Alpha Digital in Fortitude Valley | Consultation agency

Alpha Digital

Locality: Fortitude Valley

Phone: +61 7 3040 9988

Address: 20 Agnes Street 4006 Fortitude Valley, QLD, Australia

Website: http://www.alphadigital.com.au/

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• Advertising agency

23.01.2022 People are investing more time and energy into their personal interests, and are turning to video to share and explore. That's why the launch of YouTube Select comes just at the right time. YouTube Select allows brands to take advantage of a new definition of 'premium content', not driven by production budget or video length, but by engagement and interest. The solution allows advertisers to use Google owned data to feature on premium channels and videos across YouTube and meet Australian viewers right where they are consuming their content. With data showing more than 7 million Australian's now watch YouTube on their TV screens, YouTube Select also offers more capabilities for the TV screen and gives advertisers greater choice in how they buy. Get in touch with our performance team if you would like to learn more.

19.01.2022 We are in one of the most unique holiday shopping periods Australia has ever seen. Recently released data from Pureprofile has indicated that Australians are shying away from big-budget shopping after a year of bushfires, drought, floods and a pandemic. According to their survey, only 20% of Australians are planning on spending $500 on gifts this year (down from 30% last year), and a further 10% have said they won't buy any gifts at all (up from 6%). Customers have higher ex...pectations for every value-exchange and right now, marketers need to focus on building strong brand-customer relationships. That boils down to understanding how customers really make choices and investing in long term brand building to ensure your offering stays front of mind. Like any relationship, the one between customers and brands is fragile. The online shift and breadth of offers now available mean that customers can easily find another option. To find the path out of COVID, it’s essential for marketers to show a little heart and put customer needs at the centre of everything they do by keeping their offerings, placement, and messaging responsive. Learn more about how to build brand-customer relationships, here: https://bit.ly/3nksKT4 #CustomerRelationships #ConsumerBehaviour #HolidayShopping

17.01.2022 Trick or treat. Squad on fleek. Give us something good to drink. We had a spooktacular night on Friday! Wishing everyone a belated Happy Halloween. #HappyHalloween #GroupCostumes

15.01.2022 Market research from Toluna has revealed that 23 per cent of Australians are worried about being able to afford the Christmas season. The research indicates that shoppers plan to spend less this Christmas, and 1 in 4 shoppers plan on buying gifts earlier as they keep their eyes open for deals. Consumer sentiment is going to keep fluctuating, so it's important for retailers to stay front of mind, and keep monitoring customer perceptions and habits closely. Click here to find out more: https://bit.ly/3msx9mt #MarketingTips #HolidayMarketing #ShoppingSeason #ChristmasShopping

14.01.2022 The link between UX and SEO continues to get stronger. Google has just announced that they will start including page experience signals in Google Search ranking in May 2021. These signals measure how people perceive the experience of interacting with a web page, to ensure that we all keep getting the most helpful and enjoyable experiences from the web. Learn how to prepare for the Google Experience Update, here: https://bit.ly/3ljxojD To understand what the core web vitals a...re and why they're important, visit: https://bit.ly/38wljEo #GoogleSearch #SearchAdvertising

14.01.2022 We're very excited to be supporting Assisterhood to host the third episode of their online workshop series - 'Mo Money Less Problems - Your Guide to Salary Negotiations'. Our very own Performance Account Manager, Clare Farrugia is a founding member, and Assisterhood is an industry-wide program that drives mentoring, experience, and education opportunities for young professionals in Queensland's creative and tech industries. Assisterhood and Women in Digital will be teaching u...s how to understand our true worth and lean into salary conversations. The session will begin at 6:30 pm on Wednesday, November 11th. Register here: https://bit.ly/32tN10K #SalaryNegotiation

08.01.2022 Anticipation for Click Frenzy is building. Google Trends data is showing a spike in people searching for Click Frenzy in the lead up to the event on the 10th, and our retailers are experiencing a healthy boost in traffic and engagement. But, cart abandonment rates are also spiking as customers build up their wish lists and wait for the deals to drop. Brands need to keep building up anticipation over the coming days and make sure they are front of mind when the sales start. #ClickFrenzy #GoogleTrends #GoogleAds

03.01.2022 Assisterhood is a mentoring program that links young marketing professionals in Queensland with experience and education opportunities. We're so excited to help Assisterhood promote financial wellbeing and are sponsoring their next free workshop, featuring Andrew Courtney from Plentitude Wealth to chat all things budgets, super, investing, tax and more. Click the link to secure your ticket: https://bit.ly/3BJhPdr

02.01.2022 Social commerce is expanding. Instagram has over one billion active monthly users and very soon, creators and brands will be able to make posts shoppable on Reels. Already available now on IGTV, this feature means that for the 80% of users that follow a brand on Instagram, a couple of clicks will be all that’s required to buy products featured in videos. Our very own Senior Account Manager, Sofie, commented on the updated in Mumbrella this week: 'This is extremely powerful, ...especially in a visual medium like Instagram. And with restrictions on in-store shopping throughout much of the world this holiday season, you can presume the folks at Instagram are trying to get Reels shopping live asap.' Learn more about Instagram's evolution into a shopping platform, here: https://bit.ly/38I74MN #InstagramShopping