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25.01.2022 This week we have been trialling a new morning routine. For most of us, there are 1 or 2 non-negotiable items that must be done on a particular day. For us, these would typically be a client proposal, analysis of reports, or completing a delivery project. ... These things, on top the calls, meetings and running the business, can often lead to a lot of pressure and stress later in the day. So, this week, instead of waking up at 4.50 am and heading straight to the gym or for a run, we have been setting the alarm for the same time and heading straight to the desk with coffee #1 of the day By spending 5am - 6.30am completing the non-negotiables, with zero distractions (other than some amazing sunrises), we have found that our productivity has skyrocketed and our mindsets are a lot clearer. Does anyone else do this? We would love to hear your thoughts #productivity #tipoftheday #marketing #riseandshine See more

25.01.2022 So what's the secret to successfully outsourcing marketing leadership? The partnership and collaboration between the Virtual Marketing Manager and the businesses internal marketing resource. So, let's talk a bit more about the internal marketing resource that we partner with within all businesses we work with. They are typically a Digital Marketing Executive. This role is responsible for the day to day execution of all digital channels outlined in the strategy that we devise.... This person should have a level of both creativity and technical aptitude in order to drive brand engagement through all they do. Our Virtual Marketing Managers work directly with this person, supporting them to execute the calendar, driving a growth in sales, traffic and engagement. #VMM #virtualmarketingmanager #marketing #leadership

24.01.2022 Do you feel more connected than ever before? Last month, we conducted an intensive primary research survey, completed by 100 Australian SME CEOs. The core objective was to understand the pre, during and post-pandemic changes to business operations. The survey found that 62% of respondents already worked from home or had flexible arrangements in their businesses before COVID-19. And further to this, 88% of respondents said they would continue to do so or have a combination of in-office and home-based working after COVID-19. Coworking spaces now offer a great solution. A cost-effective way to have a "beating heart" for the business, enabling collaborative work on set days. Our office and client, located in the heart of the city, @cobbleworks_sydney provides exactly that.

24.01.2022 We are proud to announce our new strategic partnership with LMHR Consulting 'Creating greatness through people'. After 10 years of operation acting as the trusted HR partner for hundreds of Australian businesses, LMHR have entrusted us with their complete digital transformation. From branding, strategy and website redevelopment, to the structuring and onboarding of their internal marketing team. We cannot wait to re-launch this incredible business to the market.... #marketing #askmarketing See more

23.01.2022 How should you be structuring your marketing team? Correct structure is pivotal. You do not want to shortchange your success by poor structure. In a SME, with an overarching emphasis on digital, the three priority areas within marketing are: 1. Content Creation and Graphic Design... 2. Social Media Management and Technical Skillset 3. Results Management There is never a one size fits all approach to digital team structure. However, an equal combination of creative and technical skillset, paired with a close results manager makes sense in many organisations. #marketing #business #management #VMM #askmarketing

23.01.2022 Global leading advisory and research company @gartner_inc, have announced that 74% of companies globally intend to shift some employees to remote work permanently. This is an opportunity for both business leaders and co-working space owners to enable flexible working arrangements by allowing employees to have collaborative time together, paired with the working from home setup. Our client @cobbleworks_sydney is a boutique co-working space in the heart of Sydney's CBD is cur...rently looking to fill their last remaining 6-person private suite (pictured here). Could this provide a cost-effective and flexible solution to meet your changing needs? #coworkingspace #workingfromhome #askmarketing

22.01.2022 Our team are proud to announce another 360 degree project for the NEW luxurious concept salon, coming to Sydney's Eastern Suburbs in July 2020. Long standing client @theparlourclovelly chose ask Marketing to lead the strategy, digital development, marketing recruitment and overarching project management for this exciting new concept. On behalf of @theparlourclovelly @maybeeighty @themakehaus @theaudienceegency we cannot wait to launch this incredible new space. #askmarketing #self #theparlourroom

22.01.2022 We are so excited to be sharing the launch of loyal client @Kurosydney's brand new exclusive 8 seater pop-up fine dining experience - Kuro's Kitchen. The perfect place to reconnect with your team or clients now that we are allowed to do so face to face. Their latest innovative concept is hosted by world-class execute chef Taka Teramoto. Focusing on root-to-stem cooking, the dishes are natural and simplistic, combining Japanese and European influences to reimagine classical dishes. It’s a degustation experience like no other! Learn more about their incredible, unique offering at @kurosydney. #marketing #business #dining #kurosydney #askmarketing

21.01.2022 What our team at ask marketing is most proud of since March 2020? Our team became laser focused on adding value, through knowledge and supporting our clients - both old, new and prospective. We conducted 35 free "ask us for help" sessions with business leaders. We have singled in on our client engagement and happiness and have never felt so connected with our community.... We developed a free Covid-19 Marketing support pack - downloaded by just over 1200 people. We saw a 470% increase in new website users, 220% increase in email subscribers. We have completely systemised our entire business, from processes to frameworks to training. We have listened and learnt so much, meeting so many incredible people who we now can't wait to meet in person. Like many of us, now the focus needs to shift to how to maintain these exciting new ways of working and doing business. #askmarketing #askforhelp

20.01.2022 If 2020 has taught us anything, it’s that change isn’t coming. It’s already here. Changing consumer behaviour, digital marketing trends, technologies and the impact of COVID-19 have drastically contributed to refocusing and reshaping the needs of business leaders. We are only days away from launching our exciting new industry White Paper. Keep an eye out for a preview in the coming days! This was a 4-month project of extensive global research and comprehensive local market an...alysis. It also included the surveying of over 100 SME CEOs across Australia. Here is a preview of one of the statistics we concluded from our own primary research. This graph shows the areas of SME business cost reductions since the pandemic commenced in March 2020. A 15% reduction in marketing spend will have a direct correlation to the choices business leaders will be making around marketing structure and resources, strategies and tactics moving forward. #marketing #research #leadership #VMM #virtualmarketingmanagement

17.01.2022 Within our recent whitepaper, we discuss the increase in digital transformation and the adoption of technology particularly within SMEs over the past few decades. Post COVID-19, businesses that were either considering to adopt or were or were new to implement digital solutions are now fully embracing them as the new norm in order to enable a long-term digital future. The impacts of the global pandemic have resulted in workplaces hyper accelerating much of these digital transf...ormations, rapidly moving online and consequently, there is now an increase in the threat of cyber-attacks, data infiltration and fraudulent behaviour. Cybersecurity is tipped to dramatically increase with expenditure on digital security expected to see the most dramatic increase between 2010-2030. In 2004, global expenditure on cybersecurity was around $3.5 billion. In 2017, annual expenditure was around 35 times that, at $120 billion globally, and by 2021, it is expected to exceed $1 trillion. With our lives dramatically changing in 2020, investment into cybersecurity no longer a negotiable. We discuss this further in our recent whitepaper, link in bio! #marketing #digitalisation #cybersecurity #VMM #askmarketing

13.01.2022 Traditionally, many SMEs with bigger budgets and needs would operate fully in-house marketing teams. Depending on the size of the organisation, this generally includes a team of individuals who specialise on a particular component of marketing. These structures are expensive approaches with salaries per individual ranging from $44,000 - $309,000. Interestingly, in the ask Marketing survey of 100 Australian SME CEOs and business leaders, 47% of businesses who were operating u...nder this approach, said they are now looking for an outsourced option of marketing post COVID-19, wishing to operate a leaner business. Our recent whitepaper discusses the three traditional marketing structures, as well as alternative hybrid approaches to educate readers about their options, benefits and expectations when choosing an appropriate model to suit their business. Source: ask Marketing, Next Generation Marketing, 2020 #marketing #structures #leaders #VMM #whitepaper

11.01.2022 Words like these from our incredible client @theparlourclovelly This is what drives us. What's your driving force? #askmarketing #vmm

10.01.2022 In a recent written for Trinity P3, Global Marketing Management Consultants, we discussed the common desire of CEOs and Business leaders; to find a unicorn marketer.

07.01.2022 We continue to be blown away by the resilience & innovation of our clients this year. One of those being @kurosydney. Japanese inspired fine dining restaurant Kuro has 'switched back on' their Kuro at Home e-commerce site, to ramp up their secondary offering as a supplimentary revenue stream. The huge dedication of time and resource it took initially to set up the ecom store is now proving its weight in gold as the business can turn it 'on and off' at different times througho...ut the year moving forward. If you're a lover of Japanese cuisine, check out https://kuroathome.com/ for a fine dining experience at home like no other! #hospitality #finedining #leadership #business #ecommerce

06.01.2022 Check out the recent blog we wrote for Global Marketing Management firm TrinityP3 - Strategic Marketing Consultants

03.01.2022 4 quick email automations you should implement for fast results. If you currently do, or are looking to further develop your ongoing marketing strategy, consider these 4 automations as priorities. They’ll drive fast returns for your business. Abandon Cart: for e-commerce businesses, a simple ‘reminder to purchase’ message will aim to retrigger conversion. ... Lead Nurture: creating an email series sent to prospects when they enquire on your site will ‘nurture’ the individual, developing an immediate connection with your brand. Alongside product features that aim to drive sales, include key brand components to create trust: who your brand is, what’s important to you & why you value your audience. Welcome: used primarily when a user ‘subscribes’ on your site, this friendly hello message immediately makes the individual feel valued and part of your community. Ensure this automation triggers immediately once they sign up. Birthday: this stands as a ‘value-add’ for your audience but is invaluable for relationship and loyalty development. By simply wishing a happy birthday to members in your database, it makes them feel important. If applicable, it’s nice to give an ‘offer’ in these emails - give away something for free. This can be anything from a voucher, to free valuable content that you know would interest them. #askmarketing #addingvalue

03.01.2022 Australian SMEs are pioneers for digital business globally, evident from the last Australian census, SMEs currently employ 4.8 million Australians, 43.8% of the country’s total workforce. The Australian Government’s budget affirms this stating Small business is the engine room of our economy. It has been uncovered recently in NAB’s Whitepaper that 1 in 5 Australian SMEs are owned by millennials (aged 18 - 35 years old), with a clean 50/50 gender split of these millennial- owned businesses. For the large majority, these SMEs would not exist, nor would be as successful without the internet and digitalisation of marketing practices. Source: NAB, Understanding Australian SMEs, 2017 #business #SME #digitalmarketing #leaders #VMM

02.01.2022 Taking inspo from one of our incredible partner photographers @megannevansphotography for our Friday afternoon post-work drinks at @operabarsydney. For many of us in NSW, today will be the first Friday afternoon drinks in months. Let's show our support to local small businesses. #askmarketing #supportingbusinesses

02.01.2022 https://www.askmarketing.com.au//the-new-age-of-sme-market The current global pandemic has seen the need for businesses to majorly reduce their business costs including rent and utilities (39.9%) people (21.7%) operations (17.5%) marketing and advertising (15.4%) and R&D (5.6%). Business leaders, now more than ever, are under increased scrutiny to ensure that each investment they pursue is cost effective, whilst attempting to weigh up the risks of ‘knee-jerk’ cost cutting on their long-term deliverables. Marketing is no exception. Read our latest blog on the how the SME marketing structure is changing and how the introduction of the "hybrid approach" is meeting the new needs of CEOs. #marketing #digitalmarketing #leadership #askmarketing #VMM

01.01.2022 After 4-months of extensive global research and comprehensive local market analysis, including the surveying of over 100 top SME CEOs, we are proud to announce that our White Paper is now complete and hot off the press! We have uncovered how changing consumer behaviours, digital marketing trends, technologies and the impact of COVID-19 is forcing business leaders to refocus and reshape their needs. The purpose of this paper is not to sell a ‘one-size-fits-all’ marketing sol...ution. This simply does not exist. Rather, we introduce the new hybrid approach to marketing, Virtual Marketing Management. We explore how it works and why business leaders are turning to this new solution. DOWNLOAD YOUR FREE COPY NOW: https://www.askmarketing.com.au/resources