April Ford | Marketing agency

April Ford

Phone: +61 1300 004 777

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25.01.2022 It's the sum of our experiences, attitudes and feelings. Perception is what moves the needle for our brands, we take a product or service, and we give it meaning. At April Ford, perception is everything. new link coming to your screen soon.

25.01.2022 Merry AF Christmas! We wish you a very happy and safe festive season.

25.01.2022 We made it. We are on the other side of a historic U.S. presidential election, a viable vaccine was announced to the world and April Ford's new website went live. November brought profound change to everyone. Check out the November wrap to see what went down in yet another #BusyAF month at April Ford. https://loom.ly/oAvHqjY

24.01.2022 Happy AF Halloween!

24.01.2022 Collaboratively our team developed a strong and timeless brand that gave a nod to creativity through storytelling. Check out our case study for Joy. https://aprilford.com/work/joy

24.01.2022 *Drum roll begins*

24.01.2022 The war on words. Read more in this weeks journal. https://loom.ly/2au7gEI

24.01.2022 Moody and romantic, raw yet so refined. See what we did for Saya Skincare. https://aprilford.com/work/saya-skincare/

23.01.2022 It's Black Friday Eve which means the biggest sale season of the year is already in full swing. A single misstep during the silly season can affect your traffic which is why we had our wizard of a web developer drop some powerful insights on how to optimise your website. Read more on '5 Digital Tips to Prepare For The Holiday Surge.' https://loom.ly/SbQsVsw

23.01.2022 BETWEEN TWO FORDS | Episode #12 is a tell-all on awkward questions April and Brendan get asked about April Ford. Insightful, interesting and maybe just as comically confrontational, April and Brendan join us from the comfort of their couch to share their experience and practical advice on all things business, advertising and marketing. Sit back, grab your tea and enjoy this weeks episode: Awkward Questions Answered... . . . . #aprilford #AF #aprilfordagency #advertising #marketing #creative #creativedesign #socialmediamarketing #digitalmarketing #marketingdigital #branding #business #contentmarketing #webdesign #webdevelopment #onlinemarketing #digitialmarketingconsultant #startup #scaleup #marketingstrategy #marketingmanagement #digitalservice #marketingadvice #sunshinecoast #queensland #brisbane #australian

23.01.2022 Listen up: The resurgence of podcasts is not a passing fad, it's a new approach to deliver content to an ever-growing audience of impressionable and affluent users. New Insight dropping tomorrow. https://loom.ly/aVSZk50

23.01.2022 2020 will forever be known as the year that changed us all. Each year brings its own set of lessons, blessing and challenges, and 2020 was no exception. We video chatted, a lot. We introduced new software, new systems and new skills. We welcomed new faces, new clients and even merged with a new company. We ate cake, a lot (thank you, Brendan). We created, curated and conceptualised new briefs. We added new colours, new assets and new services. The April Ford team worked harde...r than ever, better together and we are now stronger than ever, having built a team of creators, makers, thinkers and strategists. April Ford is now a team of 20, striving to make business owners’ lives easier and brands more appealing and inspiring by creating vibrant experiences. If you need help communicating your brand to the right audience in 2021, make your resolution to book a consultation with us and focus on real results. Arrange a consultation. www.aprilford.com/book-now Join the team. www.aprilford.com/careers

22.01.2022 We appreciate you every day but today we thank you. Happy Father’s Day!

22.01.2022 BETWEEN TWO FORDS Episode #11 | April and Brendan discuss the pandemic effect on April Ford and how they went about dealing with the lockdown and what was to come. Insightful, interesting and maybe just as comically confrontational, April and Brendan join us from the comfort of their couch to share their experience and practical advice on all things business, advertising and marketing. Sit back, grab your piccolo and enjoy this weeks episode: How We Handled COVID-19. Watch it now https://loom.ly/lXDLkW4

22.01.2022 If this is you or someone you know, forward, tag and apply now. https://aprilford.com/careers/

22.01.2022 BETWEEN TWO FORDS Episode #10 | April and Brendan talk about everything to do with project marketing for property development. Insightful, interesting and maybe just as comically confrontational, April and Brendan join us from the comfort of their couch to share their experience and practical advice on all things business, advertising and marketing. Sit back, grab your piccolo and enjoy this weeks episode: Property Development.

22.01.2022 To Rebrand or Not to Rebrand. That is the question. Find out in our latest insight. https://loom.ly/wLF7QwU

22.01.2022 Take a stroll around our office... but make it socially distant. Thanks Brad and the team at BoxBrownie.com for creating this virtual tour for us. https://www.boxbrownie.com/360/

22.01.2022 In an occupied market, content needs to not only be quality and engaging, it needs to differ from other brands in the style and composition. See what we did for Saya Skincare. https://aprilford.com/work/saya-skincare/

22.01.2022 Positioning any high quality brand is about creating a perception of prestige and exclusivityboth regarding the clientele and the types of properties they represent. See what we did for the luxury address Sage on Bower by HM Developments. https://loom.ly/sEIym7U

21.01.2022 Solis, literally meaning sun. A recent brand project for a development in Sunny Bank Hills. A refined, modern architecturally designed townhome series, showcasing a creative blend of stone and timber throughout each residence. SOLIS. https://loom.ly/AGPx1sM

21.01.2022 Making Good Gin great again. Looks like perfume, smells like hand sanitiser, tastes like Good Gin. #OffbrandAF

20.01.2022 Work for April Ford in 2021. Are you property obsessed? Understand the differences between impression and reach? Love a dynamic reporting dashboard? This newly created Property Account Executive role is for you. If it's someone you know, forward, tag and apply now on the AF website. https://loom.ly/LHl0CsI

20.01.2022 Isn't it remarkable that one of our biggest purchase decisions in life is often based on good CGI and promises made by a suit? Read more in this weeks journal 'The Essential Assets of Property Marketing'. https://loom.ly/-9_kKJg

20.01.2022 NEW JOB ALERT | We, April Ford, are a creative advertising agency which manages a national portfolio of clients across multiple sectors including FMCG, professional services, fashion, allied health, property development and more. Based on the beautiful Sunshine Coast in Queensland, we're searching for a high-level Graphic Designer to join our expanding design department. https://www.aprilford.com/careers

20.01.2022 Today is the day! It's the annual @Wishlist Giving Day! Every dollar donated will be matched which is AMAZING. #wishlist #wishlistgivingday Get amongst it - https://www.charidy.com/wishlist

19.01.2022 Before we throw the October calendar in the bin, it's time to wrap it up because while it felt like it lasted a few days, it was another busy AF month at April Ford. Check out the November wrap here. https://loom.ly/b4lZs3Q

19.01.2022 NEW JOB ALERT | Are you #organisedAF? Love a good checklist? Love a good chat? All about ensuring clients have a positive experience? Then we need you! Want to know more about us and the role? Creative advertising agency where innovation & technology is celebrated... Elevated office with ocean views, sparkling water on tap & 150+ hanging plants Work directly with our COO April & our talented Account and Production Managers https://www.seek.com.au/job/50507672

17.01.2022 Want to work in #TeamAF in 2021? We will be hiring the following roles in Q3 (January - March): Google Ads Manager Facebook Ads Manager Social Media Content... Graphic Designer Communications & PR Executive Account Management DM through your email to be added to our recruitment list. Applied in the past? Try again. We'd love to hear what you have been up too.

17.01.2022 Today the world lost an inspirational and incredible human being. RIP Tony Hsieh. His incredible book, Delivering Happiness, was a huge inspiration for April Ford, its culture and customer service focus. Your ethos will live on here. Want to hear more about Tony Hsieh, head over to the How I Built This With Guy Raz Podcast, they have republished his interview this afternoon. ... #RIPTonyHsieh @downtowntony

17.01.2022 NEW JOB ALERT | We're searching for a full-time Personal Assistant to jointly assist our Chief Operating Office (April) and Managing Director (Brendan). APPLY NOW - https://www.aprilford.com/personal-assistant

16.01.2022 The April Ford creative team collaborated with the brand to create graphic elements that resonated with Saya's raw authenticity which is resonated right from the first touchpoint to the ingredients on the strategically effortless packaging. See what we did for Saya Skincare. www.aprilford.com/work/saya-skincare

15.01.2022 We've been busy. Our new AF website is LIVE! The new look is a part of the April Ford evolution. See better than ever how we can build intangible value through full service creative advertising and marketing. ... Have a look around. www.aprilford.com

15.01.2022 The brand balances curated sophistication at every turn. The Doorstep Dozen story is refined, honest and all in the spirit of good decisions and good wine. Check out our case study for The Doorstep Dozen. https://loom.ly/VBDFHvI

15.01.2022 The Spring soundtrack has begun, mercury is rising, and people are already starting their day with "F**k it's hot". This season not only brings longer days, flowers, the joy of hay fever, and the pressure to Marie Kondo your house - but also the opportunity to spring clean a brand, even our own. Read more in the Septemeber Wrap. https://loom.ly/0HaHn-A

14.01.2022 Are you our next Client Success Manager? #organisedAF? Love a good chat? This role is for you. https://www.aprilford.com/careers

14.01.2022 We're excited AF! We have acquired one of Qld's most highly awarded communications & PR firms, @Campaign Group, and its founder Bec Grisman is joining our team as Head of Communications. Bec is widely known for her strategic work with many industry leaders - USC, Unitywater, QUT, Hanson Australia, Reed Property Group, Sekisui House, Sunnykids, The Wharf Mooloolaba, and more. She's worked with Councils, schools, charities and community organisations across Australia too and se...rves on 6 major Boards and committees, including for @SCAF and @Make It Stop. April Ford has grown exponentially as a full service agency, even during 2020's challenges, and we're pumped about the synergy and potential to offer our clients 110% - more services, more support, more teamwork! Welcome aboard, Bec. Watch this space. https://www.aprilford.com//coasts-leading-creative-adverti

14.01.2022 It's time to spill the tea on August. Read our August Wrap to find out the insights and highlights of yet another #BusyAF month at April Ford. https://loom.ly/NZX2KRw

14.01.2022 The unfinished business of our time. #womensequality We back it.

14.01.2022 Creative advertising adds value by changing perceptions, not the product or service itself. Perception is everything. https://loom.ly/N2TYx9A

13.01.2022 What if together with the price, the reality - the effect or experience one gets from the product - changes? What if Codral branded Cold and Flu is better than the "cheap option"? What if Neutrogena Sunscreen was better than Coles brand? What if Apple is better than Windows? Sound like fiction? Maybe not so much. Sign up to our insights and read more on 'The Paradox of Perceived Value'. https://loom.ly/PoRmLkM

13.01.2022 Happy AF New Year! We are looking forward to 2021. The best is yet to come. ... www.aprilford.com

13.01.2022 Times are changing, so should you. Be hopeful, share ideas, inspire. There's never been a better time to press pause and revaluate. Work together. Communicate. Tune into Episode 11 on How We Handled COVID-19. https://loom.ly/lXDLkW4

12.01.2022 Welcome to Loea. The first of its kind on the Sunshine Coast, April Ford was tasked with developing the brand identity for this new laid back luxury boutique hotel. How did we do? Build by Cross Constructions Project of Loea Boutique Hotel ... Video by Timothy Birch Studio. Photograph by @villastyling Advertising Brands Creatively. https://loom.ly/Ljoapzo

12.01.2022 You? Read about the role and apply now. https://loom.ly/8HSOD3I

11.01.2022 The Infinity Group partnered with us in November 2019 to change the public perception of their Priceline Pharmacy stores as the people’s trusted pharmacy. In our industry, we know business disruption can come fast and furious so an agile strategy was set in motion. See what we did for Priceline Pharmacy. https://loom.ly/SVyFznA

10.01.2022 NEW JOB ALERT - Love a good campaign rollout? Live for growth in conversions and ROAS? Can keep a team on a deadline? If you answered yes to all three, this Account Executive position is for you. https://www.aprilford.com/careers

09.01.2022 A refined social media strategy was developed to gain a deeper connection with the audience and seamlessly accompany the digital advertising. Advertising Brands Creatively. www.aprilford.com/work/saya-skincare

08.01.2022 BETWEEN TWO FORDS | Episode #13 talks about creating an emotional connection around your product or service through pre-frame and context. Insightful, interesting and maybe just as comically confrontational, April and Brendan join us from the comfort of their couch to share their experience and practical advice on all things business, advertising and marketing. Sit back, grab your long black and enjoy this weeks episode: How To Build Value Through Your Product

08.01.2022 It's an old medium but a new trend and a simple mention can influence your audience sometimes even more impressionably than a visual piece of content. Read this weeks insight on The Power of Podcasts to find out more. https://loom.ly/sOLbMsE

08.01.2022 When it comes to finding good wine, most of us pretend we know what we’re looking for and just go with the more expensive one so we don’t rock up to the dinner party with a bottle of shame. The Doorstep Dozens ‘no-nonsense’ disclosure means they cut out any wines you shouldn’t consider, leaving only the best picks. Check out our case study for The Doorstep Dozen here. https://loom.ly/VBDFHvI

08.01.2022 NEW JOB ALERT | We are looking for a Business Development Executive to work directly with our CEO and Marketing Manager. This role is responsible for new business growth in Australia through new client acquisition across all divisions of our full service agency. https://www.seek.com.au/job/50786913

07.01.2022 Gone are the days when childcare advertising was as simple as placing an ad in yellow pages with the attitude that if you 'build it, they will come'. These days in a saturated market, you need a unique and genuine Brand like Spring Hill Early Learning and an Advertising Agency you can trust. See what we did for Spring Hill Early learning. https://loom.ly/uKQw_yQ

06.01.2022 Just like every one of our strategies, every project of HM Developments is different for one reason. You. They start with lifestyle, and then they build around it. See what we did for Sage on Bower by HM Developments. https://loom.ly/sEIym7U

06.01.2022 Wait for it... We have something NEW AF coming to your screens soon.

06.01.2022 List building, it's like flossing- you know it's right for you, but you don't always feel like doing it. It doesn't matter if you're selling properties or plants; an email list is an important element of a successful marketing strategy. Read more in this weeks journal. https://loom.ly/yzAu-as

06.01.2022 Developed 20 years ago, the Saya Skincare brand has transformed into a diverse and results-driven skincare collection made with Australian native botanicals. See what we did for Saya Skincare. www.aprilford.com/work/saya-skincare

06.01.2022 Start the conversation. Listen with an open mind. Encourage action. Check in. It's never too late or never too early and It could save a life. #RUOKDay #theresmoretosay #RUOK

06.01.2022 We are excited to partner and support Wishlist this year.

05.01.2022 NEW JOB ALERT: Masterful with the written word? Appreciate a well-curated Instagram feed? Live by a checklist? Our Assistant Content Account Manager role is made for you. Interested? https://aprilford.com/careers/

05.01.2022 While Spring Hill Early Learning created a systematic approach 'where young mind are nurtured and learning is child's play', we worked on creating a Brand Positioning Strategy where prospective leads are nurtured and genuine trust is principle. See what we did for Spring Hill Early learning. https://loom.ly/uKQw_yQ

05.01.2022 E-tail is the new retail. We are living differently, buying differently and thinking differently. Read more in this weeks journal. https://loom.ly/OaYf5_A

05.01.2022 Each label seen as the wines very own billboards inspired us to develop hand-drawn brand elements, emphasising that each wine is hand-selected. Check out our case study for The Doorstep Dozen. https://loom.ly/VBDFHvI

05.01.2022 It's time to spill the wine on what we do for The Doorstep Dozen. Check out our case study here. https://loom.ly/VBDFHvI

04.01.2022 Social commerce is the future of shopping. New insight dropping tomorrow. https://loom.ly/Ljoapzo

03.01.2022 Joy creative assets were designed to reflect the special aesthetics of the project and its location. Check out our case study for Joy. https://aprilford.com/work/joy

02.01.2022 Welcome to the neighbourhood Market Bistro, a stylish, new European themed restaurant opening today in Maroochydore's CBD. Taking cues from the quintessential European style, we were thrilled to develop the identity and style guide, evoking a timeless aesthetic and drawing on clean, crisp lines to deliver a strong statement. Sophisticated in its approach, we accompanied the sleek design with gold foiled gift cards. We can't wait to visit and see the concept in real life! Advertising Brands Creatively. https://loom.ly/Ljoapzo

01.01.2022 You see green; we see wisdom, peace and growth. Sage, subtle but powerful colour for the Spring Hill Early Learning Brand Identity. See what we did for Spring Hill Early learning. https://loom.ly/uKQw_yQ

01.01.2022 There's a reason why 500 million people and rising use Instagram Stories every day. These little videos act as trailers for the bigger picture, produced well enough, and your audience will want to see the whole sequel. Read more in this weeks journal. https://loom.ly/BS1BGW0

01.01.2022 Great news! April is just 1 of 25 female entrepreneurs invited by the QLD government to participate in a national leadership program - @sparkfemalefounders. Thank you to the Qld Deputy Director-General, Dr Sarah Pearson, for inviting April to join in this unique opportunity, which enables April to link the Sunshine Coast to a global network of business leaders. Advertising Brands Creatively. https://loom.ly/N2TYx9A

01.01.2022 Think. Audrey Hepburn exiting a taxi on fifth avenue, croissant in hand, peering into the windows of Tiffany and Co. Or Carrie Bradshaw strutting down Bloomingdales with 12 bags weighing her down. Once upon a time, these visuals epitomised shopping. Not anymore. Social commerce is the future of shopping. Read this weeks insight to find out more. https://loom.ly/1RswN3c

01.01.2022 Luxury, lifestyle, restaurants, travel, and food are elements that make up how an affluent consumer lives in their home today. These factors are considered in every one of our positioning strategies, driving value across all marketing collateral, ultimately leading to enquiries. See what we did for the luxury address Sage on Bower by HM Developments. https://loom.ly/sEIym7U