Arkade in Melbourne, Victoria, Australia | Consultation agency

Arkade

Locality: Melbourne, Victoria, Australia

Phone: +61 3 9999 8270

Address: 3 - 385 3000 Melbourne, VIC, Australia

Website: http://www.arkade.com.au/

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• Consultation agency
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• Design & fashion

24.01.2022 Our own brand and marketing expert Diane Frick takes a look at whether there's still time for Australian department stores to adapt or if they must now accept their fate... "As explained on Wikipedia, Darwinism is a theory of biological evolution developed by the English naturalist Charles Darwin (18091882) and others, stating that all species of organisms arise and develop through the natural selection of small, inherited variations that increase the individual's ability ...to compete, survive, and reproduce. The same could be said for retailers. Over time they must make a series of small variations to their model in order to adapt to their customers (their life source) and their environment (being both channels and locations, as well as political and economical) in order to compete, survive and grow their business through new channels, stores, products and services. When an organism, or a retailer in this case, ceases to incrementally adapt to their environment over time, they die; no longer able to stay out of the grasp or sustain their customers in the face of stronger competition who have adapted, survived and grown."

24.01.2022 "To be truly innovative, Contractor said businesses need to truly understand the underlying problem a customer is facing, focus on progress, not perfection, deliver value early and often and create a safe space for associates to test, make mistakes and to learn." Many retailers will say they are customer centric, however just how customer centric is your business if you're not putting in the work to understand your own customers, delivering innovation quickly and often and st...riving to provide value by overcoming pain points through progressive - even if not perfect - improvements to your customer experience? Seek to understand YOUR customers rather than following and replicating other retailers in order to stay ahead of your competitors and truly deliver value to the customers that you want to have returning to your business. Through continual data gathering and analysis the process should be easy to ensure you are delivering the right innovations and initiatives in a timely manner that can be iteratively improved on as more and more information about how it is being used comes to hand. https://internetretailing.com.au/online-retailer-roadblock/

07.01.2022 Many retailers still have a dedicated, siloed eCommerce team but should it remain that way in this world of unified commerce? Your customers will shop with you in the way that best suits their needs, preferences and situation. In most cases, online and offline stores will have an impact on the revenue of each other, and your customers are expecting a consistent experience across both channels because to them, your brand is your brand. So why, with all that in mind, would yo...ur business keep these departments separate with their own teams and KPIs and recognise only the revenue directly received by the channel as an accurate ROI? https://www.linkedin.com//why-still-distinction-between-e/

05.01.2022 We raised over $1200 for the Dry July Foundation last month in support of people fighting cancer and the teams of people that support them. We'd like to raise a glass to all on our team who got behind the cause, including these guys who sported some new, slightly hairier looks for the month! Nice work guys Yazhi Zhou Yi Yang Shane Ferguson Peter Chang... Tejas Patel See more

04.01.2022 What are the cornerstone CX initiatives that customer-centric brands should have in market already (or at least already have well underway)? Danny Phillips, Co Founder of Arkade and Omneo discusses where brands should be focused in order to call themselves truly customer first businesses in the latest edition of Ragtrader.