Beacon Marketing & Media | Marketing agency

Beacon Marketing & Media

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25.01.2022 Super great question #BeaconSocialMedia #SocialMadeSimple #andfun

25.01.2022 What does it mean to market a business? What is it really all about? According to the Oxford Dictionary Marketing is ... ‘the action or business of promoting and selling products or services, including market research and advertising.’ This is a pretty broad yet simple definition and yet it’s the way you market and the intention behind it that makes all the difference. ... Some things to consider? - Does your product or service have people’s best interest at heart? If yes, you are already on the right track. - Is your marketing an imposition or an invitation? These are very different and can be clearly identified by the astute consumer. - Do you enjoy promoting (marketing) your business/product/service? This will certainly be reflected in what the consumer is experiencing when they read your ads/posts/emails. Marketing can be enjoyable when 1. You know you’ve got something of quality to offer, 2. You understand the difference between sharing and imposing and 3. You love what it is you do. At Beacon Social Media we love nothing more then seeing a business share it’s gold, unreservedly and free of imposition. It is sometimes a process to achieve this, but it’s definitely possible Image of Annabella Khalu (Marketing Extraordinaire) #BeaconSocialMedia #MarketingMadeSimple See more

23.01.2022 A majestic day here in Byron and perfect for a full day of marketing social. #BeaconSocialMedia #ByronBay

23.01.2022 We love the analogy of the lighthouse. A beacon that guides us safely home through the night (or through life). Image by @ilbosio #BeaconSocialMedia #SocialMadeSimple

23.01.2022 Is the new Reels feature on Instagram worth pursuing? Good question. Does it fit into your rhythm? Now that’s the question we’d be asking first and foremost.... If you enjoy making videos and its an ease for you to add Reels to your current marketing plan, then by all means give it a go. If however, it means you’re extending yourself to try to keep up so to speak with the latest and greatest, then maybe sit this one out. Marketing should (and can) be enjoyable, and not a stress or chore. As for Reels itself, the feature is receiving some great feedback already, but whether or not it sticks remains to be seen. #Reels #Instagram #Marketing

22.01.2022 Yep, that’s what we do! #BeaconMarketingandMedia #MarketingMadeSimple #andFun

22.01.2022 Do you find marketing a challenge for your business? It doesn’t have to be. In fact it can be very simple and dare we say it... FUN. One of the key factors to this is how well we understand the platforms we are marketing on though there are of course several other factors at play such as how much we enjoy what it is we do (this is a big one), budget or monetary factors, our intentions, goals etc etc This is where Beacon Social Media comes in. We support businesses of all ...sizes to market themselves in a way that is simple and effective, that says to the reader, this is who we are and this is what we do. As every client is unique in their needs, we address what it is that works for them to support their business to be all it can be in its marketing endeavours. To find out more about Beacon’s services, including our start up and management packages you can contact us through our website (link in bio ) or PM us directly here on Facebook. #BeaconSocialMedia #SocialMediaManagement #SocialMediaMarketing #SocialMadeSimple

22.01.2022 The key to quality on social is to go quality from start to finish...inside and out. Marketing a business without cutting corners can be a challenge for some, particularly where there are financial constraints at play. However, there are ways around this. Investing in good support and keeping to a simple and consistent marketing plan goes a long way. ... #BeaconSocialMedia #SocialMadeSimple

21.01.2022 When we post on social media do we stop to consider the ‘purpose’ beforehand? Does it offer something of substance? Is there an integrity in it? OR is it in the drive to be noticed, to succeed, to get a sale or in reaction to what the so called ‘competitor’ is doing? These are all great questions to ask ourselves before we post on social. ... #BeaconSocialMedia #MondayMorning #ByronBay #SocialMadeSimple #SocialWithSubstance See more

20.01.2022 Bookings are now open for our upcoming webinar - Bringing Quality to your Marketing. In this webinar we’ll be discussing the various hooks into ‘push marketing’ and how to keep it to quality whilst also enjoying the process. Who said marketing couldn’t be fun! ... You can register directly through the link here beaconmarketingandmedia.as.me/bringing-quality-to-your-mark #BeaconMarketingandMedia #MarketingMadeSimple #andFun

20.01.2022 This beautiful image was captured recently overlooking Suffolk Park from the stunning Byron hinterland region. Appreciating the beautiful area we live in. #BeaconMarketingandMedia #MarketingMadeSimple #andFun

19.01.2022 Beacon Works with some of the countries finest photographers and we are proud to offer the quality we do. Get in touch with us for a quote on product photography, videography or a content package tailored to suit your business. Image by Clayton Lloyd of @flawlessimaging88 ... #BeaconMarketingandMedia #PhotographyPackages #OnlytheBest

18.01.2022 No more need be said #BeaconMarketingandMedia #MarketingMadeSimple #andFun

17.01.2022 Taking a moment to stop and appreciate three and a half years of Beacon Social Media #BeaconSocialMedia #SocialMadeSimple

16.01.2022 Up early and ready to embrace the day ahead. Let’s see what it has to offer... #BeaconSocialMedia #EverExpanding

16.01.2022 There is so much complication in the world of business (and marketing). So many thought processes trying to get it right, get it perfect, but really is there such a thing...we say not. There is no perfection, no right or wrong. There can be however genuine expression, integrity and care. This is all that is needed in our marketing and this is where the simplicity comes in. The most challenging part then is learning the practical tools ie design tools and platform prac...ticalities, and sometimes we need others support for these as it’s just not our thing? But simplicity is in us all, albeit a little more practiced in some. Enter the warm bath! #BeaconSocialMedia #SocialMadeSimple See more

15.01.2022 Yep, it’s all in the glow! #BeaconSocialMedia #likethesun

14.01.2022 It’s so important to have imagery in your business marketing that appeals to the eyes (and hearts) of your audience. Simple crisp and clear images are a must when it comes to quality branding and set a foundation people will come to know and trust. Beacon Social Media works alongside a handful of incredible photographers and videographers who are able to capture exactly what it is you are wanting for your business. ... Ask us about organising and planning a photo shoot for your business to suit your budget. #BeaconSocialMedia #BusinessBranding #Marketing101

13.01.2022 People, integrity.... what else do you need. Ah yes, a little know how! #BeaconSocialMedia #SocialMadeSimple #andFun

12.01.2022 Nature is a great marketer. Ever transparent in its expression whilst never ceasing to hold back its beauty ~ Anna McCormack, Beacon Social Media. #BeaconSocialMedia #SocialMadeSimple #andBeautiful

11.01.2022 Well, the image says it all really. We educate, train and inspire businesses and organisations on how to best use social media in a way that works to their rhythm. This includes training on Instagram, Facebook, Linked In and Twitter. In addition we support with email marketing, blog writing and website content and copywriting. ... You can get in touch through the link in our bio #BeaconSocialMedia #SocialMadeSimple #andFun See more

11.01.2022 A final call out to those who are yet to register for this evenings webinar. Tonight we will be speaking about 'quality' and how it relates to our marketing. Looking forward to sharing this one. Registration link https://bit.ly/3abmfi4 #beaconmarketingandmedia #quality

11.01.2022 There is three weeks to go until we kick off with the first of our new series of webinars (stay tuned for 2 and 3 to be launched soon). This first webinar will speak to the issues that arise for marketers and business owners in not holding true to their quality within their marketing practice. Why is it that we hold back in marketing ourselves or our business (same thing)? And or... why is it that we impose? We'll look at the factors that influence this as well as the simpli...city of what it means to market with true quality. Bookings can be made through the link here https://www.beaconsocialmedia.com/book-events We look forward to seeing you there... #Marketing #Quality #YouKnowIt

09.01.2022 Hi all, Over the past few years Beacon Social Media has been supporting organisations, businesses and individuals with their social media presence. What many of you may not know about us is that we also write amazingly warm copy and content for email marketing campaigns, company documents and websites.... On top of this we support organisations and business with the foundational stuff. Like clarifying and simplifying their purpose, along with getting really clear on their services and offerings. If you’d like to know more or to work with us on any of the above, please get in touch through the contact page on our website (link in bio) or call us through the links above. #BeaconSocialMedia #SocialMadeSimple See more

08.01.2022 The view outside the venue for this mornings Byron and Beyond Networking breakfast at the Wharf Bar Ballina. Today we had the pleasure of listening to the amazing Rebecca Asquith from Emanation Media talk about that ‘Art of Marketing without Marketing!’ It was and awesome presentation amongst great company ... #marketingwithoutmarketing

08.01.2022 A wise colleague recently said ‘you are never not marketing yourself’.~ Rebecca Asquith, Emanation Media. When you think about this statement it is completely true. Every move we make, be it in the office, at home, with others or on our own is communicating something about us that people are clocking...all of the time. We think that we can create an ad or piece of content to market ourselves, but everything has already been communicated in the process leading up to that.... It’s beautiful because it reveals that everything is felt long before it is seen and this asks us to be more responsible and more discerning with our sixth (or perhaps more correctly placed), 1st sense, and that is feeling first. We’ve said it from the beginning. Quality and integrity is where it’s at. Live it, share it and you’ll never need to concern about your marketing for it comes naturally, without imposition but instead with a joy in the offering Anna McCormack, Founder, Beacon Social Media. Image courtesy of @mattpaulphotography #BeaconSocialMedia #SocialMadeSimple

07.01.2022 Consistency in quality, consistency in product....consistency in service. That’s what we’re talking about! #consistency #weloveit #BeaconSocialMedia #SocialMadeSimple

05.01.2022 Simple, love it. #BeaconSocialMedia #SocialMadeSimple

04.01.2022 Yep, that’s what we do #BeaconSocialMedia #SocialMadeSimple #andFun

04.01.2022 This month Linked In have rolled out three new features for company pages. The first is an expansion on the ‘Followers’ section under the Analytics tab. You can now see the names of each of your followers from the most recent to the very first and you can export this data (excluding personal names) to include the number of new followers (in the time period requested), their location, job function, seniority, Industry and Company size. Some organisations and businesses may... find this data helpful. The second is the return of the ‘Events’ tab which is purposed to make it easy for organisations to share their event with their followers, and employees with their colleagues. If you cannot see this tab yet on your company page it’s because you are yet to set up your first event. To do this go to the admin tools on your company page and scroll down to ‘Create an event’. Easy! Lastly, Linked In have created a My Company Tab to give companies an employee-only space on their page. This is currently only available to organisations with 200+ employees so we’ll leave it at this for now until it becomes a more universal feature and then we may expand on it. These changes are designed for companies to maximise their communications on the platform, particularly the new ‘events’ and ‘My Company’ sections. If you host events and would like to give this feature a go then by all means dive in and get started. #NewToLinkedIn #BeaconSocialMedia #SocialMadeSimple See more

03.01.2022 Another stunning sunrise at Byron Bay. Drone photography by @zadkielkaram #BeaconMarketingandMedia #MarketingMadeSinple #andFun