Axle Creative | Brand

Axle Creative

Phone: +61 423 911 888

Address: 6 Middlemiss Street 2060

Website: https://axlecreative.com

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25.01.2022 It feels like R U OK? Day has never had more significance than it does this year, with so many people doing their best against what at times feels like insurmountable odds. Check in on your friends today and especially those who may not have anyone else around to ask. Stay strong, have courage, and let’s have some real conversations. Seriously, R U OK? We’re here to help in any way we can.

25.01.2022 Happy Father’s Day to all the dads, grandfathers, uncles and godfathers today!

24.01.2022 Really excited to be launching Accelerate this week it’s a group for business leaders and entrepreneurs looking to grow their own capacity for effective, memorable communication. The focus is on sharing resources and exclusive content to build a high-performance brand and content strategy.

22.01.2022 The secret to gaining traction in the marketplace is to focus on what makes you distinctive. As the author and famed brand strategist, Marty Neumeier wrote in his book ZAG: The new rule: when everybody zigs, zag. Traditional companies lavish too much effort on too few competitive advantages: the latest feature, a new colour, a lower price, a higher speed. Radical differentiation, on the other hand, is about finding a whole new market space you can own and defend, thereby del...ivering profits over years instead of months. Every business has elements that are the same as their competition. Many of these things are essential to doing what you do! But they should never be your headline. Focus on the qualities that set you apart and use them as the basis for your marketing and content. Only then will your audience grow and people start paying attention. #branding #creative #graphicdesign #identity #letstalkbranding #brandidentity #brandandbusinessdesigner

20.01.2022 It’s National Ampersand Day and to celebrate we’ve compiled some of our favourite ampersand glyphs. Enjoy!

17.01.2022 In my family, we have a running joke that if the message you write in a birthday card doesn’t make the recipient start crying with emotion, then you haven’t done your job properly. It’s a joking-not-joking situation; we want to make the message genuinely meaningful for someone we love and care about. I believe that this goal should apply in business as well. Not necessarily having your audience crying with joy, but we should aim to engage with our audience on a level that m...atters to them and motivates them to action. Imagine if every post on social media filled people with positive and purposeful energy in their lives. We wouldn‘t recognise the world! Now I realise that this is a lofty aspiration. Business is often transactional and methodical, driven by outcomes and budgets. Ultimately, however, connecting on a deeper level with your audience will be the difference between a one-off sale and a life-long ambassador for your brand. Inspire people with your story. Share your vision and purpose for starting in business or your industry in the first place. Share the story of where you began and the real struggles and problems your business solves for people. Share how those services have changed and evolved over time to grow with your customers. Share the things you have overcome. Make your business personal and meaningful. If you take only one thing away with you, let it be this: make your message matter to your audience; show them a brighter future, and be the catalyst for getting them there. The secret is that when a business starts truly connecting with people, it’s no longer just a business it becomes a brand.

15.01.2022 Axle Impact Method is a toolkit we created to help business leaders be equipped to objectively evaluate their brand identity and communications strategy. It is effectively a brand and content health check, and is used to identify areas that can be strengthened, and provides a frame-of-reference for creating a roadmap moving forward. Here are the 9 principles as an introduction. We will be unpacking the toolkits a little deeper in the coming days.

15.01.2022 How to write more effectively 1. Put the most important thing first; Don’t bury the lead, and don’t waffle on. If action is required, start with a call-to-action in mind. 2. Share a story that people can connect with; Stories help people understand and remember. Connect them to the human side of what you are saying.... 3. Edit, re-edit, then edit again; Using fewer words more effectively takes time and energy and iterations the impact, however, will be far greater. Proof-read thoroughly to ensure there are no mistakes. If one does slip through, be fast to correct it. 4. Speak naturally; Use language people will understand and connect with.Avoid jargon, avoid ‘insider’ terminology that new people won’t understand, and keep things easy to say out loud. 5. Use punctuation thoughtfully; Too many commas are like speedbumps, too many exclamation marks are unnecessary. Use punctuation for impact and to make a paragraph easier to read. Bonus tip: Take time away from writing and come back with fresh eyes.

10.01.2022 THANK YOU to everyone who joined the webinar today - a great turnout and a fantastic group of people - so good to meet and reconnect with everyone. Stay tuned for future webinar dates being announced soon for anyone who missed out. PLUS a big announcement tonight we are launching a BRAND NEW community here on Facebook called ACCELERATE, and it is for people in business and in leadership wanting to unlock greater impact and effectiveness in the way they communicate with cus...tomers and clients, and grow their own capacity even more. I’ll be sharing exclusive content, as well as the best links, articles and videos from across the net that I think the group will find helpful. It’s also a forum to ask questions too, especially around branding, content, and more! If you are seeing this you should definitely join... follow the link here: https://www.facebook.com/groups/axlecreative

10.01.2022 Come join Axle Creative’s Accelerate community! It is designed for anyone wanting to grow their communications ability and build businesses and brands that truly engage their audience. Featuring weekly topics with links to articles, resources and videos, live videos from Michael Harris including a weekly Q&A, and much more to come.

08.01.2022 FREE WEBINAR: YOUR CONTENT STRATEGY SORTED Content Strategy can be tricky to untangle. Finding fresh ideas, being consistent, and actively engaging your audience can make the task of planning content both daunting and overwhelming for even the most seasoned business leaders. Add into the mix new platforms and new media types, and it’s no surprise that many people need some guidance along the way. Join Content Strategist and Brand Storyteller Michael Harris, Founder of Axle Cr...eative, as he simplifies the process and unpacks the essentials of an effective and impactful content strategy campaign. The webinar will examine how to find fresh and engaging ideas, how to be consistent with posting and publishing, and many more invaluable tips and tricks he uses every day to make the process easier. Date: Monday 22 June, 2pm (Zoom) Secure your spot at the link below: https://calendly.com/axlecrea/your-content-strategy-sorted

06.01.2022 Online Workshop: Your Content Strategy Sorted Tuesday 14th July, 2pm We are delighted to announce our online workshop on how to build a clear, consistent and compelling content strategy for your business will be running again next Tuesday at 2pm make sure you don’t miss out!... Why should you join the workshop? 1. You know the value of social media to engage your audience but need a framework to make it simple 2. You already have great content but want to take it to the next level 3. You don't know where to start and need practical tips and ideas to get going The workshop will address all these scenarios and more, including tips and time-savers, and a chance to ask any burning questions about content that you might have. Reserve your spot today and take your business to the next level: https://axlecreative.com/workshop

06.01.2022 FREE DOWNLOAD: Strategy vs Tactics We’ve created a simple worksheet to help differentiate between goals, strategy and tactics. Transform action into results. https://axlecreative.com/resources

05.01.2022 At Axle Creative, we believe that attention to detail is one of the most important factors in any work we do. Not only does it ensure thoroughness and due diligence where necessary, but it also ignites fresh thinking and greater effectiveness. The key is to be highly intentional with every decision not to labor unnecessarily or add more tasks to the to-do list, but to ensure you truly have the bigger picture in sharper clarity. In a world where even the tiniest of details can make or break an experience for a customer or client, it is ultimately too high a price to pay to ignore the details. To book a free consultation with our team to discuss how we can help, go to https://axlecreative.com

04.01.2022 Do you know where your business is headed? A business with no defined purpose or vision is like a boat floating in the ocean with no destination. Or worse yet, a boat powering full speed in a random direction with no real idea of where the wind and waves will take them. Setting a destination requires action to reach your goal. You need a clear understanding of where you are currently, a bearing and strategy to get to where you want to be, and insight and leadership along the ...way to ensure you remain on course. Nor everything will be smooth sailing, but as each challenge and obstacle arrives, everyone involved understands the direction, and can work together to adjust the strategy to remain on course. At Axle Creative, every product and service we offer has been created to ensure our clients are equipped to reach their goal. 1. We ensure our clients have a clearly defined identity, and are able to articulate their vision and value naturally and authentically 2. We enable our clients to have clearly defined goals for where they are headed and what they want to achieve 3. We equip our clients with effective strategies and tactics to make that happen 4. We empower our clients by supporting them every step of the journey in a way that is custom fit to their business and resources Talk to us today about creating an effective and impactful content strategy for your business. Book a free conversation: https://calendly.com/axlecreative/free-consultation

03.01.2022 Last chance to register for my free webinar today at 2pm: Your Content Strategy Sorted. Learn how to transform your business into an industry leader with high performing brand and content strategy. Would love to see you there! https://calendly.com/axlecreat/your-content-strategy-sorted

01.01.2022 FREE for this week only! Feel like your business needs a brand refresh? This opportunity is just for you! As we approach the end of July I am wanting to give back. We are offering our exclusive BRAND HEALTH CHECK workshop PLUS a bonus SPARK SESSION as an online Zoom session for FREE. These sessions together are normally valued at $499, but for this week only you can book in with absolutely no obligation. Book a time now: https://axlecreative.com/value-offer (link in bio)... Limited availability. New clients only. Valid for sessions booked before end of 31 July 2020.

01.01.2022 Today we’ve introduced a new live weekly Q&A session for our Accelerate by Axle Creative Facebook Group featuring our Principal, Michael Harris. Each session will be focused on the weekly theme for the group, and we’d love for you to join us too. This week's theme is Brand Identity .Here are the questions we spoke about: Question 1: What makes a good brand identity? Question 2: What are some new ideas for standing out?... Question 3: How do you keep everyone on brand? Question 4: What is a good name? Question 5: When should you re-brand? See more