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Amy Clarke Content

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19.01.2022 This fascinating TED Talk explains the science behind storytelling and its powerful ability to connect on an emotional level, create empathy, and inspire action. Data doesn't change behaviour, emotions do. This is why I am such a fan of storytelling as a marketing tool. Are you telling your story well? If you need help get in touch!

11.01.2022 I have been thinking a lot lately about what’s going on in internet land. Whether it be fake news or a homogenous (deathly dull) corporate website, I think we have some problems to solve. Fellow copywriter, John Espirian recently described it on The Content Byte as a ‘sea of sameness’. I don’t know about you but I would prefer some more ‘realness’. Read more here: https://www.amyclarkecontent.com.au//storytellingdaretobed

09.01.2022 This morning I attended an online Business Resilience Planning seminar for COVID, hosted by Jacqui Wilson Smith from the Sustainable Innovation Company. We all feel vulnerable right now but I think we can all do our bit to help one another through it. Thanks to Jacqui for sharing her insights. If you are wondering how to communicate with your stakeholders at the moment this article highlights a few simple principles to use as a guide.

08.01.2022 Editorial assistant.

03.01.2022 Sensible thought for the day brought to you by Seth Godin.