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25.01.2022 You might have heard a lot of marketers talk about the beauty of Split Testing a Facebook ads. But do you really know what ad split testing means? Who better to teach you than Facebook themselves. Check out their article here.

25.01.2022 Starting out an ad can be a pain if you have no idea what you are doing or you don't have a specific objective in place. Here are the Ad Objectives you can choose from and from this simple list, you may collate information and knowledge on the strategy that you should be using moving forward. Detailed information on each objective can be found here https://www.facebook.com/business/ads/ad-objectives

24.01.2022 You can't run Facebook Ads and not know about ROAS This is one of the most important marketing metrics to master. Known in full as Return on Ad Spend, this is the only way to know if your advertising budget is making a profit and if the campaigns you're running are actually working! ... So, what is ROAS? Swipe right to learn more about it!

24.01.2022 "Successful people do daily what unsuccessful people do occasionally. They practice daily disciplines. They implement systems for their personal growth. They make it a habit to maintain a positive attitude." John C. Maxwell

23.01.2022 Introducing the newest INSTAGRAM REELS! Look how Instagram is killing it with all these new updates and features! And of course, we got to stay on the loop! Swipe right to know how it works! ... We know what you're probably thinking by now... Is it like Tiktok but on Instagram? Well.......... Let us know your thoughts below

23.01.2022 Our furry friends are so much more intelligent than we give them credit for. They are not only super loyal but when properly trained they are amazingly focused and extremely hard workers. It's not hard to see why we consider them man's best friend! Introducing our new partner, SportDOG AUS, the most recognised brand in the market today for electronic dog tracking and training collars!

20.01.2022 How flexible is your business? I'm sure none of us ever imagined or predicted this year's pandemic that has severely affected thousands of businesses, even big ones! It then begs the question of how flexible is our business? Is it able to adapt to hard situations? We've heard many stories of businesses who never thought they'd ever take their business online. ... A children's learning center who have taken their classes online. A children's learning centre who have taken their classes online. A ramen restaurant that used not to allow take-outs or deliveries to preserve the quality of their food has now offered cook-from-home meals. A birthing instructor who used to hold group classes has now taken her classes online. Whatever industry we're in, flexibility and adaptability in a business are essential to success. Of course, it doesn’t mean that we should stop planning for our businesses, but we also need to be ready to have our plans changed altogether.

18.01.2022 It's an age-old question. Can you use your iPhone for product videography? A mate of mine recently asked me to pit the iPhone vs DSLR Camera against each other for Product Videography. Let me tell you, this didn't go entirely as I thought it would. ... Do you want to see the difference in quality between an iPhone 12 Pro Max against my Sony A7s? https://www.youtube.com/watch?v=4q86iS7AT_A #productphotography #productphotographer #productphotographystudio #commercialphotographer #commercialphotography #advertisingphotographer #advertisingphotography #studiophotographer #studiophotography #creativeagency #photoagency #creativedirection #creativestudio #productphoto #productphotoshoot #productshoot #productshot #productstyling #editorialphotography #editorialshoot #digitalmarketing #socialmediamarketing #contentmarketing #marketingstrategy #digitalmarketingagency #smallbusiness #facebookadvertising #fbadvertising #facebookmarketingcourse #instagramads

17.01.2022 #CLIENTAPPRECIATION We bet you got a separate vacuum and a mop at home. Won't it just be a DREAM to have a 2-in-1 device that both vacuums AND mops?! That's like cutting cleaning time by half! Who doesn't want that?... With this A M A Z I N G BISSELL CrossWave Cordless Max, it's literally a dream come true! Now, cleaning won't be such a tireless chore! Plus, what's even more awesome especially to #doglovers out there is that you get to help save homeless pets with every purchase. Check out their full offering here bissell.com.au

15.01.2022 With #Pinterest growing number of subscribers, it's no surprise that there's an increasing opportunity for advertisers to further utilise the platform. This update of new ad placement options and tools will help advertisers have more in-depth insights on the consumer journey and how effective the pins are! Although it's still currently on a testing phase and has only been launched in UK and the US, it's only a matter of time that the rest of the world will get to test Pinterest's advertising magic!

14.01.2022 If you think Facebook advertising is all about boosting a post, then you got it all wrong. There's a lot of science and data involved and it's only vital to get at least the basics right. Let's start off with, STOP boosting your posts. You're just wasting money!

14.01.2022 How important is rest and relaxation to you? We have this STRICT rule in BidPixel to NEVER work during the weekends. Emphasis on the capitalisation right? The only time we can be with our families and loved ones is during this time, why would we take that away?... So, if you are one of us, be prepared to NOT work during the weekends!

13.01.2022 How do you engage with an audience when it doesn't come naturally? Do you recommend long captions or videos? Check out this video as we deep dive and answer these questions and more! Let us know in the comment section below if you have follow up queries and we will happily answer them one by one.

13.01.2022 Awesome to hear these words from clients. Keeps us going every.single.time. What keeps you going? Comment it down below

13.01.2022 What is a #GoogleShopping Campaign and how does it work? "To help you get the best value from each ad, Google automates ad placement and bidding for maximum conversion value at your given budget. Link to a Merchant Center account, set a budget, upload assets, and let us know the country of sale. Your existing product feed and assets are combined with Google’s machine learning to show a variety of ads across networks. Our systems will pull from your product feed and test different combinations of the image and text you provide, then show the most relevant ads across Google networks." For more information about this, check out the full article here: https://www.google.com/retail/solutions/shopping-campaigns/

12.01.2022 Can we get a big YES to this? Thank you for the reminder Kerwin Rae

12.01.2022 How important is respect in preserving your company culture? Our CEO, Dave, discusses how this made our team bigger and stronger every month!

12.01.2022 Let's face it, you have delved into social media and #digitalmarketing for so long but the results still remain unseen and out of reach. You might wonder what you are doing wrong and why are you so stuck in a rut? These 11 mistakes we have compiled for you might help you analyse which part of your marketing is going wrong, be it for your own #ecommerce store or for a client. ... Check them all out below.

11.01.2022 How many ads out there have you skipped on but still keeps appearing on your feed to the point that the ad has become terribly annoying? As an advertiser, you wouldn't want to create those kinds of ads that INTERRUPT. Instead, create ads with VALUE for your target audience. Educate and make your ads worth reading or watching, then you'll be surprised how much you'll ATTRACT customers instead of tirelessly chasing them.

10.01.2022 What are your dreams & ambitions?

09.01.2022 "Organic reach on Facebook is ." According to data by Jellyfish Digital Agency, organic reach for Facebook pages is only less than 2%. And isn't that frustrating for most start up business owners? No matter how much effort you put in your content and how good it is, unfortunately, with Facebook's algorithm, it just won't cut it.... That's why Facebook advertising plays a big role in your business. It's not just an unnecessary additional cost, it has now become a MUST HAVE essential for any business who wants to propel and accelerate his or her business. Ready to dive in Facebook ads? We can help you!

08.01.2022 Planning an online event for your business soon and want to get the word out as virtually loud as possible? Make sure you get the word out with these tips! If you're planning one soon, comment them down below so we can check them out

08.01.2022 Learn how a design school went from generic advertising to generating strong leads through targeted Facebook campaigns. Hunter Design School is a design school based out of Newcastle in NSW. The goal was to increase their presence as a design school and generate quality leads for potential future students.... Check out the full details of what we did here: https://bidpixel.com/putting-your-brand-right-in-front-of-/

07.01.2022 More often than not, it is pretty straightforward to become a successful person. You hustle hard, play your cards right and if by any chance luck is on your side, BOOM! However, being respected in your industry for continually offering value to your audience can be even more fulfilling than the success from the pure hustle. WHICH ONE ARE YOU ROOTING FOR? SUCCESS OR VALUE?

07.01.2022 HEY HEY HOLD UP, HOLD UP! Are your ad copies as thumb-stopping as this one? Well, they should be! Gone are the days of old boring by the book text, conversational, genuine and engaging copy is the Watch the full video for the 3 rules for an effective ad copy!

06.01.2022 They say actions speak louder than your words, and results will always resound better than the plans. Do you agree?

04.01.2022 #ThursdayThrowback This photo was when Liam and Dave attended the Melbourne Kingdom Business Summit 2 year ago. Before the C-pandemic hit us, we actually had a LIFE beyond the four walls of our HQ in BidPixel. Not that we don't have a life now, but it's always awesome to network and attend summits for our business and personal development. ... What summit or networking event do you miss attending?

04.01.2022 I've been shooting with the Sony A7S3 for the past few months now and I'm here to tell you something you might not be ready to hear about LOG vs REC709 My unpopular opinion is that you DO NOT need to be shooting in SLOG when shooting studio product photography. Let me tell you why. https://www.youtube.com/watch?v=pyeyoqM7Z98... #productphotographer #productphotography #marketing #ecommercephotography #videography #digitalmarketing #digitaladvertising #agency