Avenue 85 | Advertising/marketing

Avenue 85

Phone: +61 421 526 632

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25.01.2022 What is it that Nike do to dominate their market & remain the #1 brand in the sporting goods industry? They sell aspiration. They induce emotion. They get people talking. ... They are socially conscious. They innovate constantly. They keep their community engaged. They invest in quality. They have fun. Nike have an exceptional marketing strategy.

25.01.2022 The biggest lesson I’ve learnt from owning a business........is that you have to take the time to recharge....regularly and not feel guilty for doing so! Because you know what? You are your business’s biggest asset

23.01.2022 Connecting people to your business is imperative. Disitincitvley highlighting the unique value proposition your product or services have to offer, why your business should be considered over your competitors, how you deliver high quality service (amongst many other things) an an insight into your story is paramount. The other beauty of video is its versatility - it can be used for digital marketing, social media content, on your website, be made into a television commercial... and also form part of your HR portfolio; as training and instructional videos for staff. There is no doubt video is an effective way to reach more clients and customers whilst creating a lasting impression of your brand and products. I absoloutely LOVE working with clients to create corporate videos. Here is a recent one we produced for the wonderful team at Greenmark Homes.

23.01.2022 Surround yourself with really good people! People who are good for you, good to you & good for the soul. People that are forward moving, have dreams, focus, ambition & challenge you to be more & do more. If you have people around you that don’t let you settle for less than you can be, you have a great gift! We were nutting out a client brief today, when I realised we’ve been working together for ten years! Ten years working on so many different & awesome projects; Local News..., Television commercials, Photo Shoots, Historic Videos, Corporate Videos, Weddings, Charity Functions & Company ASX Launches. Sammy you are a legend! For the thousands of laughs, the fun & craziness, advice, making my sometimes ridiculous & crazy ideas come to fruition & also for telling me to calm the farm when needed ....Thank you! Your professionalism and quality of work is a credit to you! CCT Productions is your solution for all corporate, charity & public event needs! They are specialists in audio, vision, lighting & video content and they are brilliant to work with! Check them out here - www.cctproductions.com.au

19.01.2022 Congratulations to Chris, Karen & the fantastic team at Work Rest Play Here on their Grand Opening. It's wonderful to see years of planning and hard work all come to fruition! What a fantastic business for Dubbo and the western region. Yamaha Dubbo, Jayco Dubbo & Adventure Dubbo all under the one roof! It was an absolute pleasure to work with you for your Grand Opening celebrations, including your stakeholder evening. ... All the very best!

19.01.2022 A85 HQ has been super busy lately. We have a number of exciting new projects underway and are so dam excited for you to see what we have created. Curious? ... Here’s a sneak peak of one that’s not to far away

18.01.2022 When you just nail it Innovation Creativity Aesthetics ... Branding WHS Simply brilliant! Brilliant Ads.

17.01.2022 John, Deb & the team at Greenmark Homes are dedicated to designing and building energy efficient homes that achieve maximum livability and comfort all year round. Their expert team will guide you through the planning and building process, creating a premium quality home that's tailored to your lifestyle and the local climate. I recently had the pleasure of working with John, Deb and the Greenmark Homes team on the production of a series of corporate videos that will form par...t of their marketing portfolio. They possess such a genuine passion for building custom homes that work with the environment and not against it. I was lucky enough to visit many of the beautiful homes they have built and I can assure you the quality of their workmanship is second to none! Cheers to Andrew from Geagle Productions for the awesome footage!

17.01.2022 I am extremely proud to say that this is where I started my business career! Just over sixteen years ago, I completed a Business Traineeship with the CSIRO at the Australia Telescope National Facility - more fondly known as 'The Dish'. Going to work in the middle of a sheep paddock everyday....I absolutely loved! 'The Dish' has actually been a part of our family for the last 28 years and still is today. Dad has been the 'Chief Star Polisher' at the Observatory since 19...92 & his claim to fame - he and our sheepdog Mac, both made star appearances in the movie (& yes he has played cricket on the Dish surface) . This week 'The Dish' was officially recognised for its contribution to Australian astronomy and humankind’s understanding of the Universe with its addition to the National Heritage List. It is officially the first functioning scientific instrument to be added to the list. It is one of the world’s leading astronomy instruments, observing the Universe day and night, seven days a week, with the most advanced radio receiver systems in the world. Congratulations to all the amazing people that have contributed to this phenomenal Observatory over the last 59 Years. CSIRO

16.01.2022 And that’s a wrap ..... Three massive days of filming a new series of television commercials with these legends Dave & Phil

16.01.2022 Greater than its products or services, an iconic brand identity has such a strong influence and reputation within an industry that it needs no introduction. I wonder if I can take this one home? Just for the weekend

15.01.2022 It’s always a good day when you get to work with the new AMG GLE 53 Coupe The best or nothing at Mercedes-Benz Dubbo

15.01.2022 SPRING is finally here...thank goodness! How is your Spring marketing plan looking? A few things you may want to consider - ... Do you have a strategic plan in place? Remember it doesn’t have to be in-depth. Keep it simple, but make sure you put time aside to plan. Some of the BEST marketing plans I’ve worked with are just 1 page! Remember ‘Winging It’ doesn’t always work! Brand awareness - does it need attention? Where are you positioned in market? If it does require some TLC , how are you going to effectively & efficiently increase it? Do you have strong, customised content that represents YOUR brand, business & stays true to your core values? Are your marketing campaign assets on brand, consistent & balanced? I've been learning a lot about 'Balance' recently- mainly it being the key to capturing great drone footage with minimal ‘wobble’ ....strive for progress not perfection!

14.01.2022 When a brand & it’s products are so iconic you can afford to blur your advertising M.O.M

13.01.2022 My tip for anyone who might want to start an R U OK? conversation is to just do it. Take a deep breath and ask the question. You don’t need to have all the answers. Just letting that person know that you care and that they are worthy of being cared about is sometimes enough. Have the Lifeline and Mental Health Line numbers stored in your phone or wallet, in case you feel it’s out of your depth, but most importantly just listen and be there for that person. R U OK? Ambassador Lisa Nichols shared this valuable tip for starting a conversation that could change a life.

11.01.2022 Day 1 of production done & dusted. I cannot wait to show you our latest project and the masterpieces this amazing family owned business creates.

11.01.2022 Cheers to all the amazing Dads!

10.01.2022 The final edits are just about complete. Cannot wait to show you what we have been working on with this amazing local business and the wonderful people that have built it

10.01.2022 On 11 November 1918, the guns of the Western Front fell silent after four years of continuous warfare. Today we pay tribute to the men and women who have served and are still serving in our defence forces and remember those who have died or suffered in the many wars & peacekeeping operations. We will remember them.

09.01.2022 Early morning exploring with my two associates Have a fab Long Weekend!

08.01.2022 When was the last time you got to the 2nd page

08.01.2022 Do you view your marketing as an expense or an investment? Many view marketing as either a necessary expense or a superficial one. Marketing needs to be looked at as an investment.... Every business large or small, product based or service offering, requires some form of marketing. The great news - it doesn’t have to be expensive! There is no harm in starting small, just be reasonable and make sure it’s effective. Yes, marketing does cost money but it also makes you money. When’s the last time you looked at your marketing and it’s Return on Investment? Marketing is an investment in your business, your brand and your future See more

08.01.2022 Buy Regional! So many fantastic businesses across our region. Jump in the car and support them! Have a brilliant Long Weekend.

04.01.2022 What an absolute pleasure it was to spend the day with the Stevenson family out at the MacInnes’ property ‘Kookaburra’, filming for Earlyrise Baking Co. The Stevenson brothers Bill, Rob & John are 4th generation family bakers, from Dubbo. They source the best ingredients locally, ensuring their products are truly crafted in the country. They are proudly Australian Owned & Australian made Their Today’s, Bloom & Boundary Road ranges can now be found in your local Coles,... Woolworths & IGA stores across regional NSW! Make sure you support your local country baker! A massive THANK YOU to Georgie & Charlie MacInnes for your hospitality & my wingman Sam from CCT Productions for another awesome day.