people who need to see it. It means reaching your aspirational audiences, bringing them in, converting them, and making them your biggest advocates. There’s no one size fits all approach to marketing - it needs to be tailored to your business. But here are a few ingredients in the Biased marketing recipe:... Audit & strategy Brand development Campaign management Content creation Email marketing Social media Websites Offline marketing

17.01.2022 There are plenty of downsides to the pandemic, but we're definitely seeing some exciting silver linings. This is a great example - the rise of the humble suburban cafe: https://www.smh.com.au//it-s-a-gold-mine-how-sydney-s-humb

14.01.2022 Hamish Ingham has taken on a new role as Group General Manager of Lotus Dining Australia just in time for the launch of its Double Pay outpost, which will be housed within the InterContinental Sydney Double Bay. Hamish continues to contribute to the Banksii Vermouth Bar & Bistro menu, where his wife and co-founder Bec Lines remains at the helm. Congratulations to Hamish! Really excited to be working with you on the launch of Lotus Double Bay ... Read all about it in Good Food here: https://www.goodfood.com.au//all-change-in-double-bay-as-b

14.01.2022 Celebrating our love of good coffee - it's what gets us up in the morning

14.01.2022 Sydney’s Lotus Dining Australia is venturing east, opening a new venue within the InterContinental Sydney Double Bay on Wednesday 11 November. Head Chef Chris Yan, and Matt Stewart of Lotus Dining Group have come together to create a collaborative food and beverage offering for Lotus Double Bay. This will be the first venture under the group’s newly appointed general manager Hamish Ingham, who joined the group in September 2020. We’re excited to be bringing traditional Shanghainese flavours to the Double Bay community, says Yan. Lotus Double Bay will be a more traditional menu inspired by my childhood, but we’re elevating both the food and drink with native Australian ingredients and twists on some old Lotus favourites.

14.01.2022 We will take one "overpriced latte" please! Some good #TGIF news for the big kids amongst us, with the launch of Play-Doh for adults. Never underestimate the value of nostalgia in engaging your audiences through all ages and stages of life.... Read all about it: https://wersm.com/play-doh-finally-launches-play-doh-for-/

11.01.2022 Struggling to come up with content ideas for your brand? Here's an easy bit of homework to help you get going: First - list the top ten questions your customers ARE asking you at the moment.... Next - list the top ten questions your customers SHOULD be asking you, because you are the expert. Then - start finding ways to communicate this information across your channels - with words, photos, videos or even infographics. Need some help getting started? Let us know!

11.01.2022 How well do you really know your people? Members of your local community talk on social media in ways that you can't reach as a business - for example private groups and sharing content on their private personal pages. Talking with your community gives you the chance to be part of these conversations in an organic, meaningful, and down right delightful way. So let's get chatting!

10.01.2022 What good is an endless strategy document when you can’t understand the jargon, or you don’t have the time to sit down and read it? Biased is commercially-minded, which means we know you want to see bang for your buck. We focus on outcomes over elongated documents.

10.01.2022 From press releases to internal memos, communication is all about how you’re talking to people, the perception you’re creating, and the relationships you’re building. The value of quality comms should never be underestimated. Biased can help with:... Public relations Copywriting Stakeholder relations Government relations Crisis management Collateral development See more

07.01.2022 It’s a jungle out there! Struggling to cut through the clutter? Biased can delve into your brand to find out what’s working, what’s not, and how we can dial up your volume

06.01.2022 Ambassadors of authenticity. Why? Because we value honesty and transparency. And the data shows audiences do too. If you live and breath what you do, you’re the kind of business that we think deserves the spotlight, so let’s get you on that podium.