Basford Brands home of Maurice Kain,Sekers,Four Families and Zaab in Geelong, Victoria | Textile company

Basford Brands home of Maurice Kain,Sekers,Four Families and Zaab

Locality: Geelong, Victoria

Address: 20 Apparel Close 3219 Geelong, VIC, Australia

Website: http://www.basfordbrands.com/

Likes: 1791

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• Shopping & retail
• Home decor
• Textile company
• Blinds & curtains shop

25.01.2022 We are open for Business!

24.01.2022 A big week for all our fabric cutters. Next week looks to be even bigger. They did find time to make themselves masks with our off cuts though!

23.01.2022 A traditional plain with a soft textured weave, Arizona from our Maurice Kain collection of fabrics, is a versatile range that will add visual interest and tactile texture without compromising on function or form. Arizona has been a favourite for many months now, have you tried it? View Arizona here: https://basfordbrands.com/products/ARIZONA?type=cut

22.01.2022 Spoiler Alert! Sekers are proud to announce the launch of the new Cath Kidston range. We are delighted to be distributing the iconic British designers range of nostalgic floral and botanical prints exclusively in Australia and New Zealand #cathkidston #sekers_fabric #spoileralert #exclusive #australiadrapery #newzealanddrapery #nostalgia #florals #iconic #basfordbrands

22.01.2022 Effectively reduce your heating costs and your homes carbon footprint by using Filigree linings!

21.01.2022 Sheer goodness! One of today’s biggest trends in interior fabrics is the juxtaposition of natural and metallic elements. We bring this trend to the forefront with Stella. The metallic threads give a subtle contrast to the natural linen look of the cloth and it is finished with a relaxed crush effect, giving the fabric movement and an understated luxury. Available in a convenient 280cm with weighted base, it has also been tested for AS/NZS 1530 parts 2 & 3.... Colour: Diamond by @suncoast_curtains_blinds

21.01.2022 Our acoustic fabric has been designed to reduce the reverberation or echo in a room. The fabric construction, and the yarn used, allows for excellent sound absorption. Made out of 100% ultra-durable Polyester and sporting a subtle triple weave linen look, our 2 acoustic fabrics will work both in traditional and contemporary settings. We commissioned an engineering firm to have Phonic and Audible measured for their Noise Reduction Coefficient under the ISO 10534 Part 2. Discover how meaningful these results are by heading to https://basfordbrands.com//creating_a_home_office_using_ac to download our Acoustic Fabric Brochure.

21.01.2022 Stay cosy and bask in the winter sun surrounded by Orla Keily! Have you had a chance to have a close up look at the whole range yet? So divine! Featured here ~ Sheer Climbing Daisy, Woven Climbing Daisy, Scribble, Slub Cotton Acorn Cup, Woven Acorn Cup & Linear Stem #orlakiely #sekers_fabric #orlakielydesign #orlakielyhome #orlakielyfabrics #pattern #patterndesign #midcenturymodern #midcentury #home #homedecor #interiors #interiordesign #curtains #curtainsdesign #drapery #fabric #fabricdesign #cushions #sheerscurtains

21.01.2022 A flat lay of some of the beautiful colours from our Bliss collection by Maurice Kain. View the full range at www.basfordbrands.com

20.01.2022 Want to have quick look through the warehouse? We often have customers , on limited time , who want to have a quick look around. Well the team have done it. 8,000 square metres, or just on 2 acres in the old scale , all under one roof.... We open the warehouse at 6.00 am and the second shift finishs just after midnight, Saturdays too when its busy. Just under 10,000 skus and a fully integrated smart warehouse that has each warehouse operator a mobile scanner, that send them to exactly the correct location , to find the goods and for roll stock the actual correct batch also. This ensure colour matching for when you need a little bit more! We are not perfect, although we do try, the smart warehouse allows for less mistakes , the scanner will not let you pick the goods unless it has the correct bar code and most importantly the faster turn around of orders. This is all done in real time, meaning the minute they pick the stock, it is no longer viewable online for our more than 2000 customers when they are using our online ordering... We hope you enjoyed the tour.... https://youtu.be/xmn1NyPxAeU

20.01.2022 FREE curtain lining, hurry before this great offer finishes..... Go to www.freecurtainlining.com for more details and find one our exclusive participating retail partners Protect your windows from the cold this winter with blockout curtain lining. Why not take advantage of our FREE curtain lining offer, available through Australia and New Zealand through our retail distributors.... Fabrics featured are from our gorgeous Parklands collection.

20.01.2022 NEW SEKERS COLLECTION | Introducing Cath Kidston It all began in 1993 with a small shop in West London, selling car boot finds and vintage fabric. Cath soon began to design & produce her own prints & products, giving vintage inspiration a modern twist. Caths exclusive line for Sekers showcases multiple playful prints while encompassing segments of her signature floral designs, offering a truly beautiful selection of new fabrics to the Sekers range. ... View the new collection at https://basfordbrands.com/. #fabric #cottonfabric #fabricdesign #cathkidston #printfabrics

20.01.2022 A couple behind the scene shots of our latest photoshoot

20.01.2022 NEW SEKERS COLLECTIONS | Kingslea & Dunraven Artisan linen is the biggest trend across soft furnishings, home wares and interiors. The authenticity of this lasting trend is now complete with Kinglsea and Dunraven, our exquisite and timeless 100% linen solid and sheer fabrics. Woven in Europe with the highest quality Italian yarn, and finished with the super soft Airo Hand, Kingslea and Dunraven offer a superior drape and handle and couple as a fantastic pair. ... The extensive, on-trend colour line allows for a multitude of decorating styles, and the 300cm continuous width allows for seamless curtains that make up beautifully. View the new collections at https://basfordbrands.com/ or watch our friendly IGTV chat at @sekers_fabric. #fabric #linenfabric #fabricdesign #instagramlive

20.01.2022 Abaca our gorgeous linen look that hosts a soft luxurious drape. The thick and thin yarn create a natural slub effect and the advanced dye technique creates a marle across the extensive colour line. Woven as a wide width fabric at 300cm it is perfect for seam free curtains. ... Abaca has been tested to AS/NZS1530.2 &3 View now at https://basfordbrands.com/brands/mauricekain

20.01.2022 Bring elements of tropical paradise into your home and backyard with our Summer 21 Outdoor range. Boasting abstract shapes and a colourful palette of contemporary hues, the new outdoor range by Zaab Black exudes artistic aesthetic with a fresh and modern style. View the new catalogue now https://basfordbrands.com/.../20/zaab_zaabblacks21outdoor_zb... #homedecor #outdoorcushions #hamptons #hamptonsstyle

19.01.2022 When we decorate with our ready-made curtains and blinds everything is quick!! See our full range of Moller and Filigree ready-made curtains and blinds here www.basfordbrands.com/brands/readymade #readymadecurtains #readymadeblinds #readyforyou #decoratingmadeeasy #homeinteriors #curtains #blinds #moller #filigree #basfordbrands

18.01.2022 Thank you for all the support from our customers. Being in Geelong, we are lucky to remain entirely operational and still able to service all our customers

18.01.2022 Zaabs Summer 21 Collection of Outdoor Cushions have almost arrived! Place your orders now by clicking the link below https://basfordbrands.com///20/zaab_zaabblacks21outdoor_zb

18.01.2022 We love seeing our customers installs...Our new Santa Cruz design installed by Guthrie Bowron ,New Plymouth , all 93 metres of it...thank you Maya, the designer of this fabulous new range, is bringing the range ( and few others) to life at a most recent photo shoot. www.youtube.com/watch?v=HZYJNCs84Mc... We are so lucky to have so many wonderfully creative people on the team

18.01.2022 Did you know that you can purchase our premium Zaab polyester inserts? https://basfordbrands.com//ourr/2020/Aug/6/zaab_inserts_zb

17.01.2022 New release alert! HOLIDAY LIFE. Evoking beach side holiday charm using iconic symbols from Aotearoa whether its Waihi Beach, Kaikoura, Mangawhai or Westport, this playful and charming design is perfect for the bach and all who embrace the cool kitsch of seaside life. Holiday Life has been hand painted by our talented in- house design team and has been printed on a natural cotton cloth to add to the relaxed vibe. #holidaylife #bachlife #newrelease #drapery #curtains #interiordesign #beachhouse #maurice_kain

17.01.2022 Enormous textile waste has shone light on the potential for fashion and design to work in greater harmony with one another, utilizing a surplus of materials to innovate new products. At Basford Brands, sustainability is at the core of everything we do. Recently we launched our Ecostar bags campaign which are made out of our beautiful Maurice Kain left over over fabric cuttings. The response has been overwhelming. This is just one of the many things we do to help the industry ...move towards a better future. You can read more about our Ecostar Bags here: https://basfordbrands.com//our-initiative-to-save-our-auss https://frameweb.com/artic/fashion-meets-furniture-roundup

16.01.2022 Our Zaab Black Winter 21 collection has arrived! Featuring revitalised naturals and monochromatic stories, our Winter 21 Collection will have your home looking like the pages of Vogue this season! View the digital catalogue below https://basfordbrands.com//F/3/zaab_W21_cushion_collection

16.01.2022 Save on heating and cooling, reduce greenhouse emissions, reduce noise and protect your family and home all with easy care & maintenance with Filigree linings added to your curtains! Take advantage of the Maurice Kain FREE LINING promotion today! www.freecurtainlining.com

16.01.2022 New collections coming soon to Maurice Kain #comingsoon #newcollection #draperyfabric #fabric #interiordesign

16.01.2022 Introducing Castles and Thrones to our Maurice Kain collection of fabrics. Providing the ultimate decorating solution for the traditional customer, the Thrones collection encompasses luxurious Jacquard fabrics and ornate details that render each day a grand exhibition while Castles portrays a complimentary jacquard story with four designs in eight different colour ways. View the digital brochures online now by clicking the link below ... https://basfordbrands.com/blogs/digitalbrochures_mk See more

16.01.2022 Our premium Zaab feather inserts are now available in 2 new larger sizes 65cm and 70cm Link: https://basfordbrands.com//ourr/2020/Aug/6/zaab_inserts_zb

13.01.2022 NEW MAURICE KAIN COLLECTION | Introducing Fleur With its hand sketched trailing floral motifs, Fleur brings a delicate romanticism to any interior. Drawing inspiration from the stone work in the cottage homes in Englands country side, Fleur depicts a romantic mix of soft neutrals and pastel colourways. Printed on a premium cotton slub base cloth, the soft and relaxed feel of the fabric contrasts well with the rugged design. Stay tuned for more! We sat down with the designe...r behind the print to talk about the inspirational story behind the hand drawn design! Follow @maurice_kain to be the first to see it when it goes live! Available now at www.basfordbrands.com Download the digital brochure here: https://www.dropbox.com//FLEUR%20DIGITAL%20BROCHURE_EDITIO

13.01.2022 We are here ,we are are open and we are busy geeting your goods out, adhering to our Covid -19 policies, unpacking containers of product and sending your daily deliveries......keep safe and healthy everyone

13.01.2022 Zaab’s fresh new collection of cushions have arrived just in time for summer! View the full collection here: https://basfordbrands.com//2020/Sep/30/zaab_zaabblackS21_zb

13.01.2022 FILIGREE | Positano 14th Anniversary Re-colour In 2020 we noticed that there was an opportunity to expand the colour range in our popular Positano sheer collection. In recognition of the 14th anniversary of Positano the collection, we have decided to re-colour and expand the range. Featuring a subtle self-stripe with a robust sheer composition, the classic Positano resurfaces, refreshed and ready to transform the design world again.... View the collection & digital brochure here: https://basfordbrands.com//positano_recolour_edition_1_2020

12.01.2022 Did you know Filigrees super soft 4 pass lining has superb drapability + has the highest UPF protection rating in the market. Protecting the contents of your home has never looked better! #Filigreelinings #curtainlining #drapability #freelining #UPFprotection #curtains #basfordbrands #australia #newzealand

12.01.2022 FREE curtain lining, hurry before this fantastic offer finishes... Go to www.freecurtainlining.com to find your nearest retail participating partner Protect your windows from the cold this winter with blockout curtain lining. Why not take advantage of our FREE curtain lining offer, available through Australia and New Zealand through our retail distributers.

11.01.2022 Bliss Velvet is this weeks product of the week, available in 22 fabulous colours, it has a number of very unique features. Our textile technologists had this woven, not knitted, so it does not curl in on the edges and drapes beautifully , in all heading styles. Most velvets, have a direction meaning they need to be hung either pile up or pile down, as it may effect the colour and potentially other headaches. The yarn we used in Bliss was specifically designed to be... bruise free and not have a direction, it looks the same in either direction. It really looks amazing in a big piece. It is also suitable for upholstery, achieving a whopping 40,000 rubs as seen here in our Auckland Showroom in Parnell, coordinated with our latest print design Adorn, in colour Indigo. Designed in our Maurice Kain design department. Manufactured by Montreux Furniture It is also fire retardant and tested and passes both the 1530.2 and 1530.3 tests. Have a look a your preferred curtain specialist, you will not be disappointed https://basfordbrands.com/products/BLISS?type=cut

11.01.2022 What is the link? Our brand new showroom in London from 1964 and our brand new Showroom in Cheshire St., Parnell, Auckland just 55 years later! https://basfordbrands.com/

11.01.2022 Zaab’s Summer 2021 Cushion Collection has arrived! View our catalogue: https://basfordbrands.com//2020/Sep/30/zaab_zaabblackS21_zb Place your orders now!

10.01.2022 Colour and its' ability to create mood in multiple dimensions is a topic that has holds great power in the design industry as a whole. Read our latest blog by clicking the link below! https://basfordbrands.com//dimensional-colour-and-its-abil

08.01.2022 Trending tones this season! These colours are perfect for creating mood in a room with fresh and soft feel. Featured fabrics: Kingslea Earth Red, Kingslea Scoria, Orla Kiely Sheer Giant Stem White, Orla Kiely Jacquard Stem Mid Powder Blue Head to basfordbrands.com to view the full collections ... https://basfordbrands.com/ See more

07.01.2022 NEW MAURICE KAIN COLLECTION | Introducing Pilbara One of our most popular sheer fabrics has been expanded to incorporate 6 new exciting yarn dyed colours, while still keeping all the great shades you have come to love. Inspiration for the new Pilbara range comes from the extroadinary Western Australian landscape which consists primarily of broad plateaus articulated by several mountain ranges and immense desert.... View the range here www.basfordbrands.com Download the digital brochure here https://www.dropbox.com//PILBARA%20DIGITAL%20BROCHURE_EDIT Follow @maurice_kain to see our beautiful stylised shots!

06.01.2022 Anyone else dreaming about the beach right now? Excuse us while we close up on Holiday life and dream away! #holidaylife #beachlife #bachlife #beachdreaming #coastal #coastalstyle #interiordesign #drapery #curtains #maurice_kain

05.01.2022 Mixing a variety of woven, pattern and colour to create a timeless and soft décor scheme. Feature fabrics: (From bottom to top) Orla Kiely Woven Adorn Cup in Mid Powder Blue, Orla Kiely Sheer Giant Stem in White, Orla Kiely Jacquard Stem in Tea Rose & Mid Powder Blue. Full Orla Kiely collection available at basfordbrands.com/sekers

05.01.2022 Abaca from Maurice Kain is a gorgeous linen look with a soft luxurious drape. The thick and thin yarn creates a natural slub effect across the extensive colour line. Here you can see it is featured beautifully in the Window Trendz display room all the way from Palmerston North, New Zealand. You can view the full collection here: https://basfordbrands.com/products/ABACA?type=cut

04.01.2022 Our Zaab premium feather inserts are available in two large sizes for those of you that want to design on the wilder side 65cm & 70cm available now at basfordbrands.com

03.01.2022 Park Avenue from Maurice Kain brings 3 distinctive designs that inject interest and colour into any room. Astoria, seen in the curtains are a contemporary leaf design while Hilton featured as the Pelmet, is a rain-drop inspired geometric co-ordinated back with Waldorf featuring as the blinds and tie-backs are a softly undulating stripe, giving a complete look with drapes through to accessories. View the full collection here: https://basfordbrands.com/categori/maurice-kain/park-avenue

02.01.2022 Stay tropical through the winter months with the Zaab Homewares Winter Collection #zaabhomewares #basfordbrands #cushions #interiors #designinspiration #homedecor #homebeautiful #coastaldesign #homewares #tropical #interiordesign #interiorinspo

02.01.2022 Divine mood board inspiration for our Imperfect Beauty trend. #moodboards #imperfectbeauty #trends #mauricekain #sekers #basfordbrands

01.01.2022 Protect your windows from the cold this winter with Blockout curtain lining. Take advantage of our free lining offer available through Australia and New Zealand through our retail distributors. Go to freecurtainlining.com

01.01.2022 A little bit of pretty to brighten up your afternoon! Cath Kidstons much-loved quintessentially British style is a celebration of whimsy, pattern, colour and dreamlike nostalgia, reminiscent of the 1940s and 50s. Sekers is excited to be bringing Caths first soft furnishing collection exclusively to New Zealand and Australia. #cathkidston #sekers #basfordbrands #retrofloral #vintagefloral #retrointeriors #pretty #interiordesign

01.01.2022 Time to get new curtains, why not take advantage of our free curtain lining offer. Available through Australia and New Zealand through our retail distributors. Go to freecurtainlining.com for more details. #freecurtainlining #dressyourhome #curtainsfreelining #warmyourhome #maurice_kain #filigreelining

01.01.2022 Sneak peek of our new 100% linen ranges, Kingslea & Dunraven, launching soon! Linen is a timeless fabric that is natural and durable, and is the biggest trend across soft furnishings, interiors, home wares and fashion. Woven from organic linen yarn sourced from the best suppliers in Europe, there is a solid & sheer in co-ordinating colours, and both are 300cm wide. #sneakpeek #sekers_fabric #basfordbrands #linen #linenlover #luxuryinteriors #luxurydecor

01.01.2022 Internal sources of noise like kids, tv & electronic games, pets & a home office environment can be all deadly contributors to poor concentration, productivity losses in the workplace, and communication difficulties and fatigue from lack of sleep, to more serious issues such as cardiovascular disease, cognitive impairment, tinnitus and hearing loss. Read about how you can manage noise from within your home by choosing the right curtains. https://basfordbrands.com//how-prolonged-noise-pollution-c