Barrett Comms in Brisbane, Queensland, Australia | Editorial/Opinion

Barrett Comms

Locality: Brisbane, Queensland, Australia

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25.01.2022 "The most popular and engaging videos are significantly less likely to have medically valid information" Biased algorithms on platforms like YouTube hurt people looking for information on health https://buff.ly/32nXj38 via @NiemanLab

21.01.2022 Children’s Health Queensland Hospital and Health Service cares for the sickest and most seriously injured young people across the state. There is no shortage of incredible stories within the statewide health service and the Queensland Children’s Hospital: the clinicians, staff and patients display incredible grit and resilience to overcome serious challenges. Some of these stories are now being featured in a recently launched revamp of the Service’s website. These include the... innovative project that used virtual reality to send Carter, 15, to the moon despite being confined to his bed, the vision-screening programme that allowed Evie, 7, to thrive at school, and others. Stories engage people and contribute to a greater understanding of what happens within an organisation. It has been great working with the Children’s Health Queensland Hospital and Health Service to create content that highlights the impressive, life-changing work being done. https://lnkd.in/gjhB-Ph #contentwriting #content #freelancewriter #health #communications See more

19.01.2022 Vale the crowded newsroom, though it will rise again in a different form. I completely agree with this article about the on-the-job education you get in a busy newspaper office. It is the most stressful, the most fun and the most information you will ever learn in a short time. Want to become and instant expert on shipping? Be a journalist. Or get across federal-state relations in a day? Yep, same. Great skills https://www.washingtonpost.com//6e9840e4-dcd8-11ea-8051-d5

19.01.2022 Women in Education: A special report for The Australian It was great to work with The Australian for a six-story series on women in education. This covered topics from the future of education (for girls and boys), lifelong learning, skills of the future, leading educators, how and why STEMM is critical for women and the ESG field where women hold their own at the corporate table.... It was wonderful learning more about this diverse and challenging field. There are no easy answers. For more, visit The Australian: http://www.theaustralian.com.au

18.01.2022 For people with #asthma winter can be a difficult time. And for people with asthma, winter can be extra difficult in the time of COVID-19. Asthma Australia launched a proactive #content campaign ahead of the cold and flu season to inform people with asthma and their carers about potential challenges in winter. This includes credible, fact-based information about illnesses, fire smoke, allergies, mould and mites. I love working alongside Asthma Australia to help inform Austral...ians because they are so clear in their mission. That mission is to help people to breathe so they can love freely. Thanks to the Asthma Australia team for letting me be involved https://www.barrettcomms.com.au/ For information on asthma visit asthma.org.au #contentstrategy #contentmarketing #contentcreation #breathe See more

14.01.2022 Quality news requires investment from companies and consumers. We have had a massive news year but the media industry is having a tough time. If you value accurate, well-informed and impartial news, please consider taking out a subscription to your platform of choice. #newsmedia #news #mediaindustry http://www.digitalnewsreport.org/

13.01.2022 Its time to prepare your annual report again. An effective way to showcase the work of your organisation is through effective case studies. These reveal the human impact and outcomes of your work. You can also discuss the challenges that you overcame to achieve these outcomes, making them even more meaningful. Stories also break up the facts and figures required in such a report, and draw people into your professional world. Heres a short guide to writing a case study: https://www.barrettcomms.com.au/case-study-writer-brisbane/ #annualreport #casestudies #content

13.01.2022 Such a gorgeous kid. I didnt really think about children having strokes before writing this. In Stroke Week, think FAST. Time is crucial. All the best for Spencers ongoing recovery. And how are these cheeks

11.01.2022 How news organisations work: News and media outlets are relentless. Journalists are always on the hunt for a new story to tell, or a new way of telling an existing story. There is a never-ending paradox of information overload. Journalists are bombarded with information but they are also searching endlessly for a good news story.... A journalist will always take a good story, as long as it is logistically possible to do so. Ensure your information is presented in the best way and at the best time to get a run in the media. So how does a news operation actually work? How a daily newspaper works A traditional newspaper starts later than some other media. Other than the early chief of staff who allocates stories and a few early reporters, most journalists in the newsroom start the day about 8.30am or 9am. Most reporters already have ideas for their stories of the day ready to go. They may have been alerted to an upcoming press conference or found a hidden gem in a report that would hold until a convenient time. They may have had an idea for a theme they would pursue, or been tasked with a follow up to an on-going news story. Reporters crystallise their story idea into a brief basically the proposed top of the story and send it to the chief-of-staff before the morning conference. This meeting of editors and photo editors takes place three times daily and sets and refines the news agenda. The first is generally about 11am. During the day reporters work on their stories often multiple on any given day and contact different stakeholders. Editors may request a certain take on a story after conference, or want additional details, an accompanying photo or a case study. A more definite version of the story brief is sent to afternoon conference, generally about 3pm. By 4pm and certainly 5pm, reporters are writing up their stories. Deadlines can be as early as 4pm for specific sections of the newspaper. Deadlines only extend into the evening for late-breaking stories or for the early pages pages one or three. Do not call a journalist with a non-urgent issue in the afternoon. Likewise, sending out a release in the afternoon means it is less likely to get attention. How a television newsroom operates Television crews work to earlier deadlines, given the time-intensive demands of face-to-face interviews and video editing. Many television journalists are on the road with their crews from 7am, having been briefed by their producers on their stories for the day. Filming occurs across the day but ideally the footage and interviews are conducted in the morning. Editing of the bulletins occurs from 3pm at the latest for a 5pm, 6pm or 7pm bulletin. Journalists also can be called on to do live crosses, or earlier packages for rolling coverage.

11.01.2022 Barrett Comms worked with The Australian on a series of stories about the trucking industry As they say, without trucks Australia stops. Recent events have highlighted the incredible importance of having an effective and efficient supply chain and logistics industry. At the peak of the toilet paper panic shoppers were buying seven weeks supply in seven days. All that product was delivered on the back of a truck. It was great to do this series with The Australian. Thank you ...to the Australian Logistics Council and the Australian Trucking Council, especially, for their comments. For more information, visit the special reports site here: https://specialreports.theaustralian.com.au/1815250/

11.01.2022 "Science denial is an expression of identity usually in the face of perceived threats to the social and economic status quo". Coronavirus responses highlight how humans are hardwired to dismiss facts that dont fit their worldview https://www.niemanlab.org//coronavirus-responses-highligh/

09.01.2022 Childrens Health Queensland Hospital and Health Service cares for the sickest and most seriously injured young people across the state. There is no shortage of incredible stories within the statewide health service and the Queensland Childrens Hospital: the clinicians, staff and patients display incredible grit and resilience to overcome serious challenges. Some of these stories are now being featured in a recently launched revamp of the Services website. These include the... innovative project that used virtual reality to send Carter, 15, to the moon despite being confined to his bed, the vision-screening programme that allowed Evie, 7, to thrive at school, and others. Stories engage people and contribute to a greater understanding of what happens within an organisation. It has been great working with the Childrens Health Queensland Hospital and Health Service to create content that highlights the impressive, life-changing work being done. https://lnkd.in/gjhB-Ph #contentwriting #content #freelancewriter #health #communications See more

08.01.2022 Always great working with my old pals at The Oz taking an in-depth look at issues. This is about the regions, and how they will recover from the COVID economic malaise. Also featuring the delightful Annabelle Hickson :) https://www.theaustralian.com.au//0e39e7d85c7f83ab42ab2808

08.01.2022 Such a gorgeous kid. I didn’t really think about children having strokes before writing this. In Stroke Week, think FAST. Time is crucial. All the best for Spencer’s ongoing recovery. And how are these cheeks

06.01.2022 Australia has almost doubled the number of trained doctors since 2005, but the regions still cant attract and retain medical professionals. This was for The Australians special report on regional industries #healthwriting #healthcommunications #FreelanceWriter https://www.theaustralian.com.au//36c7f0b40ffbe54240db6e88

06.01.2022 It's time to prepare your annual report again. An effective way to showcase the work of your organisation is through effective case studies. These reveal the human impact and outcomes of your work. You can also discuss the challenges that you overcame to achieve these outcomes, making them even more meaningful. Stories also break up the facts and figures required in such a report, and draw people into your professional world. Here's a short guide to writing a case study: https://www.barrettcomms.com.au/case-study-writer-brisbane/ #annualreport #casestudies #content

05.01.2022 Australia has almost doubled the number of trained doctors since 2005, but the regions still can't attract and retain medical professionals. This was for The Australian's special report on regional industries #healthwriting #healthcommunications #FreelanceWriter https://www.theaustralian.com.au//36c7f0b40ffbe54240db6e88

04.01.2022 Advertising revenue for all radio last quarter was $114.104m, half the previous revenue. Where do we go from here? Commercial radio revenue tumbles by 47% https://t.co/TKXhlhGhbe via @MumbrellaNews https://mumbrella.com.au/commercial-radio-revenue-tumbles-b?

03.01.2022 Ports and our supply chains are so important to our trade and way of life. Since COVID we've had more insight into how they work, and perhaps we're recognising their critical nature as we evolve from the epidemic economy. Here are some stories I did for The Oz about Australian ports. Link in comments