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24.01.2022 Over the years our Creative Director Eliza Francombe has brushed shoulders and worked with an array of incredibly diverse range of skilled creatives, her obsession with quality and quest for excellence emulates itself in the creatives she has hand selected to be on the team at Be Franc. More on our considered collective of creatives to come!



14.01.2022 We are halfway through a project for these two absolute glamours @frejaemily and @skye.wheatley Two very clever business ladies. Which at Be Franc. we are all about being a female led agencyExcited to share this project in the weeks to come!

10.01.2022 Franc by name and franc by nature, Be Franc’s creator Eliza Francombe is what you call a true entrepreneur. Kicking off her career over twelve years ago as a fashion photographer and later as graphic designer, Eliza has worked for some of the globe’s most iconic brands including; Rip Curl, Cotton On, Country Road Group, Typo and Target. Her exceptional style, eye for perfection and creative genius are the perfect ingredients to have made her a wanted woman with boutique Austr...alian and international labels. An accomplished artist, photographer, stylist, graphic and digital designer, Eliza is truly a Jill of all trades. She has a refined her skills throughout her career by working across the fields of marketing, advertising, design, production, web development, photography, styling, PR and buying. Being the fearless businesswoman she is, she now uses this wealth of experience and knowledge across her very own exclusive home wares business, FrancHome. From concept to finished product and marketing, Eliza single handedly brings her creations to life and into the homes of the style conscious, across Australia. In just over two years Eliza has grown the label from just a creative idea to the successful brand it is today. From her humble beginnings as an RMIT University student years ago, Eliza has never shied away from dreaming big and pushing boundaries, this drive has seen her involved in partnerships with JETS Swimwear, MAC Cosmetics, Ellen DeGeneres and Dita Von Teese. A confident, honest, bold and forward thinking creative, Eliza Francombe is exactly the type of person you need in your corner to give your product or service a distinctive identity that will rival all others.

08.01.2022 Let’s Be Franc, using spell check and finishing year 12 English doesn’t make you a Copywriter Here is an example of a strategically written brand blurb that is SEO rich (SEO = search engine optimised) written by our in-house word wizard and Copywriter Montana for our clients @presetsbyskyeandfreja @skye.wheatley @frejaemily



06.01.2022 Introducing our latest brand design ... @gypsyandthemane Inspired by the beauty of free-spirited, goddess-like women from the most exotic pockets across the globe. Gypsy + the Mane hair extension studio bring wanderlust, creativity and luxury, together with experience, in a... quest for the ultimate transformation. Mane creator, Zoe has been weaving her magic in the application of undetectable and exquisite hair extensions for over fifteen years, refining her art in metamorphosis by training in Paris, London, USA and working with top Melbourne hair extension salons. Zoe specialises in creating seamlessly blending bespoke hair extensions. Her expertise and perfectionism have enticed many well-known celebrities to trust in Zoe to create their iconic manes. Zoe has travelled the world in search for the best products and most highly regarded hair extension application techniques; these discoveries are now at the core of Gypsy + the Mane. Her obsession with quality and detail mean that clients walk away with a spellbindingly natural and flawless flowing mane, not to mention, feeling utterly euphoric. We cannot wait to see this mesmerising space to come to life. More on this exciting project to come Brand copy by our Copywriting wiz: @montana_agustin05

01.01.2022 We love working with iconic children’s label @childrenofthetribe on the reg. Excited to be a part of another big collection launch next week. Guaranteed summer vibes all round! Their latest collection ‘Summer Safari’ is available now

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