Aurora Australis Consultancy Services | Advertising/marketing

Aurora Australis Consultancy Services

Phone: +61 419 737 178

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24.01.2022 Your business is our passion We will identify market trends and optimise your business for success, profitability and longevity. We will identify the strengths and weaknesses of your brand and develop strategies to exceed the expectations of your customers.... We will create a unique and engaging story around your brand and it will stand out as a trusted and valued partner. We will create brand strategies which will be a phenomenon, just like the amazing natural marvel of the Aurora Australis! Why wait for success? CONTACT US NOW! COMMUNICATIONS -Brand & PR Communications -Media releases and media relations -Business reports -Capability brochures -Print and digital copywriting -eNewsletters -Email marketing -Blogs & content EVENT MANAGEMENT Event design, planning, budgeting & delivery -Conferences, seminars & trade exhibitions -Corporate hospitality -Product launches -Team building -Customer training -Retail POP-Up stores SALES & MARKETING -Market research -Sales & marketing strategies -Social media & influencer marketing -eCommerce revolution -Customer engagement (online surveys) -Website design and content www.auroraaustralisconsult.com.au

23.01.2022 10 Examples of Brilliant Instagram Marketing These Instagram marketers all reflect a balanced and healthy approach to life. They are brave, authentic and display effective leadership. Being successful on Instagram starts with authenticity and builds with engaged followers. ... https://www.entrepreneur.com/slideshow/294454

23.01.2022 #Hashtags I often see posts where #hashtags have been totally over used or used incorrectly. My guide which has proved successful for clients is as follows:... 3-5 trending (very popular) hashtags 3-5 trending (moderately popular) hashtags 3-8 trending (niche-specific) hashtags 1-2 brand specific hashtags You can add up to 30 hastags and you can hide them within posts. I suggest you stop and question what you are trying to achieve before you head to hashtag euphoria. Hope this helps your brand cut through online.

22.01.2022 No easy task, but the customer experience is everything!

19.01.2022 Interesting report recently released by The Hollywood Reporter on social media usage in relation to entertainment brands. Instagram leading the way, a visual medium and again supports our thoughts on the transition from words to images/video for brand marketing. What is interesting from this report is that viewers 13-18 years (73%) and 19-37 years (64%) watch TV and online content predominantly on smartphones. Content needs to be created with this in mind. www.hollywoodrepor...ter.com 40 YPulse, How Gen Z Is Watching TV & Video Right Now, in 5 Stats. 41 MIDiA Research Gen Z: Meet the Young Millennials, June 2017, 2. 42 Sandvine, The Mobile Internet Phenomena Report, February, 2019, 5. See more

15.01.2022 For accurate information on COVID-19 (Coronavirus) go to the World Health Organisation link below. Sadly, there is so much misinformation online creating high level fear and anxiety in our community. Stay safe, use common sense in managing your health and hygiene. WHO.INT... Advice for public https://www.who.int/ See more

11.01.2022 Finding creative inspiration today from one of the masters in advertising..... Tell the truth, but make the truth fascinating" David Ogilvy

11.01.2022 How well do you really know your own employees? Sage Research Report- With Traditionalists, Baby Boomers, Generation X-ers, Millennials and Generation Z all jostling for workplace success, getting a clear picture of your employee base is harder than ever. Each group has plenty to offer, and each brings its challenges. How can employers see the wood for the trees and engage fully with this breadth of talent? ... To answer this we surveyed over 550 senior HR professionals from around the world, gathering their thoughts on the subject. This report contains our findings so download your copy now to see what we uncovered. https://www.sagepeople.com//five-ways-manage-multi-genera/ #HR #humanresoureces #valuepeople #excellence #lifebalance

03.01.2022 Connecting to existing and potential customers with relevant video content is my top tip for 2020! What to know more, reach out and we can take your brand to new heights!

02.01.2022 Is your brand a trusted and valued partner? If not contact us and we will partner with you to optimise your brand for business success, profitability and longevity.

02.01.2022 Congratulations Air New Zealand, a stellar airline, great customer experience and a well earned Airline Excellence Award! Have some travel scheduled this month? The 2020 List Of The World’s Best Airlines Is Out!

02.01.2022 I feel like taking some risks today. Pushing myself to think beyond normal ideals and trends, opening up to every possibility. Walking a fine line between failure and success can seem daunting, however, by not limiting yourself, allowing creativity to flow, provides an opportunity to reach for the stars!

02.01.2022 If you have been tracking recent financial trading of tech social media companies, you would have gained insight into the changing landscape of brand interaction and movement in consumer consumption trends. I mentioned recently in a AAC post, the growth of video in brand marketing and this is reflected by Alphabet disclosing YouTube ad revenues of $15.15 billion, cloud revenues of $8.92 billion for 2019. Big brands see opportunity in marketing with video across YouTube. A cha...nging landscape for Facebook is interesting and certainly must be watched, there are large growth catalysts out there in terms of WhatsApp monetisation and increased brand marketing on Instagram. Google’s cloud business is a younger but fast-growing segment of the business with ambitions to take on Amazon Web Services (AWS) and Microsoft Azure. Talking of Amazon, what amazing success Jeff Bezos (founder of Amazon) has achieved. Everyone should follow his new venture "Blue Origin" to see where his sight is firmly set. Blue Origin, with current goals of Space Tourism which Bezos hopes to be able to start sending commercial passengers this year. (Unlike Bezos, Elon Musk plans to establish space colonies on Mars). Bezos, references Physicist Gerard O'Neill who proposed the idea of rotating space settlements shaped like cylinders. This rotation would combat the lack of gravity and underpins the viability of this colonisation concept. We could never have imagined in 1974 the shaping of Amazon into its current business structure and success. The world is ever changing and as marketers it is imperative we monitor trends and innovations to keep our brands at the forefront. Want further information? Check out recent articles on CNBC link below: https://www.cnbc.com//alphabet-discloses-youtube-cloud-rev