And Granger in Perth, Western Australia | Business service

And Granger

Locality: Perth, Western Australia

Phone: +61 423 971 482

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• Business service
• Product/service
• Web designer
• Graphic designer

24.01.2022 Your 'about' page on your website is a great place to tell the origin of your brand story. It's also one of the most visited pages on your website. Why? Well, people are curious to find out who's 'behind the brand'. Your about page needs to be clear, simple and engaging - not put together as an afterthought .... When planning out the content for this, consider the following: Tell people the story behind how you got started. If you're a fifth-generation family business perhaps you can share the rich history behind your brand, talk about the humble beginnings and the journey of how you got to where you are today. Communicate your 'why'. Tell people why your brand exists, share what your brand believes in, why it's important and how this makes you different. Include (or have a link to) your brand's values. People want to know what it is you stand for and if this is something they stand for too. Where possible aim to include team/staff photos and a brief bio/interesting fact about them. This 'humanises' your brand and helps potential customers and clients connect with you and your brand beyond an operational perspective. See more

23.01.2022 Your brand needs to drive everything you do and how you do it. Have you ever thought of your brand and its strategy as a compass for your business? How do you make decisions in your business? Do you know where your brand has been and where it's going? Most importantly are you proactively and strategically steering it in the right direction or are you passively making decisions on a whim with no real rhyme or reason?... A brand that's built with a clear positioning, set of values, attributes, customer profile(s) and the like, is a brand that leads not follows. When faced with obstacles you are then able to say "is this who we are as a brand?", "how do we want to respond as a brand?" or, "does the person/client/partnership align with our brand and its vision?". These core principals are what drives your brand and who you choose to pick up on the way to achieving your mission.

21.01.2022 Did you know branding is the first feature your audience will ever see? Before your customers or clients get a hold of your products or experience your service they'll first get a feel for you and your offer based on your brand and how this looks, feels, acts and sounds to them. This is why some brands get easily overlooked regardless of how good their actual product or service may be. If you don't have the brand to back it up then you're missing out on opportunities to draw... people in. If you can't draw people in or influence their perception then you won't have the opportunity to show them how fabulous your business is and all the ways you can help them. When you get your brand right and show up consistently from the beginning, the rest will fall into place much much easier.

18.01.2022 Push boundaries. Avoid the norm. Mediocrity is madness. Challenge the status quo. However you want to put it the sentiment remains the same - growth is only achieved outside your comfort zone. While there are many factors that contribute to a brand becoming successful, we consider this to be a key variable. Avoiding the 'same same' mentality helps brands to stand out and step up. This is why it's one of our core values. We encourage our clients and you to do what's differen...t, what's not expected and what's - quite frankly - not boring So, what does pushing boundaries in branding look like? If you're in the health and fitness industry you might create a brand identity that opts for a muted colour palette when all your competitors are communicating with bright and bold colours. Steering away from using the same 'bright and bold' colour scheme will help you to stand out and get noticed. If you're in the legal field perhaps you've noticed most other practices appear very corporate, cold and use those overly cliché stock photos. How do you push the boundaries? Avoid canned stock imagery - you know the kind of cheesy office photos you see on just about every corporate website . Instead, have a photographer come out for a couple of hours and get some candid professional shots. You'll instantly look unique, can use the images multiple times across your marketing and won't have to worry about another brand using the same photos as you. Have a food and beverage business? If you're creating packaging for a new cider drink maybe try using a label stock that's a little more tactile and interesting to touch, get people curious enough to see it, pick it up and have a feel of it in their hands. Share with us below one way you've done something different in your brand?

18.01.2022 It’s granted you’ve probably sipped on a functional beverage or two over the years if you’ve ever had an energy drink, fortified juice, sports drink, ready-to-drink (RTD) tea or coffee, dairy drink (and dairy alternative because everyone seems to be allergic to milk these days ) or enhanced H2O, like 50 Cent’s billion dollar endeavor Vitamin Water. So, why has the functional beverage category been on the rise? Consumers are looking for convenient, easy to drink bever...ages that not only taste good but improve their health and meet a lifestyle need. The growth of your company in the functional space depends on a few things. Like most things in life, there’s usually multiple variables that propel you onto the path of success. Once you’ve established your product line and plan for distribution you’ll need to ensure you have a lucrative and attention grabbing brand and packaging design to compel your customers to pick up your product and engage with it. If you can’t communicate the wonder powers of your drink and build a culture around your brand, then it doesn’t matter how life altering your ingredients are. If you lack awareness and intrigue then you’ll likely lack sales . See more

17.01.2022 Taking the time to update your website regularly is a small price to pay for a great and always relevant brand experience. So, when was the last time you updated your website? Keeping your site current and update communicates to your customers that you're on top of the ball, are considering their needs and what they might be looking for and proactively providing this to them.... Being responsive in this way not only makes your life easier because your brand's current information is available for potential clients and customers to access without you having to repeat yourself continuously. It also contributes to you being seen as trustworthy as your finger is always on the pulse. See more

14.01.2022 Stuck in a rut with your brand? Up on our blog we talk about the art of re-branding and how re-aligning and re-focusing this can significantly improve your business . https://andgranger.com//re-branding-for-a-brighter-busine/

14.01.2022 Do you own a functional beverage brand? Or, are you thinking of expanding your product line? In this blog, we chat about the rise of functional beverages, what exactly are they and how to successfully brand yours. Learn more below .... Image credit: June Shine https://andgranger.com///the-rise-of-functional-beverages/

14.01.2022 A brand allows your customers and clients to connect to something bigger than your product or service. What do we mean by that? Well, customers aren't really interested in the transactional and operational aspects of your business. They buy the end result your product or service allows them to achieve and how this makes them feel. ... A brand gives your product or service a personality that helps differentiate you from another competitor who might be selling the exact same thing. People like doing business with people who believe the same things as they do and a brand helps you to tell a story and give them a reason to believe in something. And stories always connect and resonate with people. See more

13.01.2022 People make assumptions about your business based on the visual and verbal cues you continue to present them with. If there is a misalignment between who you are and what your brand is telling people then you are going to attract the wrong clients and customers to your business. The same way that we might make assumptions (or judge ) people we meet based on the way they dress and the conversations we have with them, right down to how they introduce themselves and w...hether they always show up disheveled, all over the place and like they just rolled out of bed or neatly dressed, well spoken and have a strong sense of who they are, we will either decide; a) this person is great, we share similar values, I can totally relate to them and they appear to be genuine and trustworthy. or b) I don't think this person is my cup of tea, I get really weird vibes from them and it looks like they don't really give two hoots about anything. Which camp do you feel your brand falls into? Let us know in the comments below See more

10.01.2022 Think first. Design Later. Always. What does the external world think of you and your brand? What problem does your brand solve in the world? Who are you and who is your brand? Who are your customers and what matters to them most? Why does your brand exist? These are some of the questions that need to be answered BEFORE you can begin even contemplating how your brand or design should look. Without first knowing where you've been as a business and where you want ...to go, you won't be equipped with the right information to be able to create a brand that will help you achieve your goals. Next time you're thinking about jumping head first into the visuals, consider mapping out a plan to see if what you want to create is actually going to help you get there and create the right perception. See more

10.01.2022 Choosing to look like other brands in your industry guarantees you won't be memorable, let alone remarkable. When building a brand from scratch or redefining an old one, it's important to approach this challenge with the goal to own a specific position in your market. You can then use this positioning as a springboard to develop a brand and identity that is unique to you and the customers you want to resonate with. By being distinctly you this will:... Increase your chances of getting noticed amongst the noise (as you will clearly look and act differently to those around you). And Will help you in being more easily recognised as people become familiar with your distinct brand features (the more familiar and recognisable you become, the more people begin to trust and engage with you). See more

09.01.2022 Are you looking to update your website to help you reach your business goals but not sure where to start? We've got you covered. One of the first things to consider is whether you'll need to use a template theme or a custom design.... In our blog article, we help you decide by listing out the pros and cons of each. Click below to begin reading . https://andgranger.com//template-versus-a-custom-built-we/

09.01.2022 When building your beverage brand, it’s important to make sure you're clearly positioned, your product offering and its benefits are visible and understood and that your packaging speaks to your target customers , uses the right colour and image cues and gets people feeling excited about giving your drink a go. To summarise, the common features of success still apply. Your brand’s ability to stand out from the crowd and continuing to stay relevant by keeping up with changing consumer needs.

07.01.2022 Are you considering starting a business? Or perhaps you're already in talks with a partner about your never been seen before, can't wait to show the world, amazing new start-up idea? Either way, your brand’s name is quite possibly one of the biggest decisions you’ll make when starting your new venture. What might seem like a simple task from the outset can often wind up being a long-winded exercise . When it comes to finding the perfect brand name you can either hire a p...rofessional or go down the D.I.Y route if you’re going with the do-it-yourself method check out our article below for a list of the top characteristics that make up a great brand name - one that’s creative, considerate and appropriate. Time to get brainstorming . https://andgranger.com//how-to-choose-the-right-name-for-/

06.01.2022 The world has changed a lot in the last month. For some brands, this current climate has only made a dent in their plans, but for others it has had a profound effect. Brands that adapt, innovate and implement changes are the ones who’ll make it out of the other side . This is why there has never been a more important time to ensure your brand is in the best possible shape it can be. Click the link below to find out what you can do now for your brand so that when the world ...returns to its regularly scheduled programming this will be a long-forgotten memory in your business rear view mirror. https://andgranger.com//why-now-is-the-time-to-level-up-y/

04.01.2022 One of the biggest time sucks in business is chasing unqualified leads or buyers. While there are certain parameters you can set in place to minimise this, like displaying your pricing online and developing multi-step funnels. Another great way to combat this issue is with great branding. How so?... By being crystal clear on your positioning (so that all your copy and content is centred around the right offering for the right people) and crafting a visual and verbal aesthetic that grabs the attention of your super fans, those who would love to work with and buy from you. If your positioning is unclear and your brands overall appearance is dishevelled, this influences how people perceive your product or service, leading potential customers to think you’re ‘just another’ business in the crowd. When your business is viewed this way people have no compelling reason to pick you over your competitors and will likely choose the cheapest option. So, put these two things in place, show up consistently and with the right context then watch the magic happen .

03.01.2022 Are you finding that people misunderstand your brand? Does it feel like a such a drag to get your team and co-founders on board about where your focus should lie or who is even in charge of what? Maybe, you’ve allocated a huge spend to marketing but the sales or leads aren’t rolling in or if they are it’s hard to get them across the line? Frustrating, isn’t it? ... While there’s a number of reasons why this could be happening, it’s fair to say that if the folks on the inside of your company don’t understand your brand, what it’s all about and it’s core offering, you can bet your bottom dollar your customers are going to have an even harder time understanding or resonating with it. And, we’re sure you’ve heard the saying a confused mind always says no . So, how do you know if your brand is out of alignment and has 50 different directions? You just ask. This can be done through focus groups, brand perception surveys, social media monitoring and having a good old fashioned chat with your customers, clients and team members directly - asking the right questions and having a simple conversation can uncover a lot, trust us. See more

02.01.2022 If you’ve spent the better part of this lockdown pivoting, forecasting cash flows and reinviting your social content, it might be worthwhile taking a break, using this time as an opportunity to do a little (or big) spring clean in your business . Click the link below to read the three activities you can do in isolation that are good for both your soul and business . https://andgranger.com//three-activities-you-can-do-in-is/

02.01.2022 Ever wondered if you need to spend your hard earned profit on marketing your business or branding your business? Or, what the difference even is between the two? Then this is the blog post for you. You know what to do, click that link below - it's a short read, we promise.... https://andgranger.com//do-i-have-a-marketing-problem-or-/

02.01.2022 A brand makes a company personable. It's true, a brand is a personality for your business . This is how brands create huge cult followings because they have been cleverly crafted in a way that speaks to and attracts their ideal tribe who believes what they believe, shares the same values, speaks the same language as them, and looks like someone they want to hang out with.... The same way that we as humans have a set of beliefs, values, and positions we take a stand on, that influence how we dress, speak and operate in the world, brands too need a set of beliefs, values, and positions to hold that will influence how they look, sound and act in the world in order to achieve what they would like to achieve with the right people behind them. See more

01.01.2022 If you’re making decisions about your brand based on personal preference then you’ve already lost. What do we mean by that? Brands need to be customer centric. Why? because your clients and customers are literally the ones who buy from you. Without them, your brand is no bueno. When developing and growing your brand, if you find yourself beginning your sentences with I like or I want try re-framing your thinking to they would like or they would want. When you put your customer's front and center, you might be surprised by how much better they respond.

01.01.2022 When someone lands on your site, do they know what to do? A simple but very important question. When you work on or inside your business on a regular basis what seems obvious to you, isn't always obvious to first-time customers or users.... It's important to plan out your customer's journey before entering the design phase of your website. This will help you to think through and consider how they will use your site and what action you would like them to take on each page and section. After all, our goal as business owners is to convert as many visitors as possible into leads and furthermore clients and customers. Don't leave people scratching their heads wondering 'ok that's nice but what do I do next?' . See more