Anna Rogan | Writer
Anna Rogan
Phone: +61 434 271 005
Reviews
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23.01.2022 PR services for rebels with a cause by Julia Ferracane at Righteous PR Words by me [IMAGE DESCRIPTION: Black text on white background reads: It’s easy to assume that success in any creative pursuit is the result of extraordinary talent, luck or connections. But I know that’s not the whole truth. ... At the core of all exceptional creative work - and all brilliant ideas that are born to this world - is courage. To face uncertain career trajectories, unavoidable rejection, unreachable competition and unflinching judgement? To move forward despite fear, worry or self doubt? To be so deeply rooted in your message, your purpose and your cause that you stand again and again and again? That’s righteous courage. And I’m here for it. I champion the legends doing things differently. I support their intense pursuit to share their work, their ideas and their message with the world. And I don’t stop until they get the attention they deserve. That’s my cause.]
23.01.2022 My weirdly specific love language is a friend texting me to say "hey, I read this book and I reckon you'd love it" What's yours? PS: I have book recommendations saved in my IG highlights. I only share books there that I'd give a rating of at least 7 out of 10. And there are a few solid 10s in the list. I like literary fiction that either breaks your heart or is impossible to put down (preferably both)... and biographies about family dynamics.
23.01.2022 Art inspired by the gloriously free spirit of Australia by The New Devine. Words by me. [Image description: dark blue background with white and pink text reads "Sometimes our greatest loves can catch us off guard. They’re not the big, extraordinary romantic stories that take our breath away. They’re the solid loves that our lives could not exist without, the loves that make us who we are, the loves that need little attention or gratitude. New Devine product copy.]
21.01.2022 How do you walk the line between authenticity and over-sharing? When I talk to people about storytelling in business this comes up A LOT. And the answer is simple.... Do what feels right for you. Some question prompts to help you feel into whether sharing is right for you: Does this feel uncomfortable because I haven’t fully processed what I’m about to share? Or is it because I’m afraid of what others might think? What am I trying to achieve with this story? Am I venting or looking for validation? Or am I sharing an experience that could serve others? Is this my story to share or does this story belong to someone else? Should I seek consent to share this? Am I ready to respond to people’s reactions to this story if they aren’t positive? Can I stand behind my thoughts and actions? Please don’t let your inner critic stop you from telling your stories and showing up. The world needs you. [Image description: a sand timer leans against a stack of books on a desk, Anna is in the background working on a computer.]
17.01.2022 Righto lovely people, I'm over and out See you in 2021 Or, erm, probably in my IG stories in about 20 minutes because you know I can't help myself... But that's it for scheduled posts and official work for me until late Jan HU-FECKING-ZZAH!
17.01.2022 Need to explain a price increase to your customers? Here’s a reframe that I workshopped for a yoga studio recently... Instead of We need to increase prices to make this a more profitable offering... We said We want your experience with
17.01.2022 ~ BOOKINGS CLOSED ~ Hey lovely people, I'm at max capacity until the end of June and have temporarily closed my copywriting books for new projects. I'm taking some time to focus on current projects and commitments. ... At this stage, I'll be taking new bookings again some time mid to late June for projects kicking off sometime in July. What's with the annoyingly vague timelines? Well, after 16 months of intense, rapid and unrelenting business growth it's time to take a step out of the *doing* to set up some of the processes, structures and support I need to enter the next phase of my business with confidence - knowing I can do my best work AND give my clients an awesome experience. I have a vague idea about how long I'll need. And a vague plan to maybe take a day or two off at the end of it. Hence, the vague timelines. To help alleviate all this vaguery I've set up an email list for anyone who wants to stay updated with the happenings. Just so you know, the people on that list will get to call shotgun when my books open up again. So, if you've been thinking about working with me, you have a project kicking off in the second half of 2020, or you're just curious head over and pop your details down --> https://buff.ly/2LsNbfW
14.01.2022 ~ 3 ways to work with me ~ 1. COPY COLLAB | 90-mins, 1:1 with me Get awesome copy AND skills, knowledge and ideas so the next time you write you're tooled up and ready to go.... Best for people who want to DIY but need support from a pro. 2. HIRE MY BRAIN | half- and full-day sessions You get my brain on your copy for a half- or full-day, totally distraction-free. We can use this time however you want - writing, editing, strategising. Best for people who have a laundry list of content or copy to-dos that don't fit neatly into a project. 3. CUSTOM COPY | strategically-written, high-performing, non-sleazy copy I'll work out exactly what messages will hit your audience in the feels and write copy that honours YOUR voice and values. Best for people who need high-performing copy for high-value channels (websites, email sequence, sales landing pages) Simple! I'm opening up my books at the end of this week. If any of these sound like just what you need, jump on over to https://buff.ly/37AclTO and sign up to get notified.
14.01.2022 ~ BOOKINGS OPENING SOON ~ This week I'll be opening bookings for copywriting projects kicking off in the second half of 2020. The people on my list (link in bio) will get first dibs on the limited spots in my schedule. Everyone else will get a crack from a week later.... This is the first time I've ever closed my books so I don't know what to expect. I don’t *think* I’ll sell out all my custom copy spots in a hurry, but I can’t guarantee it either because I’m taking on fewer clients than ever before. The reason? I want to give my full creative attention to the projects I work on. I want the wonderful people I work with to have the best experience with my biz. And I want to make sure I have plenty of time to fill my creative cup. My waitlist has 16 people sitting on it right now and my schedule only has room for 10 custom copy jobs before the end of the calendar year. If you’ve been thinking about working with me, this is your early heads up! Jump on over to that link.
13.01.2022 HEADS UP FOLK! I'm putting up my prices next year but I'm keeping the current prices active until 17 January 2020. I'm expecting my availability to fill up pretty quickly BUT I'm keeping the current prices active for a little while longer because... I want to give people who have been budgeting and planning to work with me based on the current price the opportunity to access my services at that price (it just feels like good manners to give a heads up, right?) AND Total transparency, I'd love to have a few more bookings locked away so I don't spend my summer break worrying about having to hustle for work for when I get back. So, if you know you want to work with me in 2021, you can jump into my calendar and book with me (as many spots as you like if you want to get really prepped and plan ahead) for the first six months of the year at the current prices until 17 Jan. Here are the links: - Copy Collab https://buff.ly/2ITgJVQ - Hire My Brain - half-day (3.5 hours) https://buff.ly/2ISVIej - Hire My Brain - full-day (7 hours) https://buff.ly/3kL5RXd If you want to chat about payment plan options or have any other questions let me know (I'm here to help!) ALSO... as always, I've put a lot of thought into raising my prices and I don't take the decision lightly because I want my services to be accessible to as many folks as possible. Next year, I'm planning a range of lower-cost resources and options to make sure people can access my brain and get support with their copy-related stuffs at an affordable rate. So, if there's something you'd like to see from me or that would be particularly useful, hit me up and let me know. I'd love to hear. @sisterscout IMAGE DESCRIPTION: a photo of Anna's hands raised in the air with an olive grove in the background
12.01.2022 Picture a single tear rolling down my cheek whenever I hear someone say this. Because here's the thing... Creativity isn’t just about the act of creation (like writing words on a page or splashing paint on a canvas).... It’s about seeing things in new ways. It's about trying different approaches. It’s about problem-solving and innovation. It’s about having a sense of possibility. It’s about questioning the shoulds and the always been done that ways. It's about approaching the world with curiosity, playfulness and openness. It's about finding joy in the process and not just the outcome. When you have a limited view of what a "creative person" is, or does, or looks like and believe yourself not to be one you're potentially missing out on all this goodness in your life *single tear* So, in what ways are you actually creative that might not look like your typical "creative person"? I challenge you to share. Thanks to Ami at Craft Coaching and Development for her contributions to my thinking on this topic, and for helping me embrace my creativity. [IMAGE DESCRIPTION: Orange spotty background with white and yellow text reading "I'm not really a creative person"]
12.01.2022 Ten years ago, on a solo round-the-world-trip, I lived in Peru (for roughly one minute or just over a month). During the days, I worked in an orphanage and took Spanish language classes. In the evenings, I took salsa classes and went out to local discotheques to practice my dubious but enthusiastic (trust me, my humility here isn’t false) dancing skills.... I bought my food from street stalls and local markets and took the bus everywhere I couldn’t walk. I wore a path between work, house, markets, city that covered a small patch of Arequipa. I did touristy things, too, of course (the sunrise over Machu Picchu made me cry). But it was the glimpse of the everyday that made the experience unlike any travel I’ve done since. I don’t know that I’ll have another chance to live somewhere else, I’m not sure that’s ahead of me on my path. And that’s ok, I don’t have the same kind of desperate wanderlust I once did. In a way, I think that the work that I do now gives me that same feeling of being plunged into other worlds, other experiences. That opens my mind and every day teaches me something new. Do you have a favourite travel experience or place in the world? I’d love to hear. Image source: Joe Green on Unsplash [Image description: orange-hued buildings and a street in Peru with mountains in the background]
12.01.2022 Yep, me too... Actually, I'm just about to close my books to new clients for the rest of the year I wanted to give you a heads up though, so if you've been thinking about working with me you can still grab a Copy Collab and I have spots available up until 11 December [link to book in bio] I'll be closing down the Copy Collab booking form next Friday 16 October. So, if you're keen go book. OR if you have a question, let me know pronto!... After that? If we haven't worked together before, my next opening is end of Jan 2021. If you're ready to plan that far ahead, well, firstly I love you. And secondly, we can get things moving now if you jump on over to the link in my bio and hit the "Book my services in 2021" button Past clients, I have a squidge of space left in my calendar in 2020 that I'm keeping just for you. Feel free to fling me an email whenever you need and I'll see how I can help.
12.01.2022 If you can’t focus... And your words are taking 20 years to write And your kids are currently sitting on your head... And you just want to know EXACTLY what to fix so you can get your offer out quick and aren’t wasting another second staring between your crap copy and Netflix... Maybe it's time to book in a Copy Collab? We'll get your copy whipped into shape quick-smart And you'll learn what to do differently next time And you'll get access to me for two weeks after for extra support And you'll get it all for a tiny weeny fraction of the cost of a custom job Link in bio to book her in
12.01.2022 The #1 most overused, misunderstood and harmful piece of copywriting and marketing advice* I hear is this... It’s not about you I heartily disagree. ... How you do business, how you show up for your customers and what makes you unique in your industry has absolutely EVERYTHING to do with whoyouare I dropped in on an about page the other day and the first TWO-THIRDS of a rather lengthy page was dedicated to who *I* was. The phrase you’re a started almost every line. And I get the strategy here. Dialling right in on your ideal audience by making them feel seen and understood. But guess what, I don’t visit your about page to hear about ME. I want to hear about YOU. I want to get a sense of the person I’m thinking about spending my money with. What's your story, what are your values, how do you go about your work, are we a good fit? It seems obvious right, but with it’s not about you rattling around in our brains it’s easy to think we need to strip our about page of any hint of ourselves. For sure, there’s some nuance here. There’s a difference between: I’m a coffee-loving Libra who loves to knit. AND You’re a biz babe with a big dream and you're ready to do whatever it takes to realise your vision. And in the big wide space between the two is a whole lot of room to play with the beautiful intersection of who you are, what you do and who you’re here to serve. What do you think? Ready to put it’s not about you in the bin, yet? Because I am. PS: if you need help finding the middle ground and playing in this space, let me know, a Copy Collab could be the perfect solution. *unverified statistical fact* [Image description: white and orange text on a pink background reads Actually, it is about you.]
10.01.2022 Big plans for your business in the back end of 2020? Consider this your friendly reminder to plan ahead. I'm now taking bookings for the rest of 2020 and my custom copy spots are seriously limited. ... I'm taking on fewer clients than ever before to make sure I have the space for really awesome creative work. No more squeezing things in (you might be juicy but you are not an orange). If you're keen to get started on launch copy, website copy, sales pages, emails or something else before this sh*t show of a year is done - let's chat. You can find me in the DMs or at [email protected]
09.01.2022 Black Friday Fatigue. Is anyone else feeling it? My friend Charlie @theshamelesscopywriter said something clever the other day about old-school marketing tactics feeling like the little hammer doctor's use to test your reflexes Hit the right spot and out shoots your leg... Or in the case of marketing... out shoots your finger to tap buy now This week my email inbox and social media has been bombarded by marketing messages designed to hit just the right spots in my subconscious My pain points, desires, sense of urgency and FOMO has been hammered over and over again And it has taken all my wits and energy not to act on the impulse to buy As I think about doing marketing more ethically, and helping my clients do the same, I keep coming back to the idea of autonomy as a yardstick for measuring what we do Does this copy/sales tactic strengthen or undermine a person's autonomy (aka their capacity to make a well-informed and self-determining decision)? Does it put a hammer to their subconscious? Or, in the words of Charlie, does it create a bridge between where they are now and where they want to go... and then invite them to cross if it feels good for them? IMAGE DESC: white and orange text on an orange and pink spotty background reads Black Friday Fatigue
05.01.2022 Some of the most successful small biz brands I've seen are an *extension* of the person running them. They reflect the personality and the values of an actual human And we all know that humans connect to, trust and BUY from humans... So, the advice is simple. To create a unique, stand out and successful brand just be yourself At the risk of becoming the nuance police (I can hear the siren now "nuuu-ance, nuuuu-ance") I want to tell you something about this advice Something that can be hard to remember in the noise of humanising your brand and creating new, interesting, unique content day-after-day-after-day YOU DON'T HAVE TO SACRIFICE YOURSELF AT THE ALTAR OF YOUR BRAND You don't have to lay bare the parts of yourself you'd rather keep private and personal Instead of thinking about your business or your brand as an extension of yourself, think about it as a *platform* you use to serve and interact with others A platform that YOU decide which parts of yourself to bring to Some of us are limelight hogging oversharers who will more than happily wax philosophical about the commonalities of sourdough bread baking to running a business (*guilty.as.charged*) Others prefer to keep their pleasures, pastimes and private lives to themselves BOTH (and all the variations in between) are totally valid and *needed* in business If you're a private person but you'd like to give your brand more of a human element here are some quick ideas: highlight other people who contribute to your business/brand - your suppliers, community, partners, staff, heck even the postal service! give your brand it's *own* personality (@frank_bod is a great example) focus on engagement with your audience - ask questions, comment on their posts, shine the spotlight on THEM showcase your processes and how you work What do you think? And which type are you? Oversharer or undersharer? Drop your thoughts below, I'd love to hear [IMAGE DESCRIPTION: Pink dotty background with white text reading "Just be yourself."]
04.01.2022 Should you hire a copywriter to write your blogs and social media captions? Short answer: it depends. Ha! Annoying, right? Sorry about that, read on for the long answer. Long answer:... If you're running a tight budget (hello, small biz people everywhere ) I think your money could be better spent elsewhere (*ducks while content copywriters everywhere hurl their pencils at me*). I'm not saying that content isn't an important part of the marketing mix. But I do think blogs and social media captions (in general) will have less impact than, say, your website. If you want to save time, think hard about how much time you'll *really* save outsourcing your content writing. You still have to be involved in the process with briefing, reviews and annoying admin like paying invoices. OK, here's where the "depends" comes in (hooray for nuance!) I think you should hire a copywriter if your content marketing has specific SEO goals. Look for an SEO copywriter with the skills to write for Google AND humans. Someone who can create a core batch of evergreen blogs with spin-off social media posts. (If this sounds like something you need I can highly recommend the team at @contentcopywritingsydney) If you struggle with writing (for ANY reason) and it makes strategic sense to outsource this work - go for it - I'm not going to get in your way (and actually, I know some great content writers so let me know if you need recommendations). Ok, here's the thing, you CAN get support with your content WITHOUT feeling like it's a huge ongoing investment. If you have no idea where to start, hate writing your content, don't feel confident about your skills or just want a professional to check your work and make it slightly more awesome I have some ideas. Copy Collab - 90-mins 1:1 with me plus 2-weeks of on-demand support with your content to get you tooled up with the skills you need to write for yourself. Brill! OR If content is a big sticking point for you, you want to learn all the ins-and-outs, and you work best in group settings - @noveliseco content support group is definitely worth a look-see
04.01.2022 I’ve never wanted gluten-free tortillas more than when Brene Brown is selling them to me. The legendary vulnerability researcher launched a new podcast earlier this month, Unlocking Us (https://buff.ly/2QVg7jV). The interviewees are insightful and wise. And Brene herself is a delight to listen to, naturally.... But something that has surprised me? The advertising is better than you’ll hear on any podcast anywhere. As you would expect from a social-emotional expert her stance on advertisements is one of great integrity. She sums it up like this: I will do no ads, zero, for anything that I do not love. Period. If I don't love it, I'm not going to talk about it. If I'm advertising it I believe in it. I'll tell you the story about why I love it, listened to it, use it, or do it and you can count on me for that. And man, does she deliver. At the start of each podcast, she runs minutes long advertising *stories* about audiobooks and gluten-free tortillas. She tells genuine stories with genuine feeling and excitement. And I want a piece of every dang brand she talks about. Because stories connect. They build empathy and relatability. The light us up in ways other forms of written communication just can’t. Who knew Brene Brown would turn out to be one of the greatest Ad (wo)Men of our age? Not me, but I’m 100% here for it. Go check it out then come back and tell me what you think.
03.01.2022 There are *loads* of marketing and copywriting hacks out there that do a super successful job of getting people to spend their money without thinking too hard about what they're spending their money on. And, yep, I'll admit, we all have *a lot* on our minds, especially right now. Shortcuts and hacks that make decisions easier, ease the mental burden and make *life* easier.... But just because they work doesn't mean we should use them. Shortcuts, hacks and tactics that are designed to stimulate our subconscious to get us to buy (the stuff that preys on our base fears and desires, or signals authority and credibility) don't just make for quick decisions. They can actually be damaging, too. Because they can override our ability to think deeply about where we invest our time and money. And, more broadly, can mean we don't think critically about the ideas and people we listen to, vote for, follow and trust. Don't we want to encourage people to think deeply about the choices they make and things they believe? What would happen if we empowered people to make autonomous, well-informed and considered decisions instead of using tricks to get them to spend their money? What sort of ripple effect would that create? What kind of world could we live in if businesses (both big and small) genuinely prioritised long term relationships and community impact over short term financial gains? Those are just a few of the questions I've been pondering. Credit and gratitude to Kelly Diels and Maggie Patterson at Small Business Boss for informing my thinking on this topic. Credit to Soph at Sister Scout for the photo. [IMAGE DESCRIPTION: Anna is sitting at a desk in front of her laptop, she has her finger at her temple in a "thinker" pose]
03.01.2022 This morning I collaborated with a client on a draft video script and after we were done they mentioned something interesting. They said that because we did it together, live, they were able to see (and appreciate) the *actual* work, thinking and skill that goes into taking copy from (in their words) "a D+ to an A". Which is kinda the whole point of my Copy Collab sessions. You get to see how it's done so you can start to learn how to do it for yourself.... But it got me thinking about how much of the work us copywriters do is hidden. We ask you some questions, you flick us some ideas or a draft, and we send back something great. And yep, not being involved in the tricky middle bit where the words are formed is an important part of the process on the bigger jobs. You've got other things to do! You're hiring a copywriter because you want them to take care of it for you. BUT I was thinking about how if the middle bit was more transparent then maaaaaybe... the decision to invest in a copywriter in the first place would be easier the investment would be more highly valued small biz legends might learn something that would help them develop their (essential and super important) writing skills So, I had an idea. I thought I might run a mini (60-min) Copy Collab session publicly so you can see how it all works and maybe learn something new. BUT to make it work I need a willing participant who doesn't mind having their content reworked in front of an audience. SO if you have a short piece of content or copy that you've been dying to have a professional copywriter edit/rewrite AND it's not urgent AND you don't mind doing it together in front of an audience AND you want it done for free... ... message me here or email me at [email protected] and we'll work out how to do this thing. Note: this idea might not have any real legs but I'm up it failing spectacularly, so let's find out. PS: if you want a regular Copy Collab with no audience you can find more info and book one in over at https://buff.ly/3gYQk52
02.01.2022 How to show up online Welcome to the office! We have a barefoot policy here and it is GLORIOUS It's actually been a hot minute since I sashayed my way into a corporate sky rise in a pair of killer heels... But I think about those days when I think about how I want to show up online I imagine social media and online channels like a giant, virtual office workspace And I use that picture as one way to check-in before I post content online Would I share this if I was with colleagues in an office workspace? Think of it this way... You're at work and naturally, you're going to talk to your colleagues about work stuff But then you bump into a teammate in the kitchen while making a cuppa What do you share? What do talk about? What language do you use? Here's how it works for me... Would I talk openly about my mental health? You betcha, because I think it's important to treat mental health issues just like we would any other health issue Would I share what I was watching on TV, reading or listening to? Yep! Especially if I was talking with someone I knew was interested in the same things as me Would I swear? Not so much. The only time I swear is when I'm with people I feel *really* comfortable with. I LOVE good sweary content moment for others but it's not a good fit for me Would I talk about my kids and what I did on the weekend? Just TRY shutting me up about how cute and awesome my kids are (sidenote, I always add a decision-making layer that considers privacy and consent when I share content about other people online. That includes my kids) You can play, have fun and show up as yourself on social media and online AND ALSO be professional, intentional and strategic. These things are not mutually exclusive FINAL NOTE: the phrase "show up online" kinda makes me want to poke my eyes out with a blunt instrument but it's useful shorthand. For me, it means the choices we make to share ourselves online. And where we sit on the continuum from radical personal transparency to total personal privacy : @sisterscout IMAGE DESCRIPTION: photo of Anna sitting at her desk. She is smiling with one leg up, hand holding her knee and she has bare feet. There's artwork on the wall and a beautiful mess on the desk.
02.01.2022 In the past my philosophy around ethical copywriting has centred around a simple idea: Tell the truth. Cause no harm. I no longer believe this is enough. This week I have been called to take a good hard look at the role I play in systemic oppression - as an individual, as a business owner and as a person who works in the marketing industry.... Doing the bare minimum - not causing harm - it isn’t enough. I live and work under (and benefit from) a system that causes great harm to many people on a daily basis. And if I’m not actively and personally working towards the REVERSAL of harm then by default I’m *contributing* to it. I see that now in a way I didn’t before. I’m sorry I didn’t see it earlier. I’m sorry that I chose not to see it and chose instead to be protected by my ignorance and privilege. I’m sorry I haven’t done more. This week I have been listening. I have been learning. I have been quiet to give space to the voices that matter most. Here are some of them: @theconsciouskid - information on talking to your kids about race @the.wellbeingconnexion and @dixie_crawford - sharing reflections on what’s happening here in Australia for Aboriginal and Torres Strait Islander people @rachel.cargle - for her storytelling and critical discourse @naihla.z.king - who has started a blog series on inclusive language and her stories on content warnings
02.01.2022 Welcome, welcome, welcome! I wanna know, do you chuck new sign-ups onto your email list without fanfare? Or do you roll out the red carpet and make them feel like they’ve joined something special? ... I get it. You don’t want to take up precious space in your audience’s already overflowing email inbox. But here’s the thing, people don’t give you their email hoping they’ll never hear from you again. And if you don’t make the experience memorable when they sign up, they’ll *immediately* forget who you are and why they handed over their email. A good welcome email sequence, on the other hand, can: Capitalise on initial interest Build the good old know, like, trust factor Help your audience feel more special than a poodle straight outta the doggy wash Get people opening your emails AND reading them well into the future Want to create a memorable welcome? I might just know a copywriter that can help. [Image description: Anna stands in front of a detailed blue mural, she has her arms open wide and is smiling]
02.01.2022 I need your help... and I’m not above flattery and prizes to get it I’ve started planning a write your own website copy course It's a done-with-guidance type offer that would give small biz legends (including copywriters):... knowledge, tools and templates to write their core website pages (thinking home, about and service pages) structure and accountability to get it done within a 6-week timeline support of a pro copywriter (and others in the course) a space to ask questions, bounce around ideas and get feedback on their copy so they can feel confident that what they publish really is good enough skills they can take beyond their core website pages to confidently finish the rest of their site and write other marketing content (e.g. social media posts, email newsletters etc) But before I get any further with the planning I want to make sure that YOU are involved I need your ideas, thoughts and honest feedback Because I want this thingo to be of value to you and actually have an impact on your business ALSO if this idea gives you nah, pass feelings. I want to know that, too (because I don’t want to spend any more of my time - or yours - on something that won’t be of value) So, I’ve created a survey (should take around 15 mins to complete, exactly the right amount of time to accompany your coffee ) AND I’m giving away a prize pack of criminally delicious Hey Tiger Chocolates to one lucky respondent (winner randomly drawn) If you’d like to put your brilliant, legendary brain to good use (there’s that flatter I promised) here's the link https://buff.ly/3nvylXA Thank you legend!
01.01.2022 I've spent an embarrassing amount of time thinking about and planning how to start an email list. Plumber with a broken sink. Chef eating 2-minute noodles. Copywriter without an email list... you get the picture. I have a shiny plan for a beautiful welcome sequence and lead magnet plus a funnel with a bunch of moving parts. Turns out, it's taking a bit of time and work to put together.... And in the meantime, I have things I'm burning to share with you! So, I've decided to stop making it such a big deal. You can now sign up to get emails from me here https://buff.ly/3jqzr59 I will only ever send you stuff I think is worth your time to read (so the frequency may be sporadic). The shiny welcome sequence and lead magnet are still in the works, but I'm not going to let it get in the way of meaningful connection right now. I'd love to see you over there!
01.01.2022 I don’t know you and I don’t know your story but I know this... Your story is valuable Your story is relevant... Your story is meaningful Your story is a GIFT Now, more than ever, we’re craving belonging and connection. We’re isolated, we’re isolatING. We need to know we’re not alone. We look to others to find the solace we so desperately need. We look to others to see ourselves - our ideas, our feelings, our experiences reflected back to us in a way that validates the weird and wonderful ways we experience this world. We look to others, whether we’re aware of it or not, to tell us you are not the only one Your story is not too much, too little, too big, too boring, too weird, too anything. Your story is a rung on a ladder. Helping us to climb and to rest. Tell it. TELL it. [Image description: Anna sits on a couch in jeans and tee, drinking coffee and reading a magazine]
