Amy Madden | Consulting agency

Amy Madden

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08.01.2022 INTERNATIONAL WOMENS DAY 2021 In celebration of all that women do, be, are and bring. Women, in just one a short generation have become people. People who can vote, go to university, own property, have legal protection from violence and rape, particularly in the home. ... Often I’m asked why we need a day to celebrate each year. I’m a mother and ever year I celebrate my babes birthday, all the new things she has learned to do, the new accomplishments she has under her belt, the new opportunities that open up to her as she gets older. And I think it’s worth celebrating that for women. Women have come so far, so quickly. It’s important I think, not to dust our hands off and declare it all old news. Because it isn’t . Still there are gender based differences in pay rates, in access to employment opportunities, in experiences of violence, rape and discrimination. The work is far from done to reach equality. But let’s pause for a moment and take note of just how far we’ve come. It’s worth celebrating. And for people who feel that equality would be achieved by a men’s day, I say start one? Why not? Just because women are celebrated does not mean men are not also celebration worthy. This is not an all or nothing or an issue and them. It’s a let’s make a world together where what gender you identify as does not make you more at risk of terrible things, or subtly prevent you from achieving all you’re capable of. I personally hope men are celebrating IWD alongside women. After all, this is their wives, girlfriends, sisters, mothers, daughters, nieces, grandmothers and aunts! Men have a seat here. An important one. Together we are stronger. My mother was the first to go to university in my family. The first. Many years ago when I tried to rent a caravan, with my younger brother in tow because he was hanging out with me that day, I was turned away, because we don’t take single mothers here, that’s in MY lifetime. Yesterday I spoke with a woman who wondered how long it will be before the serious physical violence against her was bought to justice. My good friend still walks to her car with keys between her knuckles. The work is far from done, but look how far we’ve come. Let’s celebrate together. Strong women, May we know them, may we raise them, may we be them. Gentle with you A Photo credit Unsplash - Katherine Hanlon Unsplash Joel Muniz

08.01.2022 Good morning loves Happy Wednesday! A

02.01.2022 Remember to exhale Gentle with you A... Photo credit Eric Muhr

01.01.2022 Impossible questions are not my thing. I don’t believe in putting people in situations that create impossible choices. The self help industry is rife with such questions. They’re unfair, because people feel compelled to dismiss what they do desperately need, in favour of what they have already grown into. That’s not fair. Not to vulnerable people. Not to anyone. People shouldn’t have to endure trauma to claim the growth they’ve made. Who says they wouldn’t have grown anyway...? Who says the trauma experiences get to claim credit? Be careful of these questions. You don’t have to have toxic positivity applied to all the work you’ve done. Be careful not to put yourself into, or accepting the opinions of others that put you there. Your growth does not obligate you to be grateful for traumatic experiences. You get to feel how you feel. Period. Gentle with you A