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22.01.2022 Get Your Business Noticed By Blogging - It seems that everyone is blogging about something these days. Little-known individuals have catapulted to celebrity status because they blog or write web logs about items of interest to the web surfing public. A blog can be about any subject or area of interest. If you run a business, your blog can be about your products or some area of expertise that may be of interest to your customers. Actually, blogging is a way to be seen as an e...xpert. For example, if you sell gardening supplies, you might write a blog post about getting soil ready for planting a garden. The key to successful blogging is to keep your blog current. When people get to know you and become interested in what you have to say, they will look forward to reading your blog. For this reason if you decide to use a blog as a marketing method, you will need to manage your time so that you can write regular and interesting content that will keep your readers coming back. Best of all, they will probably forward the link to your blog to potential customers. - http://ausmarketingnews.com.au/get-your-business-noticed-b/

22.01.2022 Social Media Marketing The Right Way - These days, companies of all sizes utilize social media platforms to market themselves. Social media marketing is a low-cost option for reaching new customers after all. Small businesses especially need to take advantage of this opportunity. Sadly, many companies make mistakes with these platforms and don't maximize their potential. Common mistakes include oversaturation of posts, minimal interaction with followers, and automated posts. ...Likewise, companies often put their social media accounts in the hands of incapable services. It's important to manage these accounts wisely. A company should interact with users in a genuine and kind way. In some cases, this means hosting contests or directly addressing customer concerns. A company that proactively engages with its audience sees results. In the end, social media marketing is somewhat complex for larger companies. Any business can succeed by using social media to remedy customer complaints and build positive public relations. Too many businesses fail miserably at these goals and wind up wasting the opportunity presented by social media. With that in mind, this particular opportunity should not be taken lightly because mistakes can prove costly. - http://ausmarketingnews.com.au/social-media-marketing-the-/

20.01.2022 Refresh Your Word Wardrobe This Marketing Season - The new marketing season is in for 2014, and it's time for many to make a wardrobe change when it comes to cliche phrases and tired jargon. Here's a look at a few phrases you should expunge from your marketing copy to keep things fresh this year. Innovative The past few years, everyone has suddenly become innovative. That means no one is actually innovating anything. Instead of talking about your market-changing idea or produ...ct, use content, video, and images to show that change and generate excitement. If you must tell the audience about something new, just say "new." Cheap Unless you're meeting a specific SEO niche, don't say "cheap." Cheap conveys poor quality. Marketing that needs to convey value should use words such as affordable or cost effective. Other Words to Avoid Some words that don't tell the reader anything specific about your product include strategic, creative, effective, or sustainable. The ideas conveyed by these words are important to many consumers, but don't simply state that your product is sustainable or your services deliver creative and strategic solutions. Tell the customer what that means for their business or personal life---in short, give the customer a specific benefit, not a buzzword. - http://ausmarketingnews.com.au/refresh-your-word-wardrobe-/ See more

18.01.2022 Effective Marketing Tips In Business Today - In the modern business world, attention spans are very short and competition among businesses is intense. Therefore, a clear marketing language should always be used as it enables consumers from different locations to get interested in one's products or services. Just like in relationships, consumers connect with honest and straightforward communications. In fact, over 80% of consumers are inclined to trust businesses that use jarg...on-free languages when marketing their products. Marketing is a crucial business tool, therefore, there are a number of effective guidelines that an individual should always consider before applying this tool. Clear thinking is usually the first step towards an understandable business language. A business/company should always describe its products or services clearly and it should also illustrate the qualities of its products/services, which makes them stand out among others. Secondly, energized descriptions should be used when conveying actions and words. These descriptions should pinpoint specific advantages of services or products by conveying a certain sense of urgency. Apart from energized descriptions, creating snapshots is an effective tool in marketing. It is important to note that clear messages and words have the ability to paint word pictures in the consumers' minds, and that may compel them to purchase services or products. Therefore, using apt descriptions and sincerity when marketing a product/service can help build a reputation and inspire long-term loyalty from the consumers. - http://ausmarketingnews.com.au/effective-marketing-tips-in/

13.01.2022 Effective Small Business Marketing Tips - Small businesses walk a precarious line when it comes to marketing. Typically, smaller companies feature a downsized budget, which severely limits their opportunities. These companies need to maximize their opportunities in order to draw in new customers and clients. Accomplishing this task with a limited budget is always a challenge. In many cases, a small business ruins its potential with a poor marketing campaign. Successful small ...business marketing limits expenses while maximizing conversion rates for new customers. Fortunately, plenty of opportunities that match such criteria exist today. Social media costs next to nothing to utilize and pays huge dividends. Likewise, viral campaigns cost little to nothing but produce incredible results when handled properly. A small business doesn't need to spend thousands of dollars on marketing costs. In the end, plenty of cost-effective solutions and great opportunities are readily available. Companies that handle this issue creatively and resourcefully will see customers start pouring into the well. On the other hand, a company that messes up their marketing campaigns will quickly see failure. Consumers respond positively to customer-friendly and creative businesses these days. - http://ausmarketingnews.com.au/effective-small-business-ma/

12.01.2022 Three Tips For Launching 2014 Online Marketing Campaigns - Launch a new Internet business or boost sales on existing platforms by energizing your 2014 online marketing practices. Test email lists for working addresses and remove emails that are bouncing or are duplicates. Sometimes, less is more, so concentrate on the individuals who are engaging with your business. Make your website and marketing message friendly to mobile users. According to stats gathered by ArraeCreative,... 64 percent of mobile phone users access the Internet on their device. Many of those individuals only use mobile devices to go online, so functions that perform poorly on smartphones or tablets will alienate a good percentage of your audience. Apps are cool and serve a marketing function, but offering a well-designed mobile site is also important. Use social media to engage rather than just promote. It's a two-way street; while customers are happy to hear your message, they want to be heard as well. Post contests, ask questions, give answers, and invite consumers into a conversation. Across all your sites, blogs, and social media pages, stay relevant. Post newsworthy, interesting, entertaining, or useful information to promote likes, shares, and links. - http://ausmarketingnews.com.au/three-tips-for-launching-20/

12.01.2022 Online Marketing Strategies - Online marketing is a multi-faceted endeavour. Be organized and proactive by coming up with a strategy that will help to define your long-term business goals. A clear, strategic plan is essential to your online success. Consider the following questions. What makes your business stand above the competition? What is your market target? What are the key reasons for your business or service and how do they benefit your market target? These are the fi...rst things to consider with any marketing strategy, including online promotion. There are two basic, but significant strategies marketers use to promote businesses online. They include search engine optimization (SEO) and social media marketing . SEO is about creating an online presence that targets your market by a) using targeted keywords in your site's content, b) making your content shine above your competition in terms of depth and value, and c) working to make your site backlink-worthy. Being backlink-worthy means the information on your site via articles and media is so wonderful people will want share it by linking to it. Your backlinks could come from anywhere including social media platforms such as Twitter and Facebook. These strategies should be at the top of your online marketing plan. - http://ausmarketingnews.com.au/online-marketing-strategies/

06.01.2022 Basic Social Media Marketing Tips - In today's rapidly digitalizing environment, there are few facets of life that are not directly affected by the internet. One of those facets is marketing, as even advertisements and sponsorships begin to utilize the internet for the purpose of reaching larger audiences. If you are interested in getting your own product across, keeping in mind some of these easy tips can help. Research Popular and Competitive Content If you notice that ther...e is one type of content that is popular with your audience among your competitors and colleagues, consider investing in relevant products to help your business platform. Use Platform Searches to Find Content As social media becomes a steady part of your marketing strategy, you will need to focus on how to get the right profile image out that will represent your company. Using platform searches can help you find relevant content and connect with your audience on a broader basis. Have Your Employees Advocate Your Business One of the best things about social media marketing is how strong your network can become, even with your own co-workers and employees. Encourage them to use their personal networks to get the word out about your programs and products as well. - http://ausmarketingnews.com.au/basic-social-media-marketin/ See more

01.01.2022 Ingredients Of A Successful Marketing Plan - Clearly defined marketing plans are essential for both the short term and long term survival of businesses. Marketing plans are important because they provide a clear path for marketing efforts for the coming years and also give a detailed look into the company's financial path. Normally, there are key elements that should always be included when writing a marketing plan, but it's important to note that no matter how the plan is ul...timately organized, it should always be simple, straightforward and easily understood. Entrepreneurs are advised to collect all the required information needed before they begin to write their plans. Gathering necessary information is essential because it prevents interruptions during the thinking and writing process. Information required should include the company's financial reports such as profits and losses, operating budgets and also details on the latest sales figures. An excellent marketing plan should exhibit a clear understanding of the marketplace and situation. The marketplace includes geographical boundaries, customers, competitors as well as the existing distribution channels. Information on demographic data and market trends is crucial, therefore it has to be taken into account when coming up with an effective marketing plan. - http://ausmarketingnews.com.au/ingredients-of-a-successful/