BeliefMedia | Advertising/marketing

BeliefMedia

Phone: +61 1300 235 433

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• Advertising/marketing

25.01.2022 There’s a massive difference between a sales funnel and a marketing funnel; the former is a one-dimensional transaction while the latter is a journey. To that end, the entire landing page ‘subscription’ is part of a broader experience. This is why we provide (optional) conditional redirects based on the type of subscription interaction. The second ‘thank you’ page is a massive opportunity to further qualify you as the broker of choice and the pedestrian one-size-fits-all app...roach is simply flawed (if you’re using leadpages, Clickfunnels, or any other third-party landing service you have bigger problems to deal with). Based on users' on-page interactions we’re able to conditionally alter website content tailored specifically to the type of interest a user has expressed in your services (for example, if we’ve identified a user as a First Home Buyer we should conditionally serve more FHB information). This is how digital marketing is meant to work! Our proprietary tech is the only system in the market that integrates this feature (directly into the form creation panel) and is one of the many reasons our lead generation system is the most powerful on the market. Sadly, the market is populated with mediocrity.

22.01.2022 The form-based escalation of commitment means that we don't share the same website lead magnet if a user has already subscribed. Instead, we'll show them something else (that is relevant) to edge them deeper into our marketing funnel experience. Today we built that feature into our plugin rather than keep the functionality hosted on the Platform. Simply drag and drop the desired form order and our system does the rest. Of course, this feature is just one of the many that are ...all self-hosted, fully integrated, future-proof, 100% ASIC compliant system in Australia, and the only marketing experience that provides site-wide conditional functionality (content, geography, and interest). It amazes me that brokers are still investing into those antiquated and low-performing 'lead page' 'systems' (our landing pages are fully integrated with clever AI-driven conditional functionality). Our superior technology aside, our current top-performing broker came to us in August having written less than $15 the previous 12 months... and he's now dealing with around 40+ million generated in just the last 6 weeks (and he's yet to place a single Facebook or other advert). Our proprietary marketing systems return more high-value leads than any other service in Australia. Period.

22.01.2022 Using a subject's own name in video provides a *huge* spike in conversation. In our case, and on our first attempt at building our own solution, we *doubled* the effectiveness of a client's finance campaign. "How We More Than Doubled the Effectiveness of Finance Videos With One Simple Word" - http://shor.tt/19py.

20.01.2022 New article on the BM website: "Why We Don’t Advocate Offshore Loan Processing" http://shor.tt/19qI .. #finance #mortgagebrokers #marketing

18.01.2022 Having a malicious, fake, or even damaging Google My Business review isn't nearly as difficult as you think. This article describes the early practical steps necessary to have an offending review removed (in almost all cases, early efforts shouldn't ever attract a fee) "Reputation Management, Defamation Law, and Removing Fake Google Reviews" http://shor.tt/19qB

18.01.2022 This afternoon we engaged in some brainstorming and developed (in principle) a game-changing marketing funnel feature (we shared a photo of our whiteboard scribbles hoping we'd assign development time this month). By 9pm we had a fully functional version built into our plugin (the first of its kind ever created). It does what only a *fully-integrated* product can do. The highest performing product in the finance space just got better!

16.01.2022 New article on our website: "The Impact of the 2019 Banking Code of Practice on Mortgage Brokers" http://shor.tt/Jpo

16.01.2022 "There are 20,000 small business mortgage brokers hoping that a better idea for their industry’s reform is out there and it will be conceived by leaders who are actually in touch with community expectations." - Peter Switzer. The following advert is the MFAA's 'Don't Kill Competition' campaign TV commercial. Hopefully they'll shoot it over again with a more up-to-date message.

13.01.2022 New article on our website: "Show State-Level First Home Buyer Information on Mortgage Broker Websites" http://shor.tt/19qS. Simple but absolutely necessary.

11.01.2022 Our 'Venus' tool is one that provides enormous amounts of value back to your finance clients, and returns good information back to you (without asking for it). "Mortgage Broker Compliance & Fact Find Questionnaires" http://shor.tt/Jlq. We're still seeing brokers (and some careless marketers) use Leadpages and ClickFunnels which completely dilutes and fractionalises your marketing experience #finance #mortgagebrokers #marketing

11.01.2022 New article: "Protect Your Clients' Personal Data" http://shor.tt/19qJ. A company I once owned was recently hacked and required a ransom for the release of server data. How secure is your IT infrastructure?

06.01.2022 Poor news reporting over the last few days has focused on broker fees as if they were something the client wasn’t familiar with. The sentiment was shared on The Project, The Business, and numerous other cringe-worthy sources. Brokers have always operated on the basis that their services are supplied to the client on the basis of commissions paid directly by the lender. The National Consumer Credit Protection Act, 2019 (Section 121) legislates the need for brokers to fully dis...close all applicable commissions and fees. This legislation is supported by other requirements consistent with that of Credit Licencing and industry governing bodies. This disclosure is made at least once during the course of a relationship and no secret is made of its existence a broker doesn’t work for free. Despite this very common information industry news commentators have failed to represent the broking trade in a fair, honest, or accurate manner. We called Ian Verrender, ABC’s Business Editor, regarding his comments on broker remuneration on Monday night’s The Business. The same call was placed to The Project team and a few other organisation with a less-than-satisfactory care factor. The video above provides us with a good indication of how seemingly intelligent people say stupid things. Verrender’s comments regarding the best-interest obligation are simply false.

05.01.2022 When working with our broker and real-estate clients I've always liked Sydney's Willowdale as a video location - particularly for First Home Buyer and Construction Loan edutainment. Today we found a new location that provides an exceptional wide backdrop. Your video background is a character in the story you're telling, it makes an emotional connection, and it adds to the EAT 'Lantern' model. If you're engaging on our "Where's Wally" tour we'll often start here before making... our way through a dozen different locations. So, if anyone in Sydney wants to take advantage of this location please give us a call. It's a short distance from our office so it's real easy to schedule a quick session. For those recording their webinars on the FHB, FPI, and Construction webinars this entire area provides suitable spots for the introduction, exit CTA, and intermediate blocks. When we assign blocks of time for those in Brisbane and Melbourne we'll be relying on your local knowledge (sometime in the next 8 weeks). For those that are already enjoying awesomeness, refer to MG0304 for more information on persuasive high-converting video.