Amire Strategic Digital Marketing in Manly, New South Wales | Consultation agency

Amire Strategic Digital Marketing

Locality: Manly, New South Wales

Phone: +61 1800 778 615

Add/Update information

Reviews

Tags

• Consultation agency
• Market Research Consultant

25.01.2022 Client Wins We recently increased a clients organic search engine traffic by 197% through a strong SEO strategy which included; Optimising of key product pages... Identifying product pages which weren’t currently being added to search engines and requesting inclusion Technical fixes Building links to the site to improve the overall website authority And as a result? Website transactions went up 64% and revenue increased by 138% Got any questions? Hit us up in the comments below or take the first step and take advantage of our FREE SEO audit https://hubs.ly/H0zY2Ss0

25.01.2022 A Day in the Life | Paige | SEO Executive I wake up daily at 7 am, put my swimmers on and head straight to the beach, as its only a 3-minute walk from my house! I jump straight into the ocean for a morning wake up and spend the next hour and a half reading in the sun which helps me start my day in the right headspace and ready to get to work at 9 am. ... I head back home and join our team WIP, where we share the tasks for the day. I have just been hired full time with Amire, so I plan out my days with helping on client work and training for myself. After my three month internship, I have learned so much about SEO and love the work. I am passionate about becoming advanced in the field and challenging myself with new tasks. Some of the work I do involves keyword research, link building, creating content calendars and blogs, and joining client meetings. When lunch comes, I am typically down at the beach again to soak up some sun or meeting a friend for a coffee. 3 pm comes along and is time for our company Zoom stretch to get our bodies moving. I finish off my tasks for the days and head to F45 after work to get a sweaty workout in. My evening includes cooking dinner then reading. I am currently reading a book called ‘Blue Mind’ which explains the science behind how being near, in, on or under water can make you happier, healthier and more connected. The ocean is such an integral part of my life, and I am lucky to work for a company, just a stone’s throw away from the beach!

25.01.2022 Can you relate??

25.01.2022 Say hello to our newest Client, Itchy Feet Digital Itchy feet Digital is a video production company that specialises in creating toe-tingling video that drives profitable return for businesses. We are excited to be helping them to drive new customers through Google Advertising to target local, high intent terms driving ROI.... And if youre struggling to find a Video Marketing Production agency that is knowledgable, reliable and affordable, then look no further! Check them out here https://hubs.ly/H0tPxXn0

25.01.2022 After a tough and challenging 2020 for many, we would like to wish you all a very Happy New Year!

25.01.2022 Google Ads is one of the most effective ways to drive leads and sales. The purpose of Google is to provide the user with the most intuitive and relevant user experience possible. Trust is pivotal and part of trusting the results provided is providing the most relevant search results & ads.... That’s why the structure of your Google Ads account matters. In our blog we deep dive into the following topics; How Google Ads work How the auction winner is determined What makes a quality score? What is SKAG and how does it compare to Google Ads structure The approach which can help outperform your competitors We highly recommend you read the full blog here; https://hubs.ly/H0wqhDC0

25.01.2022 Giddy up, it's Melbourne Cup Every year our founder Sean, treats the team to a Melbourne Cup lunch and buys the team tickets for the races. And this year he won!... Must be the luck of the Irish.

24.01.2022 Whether you're an SME, a sole trader or a large corporate company, your website is bound to attract traffic. Some of them might be potential customers, while others may be first-time visitors browsing out of curiosity. Regardless, we're sure you're interested in measuring the success rate of your website and how much traffic it can generate.... And if you're a marketer? Being able to measure website success is vital to allow you to analyse landing page performance, decipher user behavioural patterns but above all identify and separate top-converting pages from less successful ones. While the number of marketing tools has continued to grow throughout the years, people are still using the most established web analytics tool, Google Analytics. In our helpful guide, we cover seven useful Google Analytics' metrics that that can help measure the success of your website. Read it here | https://hubs.ly/H0z3b4n0

24.01.2022 As a proud partner, we are very excited to share the Winner and Runners Up of The Ocean Impact Pitchfest 2020. A panel of experts judged the Top 3 from twelve shortlisted Finalists selected from almost 200 applications from 38 countries. The Winner of a $15,000 cash prize from Bank Australia and a $50,000 support package from the OIO Partner Network is: Planet Protector Packaging... Planet Protector Packaging, use waste from the sheep wool industry to create packaging solutions to replace polluting expanded polystyrene (EPS). The First Runner Up is Wave Swell Energy who have developed a unique technology to generate renewable energy from ocean waves. The Second Runner Up is ARC Marine who have developed carbon-neutral 'Reef Cubes' to restore and rehabilitate offshore reefs. To learn more about the Winner, Runners Up and all twelve Finalists visit: https://hubs.ly/H0zjvpj0 A big congratulations to Nick, Tim and the entire team at Ocean Impact Organisation (OIO) for the success of The Ocean Impact Pitchfest 2020, we wish them the best of luck as they pursue their goals to establish Australia as a leader in ocean innovations.

24.01.2022 Need some business book inspiration? Our Biddable Media Specialist, Victoria, is sharing her favourite business books she has read recently and why So Good They Can't Ignore You - Cal Newport... This book was first published back in 2012 but brought insights and learnings that are perennial. It was of the most sobering and eye-opening career-focused books I've ever read! It kills the naivety we may have about the topic by stating that being successful and loving what you do comes *after* you put in the hard work and become excellent at something relevant, rather than from a pre-existing passion. If you want to create work you love and be successful in your career - no matter what success looks like to you - this is a must-read! Outliers - Malcom Gladwell Gladwell is a master in telling real stories. In this book, he tells the story of success. His central thesis is we pay too much attention to how successful people are, but too little to where (and when!) they come. In this classic, he dissects the stories from legends like Bill Gates, the Beatles and elite athletes, to convince us, readers, that success is actually about being the right person, in the proper context. What are your top business reads? Drop them in the comments below

24.01.2022 One of our core values is passion We try and ensure we weave this into everything we do through the following practices: We live and breathe digital marketing. We are up to date on the latest innovations, Google and Facebook betas and regularly update our clients on the latest innovations.... We love what we do. Our culture makes it easy to love our work and workplace. Whether it's our daily team stretches, Friday fun wrap-ups, or monthly team events Passion is very much the culture at Amire. A team of experts we work with the best of every channel From SEO to Facebook & Google ads having access to the best minds in each channel is inspiring and exciting, and from a strategic point of view it's a dream. What is one of your core values, and how do you follow it in your business?

24.01.2022 A Day in the Life of Jonathon | SEO Consultant My day generally starts with an early morning gym session at 38X or surf during the warmer months of the year. At 9 am I join the Amire WIP call to discuss what we have planned for the day.... I stick to a very set schedule, which helps me structure my daily tasks. At 11 am you are guaranteed to find me at North Steyne Emporium collecting a coffee. At 1 pm I’ll be cooking lunch at home before stretching my legs and taking a walk to the beach to get my daily dose of vitamin D. At 2 pm I’m back on the tools and settled in for the home stretch at 3 pm. My day to day activities consist of client meetings (over Zoom currently) and general SEO planning and optimisation of client websites. Outside of SEO, I like to get my hands dirty in Analytics and conversion rate optimisation. At the moment, the SEO team works across many different accounts which include everything from your local business right up to your larger corporate companies. All are different and have their challenges and needs, which keeps things interesting!

23.01.2022 FAQ: How Important is a Blog For A Website? Blogs can be beneficial as a form of inbound marketing and are often used to bring in more visitors/traffic to websites. Here are five reasons why having a blog for your business is essential;... They give your business a voice and help establish authority. By answering common challenges/queries from your Ideal Clients, you're helping and establishing yourself as an authority in your area of expertise They allow your website to generate a following = more traffic #winwin see next point They can improve website traffic They can improve conversions to the site They help increase brand awareness Can you think of any more? Let us know in the comments below

23.01.2022 On the Blog Google is currently testing deeper integration with Google Analytics, and Search Console set to offer increased insights to website owners for a more streamlined service. Read how it can help your website on our blog;... https://hubs.ly/H0sDJ4c0

23.01.2022 Have you heard the news? Instagram recently introduced its new feature: Instagram Reels! It allows users to create engaging, fun short videos using built-in tools, filters and Instagrams audio catalogue. The new feature confirms that videos are the way forward and comes as an additional space for businesses to educate and connect with their customers through the platform. Very similar to TikTok, Reels has been raising questions and dividing opinions: is it just a fad or is i...t here to stay? What do you think about Instagram Reels? Share in the comments! Read the ultimate guide to Instagram Reels thanks to the good folk at Later https://hubs.ly/H0tYCGB0

23.01.2022 Day In The Life of Tom | SEO Manager I start the day with a cup of coffee. At 9am the team dials in via ZOOM, and we run through tasks planned for the day. On Mondays, the team have an internal meeting where we collaborate with the Biddable team and discuss shared clients which helps improve our marketing, and we share findings across the company.... We then dive into another meeting with the SEO team to discuss each Client, identifying tasks for the week and any possible friction points across campaigns. At lunchtime, I go for a walk, catch up on some reading or relax in the garden. The afternoon tasks vary but can include; Analysing Clients organic performance and looking into any areas on their websites which can be further improved BAU Tasks and looking for areas to go beyond typical tasks to improve organic performance Client catchups to discuss completed /ongoing campaigns Ensuring that the Amire blog is running smoothly Assisting in new business I work across a range of different industry niches including Removalists, Information Technology, Lawyers and Charities. They all come with their challenges! . After work I may catch up with family and friends in the UK and as an avid video gamer tend to fire up the PlayStation to relax. Other times Ill head to the gym to catch up on my fitness. . Working at Amire, there is nothing more rewarding than seeing the efforts put into client campaigns pay off, especially when you know youve helped them come to fruition!

23.01.2022 If you have a website [or plan to] and want to make sure it is commercially successful, you have to focus on user engagement. You will need to gather as much information as possible, so you understand where your users come from, what triggered them to visit, and what they do on your site when they are there this is where Google Tag Manager comes in. Google invests heavily in providing companies with the appropriate tools to make it as easy as possible to help your business... succeed. As a result, they’ve developed some great technology over the years, and Google Tag Manager is one such solution. But what is Google GTM, and how can you make it work for you? In our blog we cover: What is Google Tag Manager and how does it work? What it tracks How to set it up and create a tag Testing and debugging Well worth a read https://hubs.ly/H0zY08P0

22.01.2022 On the Blog | Optimising your App Are you feeling overwhelmed with the multitude of things you need to consider when you first start optimising your app? Dont worry; weve got you! ... Weve cherry-picked the key elements to concentrate on when it comes to app store optimisation, helping you boost your apps visibility and get the most out of your marketing strategy. Read our Blog for all the details https://hubs.ly/H0rZ_tl0

22.01.2022 FAQ | What is your pricing model? We have a fixed fee for SEO project work and charge a monthly retainer (based on an hourly rate) for ongoing campaigns. Paid search campaigns include a management fee and percentage of media spend. ... Analytics projects and social media campaigns are usually run on a project basis and will have a fixed fee. While these are typically standard pricing models, we can always tailor our pricing model to meet your specific requirements. If youre keen to know more about how we could work together, send us a PM!

21.01.2022 Is your website image-heavy? Do you want to rank higher in Google search? If the answer is yes, then the new Google WebP file type could be for you! But what is it, and how can it benefit your website?... In our blog we cover; What is WebP and how it works The benefits of using it for your images How to open WebP file and how to save in other formats Worth a read: https://hubs.ly/H0xprQ90

21.01.2022 Client Praise | Fred Hollows Foundation . We are fortunate to work with exceptional people on special projects. Thank you The Fred Hollows Foundation for your kind words. Send us an email at [email protected] if youd like to work together!

20.01.2022 Day in the Life | Kayleigh | Biddable Media Manager I start the day at 6 am with some yoga stretches followed by a walk by the beach listening to the Barefoot Investor podcast. Then it's back home for mindful meditations before work begins at 9am.... Every morning the team connects on a Zoom call to go through the daily tasks. I spend the day checking and optimising Client accounts and attending internal and client meetings. Recently we have returned to work one day a week in the office which I love. It's been great to see my colleagues and Clients IRL. At 3 pm the team meets for our daily stretch. And then it's back to finishing tasks for the remainder of the day. I love to finish the day with surf, one of the many benefits of living near Manly beach!

20.01.2022 We are proud to be a partner of The Ocean Impact Pitchfest 2020 presented by our Client, Ocean Impact Organisation (OIO). Applications are now open for startups and businesses working to create a positive impact on the ocean. Prizes include a $15,000 cash prize from Bank Australia, personal mentors and over $160,000 of support from the OIO Partner Network. Applications are open now and close on 5th October 2020. ... For more information and to apply please visit: https://hubs.ly/H0vgSsZ0 #oceanimpactpitchfest #oceanimpact #pitchfest

19.01.2022 A day in the life of our Biddable Media Specialist, Victoria My daily routine changes a lot, but lately, its been pretty consistent & I love it. I usually wake up at 5:15 am and go straight to the gym to work out for an hour. I then head to the beach in Manly to watch the sunrise, pray, meditate and watch the surf. ... At 7:30 am, I go back home to work on some personal projects or Facetime my family in Brazil & get ready for my day at work! At 9 am sharp, we all connect on a Zoom call to quickly share with the team what we will be working on that day. My daily tasks include working with our biddable media team on creating Facebook Ad and Google Ad strategies for Clients, helping on setting up their accounts and making sure we are reaping the best results possible! We also have frequent catch-ups with clients to keep an open channel for clear communication and new ideas. At the moment, we are working on strategies for new Clients like Leah Da Gloria and Fiona Landreth. It can be challenging and exciting at the same time to be able to work with so many different industries, understand their particularities and create unique approaches for each of our Clients! A day working at Amire is often hectic and full of challenges, and I love the opportunity to learn so much from everyone in our team while we work hard to deliver exceptional results to our partners!

18.01.2022 Which search engine do you use? Bing or Google? Since its release in 1998, Google has been the most popular search engine on the planet There wasnt a worthy competitor until the release of Bing in 2009 by Microsoft. ... Though Google remains the most used engine, which is superior in terms of quality and additional features? On the blog, we discuss the pros and cons to both and offer the final answer to the age-old question of Bing vs Google. https://hubs.ly/H0w7VjN0

18.01.2022 Did you know 62 per cent of global users access the internet through their smartphones? And mobile devices now account for about half of global internet traffic, meaning the influence of mobile phone technology is too significant to ignore. It's also worth noting that Google has placed increasing importance on mobile-first indexing, which means optimising for mobile should be a priority for your 2020 and beyond SEO strategy.... In our blog, we share five tips that will help boost your mobile strategy. A genuinely helpful read. https://hubs.ly/H0CVCXQ0

18.01.2022 At Amire, we believe training is an essential and integral part of any search marketing campaign. Multiple activities can happen within a business that has a direct effect on the visibility of the site in the search result pages for both organic and paid. We provide comprehensive SEO and paid search training workshops directly to our clients, including;... SEO 101 Technical SEO Copywriting Additional SEO Modules PPC 101 Additional Paid Modules We firmly believe that training will help you understand the tactics and skills required and to keep your teams informed of the changes and challenges of search engine marketing. Want to know more about our training offering? Send us a PM, we're happy to help!

17.01.2022 Here at Amire, things are slowly starting to return to a new type of normal. The majority of us are still working at home. Sean, our founder, is working in the office as face to face meetings are gradually increasing. ... We are having individual meetings with team members to try and gauge preferences with working from home and in the office. We will be reviewing our policy this month and will discuss this with the team. What do you prefer? Drop a in the comments below if you prefer working from home or a if you prefer working from the office.

17.01.2022 Want to drive conversions and generate quality leads? Of course you do! Paid social is a fantastic tool to drive web users to your site quickly and efficiently. Its also essential for strategic remarketing - to target your lowest hanging fruit. ... And in the spotlight this week is LinkedIn Ads. LinkedIn is a more specialised platform for paid advertising, and its unique in the fact that it revolves mostly around B2B industries. It has an average of 227 million active monthly users, and more than 75% of these users have high disposable incomes and decision-making power within their company. At Amire, we can design ads for your company to target specific industries, company sizes, companies, skills, and more so you can streamline and customise your ads to your targeted client base to increase the quality of your leads. Keen to know more? Please send us an email to [email protected], were happy to help.

17.01.2022 A special mention goes to our Client OzHarvest and the fantastic work they do. Last week the OzHarvest Melbourne team packed 1600 Essential Food Boxes - thats 21,600 kgs of food! 800 boxes of those boxes will be supporting the public housing towers facing the current lockdowns in Melbourne.... If you want to make a difference to help feed someone in need, visit https://hubs.ly/H0sqzFH0 and donate. Every dollar you donate to OzHarvest means they can deliver two meals!

17.01.2022 Google Analytics 4 has arrived! Google has embraced the mobile-device age with the latest iteration of Google’s web analytics platform, Google Analytics 4. Its arrival means it is arguably one of the most significant updates in the history of the tool.... In our blog, we deep dive into all the benefits and why you should switch if you haven't already. Well worth a read https://hubs.ly/H0CVCZF0

16.01.2022 Does your business use CRM? The best CRM software helps streamline, simplify, and improve your business processes to create better experiences for the one thing your business revolves around your customers. Read this article, courtesy of Neil Patel, for a comprehensive overview of the top 5 CRM providers, including all the features and benefits, and which one is best for your business.... A seriously interesting read https://hubs.ly/H0wqsMW0

15.01.2022 Are Linkedin ads part of your marketing strategy? LinkedIn is currently seeing record levels of engagement, with the platform recently hitting 700 million members. And as businesses start to make the move back to *normal* in the wake of COVID-19, those numbers will only increase - which could make it a much bigger consideration for many marketers looking to connect with their target audiences.... If you haven't considered LinkedIn in the past, it's worth a look, and if you're looking to get started, or maximise your current LinkedIn advertising program, take a look at this handy campaign checklist courtesy of LinkedIn, which covers all aspects of targeting, bidding and tracking your results. Check it out here https://hubs.ly/H0xNgRf0

15.01.2022 Recently, Bing updated its Webmaster Guidelines to include a huge amount of updated information about how Bing discovers, crawls, indexes, and ranks content, as well as best practices and guidelines. Read our blog for all the highlights and what it means for your website. https://hubs.ly/H0tcqbm0

14.01.2022 Don't forget to apply to Ocean Impact Organisation Pitchfest 2020! Time is running out to apply to take your great idea to the world! Applications close on 5th October 2020. ... Head to https://hubs.ly/H0wqBwq0 to learn more. And remember to tell your friends and networks! #oceanimpactpitchfest #oceanimpact #pitchfest

14.01.2022 Do you need help with your keywords? Keep reading if so as this is the post for you! A keyword is any search term entered on Google (or another search engine) that has a results page where websites are listed. Keywords are search terms that a website owner or SEO expert will use to optimise a website in the hopes of ranking at the top of Googles results for specific keywords.... Here are our SEO Manager Toms top 3 SEO Keyword Tools; Googles Keyword Planner is a simple and effective tool and completely free! Neil Patels Ubersuggest - it allows you to gain insight into the strategies that are working for your competitors to help you get that all-important edge. Check out https://hubs.ly/H0sqB-G0 Answer the Public is a smart consumer insight tool that combines the suggested searches from Google and visualises them in what could be called a search cloud. These search clouds are organised in categories and provide an overview of the questions people are typing into search engines. Its a brilliant tool for finding long-tail keywords too. Check it out here https://hubs.ly/H0sqB1-0 Have you used any of these tools? We would love to hear what you think of them in the comments below.

13.01.2022 We, at Amire, LOVE podcasts, we listen to them on our daily walks, in the car or on our lunch breaks while WFH. Our absolute favourite podcast right now is The Business of Digital Podcast - full of tips to help educate business owners and digital marketing expert alike on the ever-changing digital marketing landscape. We are always on the lookout for new podcasts. What are your must-listen shows?... Drop a comment below or take a screenshot of your favourite podcast and PM it to us.

12.01.2022 A day in the life | Amin | Google Ads Director My day begins by being woken up by our 2 Moodles and office mascots Darty & Neo. After feeding them and playing with the dogs, its time to get ready for the day. At 9 am sharp, we all connect on a Zoom call to quickly share what we will be working on and to see what the wider team has planned.... I begin every day with a check of all clients accounts to ensuring optimisation, on track with budget and performance and review the day ahead and plan. I head up our biddable media team, and my role is to ensure we are hitting our client KPIs. I spend the day building new client strategies for Google Ads, account builds, optimisation, client meetings and internal catch-ups. In the afternoon, I often catch up with Clients and Google representatives to discuss progress, any new ideas/betas and when the clock hits 3 pm, its time for our daily team stretch via Zoom! The latter part of the day I prepare for the next day, tying off loose ends and at 5.30 pm its off to the common for a final run around with the dogs. The most exciting part of my role is learning about client businesses and outlining strategies to deliver real ROI. I also really enjoy the daily review of results and incoming leads for Clients; it can be addictive! The days are busy working at Amire, but we have a supportive team who all work hard to deliver for our clients. Its a unique and rewarding culture that makes working here a joy!

12.01.2022 On the Blog With TikToks continuing rise as one of the most downloaded apps in the world, its inevitable for the video creation and sharing platform to become a digital marketing hub for different brands. After all, TikTok influencers and famous TikTokers like David Dobrik, Brittany Broski and Zach King have successfully amassed millions of followers and monetised their popularity on the platform.... But how do you use it in business to promote your brand, and should you include it as part of your marketing strategy? We talk about this and more in our blog, well worth a read; https://hubs.ly/H0tH0TR0

12.01.2022 It's been very festive recently at Amire We celebrated birthdays for our Biddable Manager Kayleigh and SEO Executive JJ, and a wedding for our SEO Manager Tom! Happy birthday Kayleigh and JJ and congratulations Tom!

12.01.2022 This testimonial from our Client, Flowers for Everyone made our day! Thank you Ryan, it was such a pleasure working with you and helping you achieve your digital marketing objectives!

11.01.2022 Case Study | 7Travel 7travel engaged us to improve conversions from mobile devices by planning and executing a conversion rate optimisation (CRO) campaign. Some key user experience challenges included the following mobile site elements:... Hierarchy of on-page content Call-To-Action buttons (Book Now / Buy Now Book Later / Enquire Now) Functionality and display of interactive items We created two variations to A/B test and directed 33% of mobile visitors to the current site and 33% to each of the new variations. The results of the A/B test demonstrated that variation 2 increased the conversion rate for the enquiry form as well as reduce the bounce rate of the page. Statistical relevance was achieved and showed a significant increase in enquiry conversions by 71%. The new mobile design was such a success that it was implemented within the website. If you need help with your digital marketing strategy, get in touch [email protected] to arrange a free consultation.

11.01.2022 Having an analytics tool is a crucial priority for all businesses. It gives you access to massive amounts of data about your customer and your brands online presence, which in turn helps you truly understand your customer, make data-driven predictions and helps optimise your results. Theres a variety of tools that will provide comprehensive data on traffic and user behaviour from all traffic sources. Tools such as Omniture, Webtrends and Coremetrics do need an experienced d...river to set up and disseminate all the data available. For ease and value [its free] we cant go past Google Analytics. Its relatively easy to set up and has a vast range of user data and useful features such as multi-channel funnel reports and visitor flow reports. The interface is simple and easy to navigate with custom dashboards and the ability to use segmentation. However, if this sounds all too hard, and you need some help setting up your analytics, we can help you with; Setting up a new tracking Creating goals and implement e-commerce tracking Implementing cross-domain tracking Creating custom dashboards Auditing current implementation to validate accurate campaign tracking Send us a PM if you have any questions about analytics, or would like to book in a free consultation, were happy to help!

11.01.2022 What is YSlow? And how can you interpret your results? We all know that website page load speeds are hugely important in this day and age. And Google has placed more emphasis on sending out a clear message that website page loading speeds are a vital part of how Google decides to rank a website especially in our mobile-first world.... If you have ever wondered why your website performance seems to be slow then using online tools such as Google’s LightHouse Tool or the less well-known Y-Slow method would be a good starting point. In our blog we deep dive into Y-Slow and cover the following topics; What is YSlow The full list of YSlow criteria How to run a YSlow test What is a YSlow score Read all about it https://hubs.ly/H0CVzpS0

11.01.2022 We are so happy to announce our new client, Adams & Rofe, for all your Removalists and Storage needs. Having served and supported the Sydney community for over 40 years, we are excited to be working with a business with such history. The digital strategy will have a heavy focus on improving local SEO visibility, to drive lead volume and revenue.... And if youre looking to move soon? Adams & Rofe have got you covered! Check them out here: https://hubs.ly/H0s8xhv0

10.01.2022 These lovely words made our day! Thank you Green Door Co it was a pleasure working with you. Want to work together too? We'd love to help you! Send us a PM, lets chat!

09.01.2022 Wishing you a very Merry Christmas from the team at Amire We hope you have a wonderful day and are able to spend it with those you love. Enjoy the break!... Please note our offices will be closed from 12:30pm Christmas Eve until 4th January 2021.

08.01.2022 Recently, we hosted a joint webinar with the Swedish Australian Chamber of Commerce on how to navigate and increase market share from a digital marketing perspective. We provided tangible insights on how your business can utilise digital marketing successfully with representatives from Facebook, HubSpot and IKEA, who gave specific tips on how they are supporting companies to market their brands, products and services. To watch the full webinar click here https://hubs.ly/H0tr...2600 To read the article click here https://hubs.ly/H0tr1vf0

08.01.2022 Case Study | The Australian Marriage Equality Campaign The Equality Campaign engaged us to improve online visibility during the Marriage Equality Vote by increasing paid traffic through a Google AdWords campaign over a short 2-month campaign. We conducted an in-depth audit and identified the following:... Keywords with varying match types contained in campaigns Search impression share was below 10% (the number of times our ad was eligible to serve based on the number of searches) The full budget was not being exhausted Each campaign was broken out by match type with the appropriate match type mirrors applied, ensuring that exact match keywords directed to the exact campaign. A collaborative and agile approach between us and The Equality Campaign was critical, especially given the short term nature of the campaign. The campaign was a success resulting in; 25% increased visibility 33,000 increased users Interested in finding out how Google Ad Words can help your business? Send us an email at [email protected] and lets have a zero-obligation chat.

07.01.2022 At Amire, we put our partners' goals in front and centre of everything we do and are committed to delivering impressive sales growth. But don't just take our word for it! Thank you Electrolux for your kind words, we loved working with you and helping you nail your business goals!

07.01.2022 Case Study | Sky News and Telstra Media Sky News is in one of the most challenging online industries the Publisher industry. So it was super important to ensure that they had an *always on* SEO strategy to compete for Search Engine traffic. The Results ... The site has enjoyed a continued upward trend for traffic [which was their main KPI], achieving a 73% increase in traffic. Ready to take the first step and cross SEO off your to-do list? Get your FREE SEO audit, visit https://hubs.ly/H0vXwFk0

06.01.2022 Want to improve your search engine results? If you get frustrated because you cant find what youre looking for online, this post is for you. It might surprise you to find out that Google is so much more than just a tool for finding webpages - it also has several handy functions!... Every query generates millions of results in a fraction of a second, which sometimes makes it frustrating to find something specific. So, what are some Google tricks that can help you find just what you are looking for? In our blog, we give away 15 Google secrets to enhance your search engine results. All the details https://hubs.ly/H0vgW6K0

05.01.2022 We celebrate every team member's birthday here at Amire, and everyone gets to choose their cake. Recently we celebrated our SEO Specialist, Sean and our SEO Manager, Tom's birthdays. Sean chose a chocolate cake whilst Tom opted for a very healthy fruit bowl [complete with candles!].... Happy birthday Sean and Tom, thanks for all the hard work you do!

05.01.2022 Meet the Team | Paige | SEO Intern Meet the newest member of our team, Paige! Originally from San Francisco California, Paige has now been living in Sydney for over 3 years. She has a Bachelors Degree in Psychology and just finished her Masters of Business Degree in Marketing and Management. Paige loves everything to do with the ocean: swimming, scuba diving, and currently learning how to surf. ... 3 fun facts about Paige; She has travelled to over 18 countries, as well as living in Florence, Italy for a semester abroad. She is an avid Yogi, practising weekly. She has a twin brother back in California. And what Paige loves about working at Amire; Everyone is so friendly and sociable, becoming part of the Amire family was a breeze - also nothing beats being able to walk to work along the beach!

05.01.2022 Are influencers right for your business? Weve all heard of influencers, but what are the different types and which one would be the best fit for your brand? Weve put together a helpful guide to influencer marketing where we break down the different types; mega, macro, micro and nano and how to hit your marketing goals using influencers.... Worth a read | https://hubs.ly/H0vM7Qb0

05.01.2022 What are the terms of your contracts? Will I be locked in for 'X' months? No, there's no need to worry! Our contracts at Amire are a minimum of one month. Analytic projects and social campaigns usually run anywhere from 1-3 months.... The majority of our search marketing contracts can run for 12 months; however, there is always a one month 'get out' clause. At Amire, it's vital to us that we work with you and not just for you. The days of *set and forget* cookie cutter search solutions are long past. As search engines develop into sophisticated artificial intelligence, you need genuinely talented people who don't just think for themselves but think with you, working alongside your teams in your office to outsmart your competition - whichever corner of the globe they're from. Keen to find out more about working with us? Send us a DM or visit https://hubs.ly/H0w7VjV0

05.01.2022 Which channel is more important, organic or paid? Both have their pros and cons. If you are looking for quick results, paid search is better, but if you're looking for the most cost-effective results, in general, organic search is more cost-effective in the long run. ... For the best results? We highly recommend utilising both channels to maximise results! Got any burning digital marketing questions? Send us a PM or drop us a comment below

04.01.2022 Client praise Thank you so much for your kind words Rochelle. It was such a pleasure working with you. Want to work together too? We would love to help you!... Send us an email to [email protected] to book in a free consult

04.01.2022 FAQ | What technology do you use? We are not a technology company and prefer to license the top, award-winning tools in the industry. Which ensures we can focus on our most valuable assets our PEOPLE and YOU! ... We will provide full visibility across the tools we use and are also happy to use any technology that you use if the available data is suitable for your campaign. Need help with your digital marketing strategy? Send us a PM to book in your free consultation!

04.01.2022 Theres more to say after, RUOK? With 2020 being such a challenging year for everyone, now more than ever its vital to check-in. If you feel someone is struggling reach out and ask them, RUOK?... Ask, then listen, encourage action and check in because a conversation could change a life. Learn what to say after RUOK? at https://hubs.ly/H0vXcKm0 #theresmoretosay #RUOKDay

04.01.2022 To all the Dads . Happy Fathers Day! . We hope you get thoroughly spoilt and get to spend time with your family today.... Amires founder and Dad Sean, doing the daily team stretch with his girls.

04.01.2022 Did you know that storytelling can help increase your conversions! Stories have always been a powerful tool for marketers to help entertain, inspire and educate people about a brand. Arianna Huffington said recently, People think in stories, not statistics, and marketers need to be master storytellers.... Storytelling in marketing is an essential and modern technique employed by countless brands and businesses. But storytelling is an art and does require some skill to be able to translate a story into improved brand engagement and improved business conversions. In our latest blog, we take a closer look at storytelling techniques and how to leverage them to help your business succeed. All the details https://hubs.ly/H0zvlqV0

04.01.2022 Want to convert your abandoned or lost clicks into results? Yes, you do! The tricky part is to do it without losing some of the conversions you already enjoy.... CRO should ideally run in tandem with your SEO as successful CRO requires a carefully structured approach based on meticulous research, quality data and analysis, testing and planning. Our approach to CRO starts with a thoroughly researched plan that considers the multitude of drivers that now effect successful online conversion plus a detailed analysis of your customers online behaviour. We then follow this with small scale testing of specific areas before implementing a broad ongoing strategy. Keen to know more about how we can help your conversion rate optimisation? All the details https://hubs.ly/H0vgWvx0.

03.01.2022 FAQs | How long does it take before we see results in a search campaign? SEO can traditionally take 2-3 months before we see tangible improvement on the core metrics; however, it does depend on the campaign. We recommend SEM as it works well with SEO - it can provide immediate traffic to your site; however, it can require higher budgets than SEO.... If you would like to find out how SEO + SEM can work for your business and within *your* budget, please dont hesitate to send us an email at [email protected] to arrange an informal chat.

03.01.2022 Its important to us at Amire to tread the earth efficiently and ensure we dispose of the waste our business generates in a way that is kind to the environment. These are the practices we do daily; We gamify using keep cups to encourage our team to use them [it works!]... We have soft plastic & hard plastic recycling bins and also recycle batteries We put presentations on USBs and hand them out rather than printing them. Were pretty much paperless these days! We all have our office water bottles + water bubbler We try and use open windows instead of air-con when possible How does your business help the environment? Do you have any practices to add to the list?

02.01.2022 Are you looking to improve your SEO strategy? Heatmaps could be the answer! Heatmaps are an essential tool for helping you understand how users interact with a website. ... In this article, you will learn some ways you can use heatmaps to improve your SEO strategy. Worth a read https://hubs.ly/H0sDlq30

02.01.2022 Here at Amire, we like to contribute to the global community by making a difference to those less fortunate than us. We firmly believe that the luck we have in living in one of the best cities and countries should be shared. We hold the values including community, charity and an environmentally responsible workflow very dearly. As such, we make it a point to donate regularly to some of our favourite charities, including UNICEF Australia, The Fred Hollows Foundation, Can...cer Council Australia, Starlight Childrens Foundation Australia, Mummys Wish. We have been lucky to work closely with several NFP organisations, and understand the huge challenges they face to keep their doors open, let alone conduct the priceless work they do. We recognise the valuable work not-for-profits do in our community, and offer value-added services or discounts to our NFP clients. If youre an NFP and need help with your marketing strategy, get in touch at [email protected] to arrange a no-obligation chat.

01.01.2022 Is your business ready to start using LinkedIn Ads? On LinkedIn, over 690 million professionals eagerly share all kinds of information about themselves. They come to the platform looking to learn, share, and discover business opportunities. Its a B2B marketing wonderland!... However, advertising to decision-makers on LinkedIn isnt nearly as straightforward as marketing to consumers on Facebook. So, while LinkedIn Ads seems like a dream come true for B2B businesses, for many, it can be hard to turn all of that potential into a profitable reality. Read this article to find out whether your business is ready to start using LinkedIn ads. https://hubs.ly/H0s8zY90