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Astara Creative

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24.01.2022 If you need to get comfortable with using Canva for your business (and who doesn’t need that?!) then Katharine Crane from Crane Creative has this fantastic workshop coming. PLUS it’s online, so location is not an issue!

24.01.2022 Your Monday Door Post is here! There is always one moment in childhood when the door opens and lets the future in- Graham Greene For me it was writing. I loved writing. I would take out Mum’s typewriter as young as 4 years old and bang on those keys. First retyping my Little Golden Books and later my own picture story books and short stories.... I dreamed of becoming a writer one day. I would also draw, paint and do tapestries. Looking back now, I can see that my perception of myself as not being creative and being purely science minded because of where my path was drawn for me, was misleading. Creativity is in my soul. Music is all about creativity and while many are not aware (because I don’t ever speak of it), I played the piano and completed exams with Honours for both theory and practical up to Grade 6. Yet I convinced myself that I am ONE thing because my academic career took me to the sciences. But as I get older I realise that we are not ONE thing. We can be and ARE many things. This is your Monday morning reminder to STOP - BREATHE Ease any internal panic and anxiety. Take time this week, to reflect on what you enjoyed doing as a child. Unlock your inner child and talents. Set them free to take you on an amazing journey, perhaps down a path you had dismissed but has been waiting for you to rediscover it. Last week I went back to painting and it felt SO-DARN-GOOD! Why do we avoid the things that allow us joy and peace? This week I plan to do more painting and get back to those ivory keys. I have missed the twinkling of those keys beneath my fingers. I wonder if they have missed me. Stage 4 lockdown has been tough but I am determined to use it to build up my inner child. She has been loving the hula hooping since last week. What is the moment in your childhood that you opened the door and let the future in? Don’t forget our FREE #IamRemarkable Workshop in September. You can register here: https://thevaultmastermind.com.au//iamremarkable-workshop/ Registrations are filling fast. Don’t miss out! May your doors be open and your courage endless this week! xo Lüt

24.01.2022 RIP Helen Reddy- Australian trailblazer and singer of feminist anthem: I AM WOMAN! https://youtu.be/ZBkoJLclZkk

22.01.2022 Your Monday Door Post is here! I’ve long believed that the what ifs were the doors to my future, and I dared to open them, one by one, as they came along. - Diane Von Furstenberg I have been reading Diane Von Furstenberg’s book and this line jumped out at me!... Don’t let fear stop you. Turn your what if anxiety of potential failure to what if excitement of success and growth. This is your Monday morning reminder to STOP - BREATHE Ease any internal panic and anxiety. Is there a door you have been avoiding because it seemed to big? Too hard? Too risky or unlikely? This week I am taking a leap. The uncertainty of lockdown after lockdown had broken my spirit a little. I had gone into support of others mode [I bet many of you can relate to that?!], but started to put off my own plans. After all how can I make plans when I don’t know when I can execute them? Well, Spring is in the air in Melbourne and along with it it brings hope and change. So let’s start lining those ducks up ready to go when we finally have the green light! This week I plan to get back on track. It’s time to touch base with my own goals and set some timelines and actions On that note, if your confidence has taken a bit if a battering in 2020- the year of MADNESS [trust me- you are NOT alone there!], if you need some support in beating self doubt and teaching yourself to walk through those doors you fear each day, you can now book for the next FREE #IamRemarkable Workshop in September. Book here NOW! https://thevaultmastermind.com.au//iamremarkable-workshop/ Registrations have already past the half way of capacity so don’t miss out! May your doors be open and your courage endless this week! xo Lut

21.01.2022 GOOD MORNING!!! Your Monday Door Post is here! ... Reading is the key that opens doors to many good things in life. Reading shaped my dreams, and more reading helped me make my dreams come true- Ruth Bader Ginsburg And while I am taking time out from work, I am certainly reading. While I have always been a reader, since starting my own businesses, it’s felt like all my reading has been reference books. I have always loved books and information. From a very young age, I always had 2 books under my pillow. One in English and the other would often be in another language (usually Turkish, but also more basic books in German and later in Italian). Now, while taking a break from work, to reset my inner North Star again, I am reading for escapism. Less thinking No planning Simply switching off completely and letting the books take me places. This is your Monday morning reminder to STOP - BREATHE Ease any internal panic and anxiety. So while the wonderful [late] RGB was absolutely spot on about reading, don’t forget to make time for wider reading. It’s where you get to be in someone else’s head, someone else’s shoes, someone else’s WORLD, away from your current stresses. We learn from everything we read. We learn to question things. We learn to let go of things. We become more diverse in our thinking and perspectives. To hold mental space and time for ourselves. I just finished Diane Von Furstenberg’s book- The Woman I Wanted To Be Next? I would LOVE some recommendations of great fiction books. If you have read any you think is a MUST READ please share with me. And on that note, it’s back to my hiatus where I pretend I am not working but I still struggle to switch off. Some doors are not so easy to close. May your doors be open and your courage endless this week! xx Lüt via @mimicaridi PS- I so love and appreciate it when friends & followers think of me when they see doors and take photos of them.

21.01.2022 IT’S BAAAAACK!!!!! FREE #IamRemarkable Workshop We had such amazing feedback and so many upset to miss out on a spot in the last workshop that we’re running this workshop again! ... That’s 3 months in a row!! I guess it’s a sign of the times. Opportunities are a fewer right now with the impact of Covid and the lockdowns and businesses closing... The fear of not being good enough to compete for jobs or business opportunities in a growing talent pool is starting to kick in. This is for anyone who: feels like they are not good enough to advance in their career that perhaps their competitors in the market appear to be better equipped to grow and they are stuck with the crumbs they are destined to be stuck in a life they hate, doing a job that kills their soul are frustrated because they are never seen or acknowledged for their hard work and never given the opportunity to grow or get that promotion. This workshop is for EVERYONE who needs to change their destiny by changing the way they present themselves (or need to learn how to present themselves and stand up in their space!) Women in the workforce Women trying to get into the workforce Women running a business Women yearning for respect and acknowledgment in their every day lives! Limited spots and filling fast. This is an interactive 2 hour workshop where we teach you to stand in your space, recognise and own your achievements and a little bit of seeing yourself through the eyes of others around you. This looks to be like our final workshop for 2020! Don’t miss out! Register your free spot NOW at https://vaultmastermindinitialconsultation.as.me/IamRemarka

20.01.2022 We have been absolutely blown away by the reaction to the return of our #IamRemarkable Workshop in September. In less than 24 hours, half of the available spots have been booked. If you are a woman or a member of an underrepresented group, whether you run your own business or work for someone else or trying to work your way up the corporate ladder or just struggling to hold your space in life in general, to acknowledge your worth and demand the respect you deserve, this wo...rkshop is for you. We work through: Self doubt Limiting beliefs Feel like a fraud or that people over estimate your abilities (causing you paralysis when it comes to taking hold of opportunities) You struggle to embrace your accomplishments and talk about them without feeling like you are bragging We will explain the psychology behind it and how to get through it. Only 8 spots left. Don’t miss out! Book Now at https://vaultmastermindinitialconsultation.as.me/IamRemarka We look forward to seeing you there!

18.01.2022 It’s ok to try keep up with trends, but what’s more important is understanding your consumer. What do THEY want? What are THEIR values?... How will THEY respond to your need to look trendy? Witchery has always been highly regarded among corporate women, for easy work wear. But the endless negative reactions in this campaign shows that Witchery missed the mark this time. Be mindful of what message your brand’s every action is telling your target market. Understanding the psychology of your consumers is imperative in ensuring you don’t damage your brand. Any thoughts on this campaign?

18.01.2022 Your Weekly Marketing Tip- Marketing is not about selling your product or service. It’s about selling the BENEFITS of investing in your product/service and in YOU! ... Remember that people buy with emotion so they need to be told HOW the application of WHAT you have will improve their life. How can YOU solve a problem for them? Never assume that your product is going to sell itself because for every unique product you come up with, a multitude of alternatives can appear on the market in no time. You must solidify your product/service’s importance in your consumer’s life. And don’t forget to bring your brand story into your marketing game for trust and rapport. Would you like me to share marketing tips regularly through the feed? Please let me know in comments so I can serve you better.

18.01.2022 Pretty sure many of us would happily forego other medical care for this right now.

17.01.2022 Aaah... we’ve been talking about this in our family and saw it coming weeks ago! I don’t think Hungry Jacks was as covert in their marketing as they thought. What do you think?

10.01.2022 This took me back to a time before ISO- When I used to tell my children that they had to come out of their rooms to greet guests:

09.01.2022 It’s a sad day "Women belong in all places where decisions are being made. It shouldn't be that women are the exception."- Ruth Bader Ginsburg A champion of Women’s Rights, Civil Rights, a Supreme Court Judge and a feminist icon.... RIP Ruth Bader Ginsburg

08.01.2022 YES!!! All the times amazing, talented and intelligent women called out poor behaviour and terrible questions because of their gender and demanded that interviewers BE BETTER! Example-... What is your favourite position? CEO! Don’t hold back! Don’t let anyone belittle you. You deserve better, so demand it! And if you need help holding your space and acknowledging that you deserve better, we are running our FREE #IamRemarkable (virtual) Workshop again in September! Limited spots. Sign up now. https://thevaultmastermind.com.au//iamremarkable-workshop/ Feedback from our last workshop was phenomenal! You won’t regret it. https://www.facebook.com/VIX.Woman/videos/728411777646851/?vh=e&extid=LMUaZAp2wLkQxAF9

07.01.2022 Just worried about Bessie-May in these ISO times #bestofintentions

06.01.2022 Good Morning! This is timely as we prepare to run our #IamRemarkable Workshop again today. Let this amazing art remind you of how quickly life passes us by.... So break those chains within and seek to live a life you can look back on with content... We can’t wait to meet our September group and work on those limiting self beliefs. Hearing how empowered everyone feels by the end of the session to own their space is our favourite part. Transformations right before our eyes! It’s the greatest feeling for us. We walk away learning something new each time too. Time is passing.. Sometimes perspective is all we need.. Happy Friday to you. And if you would like to go on the waiting list for the next round, you can subscribe here- https://thevaultmastermind.com.au/subscription/ https://www.facebook.com/249033545593/posts/10164246905065594/?vh=e

06.01.2022 Well it’s been a while since I dressed up... but it’s #IamRemarkable Workshop Day and to facilitate at my best, I need to feel good. So for something different today:... Hair Makeup Proper top Pants (it’s JEANS checkin day. Still fit in them so we may continue without tears! ) Shoes are a big ask, we’re not quite there yet guys! #babysteps Ready to work with our group on those limiting beliefs today. #letsdothis

06.01.2022 Your Monday Door Post is here! . That one thing you are avoiding, that one thing you keep procrastinating on... is the one thing standing in the way of your progress.... Avoidance and procrastination is deceptively draining. It takes so much energy to keep putting something off, with your conscience telling you how imperative it is for your success. This is your Monday morning reminder to STOP - BREATHE Ease any internal panic and anxiety. Today, I encourage you to eat the frog and make space in your mind for the next steps. To work better and to sleep better. And if fear of failure is what is holding you back, then remember that you are also not moving forward with inaction. Just behind that door could be everything you desire and deserve. But it won’t open itself.. After the wonderful feedback of our workshop last week, we are looking to run it again soon. So if you need some support in beating self doubt and teaching yourself to walk through those doors you fear each day, PM me to go on the priority wait list for the next FREE #IamRemarkable Workshop . May your doors be open and your courage endless this week! xo Lüt

05.01.2022 If you’re suffering from content marketing fatigue, it’s likely because you are so concerned about constantly churning out new content, but not ensuring that each piece you create has a solid intention, CTA (call to action) and a method of measuring its impact behind it. Content creation is exhausting so you best make sure you make it count by keeping yourself accountable with the ROI on your efforts.

04.01.2022 YOUR SUNDAY REMINDER- that the time you spend not working is just as important as the time you do spend working. It’s Sunday, so step back and create your serenity. ... What are you doing today? It’s coffee and leisure reading for me. + =

04.01.2022 I’m not crying, YOU are... If only acts like these went viral. https://www.facebook.com/442668942581631/posts/1637071676474679/?vh=e

04.01.2022 My friend Holly of Blue51 Communications is a word nerd! (I’m allowed to say that!) She sent me a message this morning asking if I would mind completing a survey she created about writing and creating content- well actually, it’s about what holds us back on writing and creating effective content. As of yesterday, I have gone on leave for a short while. It’s been such a roller coaster ride being in some form of lockdown for 6 months straight, and with no holiday in sight this ...year, it was time to step back and breathe. Assess my businesses and what my clients need in this new strange business landscape. So, I happily did Holly’s short survey and was surprised to see the insights I got about what’s holding me back- especially from finishing that book I started writing well over a year ago. It was therapeutic. And in case you are interested, here’s the link to Holly’s survey. https://lnkd.in/g2Z3EV2 Enjoy!

01.01.2022 #Storytelling is what creates a connection between what you provide and your consumer. Stories are what makes brands memorable. They also help build rapport and trust.. an affinity to a brand.... Stats, data, functions are great.. but building those into a story is the key way to embedding how your offering will change your consumer’s life. SPOILER ALERT: your story should always end making your ideal customer the hero, not you, your product or your brand.

01.01.2022 Wow! Woolworths gets social media VERY wrong here. For a quick tutorial on how NOT to respond to people on your SM, take a look at this peculiar tweet thread, when someone calls them out for hiding a facial recording of customers at self checkouts. ... https://twitter.com/sallyrugg/status/1314797688878034944