Arcane Agency in Belmont, Victoria, Australia | Marketing agency

Arcane Agency

Locality: Belmont, Victoria, Australia

Phone: +61 3 5241 9310

Address: 3 / 124 High Street 3216 Belmont, VIC, Australia

Website: http://www.arcaneagency.com.au/

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• Business consultant

23.01.2022 Wow. 2021 has certainly started with a bang, it is feeling like May already! Top trends we are already seeing this year: 1. Businesses are asking us to re-do strategies and building in the possibility of short lockdowns, limited markets and events and an even bigger push for online scaling. ... 2. Continuous ad campaigns 3. Customer service overhauls 4. User Experience analysis and businesses really wanting to understand their data. 5. People, although still tired from the year that was, are very excited about the year ahead. What did you learn in 2020 that you are implementing in 2021?

22.01.2022 You did it! You made it to Day 10! How are you feeling about your business marketing now? Today we are talking all things ads + retargeting. There has never been a better time to dip your toe in digital ads whether it be Facebook or Google. ... Plus, you've done all the hard work already, you've nailed your audience, you know how to speak to them, you know what your branding looks like. What are you waiting for? Here is a quick checklist before you run your ads. 1. Make sure your pixel is installed properly on your website. 2. Enable any retargeting on Google Ads. 3. Make sure there are no dead links on your website and the booking / check out process is easy and user friendly. 4. Set up any confirmation/email funnels needed. Have fun! Why not invest as little as $10 per day in some Facebook Ads for the next two weeks. For some quick wins, retargeting ads will be perfect. If you need some training on how to set these ads up or would like them set up for you, shoot us a DM, we are happy to help.

21.01.2022 I can't believe there is a new C word being muttered multiple times a day at the moment. Yep, the Christmas season is here and it's only November 2! With unreliable postage times, stock shortages, no holidays to look forward to and just a general wish that this year was over, people are preparing for Christmas earlier than ever before. ... What does this mean for you? Well, embrace it, is all we can say. Get those gift guides out, start talking to your customers, give them ideas on what to buy, and for who, remind them of your deadlines, start your December plans now. And if you didn't have December plans? Give us a call and we'll help you create some.

20.01.2022 G R A T I T U D E Gratitude is the single greatest way to change your state from a feeling of stuck, overwhelmed or unsuccessful, into one of feeling successful and motivated. Celebrate your wins. What are you feeling grateful for today?

20.01.2022 Wow, the days are certainly all blending together at the moment. How are you going? I have noticed a growing trend in many of the business groups I am in and I'd love to ask your experiences. ... How many of you have taken up journaling during this pandemic? Have you made it a part of your day? I was recently gifted a journal and have tried so many times to get started but just find trouble putting the words together and getting started. Those of you that know my, know this is not a normal problem I have Any tips?

19.01.2022 The vortex that is Christmas is almost upon us! Have you got a plan? Are you talking to your customers now? According to reports, consumers are shopping well ahead of time to avoid the delays in our postal service, so we recommend you start thinking about your Festive offering and communications plans early!

18.01.2022 It's the weekend. Here's to blue skies ahead. @erinsummer_

18.01.2022 Get clear on what you offer. Streamline. You may feel like now is the time to do all of the things. The reality is, this is going to burn you out faster than any post 3pm wine will. Now is the time to get REALLY clear on where your strengths are and structure your offerings around this. Be clear in your communication. Delete any loose ends or products / services that don't make a profit or make you want to get out of bed in the morning. ... You started this business for a reason, if it is not still ticking those boxes, it is totally ok to make some changes and now is the perfect time to do it. If this new way of living has taught us anything it is that life is too short to be miserable in your business.

14.01.2022 We love this idea! This is going to make the perfect Fun Friday activity for us this week. Food and learning, what a great combo!

14.01.2022 What a game changer!! Canva pro users can now create and schedule direct to social media without the middle man, just like we've done here! Now, if we could just get Instagram to play nice and join the party......

13.01.2022 We just have to say how much love we've been feeling lately and it's giving us the warm and fuzzies! So from one small business to all the other small businesses out there ... big love

12.01.2022 Times sure are different at the moment. Just remember, however you’re feeling, you’re allowed. In these strange times, there are no rules, so feel however you need to feel.....and remember to reach out to someone if it all gets too much. ... Together, we’ve got this @stacieswift

11.01.2022 And just like that, it is February. I don't know about you but this year seems to be going FAST, especially after 2020. We have so much in store this month from launching some new strategies for clients who have made some big changes off the back of 2020 lessons, through to delivering some Facebook Ads training ... and yes, we will be covering how the IOS14 updates will impact small businesses and what you can do to get yourself ready. ... Send us a DM if you are worried about the changes and we can help put your mind at ease or at least help you make more informed decisions.

11.01.2022 Weekend vibes are here! Team Arcane has been guilty of swapping back into our mid lockdown bad habits of working nights/weekends and in between so this weekend we are embracing the sunshine and last of the long days and bring back another one of our favorite pastimes, fire, platters and wine. For all those small business owners out there back in 24/7 habits, don’t forget to take 5 and breathe this weekend.

11.01.2022 Now you are back on track, you've had a bit of a break over the weekend and you are ready to really make this week count, I have some more questions for you. When was the last time you thought about your business's mission? Your why? Your reason to get out of bed in the morning. When planning for the future of your business it can be useful to revisit this and make sure it still rings true. ... A business's identity relies on who we are and who we want to be to continue to grow and be successful. Think of it as a pyramid. The mission or purpose is at the bottom, which is your identity and how you see your business. Next comes your vision, or goals, highlighting what you want to achieve. Next is your capabilities, your processes, resources, partnerships etc. All the things internally and externally that will help you achieve your vision. Lastly, on the very top is your customer facing activities. What you do and how you do it. The types of activities and how they are delivered. As you can see, it is really important to have those foundations solid before you work on your offering otherwise your customers will see straight through you. Marketing is no longer just about creating generic messaging and throwing it out there hoping it will stick. Nope, your customers want more if they are going to stay loyal. Are you willing to do the work to give them more?

10.01.2022 Do you use social media ads to promote your business? Did you know, many businesses have turned to look-a-like audiences to get the best return from their ads at the moment. So, what is a look-a-like audience and how do you create it? The quickest way is to utilise the data within your pixel or your customer list. Using this data, you can pick from your highest value customers and then create an audience based on people who have very similar characteristics. This is a great... way to open your brand up to a whole new group of people who will most likely be interested in what you have to offer. Need help setting up these audiences? Shoot us a DM or email and we can help.

06.01.2022 It was so great catching up with the wonderful Danielle to talk about my business journey. So nice to reminisce as well as a reminder of how far I have come from those days tucked up on the corner of my kitchen table [although Covid does have me back there for the short term] #ThanksHomeSchooling

06.01.2022 TIME TO WIN!! How do you feel? Has the last ten days helped you get your business mojo back without being too overwhelming? We'd love to know how you enjoyed the challenge and what you found most useful. As a little bonus we are offering one lucky business the chance to have an hour one on one session via zoom with the both of us to ask any questions, brainstorm any ideas or kick start a new campaign.... Just comment below which tip was most useful to you and the winner will be drawn via a random draw across Facebook and Instagram and announced on 19 July.

05.01.2022 Monday ready! Like most of us, 2020 has been about survival and I have let some really bad habits sneak back in working till all hours of the night/morning. My laptop has been slowly dying so I have made a huge decision. For the first time ever, I have upgraded my laptop to a desktop. Yep, no more late nights on the couch, it is time for some forced balance to come back in now we are returning to business as usual. ... It's going to mean less cramming every meeting under the sun into my day and more scheduling blocks of work time but I think the time has come to close that office door at the end of the day, like I always dreamt of, when I moved into this space nearly 2 years ago. Who else is aiming to bring back some balance for the last few weeks of the year?

04.01.2022 Wow, what a day Sunday was. Victorians, how are you feeling after yesterday’s announcement? It seems like a lifetime ago that we started moving our businesses online and pivoting. Now facing another two months of interrupted business on top of ridiculously long postage delays [apparently it’s 24 days and counting to get from Melbourne to Geelong] business is never going to look the same again. We want to help. We understand the challenges and have been helping our clients to... think outside the square to create new solutions - using as little time as possible as we also know how fatigued we all are! For the next week, we are offering a special deal on our 90 day strategy sessions. These sessions are gold at this time and will get you through to Christmas. If you buy a 90 day strategy session this week, we’ll also throw in an extra 90 minute session 6 weeks into your plan to make any modifications that you need. That’s around 5 hours one on one with us, plus our behind the scenes work to produce 40 pages of strategy and content ideas to get you through the next 90 days for only $495. Payment plans available. Click the link in my bio for more details on what’s included. https://arcaneagency.as.me/?appointmentType=16862395 Thanks for this pic from Jeanie Irving - Video Creator at our The Sweatworking Collective 90 day planning session.

03.01.2022 WHAT A WEEK! I think this week goes down in history as the biggest week our little business has had. I have never been more thankful for coffee. 4 x clients re-launching or launching new products... 2 x training sessions 5 x mini strategy sessions 1 x mini person's birthday 1 x 40th birthday for the man behind the scenes Plus all the usual tasks in between. It seems we are all coming out of hibernation and smash our 2020 goals and we're ready for it. How was your week? See more

02.01.2022 Times are changing and we want to help. Whether it's a burning question you have about taking the leap and working for yourself or maybe you want to make yourself that little bit more irreplaceable at work. Shoot us a DM and we're here to help. Or, if quietly researching is more your style, check out this ebook for all your marketing knowhow. https://www.arcaneacademy.com.au/opt-in

01.01.2022 Can't wait till we can be back doing this. I'll definitely be investing more in Jeanie Irving - Video Creator to create videos for me in the future.

01.01.2022 Big day ahead of us. So we figure we'd squeeze as much as we can out of the day, and then we might just squeeze some lemon juice into our G & T tonight! Have a great weekend everyone.

01.01.2022 Was so great talking with some fantastic businesses last night. There's something really special about communities coming together to help each other. Thanks for having me.