Big Head Digital | Advertising/marketing

Big Head Digital

Phone: +61 421 850 131

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25.01.2022 We LOVE e-commerce campaigns & we got some lovely feedback today from our long-time client Latasha's Kitchen. She hadn't done Facebook ads for a while but due to a number of cancelled events and contracts during these uncertain times, she asked us to whip up some campaigns to see what we could do to help. We tapped into her supportive customers, Leederville fans, and lovers of delicious comfort food and the campaigns have been a HUGE success! Thanks Latasha for your continued support and your lovely email! If you need help with your e-commerce campaigns, reach out. We are happy to do a free audit and put together an e-commerce plan for your business. - Jessica

23.01.2022 "We must tell them why it's different." Just showcasing pretty landscapes isn't enough anymore... even for State destination marketing. Mr Taylor, heralded as turning around Tasmania's tourism numbers, is on the case, set to deliver a report to the board soon about what modern tourists really want... to be a part of a unique, real, local experience.... They want real and local, and local is not a place that exists on a map. It will be awesome to see how this new focus, story will be carried through on their social media platforms. https://www.watoday.com.au//going-behind-the-scenery-touri

23.01.2022 It's another FACEBOOK STORIES FRIDAY! Yay! Here's a tip to help you use Facebook Stories better. Use Facebook Stories to help your followers connect with you. ... Those that use stories feel closer to friends and family... and BRANDS! 57% of Facebook Stories users said stories make them feel part of a larger community. Are you using Facebook Stories yet? How are you using Facebook Stories for your business?

22.01.2022 At Big Head Digital, we don't just love working with tourism brands on their Facebook ads and digital marketing, we love experiencing the destinations too - of course! Michelle, a campaign manager on our BHD team, recently spent her Easter holiday swimming with whale sharks! Bucket List - Swimming with Whale Sharks - TICK!

21.01.2022 This is a really clever ad - and a great way of showing which elements of the Facebook ad catch your eye first!

21.01.2022 Facebook Stories FRIDAY! Want to learn more about Facebook Stories and what's working now. This summary from F8 is a MUST WATCH! We'll highlight what's new and working with Facebook Stories every Friday in May, as part of our new Friday Feature! ... If you want to skip ahead and learn more now, WATCH HERE: https://developers.facebook.com//spotlight-on-stories-cre/

20.01.2022 We love it when we get amazing video to work with! Check out this new campaign from Australia's North West!

20.01.2022 Have trouble with attribution? (That's a fancy word for - knowing where exactly leads came from...) This is HUGE and it's not just for Facebook activity that it could help. Exciting!

19.01.2022 We would like to wish you a safe and happy Christmas from all of us at Big Head Digital. A big thank you to all of our clients for an amazing year. We are looking forward to an exciting 2019!

18.01.2022 Ever wonder why someone would hire a Facebook ad professional to manage their campaigns? Check out all these ONE PAGE guides that Facebook has come out with. These are super useful for us, but I think a lot of this terminology would make our client's heads SPIN. How many of these guides would you use?

18.01.2022 Brrrr! A cold and blustery day in Perth! This is my third trip to the coffee machine! Did you know...Our team all work from home?! We are a remote team and we stay connected on slack throughout the day. ... Flexible work is important but we make sure we try to get together once a fortnight to catch up in person.

18.01.2022 Here's a great example of a brand inviting it's hottest fans and page engagers to sign up to their Messenger Bot. Needless to say, this got our attention. Nice one Vinomofo.

16.01.2022 Make sure you check out the Sculpture by the Sea, Cottesloe 2019, 1-19 March. We were invited to put a proposal together to assist SXS with their social media plan for this year's exhibition. We're thrilled that they chose to work with us. It's been a super busy launch weekend, showcasing all of the amazing exhibitions and artists. Make sure you go to Cottesloe Beach and check it out, and don't forget to leave a review or comment on the Sculpture by the Sea, Cottesloe 2019 social media channels! #sxscottesloe19 #sculpturebythesea

16.01.2022 Video ads are still the best way to get low cost reach for your brand. Don't have a video to use? You can use a slideshow, like TourRadar. Putting together your key messages and images creates a simple, effective video campaign. #adinspiration

15.01.2022 Another great example of how a simple, fun video can make for a fantastic campaign. Only thing they are missing is a bot to make the booking for them automatically!!!!

14.01.2022 "Millennials are more likely than gen xers to find travel inspiration on social media." Find out how millenial travellers find inspiration on mobile before, during and beyond their trip - and who they turn to for inspiration. From Facebook IQ: https://www.facebook.com/business/news/insights/connect-with-millennial-travelers-before-during-and-after-the-trip-au#

14.01.2022 It's time to Wander Out Yonder! We're loving Western Australia's new tourism campaign. We look forward to helping our tourism clients to promote their amazing regions as borders are re-opened! #wanderoutyonder

14.01.2022 F8 2019 Keynote is out - and oooh the changes coming to Facebook are EXCITING! Highlights include... - Facebook is getting into the dating game with a feature called "Secret Crush"... - Groups and Events will continue to be a strong focus and separated into their own tabs - Likes on Instagram pics are going incognito, to ensure people focus on quality content and not just getting more likes - Purchases coming to Instagram! - Facebook has rolled out a redesign, you've probably seen it already, with the blue logo and much crisper look - Messenger is slated to be SUPER FAST, called "Project LightSpeed" - Messenger is coming to Desktop https://developers.facebook.com/vid/f8-2019/day-1-keynote/

12.01.2022 We are working on a few cool social media projects at the moment - IN CHINESE! If you would like to get in front of more Chinese tourists, contact us to get access to our BETA. We'll be in touch. #chinaready #chinesetourism

11.01.2022 It's fantastic to see that 2018 was a good year for the WA Tourism industry! The state attracted a record number of domestic and international visitors, topping the list as the region with the biggest interstate visitor growth in the country, new data by Tourism Research Australia shows. https://www.watoday.com.au//west-is-best-wa-tops-the-count

09.01.2022 Happy 5 Year Anniversary to Emma! Where did the time go!? Did you know... Emma was the first member of the Big Head Digital team and is by far the most travelled, having worked for us remotely in Malaysia, Queensland and now Cocos Keeling Islands! Thanks for all your hard work Emma and here's to many more years to come.

09.01.2022 I'm excited about Vimeo's new stock video. What a great way to get really quality video at a great cost for Facebook ads or other advertising needs. I hope more WA photographers get on board to provide their stock videography on Vimeo!

09.01.2022 MasterChef is coming back to WA! After the last few months of enjoying My Kitchen Rules (thanks to family that got us hooked! lol), I'm keen to share MasterChef with my kids and even better, see which highlights in WA interest them! https://www.smh.com.au//tourism-wa-splashes-cash-to-bring-

08.01.2022 Ooh big exciting news today! Congratulations to Australia's North West! The Magic Kimberley campaign is a Finalist in the 2019 Western Australia Tourism Awards in the Destination Marketing category. We are proud to have worked on the media and campaign planning and social media advertising for this campaign. ... Naturally the Kimberley is breath-taking, but on top of that, how could you not fall in love with these two! The stars, Denise & Michael are entirely loveable, as they 4WD through the Kimberley, camp, squabble, cuddle and enjoy a drink. Watch them on their road trip through the Kimberley! And fingers crossed for the amazing team on the awards night! - with Big Head Digital, Tourism Council Western Australia

08.01.2022 Happy Mother's Day to all of the women that balance Work + Life... you're amazing, but remember, SCREW BALANCE. There's no such thing as "Work Life Balance." Social media can make it hard to feel like you are doing enough... you feel like you need to juggle it all perfectly.... But that's not achieveable. Remind yourself... it's ok to be imperfect. We may strive for perfection with our client's work - but in the end, I believe in doing your best, providing flexible work and creating opportunities for mothers to work and live life HAPPILY. Here's to the amazing mums on our team, today and everyday. You're awesome. Happy Mother's Day!

07.01.2022 At the WA Tourism Awards with Australia's North West for our Magic Kimberley Campaign! Wish us luck!! Very competitive category this year. Fingers crossed we take home gold in Destination Marketing category!!!!#WATA19

05.01.2022 We agree, Brigette. We agree 100%! We have a 100% flexible work force, and it's been that way since we started. The future lies in flexible work patterns. Do you agree?

05.01.2022 Facebook to launch new currency! This time next year... will you be paying for things with Libra?

04.01.2022 I never thought I'd want or need crystal in my life - but these ads are spot on. Great short videos, interesting topics, strong remarketing (I've seen a few different mixer videos now and suddenly want to drink a lot more mixed drinks - go figure!), and simple, compelling copy. Great little campaign!

04.01.2022 FACEBOOK STORY FRIDAY! What makes for great Facebook Story content? - Creative can make or break your campaign, 56% of sales lift can be attributed to quality of creative... - Test and Learn to find out what works for you - Emphasizing swipe up call to action increases conversions 89%!!! - There's no one single formula for creativity WATCH the full story now: https://developers.facebook.com/Faceboo//332888057370167/

04.01.2022 Happy International Women's Day! Our team of amazing women work hard to achieve results for our clients, all whilst balancing busy families. So today and everyday we salute women's achievement, flexible working, and #BalanceforBetter. Balance drives a better working world. Let's all help create a #BalanceforBetter.

02.01.2022 We get asked all the time - "Are these results good?" It's hard, as we are often trying to beat ourselves, and we know that our baseline is pretty amazing. It's great when we can show clients that our results beat our own benchmarks, but we know they want to know how they compare to competitors... and other industries. So it's great to be able to share something like this - WordStream's Facebook Ad Benchmarks for YOUR Industry. ... Travel benchmarks are around 0.90% CTR and $0.63 cost per click. Check out some of the other industries to see how you compare.

01.01.2022 As we welcome in the New Year, its a great time to reflect on the amazing achievements from 2018 - both for Big Head Digital and our amazing clients! Let's make 2019 even bigger and better together ** Our office will reopen on the 7th January.