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Apex Ad Agency

Phone: +61 2 8003 5920

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25.01.2022 New Instagram Feature Alert! Instagram has started trialling a new feature called favourites. This new feature will allow Instagram users to save your account to their favourites so that your post gains priority and shows up at the top of their feed.... As always, not all accounts will have access to this feature yet as it is still very much in the trial phase. If it is successful, then it’s definitely going to be a game changer! Stay ahead of the curve, put your thinking caps on, and start thinking of ways that would encourage your audience to save you as a favourite.

23.01.2022 Are You Looking For Business Resources That Stand Out ? Business cards show that you take yourself seriously when it comes to networking and representing your brand. If you strike up a conversation with a potential client and they ask you for a card and you have nothing, then you may lose that lead as it makes you look unprepared to do business. ... Good business cards get shown to others and shared between contacts. This is the power of a simple business card. There is no need to stop at a good business card though. Other business resources that can make your brand stand out include posters, flyers, and brochures that keep people staring at your products and services. DM us today to find out more information on print design and business resources. We know what designs work, what grabs attention, and how to keep people engaged with your business.

22.01.2022 We continually achieve great results for our clients utilising the following 3 marketing tools. 1) Facebook Ads Facebook Ads can help you connect your ideal client with their niche targeting. You can target via Location, Demographics, Interests, Behaviour & Connections.... 2) PPC Pay per click advertising offers quick entry, useful data, provides results that are easy to measure and track, and it works well with other marketing channels. PPC can have a positive impact on most businesses and brands. This method of marketing is a great way to ensure that you aren't losing out on valuable traffic and revenue. 3) SEO SEO is a fundamental part of digital marketing because people search hundreds of times every month, often with the intent to purchase or find information about services and products. Search is often the primary source of digital traffic for businesses. Sometimes we combine all 3 of these methods, like we have for our client Yanni, and sometimes we use them in combination with other methods. DM our team today to find out more information. Thanks for the great review Yanni! We look forward to continuing to provide you with professionalism and quality results.

21.01.2022 Are you looking to increase your sales with digital marketing? Successful sales strategies generally consist of many different elements that all work together to achieve the goal of increased sales. The following 3 points highlight a few key areas that are important when it comes to increasing your sales. 1) Understand Your Target Audience... It’s hard to motivate people to buy your product if you are not sure what their wants and needs are. You won’t know what type of marketing they need to see in order to be persuaded to make a purchase. Customers will make decisions based on individual factors such as age, gender, race, income levels etc. A key to increasing sales is understanding your target audience and why they buy products that are similar to yours. Research the market place with the goal of further understanding your target audience so that you can provide them with exactly what they need. 2) Refine Your Product Is your product delivering exactly what your target audience is looking for? It’s good to know what you want for your customers, however it’s super important to know what your customers are expecting from your services or products. What you think they need, and what they think they need can sometimes be two very different things. Focus on what the buyer wants and refine your product to match their desires, not yours. By getting out of your own way and listening to the marketplace you can develop a product that will be in high demand. 3) Pricing Strategies Individuals are motivated to buy products at both high and low price points for different reasons. Some people are looking for bargains and low prices knowing that they are potentially sacrificing a bit of quality to save money. Other people are more than happy to spend a bit more on a product believing that a higher price point equals a higher quality product. In order to capture both segments of the market, consider offering two different versions of your product at different price points. This will ensure that you maximise your potential for sales. For more information DM our friendly team today to find out how we can help increase your sales.

20.01.2022 What Advertising Platform Has The Best Targeting Options? Facebook ads excel compared to other advertising platforms when it comes to targeting. For example, you are able to target based on behaviors, demographics, interests, connections, locations, and even languages. These are only a few options, the full potential of facebook ad targeting is impressive. It is easily the best platform that we have used to dig deep and make the targeting super accurate. Another great featur...e is the ability to target your competitors’ audience. You can layer and combine to eliminate any users who aren’t in your target market. It is important to focus on audience quality over quantity. Conversions are what we are all looking for, therefore you should be looking for the people who will most likely buy your product, and not just random visitors. If you need help with your targeting, then be sure to DM one of our team members today.

20.01.2022 Has 2021 Challenged Your Business? It feels like the past year has been such a testing time for all businesses. The pressure of constantly adapting to the new challenges and pivoting in new directions has been enough to test even the most seasoned amongst us.... A lot more time and patience has been necessary in order to keep up with the ever evolving situations and demands. Our account managers have been working harder than ever to continue to produce winning results for our clients. By taking that extra time to really understand our clients wants and needs, we have been able to maintain forward momentum despite the current world events. Thanks for your kind words Julie, it’s always a pleasure assisting you with your SEO and Google Ads. We look forward to continuing to provide you with a 10 out of 10 service experience. If you are looking for ways to improve your sales in these challenging times, then be sure to DM us for more information.

16.01.2022 Are you looking for an Agency with that Boutique feel? We are a small team with enormous goals, giving you that boutique feel whilst delivering a big, positive, customisable experience. Apex Ad Agency loves consumer psychology and data. Being a results driven, fully faceted digital marketing agency you’ll regularly see our team reach in for a hi-five when our clients have had a big win. (And we celebrate the small wins too!) You win, we win!... We aim high, we are over-achievers and we love that our clients continue to come back to us after so many years together. That’s our idea of a great partnership. If it's in your best interest, it's in our best interest, if it's not we won't touch it. DM today to find out more info.

13.01.2022 3 Reasons Why You Should Be Using Email Marketing If you are looking to deliver targeted messages, drive revenue, or have a higher customer retention rate, then email marketing is something that you should be considering. The following 3 points are just a few reasons why this style of marketing is so successful. 1) Build Trust... Email marketing is used to build trust with customers, achieving sustainable growth over time. Not only can you send out any weekly messaging you may have but it's a great way to keep customers informed about sales, new products and promotions. It's also a great way to reward your loyal customers by giving them access to things first because they are a part of your community. 2) Create Repeat Customers New customers are good, but existing customers that continually come back to your brand are great! Email Marketing is the process of turning prospects into customers through a direct marketing channel. It gives you the opportunity to educate your customers on your brand and keep them engaged turning them from one time buyers into loyal repeat customers. 3) Create Stronger Connections You can use email marketing to converse with your customers about new products, promotions, or share more about your story to create a deeper digital connection with your database. Another bonus is that email marketing is efficient, speedy, and relatively low-cost compared to other marketing methods. We have helped many brands stand out in the market with eye catching Email Marketing. DM today to find out more information.

11.01.2022 3 Tips To Help You Connect With Your Audience. Are you looking for better ways to connect with your audience? Check out our 3 tips to help build stronger relationships with your audience.... 1) Post Behind The Scenes Content It’s important to share behind the scenes content with your audience. It gives you a chance to provide updates on projects that you're working on, share your failures and struggles, share your personal interest and hobbies, and give people a look into your team and daily business operations. Don’t be shy when it comes to showcasing the people behind your business. In today's day and age it’s important to let everyone know that you are a real business with real people running the show. 2) Remember that Instagram isn’t Facebook As a business owner you are always wanting new people to explore and engage with your content. Different members of your target audience will most likely be more active on one of these two platforms. It’s important to give potential clients or customers a reason to want to explore all of your Social Media content across the two different platforms. If you are simply sharing the same content across the two platforms, then why would your followers feel the need to check out both platforms? Encourage your followers to explore your other social media platforms. Let them know that you offer content variations between the two platforms. This is a great way to boost engagement and expose your brand to new audiences. 3) Start Using LinkedIn Over the years LinkedIn has earned the reputation for being one of the most useful social networking tools for business owners and professionals. This Social media platform is a powerful tool for networking, lead generation, and market research. The goal with LinkedIn is to convey a strong, professional image that supports your brand identity. Linkedin is an effective way to generate B2B & B2C leads. It is also a well known fact that LinkedIn members are more likely to buy from a company that they engage with on Linkedin. Dm us today to find out more info on how we can help connect you with your target audience.

09.01.2022 Are you finding it difficult to navigate through the world of Digital Marketing? Digital Marketing can seem like a different language at times. We understand that it’s important to guide our clients through the processes step by step. Not only is Digital Marketing terminology sometimes confusing, it can also be just as much of a struggle to find an agency that you can rely on.... We design campaigns that are successful and effective in achieving our clients desired results. Thanks Jacquelyn, we appreciate the review!

07.01.2022 3 Tips for Better Social Media Engagement 1) Set Goals It is important to be specific when you are deciding on your goals for Social Media. Not only do your goals need to be relevant and time based, they also need to be measurable and attainable. When it comes to Social media, there are a number of goals to choose from. You could be looking to boost brand engagement, drive traffic to your website, increase brand awareness, lead generation, or simply be there for your audience... with high quality customer support. It may help to write these down on a piece of paper, or put them into a spreadsheet so that you can track and measure your goals regularly. 2) Pick The Right Platforms One of the best ways to ensure that you get engagement is to pick the right platform. Do your research on your target audience to find out what Social Media platform you are most likely to find them on. If your content isn’t getting engagement then you may be wasting your time creating it in the first place. When it comes to business time is money, so ensure that you are spending it wisely in an area that is going to bring you a return on your investment. 3) Don’t Only Focus on Selling It’s important to focus on building strong relationships with your target audience. People like to buy from brands they know, like, and trust. It can be a big mistake to focus too much attention on the sale. If people trust you, they will buy from you. Create content that gives them a reason to trust you and like you. It is also important to ensure that you are posting content that your target audience is after and interested in, not just content that you think they want to see. With everything, there is always a fine balance. Try promoting less in your posts, and focus more on building community and sharing your story. If you need more information on how to get better social media engagement, then be sure to DM us today.

05.01.2022 How To Boost Your Online Presence. In today's day and age, it's not enough to just post your content and walk away. Social media is about connection and engagement, if you're wanting to boost your presence, then you need to be able to gain the trust of your audience. Gaining the trust of your audience comes from nurturing and building relationships on social media platforms. Content is super important, but you need to be doing more than just posting and then putting your phon...e down. There are many ways to engage with your audience. It is a good idea to stay in the loop with new features as they become available. This will ensure that you are optimising all engagement tools that are available to you. Liking and commenting on a post is a great way to engage with your audience. When you comment, it is as if you have started a conversation. Keep that in mind, and keep your phone near you so that you can respond to any replies that people send you. The Instagram algorithm loves engagement, and favours activities such as replying to messages promptly. Starting and participating in conversations is a winner when it comes to boosting your presence. Your audience will get to know you on a more personal level, that in turn will foster good relationships. Engaging on platforms 10-15 minutes before and after you post is a good way to get more engagement. Reply to people that have commented on your content, view and comment on their stories, and like content that is in line with the topic of your post. Make sure to hit the link in the Bio to be redirected to the blog for more Social Media tips to boost your presence online.

02.01.2022 3 New Instagram features For Business Instagram is constantly expanding, creating, and testing out new features to bring to the table for their growing community. 2021 has seen a lot of new features being offered for both business and personal users.... We have put together a list of 3 new Instagram features that we believe will enhance your Social Media Strategy and your business. 1) Longer Data Analysis Period Up until recently, third party apps have been necessary in order to track and analyse data on your Instagram account for time periods over 30 days. Instagram has announced that they have expanded the data tracking period on Instagram insights to cover the range of 90 days. This increased timeframe and having the ability to choose a custom date range for your account metrics is a complete game changer. 2) New collaborative feature for Reels A positive to note straight off the bat is that the "Collab" Post or Reel will display on both users profile grids, and the content will have a shared number of likes, shared view count, and comments. The potential for exposure to new audiences through this feature is huge! Once the invitation to Collaborate is accepted, the new content will be shared with each of the accounts followers. Both accounts will be visible in the Post or Reel header. 3) Reels and Live insights Did you know that you can now track the effectiveness of your Reels and Lives by looking at insights such as likes, comments, saves, shares, plays, and accounts reached. These new features allow the content creator to better understand and evaluate how they are performing on Instagram as a creator or a business. Use the power of analytics to create content that you know will boost engagement. If you are looking to level up your Social Media engagement, then make sure to DM us today.

02.01.2022 Aly signed on with us to run Facebook Ads, and now 2 years later we are managing both Aly's Google and Pinterest ad accounts too. We have put in a lot of work to obtain good business growth and we have ensured that there is a great return on ad spend. Thanks for the kind words Aly. It's been a pleasure working with you and supporting the growth of your brand!