Behaviour Design Works | Consulting agency

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Behaviour Design Works

Phone: +61 8 9468 0079

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23.01.2022 Recent research found that daily sedentary behaviour exceeding 5 hours is associated with lower cognitive function in older adults. However, mixing in physical activity served to mitigate some of this risk. 'Efforts should be made to promote physical activity in the aging population,' researchers concluded. (Journal article: http://links.pairup.im/WBLTZr) Explore ways our Pair Up coaching service helps people of all ages get more active: www.pairup.im

20.01.2022 Beautifully articulated benefits of strolling. Let's walk. http://www.newyorker.com/te/elements/walking-helps-us-think

20.01.2022 Virgin Atlantic saved $5.4 million in fuel over 8 months by deploying simple behavioural interventions to modify pilot behaviour, including (1) normative feedback, (2) personalised goal setting, and (3) prosocial incentives. One of these had no impact on pilot behaviour - can you guess which? https://hbr.org//virgin-atlantic-tested-3-ways-to-change-e

20.01.2022 Are you passionate about inspiring people to change their health and sustainability behaviours? We are hiring health coaches in Perth. http://b-designworks.com/coaches.html... https://vimeo.com/116133865

20.01.2022 For those in Canberra, the Australian Association of Social Marketing and Griffith University are offering a masterclass in behaviour and social change on 5 May. https://app.secure.griffith.edu.au//Ignite-your-strategic-

19.01.2022 A cool story on the creative 'Beat the Street' program from Scotland - a six-week, mass participation game to get a whole community more active. http://www.bbc.com/news/uk-scotland-34504896

17.01.2022 We are hiring Call Team: Telephone Survey in Perth. http://b-designworks.com/coaches.html

15.01.2022 More solid research documenting the failure of financial incentives (US$550 in this study) to induce health behaviour change in workplaces. We would argue this type of financial incentive does more harm than good by undermining intrinsic motivation. http://www.npr.org//why-employers-incentives-for-weight-lo

15.01.2022 Our lunch-n-learn at Healthier Workplace WA this Tuesday is sold out for in-person attendees in Perth. Woo! Slots via the free webinar are still available. We're looking forward to discussing influencing healthy behaviours at work. http://healthierworkplacewa.com.au//lunch-n-learn-influen/

15.01.2022 Mass-media campaigns as sub-optimal, possibly detrimental... "Public policy has often relied on assumptions of rationality when accounting for human behavior, which has led to sub-optimal policies in the past. For example, citizens are sometimes bombarded by mass-media campaigns (designed to decrease smoking, increase seat-belt use, etc.) that assume they will be able to process an onslaught of messages to their best advantage. "But such campaigns often have not worked, and ...may even have backfired at times." https://hbr.org//why-the-u-s-government-is-embracing-behav

14.01.2022 Infographics we are loving this week... this one-pager on the benefits of physical activity from the UK. Well-presented and non-intimidating, with clarity that you can / should start small and make incremental progress. There are others for children and young adults here: https://www.gov.uk//start-active-stay-active-infographics-

13.01.2022 Why Mass Personalization and People-Based Marketing are the future of advertising... https://business.linkedin.com//mass-personalization-over-m

13.01.2022 Good overview of background learning and career options in our field of behavioural design. http://www.nirandfar.com/2016/12/behavioral-design.html

13.01.2022 Fairly high-level discussion here, but certainly worth it for this graphic on the intention-action gap... which perfectly illustrates our take that this 'gap' should really be described as a 'chasm'. http://www.ideas42.org//nudge-action-behavioural-science-/

12.01.2022 The biggest urban design variables impacting physical activity levels in cities: the density of homes, intersections, public transport, and parks. In the places that score best in these factors you will find people getting an extra 68-89 minutes of activity each week. That's a big difference... check it out: http://www.thelancet.com//PIIS0140-6736(15)01284-2/fulltext

12.01.2022 This is our foundation: spend the time to get crystal clear about 'the behaviour you want to see more of'. When you figure this out, designing interventions will suddenly seem super easy. #behaviourchange #changeagents #change4good #behaviordesign

11.01.2022 Should your community or corporate wellness program use active or passive methods to engage participants? There is great new research on this important subject, which found active recruitment key to helping hard to reach populations "Though passive recruitment is more cost efficient it may reduce the reach of sugary drink reduction strategies in lower educated and economic residents in rural communities."... Read the article: http://links.pairup.im/active BDW is Australia's leading active recruitment organisation. Learn more about our projects and outcome, including two feature news stories: http://b-designworks.com/yourmovewanneroo.html

11.01.2022 Excellent comparative analysis of the relative effectiveness of nudges compared with traditional policy tools, such as bans and incentives. http://journals.sagepub.com/d/full/10.1177/0956797617702501

08.01.2022 We like to talk about Habits, Not Handouts... and here is a terrific Harvard Business Review article on the topic. 'Academics refer to this phenomenon as the crowding-out effect of explicit incentives on intrinsic motivation. In other words, associating an economic value with a certain activity changes the nature of the exchange. If health care workers sanitize their hands because it is in the best interest of the patient (and themselves), introducing monetary rewards may change their motivation to a contractual exchange of hand sanitizing for money.' https://hbr.org//incentives-dont-help-people-change-but-pe

07.01.2022 More examples that behaviour change interventions should never lead with incentives - which this study shows had no impact on outcomes relative to control groups. http://www.npr.org//why-employers-incentives-for-weight-lo

07.01.2022 What if the sum of the parts were greater than the whole? This article reveals that breaking one complex task into a series of smaller, more-manageable tasks (in this case, moving house with housing-assistance vouchers) helps with task completion (deemed the segmentation effect). This echoes our approach to boosting physical activity by breaking the process of hitting daily activity targets down into many small steps done over time. ... https://blogs.scientificamerican.com/observat/moving-on-up/

06.01.2022 The days of privileging creativity over science in design thinking are over. The rise of behavioral science and impact evaluation has created a new way for engineering programs and human interactionsa methodology called behavioral design. https://ssir.org///the_new_science_of_designing_for_humans

06.01.2022 A nice blog post here from a participant in Your Move Wanneroo, a program our team is currently delivering in Perth (under contract to the WA Department of Transport and Department of Sport and Recreation). http://www.frugallivingperth.com.au//your-move-ditching-t/

06.01.2022 A great new feature to remove behavioural triggers to pick up a phone while driving. https://thenextweb.com//ios11-adds-not-disturb-driving-m/

05.01.2022 Pokemon Go increased U.S. activity levels by 144 Billion steps in just 30 days - or about 1,500 additional steps per person, per day. https://www.technologyreview.com//pokemon-go-increased-us-

05.01.2022 "How simple is this, and how good does it feel... Apart from the health, it changed my outlook too." Check out this recent Channel 7 feature on the Your Move program, a behaviour change intervention our team is currently delivering with over 10,000 households in Perth (under contract to the WA Department of Transport and WA Department of Sport and Recreation). We're proud of our terrific team of coaches for all of their inspiring work. ... https://www.youtube.com/watch?v=ccHBiqmi15E

05.01.2022 Great new research from Deakin showing long-term maintenance of behavioural changes from walking programs in the UK for populations aged 45-75. 'Results showed that intervention participants in both trials remained significantly more active than control participants at three or four years follow-up.' http://links.pairup.im/EbYVGn Can BDW's ready-to-launch Pair Up program help people in your area get more active?... http://www.pairup.im/

05.01.2022 Quite a few distinctive bahaviour change lessons in this great video. Which stand out to you? http://youtu.be/RxmSvUDjBA8

03.01.2022 This short, concise article distills the essence of what BDW believes is required to successfully change behaviour, and summarises our on-going frustration with public funds wasted on awareness-raising campaigns. "What effective behavioral-intervention methods have in common is that they attack the roots of peoples behaviors in sophisticated ways, and as a result, they take a fair amount of effort to develop. Awareness-raising, on the other hand, is easier and more straight...forward, and this can help explain why its so prevalent despite the dearth of empirical evidence it works. Activists and politicians and public-health officials are just as susceptible to cognitive miserliness as everyone else theyll often get nudged down the path of least resistance toward awareness-raising rather than carefully and empirically evaluate what works and what doesnt. (It doesnt hurt that its often easier to take credit for a splashy PSA campaign than for more under-the-radar interventions.)" http://nymag.com/scienceof//07/awareness-is-overrated.html

03.01.2022 Public Health England recently released a report encouraging stronger health+transport partnerships as the ultimate win-win approach to achieving both health and transport objectives. Download the report here - http://bit.ly/1XsO4Vy Western Australia's Your Move program, delivered in two Perth communities by Behaviour Design Works (on behalf of WA Dept. of Sport & Recreation and Dept. of Transport), is a great local example of the benefits of well-designed health+transport behavior change interventions. Learn more about BDW's role delivering Your Move here - http://b-designworks.com/yourmovewanneroo.html

Behaviour Design Works | Consulting agency