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Aqua Public Relations

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25.01.2022 It's been a big two years for the team at Hortinvest, New Zealand when the vision was to grow cherries over two significant developments at Central Otago. These are now becoming a reality for founders Ross and Sharon Kirk, with investors on board and stage two underway. Their son Liam Kirk is both helping plant trees and document the journey in a series of progress videos such as this one from Mt Pisa> https://www.youtube.com/watch?v=68hSLvFQrEQ #nzcherries #nzhorticulture

24.01.2022 While the world battles on with COVID-19 impacts, we salute the resilient winegrowers of Queensland's Granite Belt region who are entering their third year of drought and still managing to produce a crop, albeit a small one. And somehow the Aussie sense of humour has been retained with one creative winemaker naming this year's vintage "Slim Pickings". The perfect PR opportunity. #drought #queenslandwine

24.01.2022 It's now official, seasoned horticulturalists Ross and Sharon Kirk of Hortinvest, who we've had the pleasure to work with for the past year, have established a new entity, Deep Creek Fruits NZ LP, to consolidate two cherry developments underway in Central Otago. The first stage of our multi-media campaign has gone live today. #nzcherries #exportfruit Read our media release> http://www.aquapr.com.au/03_enews/newsletter.asp?ID=1055

23.01.2022 Special publication Go for Gold - produced by Aqua PR for Pinata Farms' Honey Gold mango congress has landed at the printers and is due for delivery this Friday. It's a review of the 2019-2020 mango season including the outcomes of some 30 contracted growers from all over Australia and features a some incredible crop images shot by Pinata people using drones. It's the third we've now produced. #honeygoldmangoes #specialpublication

23.01.2022 Cherry flowering is well underway at Tarras Cherry Corp, New Zealand as this exciting development heads towards its first commercial harvest in December. We're currently working on a branding and web presence for this new player on the NZ cherry export scene. Marketing manager Sharon Kirk captured this image when inspecting the orchard this week. #nzcherries #cherryflowers

23.01.2022 Hot off the press and fresh from the farm - the 32 page book we produced for Piñata Farms on its fruit-growing journey so far - from the early days at Wamuran, Queensland in 1964 to the multi-site operation over three states that it is today, producing pineapples, strawberries, raspberries and mangoes. All content written and collated by Aqua PR, designed by Juno Creative and printed by Middletons Printing. #farmstory #farminglegacy

23.01.2022 Thanks to regional specialist Brad Cooper and InQueensland for the insightful coverage of the picker shortage and how the Granite Belt Growers Association is tackling this through the Harvest Army campaign we're working on together. #harvestarmy #88days Read the article> https://inqld.com.au//ripe-for-the-picking-why-covid-is-f/

23.01.2022 Congrats to the creatives at Hort Innovation for zeroing in on how food affects mood in the latest campaign to promote Australian fruit and veg consumption.

22.01.2022 Have you noticed supersize pineapples in store? It's because spring has come early for Australia's biggest pineapple producer Piñata Farms which is harvesting traditionally big spring fruit several weeks earlier than usual. and that's all thanks to good rain last summer when the spring crop was flowering. Read our media release now in circulation> http://www.aquapr.com.au/03_enews/newsletter.asp?ID=1061

22.01.2022 Customised appointment releases accompanied by high quality, professional images are a great way to share news of a company's growth or new direction. This release we issued for Hortinvest, New Zealand made its first appearance in fresh produce trade publication Fruitnet's Produce Plus. Media release and photographic briefing by Aqua PR. Images courtesy Hortinvest Ltd. Read more> http://www.fruitnet.com//ar/184156/hortinvest-expands-team

21.01.2022 A berry between two buds - we're always on the lookout for new vignettes in the raspberry crop for social media content at Pinata Farms, Wamuran. #raspberrybeauty #raspberries

21.01.2022 Picking your own strawberries is well-established in southern Queensland and now Applethorpe apple grower Eastern Colour wants to do the same for apples. Eastern Colour invites the public to pick their own apples in the first of a series of PYO events on February 20 and 21. Grower Nathan Baronio says it will give people a chance to learn about different apples, get out into the country and save a little after a tough year. Red Gala apples open the season for Eastern Colour. Read our release, now enticing apple lovers to visit the farm> http://www.aquapr.com.au/03_enews/newsletter.asp?ID=1078 #pyoapples #granitebelt #queenslandapples

21.01.2022 We're working on a digital campaign including web, social media and creative artwork for the Granite Belt Growers Association to entice seasonal workers who are already in Queensland to stay in the Sunshine State and head to the productive region during spring and summer to address the current picker shortage. This issue had us on our toes this week with TV media around the country seeking grower commentary and worker enquiries coming in from around Australia and internationally. #pickershortage #seasonalpicking

21.01.2022 Congratulations to the team at Deep Creek Fruits NZ LP which has successfully raised the capital required to begin the second and most significant stage of planting at two major cherry developments underway at Central Otago. We've announced this news to the New Zealand and Australian media today and are now forging ahead with plans to develop branding and a website for Deep Creek Fruits. #nzcherries #nzinvestment Read our news and view our downloadable images> http://www.aquapr.com.au/03_enews/newsletter.asp?ID=1063 Hortinvest Ltd

21.01.2022 With so many fresh produce events postponed or cancelled in 2020, we look forward to renewing and making connections at Hort Connections at the Brisbane Convention and Exhibition Centre, June 7-9. It's the biggest event in Australia's fresh produce sector and if it proceeds as expected more than 3,500 delegates will attend. #hortconnections #freshproduce

20.01.2022 We're excited to once again be working with the talented team at South Australia's Agricultural Picking Technology on a wide-ranging campaign to build awareness for its AgPick harvest technology capabilities among Australian fresh produce growers, especially in the citrus and berry sectors. #agriculturaltechnology #harvesttechnology

20.01.2022 Not one but two hits for Piñata Farms-grown BerryWorld Australia berries in this week's Produce Plus. We commissioned Tassie's Loic Le Guilly / Photographer to shoot the last of the berry harvest at Orielton, resulting in a series of autumnal shots such as this one (our favourite). #producenews #freshnews Read our releases> http://www.fruitnet.com//piata-to-expand-tasmanian-operati and http://www.fruitnet.com//1822/high-quality-ahead-for-piata

20.01.2022 It was great to once again work with Noosa photographer Katja Anton Photography at Piñata Farms photographing people and products to launch a new brand look. And congratulations to Katja who realised a long-held dream this year and launched her own unisex perfume (as you do!). We especially approve of its name - Acqua Noosa (and that it features Australian botanicals)! #acquanoosa #perfume Acqua Noosa Perfume

19.01.2022 It's official - we've launched the Granite Belt Growers Association's #harvestarmy campaign to recruit some 4,000 farm workers needed for the spring-summer harvest in Queensland's Stanthorpe region. Thanks to Stanthorpe designer Amanda Beale of AA Graphics for translating our concept - inspired by the Mud Army during Queensland's 2011 floods and the Care Army borne out of the pandemic - into a series of posters and social media tiles. We're now executing a digital campaign including social media and Google Ads. #harvestarmy #88dayswork Granite Belt Growers Association | AA Graphics

19.01.2022 With so many global events cancelled or postponed indefinitely, Asia's premier fresh fruit and vegetable trade show, ASIA FRUIT LOGISTICA has pulled out all stops to continue in a digital format in November, giving thousands of visitors and exhibitors a place to connect and do business, safely. What a major logistical challenge that would have been - congrats to the organisers who teamed up with a Singapore tech company to create the digital event. #freshproduce #globalfresh

19.01.2022 We're excited to announce Aqua PR principal Linda Brucesmith - Author is among 50 Australian writers who have contributed to "Our Inside Voices, Reflections on COVID-19", the newest publication from boutique publisher AndAlso Books. Inspired by the biggest story of 2020, "Our Inside Voices" is a collection of creative essays, memoirs, poetry and short stories including Linda's story, 'The Rise of the Introvert'. The book is stocked at various Brisbane bookshops including Avid... Reader Bookshop, Books@Stones, Dymocks Indooroopilly, Folio Books, Mary Ryan's New Farm, Mary Ryan's Books, Music & Coffee, Museum of Brisbane, qagoma store, Queensland Museum, Riverbend Books, and State Library of Queensland. From concept to delivery, it's a mighty publishing effort from the talented Matthew Wengert and team from AndAlso Books. #brisbanewriters #australianwriters See more

19.01.2022 A multi-media campaign we've project-managed for New Zealand cherry specialist Deep Creek Fruits includes a media release, now receiving coverage in the financial and business press and a major print and broadcast advertising campaign both nationwide and local to Central Otago. Tomorrow, marketing manager Sharon Kirk discusses the investment opportunities in cherries with the podcast team from New Zealand investment resource Wealth Morning. #cherryinvestment #cherrynews

19.01.2022 There has been a great media pick up for South Australian success story Agricultural Picking Technology whose harvesting tool AgPick is helping producers trace pickers during the pandemic. #agpick #agtech Read our article here> https://www.freshplaza.com//technology-helps-trace-picker/

18.01.2022 Wishing all our clients, suppliers and media friends a wonderful and safe Christmas from the Aquanauts. #merrychristmas #pr

18.01.2022 There's a bold campaign afoot from the Australian Mango Industry Association which has petitioned US-based Pantone to claim the colour "Aussie mango" as its 2021 colour of the year. The petition aims to recognise the iconic place mangoes hold for consumers, in the promise of a brighter year ahead. #thecolourmango #pantone Our friends at Produce Plus have the story. Read more> http://www.fruitnet.com//article/183471/aussie-mangoes-sta

18.01.2022 Pinata strawberries in Queensland, BerryWorld raspberries in Tasmania and JR Orchards' apples in New Zealand - winter produce looks "rediculously" good to the PR team. #nzapples #jrsorchards

18.01.2022 And this is exactly why we get excited about visiting the strawberry fields at Pinata Farms, Wamuran, south-east Queensland in winter. A morning of social media content well gathered. #winterstrawberries #strawberryseason

18.01.2022 Our project underway for Agricultural Picking Technology, South Australia is a multi-media campaign aimed at elevating the brand profile and showcasing versatile picking tool, AgPick - which works across all hand-picked lines. First up - a trade media release, ad campaign and photography shoot at a Queensland farm - all written, produced and organised by Aqua PR. #pickingtechnology #brandawareness

17.01.2022 There's some incredible drone footage coming from the team at Hortinvest, New Zealand as the second major stage of cherry tree planting is underway in Central Otago. Liam Kirk, son of Hortinvest Ltd founders Ross and Sharon, captured this video using a high speed feature to get a unique perspective of pre-planting - including the flock of seagulls following the tractor! We're working with Hortinvest to find creative ways to share these videos. #dronefootage #nzcherries

17.01.2022 We're excited to be working with the dynamic team at Hortinvest Ltd and the creatives at Firebrand - Marketing & Digital Transformation to develop a brand presence and website for new entity Deep Creek Fruits NZ LP which has two significant cherry developments underway in Central Otago. Project management, content production, photographic coordination and more by Aqua PR. Image courtesy of Deep Creek Fruits. #websites #branding

17.01.2022 Our media release on Piñata Farms' appointment of Tom Healy as pineapple sales and supply manager is starting to appear in trade and business media, with the first pick up by our friends at Fruitnet.com's Produce Plus. #farmsales #appointmentrelease Read the release here> http://www.fruitnet.com//piata-appoints-pineapple-sales-ma

17.01.2022 Our news announcing Deep Creek Fruit's Information Memorandum launch for its Central Otago cherry investment project is making the news in New Zealand and global publications including this one in FreshPlaza. Our campaign includes media, advertising and social media. https://www.freshplaza.com//hortinvest-to-manage-major-nz/

17.01.2022 A highlight of visiting the strawberry farms at Pinata Farms in the Caboolture region is meeting some of the seasonal workers who come from all corners of the world to work in the fields during their Aussie experience. We should all be grateful to seasonal workers such as Lorenzo Scalesi and Elena Frazzetto of Italy who help farmers feed the nation, especially at this time when pickers are scarce. #pickers #seasonalworkers

17.01.2022 There will be no Ekka strawberries - and no Ekka this year - but Queensland's strawberry producers have joined forces to make sure The Common Good initiative in support of the Prince Charles Hospital Foundation continues, albeit via online sales of DIY Strawberry Sundaes. Good move Queensland Strawberries and The Prince Charles Hospital. #ekka2020 #ekkastrawberries Read here for details> https://www.thecommongood.org.au/ekka-strawberry-sundae

16.01.2022 Every NT producer with an upcoming harvest will be keen to see this proposal work - difficult to imagine an Aussie summer without tropical fruits from the Territory.

16.01.2022 This is great news for Queensland's agribusiness and food sector.

16.01.2022 In the COVID world we're now operating in, niche technology provider Agricultural Picking Technology's harvest tool AgPick is helping Queensland berry producers keep track of pickers when contact tracing has never been more important. It's a great angle for the media campaign we have underway for APT. #covid19 #panedemic AgPick

16.01.2022 We love working with clients who embrace new ways to disseminate their message. For New Zealand's Ross and Sharon Kirk of Deep Creek Fruits, that meant taking part in a podcast interview with John Ling from investment news source, Wealth Morning, to discuss their Central Otago cherry investment (a first). Tonight, the team is delivering its first investor Q&A session via Zoom to a raft of potential investors. #wealthcreation #cherryinvestments Listen to the podcast> https://www.wealthmorning.com//cherry-success-why-deep-cr/

14.01.2022 Ever wondered what's like to be a fruit picker? We organsed for journalist Brad Cooper from InQueensland to join the apple picking crew at Rosemary Hill Farm, Stanthorpe for a day and draw attention to our Harvest Army campaign. Here is his first-hand account> https://inqld.com.au//sweet-rewards-how-i-joined-a-hand-p/ #harvestarmy #fruitpickingjobs #88days

14.01.2022 Progress update on our #harvestarmy campaign underway for Granite Belt Growers Association. Since launching on September 18, the Facebook page has grown from three likes to 1039, post engagement has exceeded 32,000, the number of people reached is more than 490,000 and the first post alone has been shared more than 2,900 times - and about 300 people have applied for jobs so far. A Google Ads campaign is now underway. What a connected, positive community - well done Stanthorpe. Here's the second campaign poster, concept by Aqua PR, design by AA Graphics. #harvestarmy #88days #berryworkers

14.01.2022 Agricultural Picking Technology's AgPick is now working in the winery space - a story we look forward to sharing with trade and South Australian media soon. #agpick #harvestingtechnology

12.01.2022 And it's a wrap! A 24 page special publication for Queensland-based fruit producer Pinata Farms on its 50-years-plus farming journey so far, written and prepared by Aqua PR. #specialpublication #farmpr

11.01.2022 Thanks to our media friends at Produce Plus and Asiafruit magazine who've consistently covered fresh produce generated on behalf of our clients, including the passionate people behind Tarras Cherry Corp, New Zealand. #freshproduce #nzcherries

10.01.2022 Spring at Tarras Cherry Corp, Central Otago, New Zealand means blossoming cherry trees and we're looking forward to working with a photographer and drone photographer to capture the beauty of this event - from all kinds of interesting angles - for media, social media and more. #cherrytrees #cherryblossoms

10.01.2022 Cherry developments in New Zealand are blossoming with the first orchard developed by Hortinvest nearing its first commercial harvest this December. (And when he's not taking great drone photos Liam Kirk is driving the tractor). We're excited to be working with Tarras Cherry Corp and the creatives at Fluid Queenstown on developing a brand and web presence in time for the first pick. Image courtesy of Tarras Cherry Corp. #nzcherries #cherryblossoms

09.01.2022 Congratulations to Queensland-based fruit producer Piñata Farms on the launch of its new brand presence including fresh vibrant labels for all produce lines, workwear and corporate identity, designed by the talented folk at Brisbane's Juno Creative. We're rolling out the changes on digital platforms while the first new-look pineapples roll into store. #brand #freshproduce Image: courtesy Pinata Farms.

09.01.2022 It's long overdue and we've dusted off the boots to visit the crew at Pinata Farms' raspberry and strawberry farms at the Sunshine Coast tomorrow.#strawberries #raspberries

09.01.2022 We're excited to be working with the resilient and passionate producers of the Granite Belt Growers Association who have battled drought and bushfires in recent years and are ready to bounce back with a harvest campaign for this year's spring and summer crop. Details of our creative campaign to recruit 4,000 harvest workers coming soon. #harvestarmy #harvestcampaign Read more> http://granitebeltgrowers.com.au/

09.01.2022 Within 24 hours of launching our #harvestarmy campaign for Granite Belt Growers Association, our first post seeking farm workers for the spring-summer harvest had been shared more than 420 times and the website's new Jobs page was inundated with applications. It's a great early result for this dedicated and hardworking community including the producers of the Stanthorpe district who are invested in the campaign and sharing it across all channels .. and there's more to come. #harvestarmy #88days #farmwork Anyone looking for work can apply here> https://granitebeltgrowers.com.au/jobs/ Image courtesy of Rosemary Hill Orchard.

08.01.2022 Our current projects include a booklet celebrating Pinata Farms' Honey Gold mango season achievements, the first of an annual year book for Pinata Farms and an ongoing media campaign to help meet Deep Creek Fruits' objectives of raising the capital to plant 164 hectares of New Zealand cherries for export. #mangoes #cherries #freshproducepr

05.01.2022 Woolworths is going back to the future with paper bags offered at the checkout for the first time in 40 years. The bags are made of 70 per cent recycled material - good start Woolies. How much will this influence your shopping habits? #ecofriendly #woolworths

05.01.2022 Congratulations to long-time Honey Gold mango growers, Ian and Gloria Pershouse and son Scott of Benaraby, Central Queensland, who have won Pinata Farms' Grower of the Year award. The Pershouse family has been growing mangoes for about 70 years and became a Honey Gold grower when varietal founder, the late Noel Sammon discovered the natural cross at Rockhampton about 20 years ago. Our media release announcing this news is now with Australia's regional and trade media. . #honeygoldmangoes #groweraward Read or download the release> http://www.aquapr.com.au/03_enews/newsletter.asp?ID=1060

05.01.2022 For consumer-focussed fresh produce websites, impactful, enticing imagery is everything. Our team works closely with photographers and web developers to shoot great images full of vibrancy, texture and life and maximises their value across multiple platforms. #imagery #freshproduceimages

04.01.2022 It's great to see Hortinvest Ltd's Ross Kirk's tree planting innovation receive the recognition it deserves, with coverage from NZ Herald's The Country. Ross designed this machine and had it custom made to his specifications by Cromwell's Brett Sheriff Engineering. It helps the field crew plant up to 1,000 trees an hour. Previous record was 3,200 a day. #nzinnovation #nzcherries Read the article> https://www.nzherald.co.nz/the-country/news/article.cfm

04.01.2022 This week was an exciting milestone for Deep Creek Fruits NZ which launched its brand presence and website. The entity was set up by Hortinvest Limited - to develop cherry orchards at Lindis Peaks and Mt Pisa, Central Otago with the first fruit off to market next year. Content and photographic co-ordination by Aqua PR, photography by Tim Hawkins, website by Firebrand - Marketing & Digital Transformation. #nzcherries #cherries Read more> www.deepcreekfruits.nz

03.01.2022 A series of new drone images of Pinata Farms' pineapple farm at Mareeba gained the attention of various trade media outlets including this interview we organised with global news site, FreshPlaza. (The article was also translated into Spanish for a wider audience). #dronephotography #pineapplefarming Read the article> https://www.freshplaza.com//from-the-air-drone-pictures-s/

02.01.2022 Peak fresh produce industry body Hort Innovation has been supporting Australian growers with a series of videos and episodes on My Market Kitchen including the most recent featuring Piñata Farms.

02.01.2022 In New Zealand, school children in low socio-economic areas have been eating fresh fruit and vegies every day for 15 years. Now that school-based nutrition initiative has been selected for inclusion in a report by UN as it prepares for the National Year of Fruits and Vegetables in 2021. Outstanding news. Go NZ. #foodforchange #feedingtheworld

01.01.2022 Australia's biggest pineapple producer, Pinata Farms of the Sunshine Coast is expecting an abundance of pineapples this spring - so we're hatching creative plans to encourage consumers to eat more of this iconic Queensland-grown fruit. Spring into pineapples campaign by Aqua PR coming up. #pineapples #queenslandgrown