at+m marketing in Launceston, Tasmania | Marketing agency

at+m marketing

Locality: Launceston, Tasmania

Phone: +61 3 6334 3577

Address: 150 Cimitiere St 7250 Launceston, TAS, Australia

Website: https://www.atmmarketing.com.au

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25.01.2022 30 Years, 30 Changes in Marketing 8. Data Driven Marketing One of our favourite tools to use for our clients, data driven marketing allows us to review analytics and split test to find the most effective marketing methods, based on bottom-line business objectives ... How do you analyse your data? Read more of our blog, 30 Changes in 30 Years: Digital Marketing from 1990 to 2020: bit.ly/30Changes30Years

19.01.2022 30 Years, 30 Changes in Marketing 16. Google Ads While Google originally said they're never be any paid results in their search engine ... it didn't take them long to cave in and release Google Adwords in 2000. Offering the ability to bid on top-of-the-page results, Google Ads has become a very effective tool to increase website traffic and online enquiries ... Read more of our blog, 30 Changes in 30 Years: Digital Marketing from 1990 to 2020: bit.ly/30Changes30Years

16.01.2022 Signage, reports, brochures, banners and more. We make sure your marketing material is integrated with your brand At at+m marketing our full-service offering includes organising offset printing requirements, so you can leave it to our team from briefed concept to material creation for anything you need Learn more, or get in touch by our website www.atmmarketing.com.au/s/creative-design/print-production/

15.01.2022 30 Years, 30 Changes in Marketing 12. Overseas Outsourcing Something which has unfortunately become a challenge for many Australian businesses, we now exist in a market where many services including marketing can be outsourced overseas. For our local team, this has meant dealing with competition from all around the world, but also being able to build marketing campaigns on an international scale ... Read more of our blog, 30 Changes in 30 Years: Digital Marketing from 1990 to 2020: bit.ly/30Changes30Years

15.01.2022 30 Years, 30 Changes in Marketing 4. Smartphones The instantaneous access to information provided by smartphones revolutionised the means we use to discover new brands and buy products ... Social media, and some websites, have become mobile-first platforms, and apps such as Uber Eats continue to have huge impacts in various industries Read more of our blog, 30 Changes in 30 Years: Digital Marketing from 1990 to 2020: bit.ly/30Changes30Years

13.01.2022 What to say, where to say it, whom to speak to? Critical questions which must be answered before spending on marketing Targeting the correct audience can reduce your cost per acquisition by tenfold or more, but where is the correct audience, and how do they want to be spoken to? Let us help you answer the hard questions. Visit our site for more info, or to book your free consultation bit.ly/atmCommunication

11.01.2022 30 Years, 30 Changes in Marketing 14. Online Reviews Many customers now read online reviews before making any purchase, and social media, good or bad reviews can spread like wildfire ... Read more of our blog, 30 Changes in 30 Years: Digital Marketing from 1990 to 2020: bit.ly/30Changes30Years

11.01.2022 Australia's Nation Brand Advisory Council has rebranded the 'Australia Unlimited' logo, used to represent business and industry on the world stage ... what do you think of the new logo? Vote for your preferred option below! Luckily, the iconic Australian Made kangaroo isn't being replaced .. but many think this new logo looks more like a virus than golden wattle

11.01.2022 30 Years, 30 Changes in Marketing 11. Social Media Social media has changed marketing drastically. Small businesses now have access to a free, online communication channel, which is also an incredibly powerful results-driven advertising tool with the right advertising methods and budget ... Read more of our blog, 30 Changes in 30 Years: Digital Marketing from 1990 to 2020: bit.ly/30Changes30Years

10.01.2022 30 Years, 30 Changes in Marketing 3. User Experience (UX) First coined by Apple, 'user experience' refers to the entire customer journey of using a product, from purchase, to packaging, to troubleshooting ... When applied to websites, we consider user experience alongside business objectives. Good UX design enhances the experience of browsing a brand's website, and poor UX design could make people leave a site before they even find what they're looking for Read more of our blog, 30 Changes in 30 Years: Digital Marketing from 1990 to 2020: bit.ly/30Changes30Years

10.01.2022 30 Years, 30 Changes in Marketing 6. Content is King Content marketing goes hand-in-hand with the shift towards inbound marketing - involving brands creating content which provides value to customers ... Content marketing seeks to attract and retain a clearly defined target audience, often through social media, or as website content through an SEO approach Read more of our blog, 30 Changes in 30 Years: Digital Marketing from 1990 to 2020: bit.ly/30Changes30Years

09.01.2022 30 Years, 30 Changes in Marketing 15. Google My Business Ever see a business listing on the side of your Google search? These 'Google My Business' listings were introduced to give local businesses a one-up in local search results, and are now a very powerful tool for businesses ... Read more of our blog, 30 Changes in 30 Years: Digital Marketing from 1990 to 2020: bit.ly/30Changes30Years

08.01.2022 30 Years, 30 Changes in Marketing 5. Inbound Marketing Customisation and choice in digital media consumption have caused marketing to shift more from an 'outbound' approach, where businesses push their advertisements onto consumers, towards 'inbound' methods, where businesses engage with customers who are seeking them, such as when they make a Google search ... Read more of our blog, 30 Changes in 30 Years: Digital Marketing from 1990 to 2020: bit.ly/30Changes30Years

08.01.2022 First, you need to show up. There's little point having a website if no one sees it. Get more eyeballs on your offer with SEO at+m's team of marketing strategists, website developers, and content creators makes us the SEO experts. We can help to identify the low hanging fruit to move your site up in search rankings Yes, we know SEO is a bit of a buzzword If you think you need an SEO strategy, but don't know where to start - get in touch for a free consultation www.atmmarketing.com.au/services/digital-marketing/seo/

07.01.2022 30 Years, 30 Changes in Marketing 10. 'Black Hat SEO' There is a right, and a wrong way of doing SEO. Black Hat SEO refers to dodgy practices, against search engine guidelines, which attempt to 'game' the system, rather than earning a high rank ... Google's RankBrain update in 2015 sought to eliminate Black Hat SEO and increase user experience across the internet, by updating the criteria which ranked websites across Google searches Read more of our blog, 30 Changes in 30 Years: Digital Marketing from 1990 to 2020: bit.ly/30Changes30Years

06.01.2022 30 Years, 30 Changes in Marketing 7. Search Algorithm Changes It might not sound exciting ... but every change to Google's algorithms over the years has lead to equal or greater changes in the way marketers promote websites ... In 2007 for example, when Google started indexing videos and images, they became much more widely used on websites, and now we could hardly imagine any site without them Read more of our blog, 30 Changes in 30 Years: Digital Marketing from 1990 to 2020: bit.ly/30Changes30Years

06.01.2022 On the road to nowhere, any path will get you there. We build marketing strategies to achieve specific business objectives At at+m marketing, we work with our clients to define what success is, and then obsess about crafting the strategy to get there Our accountable marketing strategies are underpinned by real performance data. We provide monthly reports which outline the results generated by your marketing strategy, which we use to make your strategy stronger and stronger

05.01.2022 30 Years, 30 Changes in Marketing 13. Influencers Influencer marketing has always been around, in one way or another, but social media has given the opportunity to anyone with a following to become an influencer ... Now an effective advertising platform, influencers use their knowledge of their audience as a tool to effectively market various products Read more of our blog, 30 Changes in 30 Years: Digital Marketing from 1990 to 2020: bit.ly/30Changes30Years

02.01.2022 You'd probably be mad if we asked you 21 questions So we cut it down to three... Three questions to ask yourself to decide if you should green light your next marketing project

01.01.2022 30 Years, 30 Changes in Marketing 9. Website Loading Speed In 2006, Amazon found an increase of 100 milliseconds in load time cost them up to 1% in sales. That's huge ... Website loading speed became increasingly important when it was included in Google's indicators of page quality .. and if people can't find what they're looking for in just a few seconds, they'll often go somewhere else Read more of our blog, 30 Changes in 30 Years: Digital Marketing from 1990 to 2020: bit.ly/30Changes30Years