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Avanti Lawyers

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24.01.2022 CHINA - A MARKET THAT REWARDS GOOD PLANNING Many of our clients look to China to make that great connection or deal There are many success stories but also some challenges ... China is very interested in technology transfer and there is respect and appreciation for foreign products or services particularly in areas such as child care But you must do your research to protect your intellectual property. There is a history of trademark squatting where a brand or identity used in a foreign company is registered as a trademark in China. Sometimes it may be a similar sounding name. The rule is first registered. So be careful to register your trademark before marketing your concept or expanding your brand into China. You will find that law firms in China provide prompt and efficient service. It is also important to record all aspects of any venture or licence in a comprehensive and clear document with a dispute resolution clause Often you take some time and expense to develop the connection so the relationship is very important and even more so than the product or service. In Australia we rely heavily on the contract to create or define the relationship. In China the document reflects the relationship and does not create it and a misunderstanding can easily arise A careful process of informal mediation and negotiation is recommended and not just a referral to the strict wording of an often lengthy and complex document written in a second language Please contact us at Avanti Lawyers if you would like us to support you in your next deal into or from Australia. avantilaw.com.au [email protected] +61 7 55 280 999 +61 408653324