Black and White Media | Advertising agency

Black and White Media

Phone: +61 405 200 135

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25.01.2022 Actual footage of my Sunday Drop a GIF below to show me footage of yours...

24.01.2022 Want to kick off 2018 with a flood of calls, inquiries and leads? If you are on the Gold Coast, check this out!

24.01.2022 [How Come My Ads Don't Work?] This is a very common question I get asked and there are a number of reasons why this might be the case. In this video I list the main reasons why ads don't get traction and give you suggestions on how to rectify that.

24.01.2022 Small things amuse small minds! Ops Manager Sam is absolutely chuffed with his new whiteboard #AgencyLyfe #newtoys #spoofville Tap for sound!

24.01.2022 BLACK AND WHITE FACT #2 When it comes to Facebook ads you really need to be taking note of the relevance score. This determines how relevant an ad is to your audience and your ad will cost you A LOT more if the score is low and will perform better if it's high. #BlackandWhiteFacts

23.01.2022 One of the biggest negative consequences of marketing that people don’t anticipate...

22.01.2022 You probably hear people say that you need to "provide value" all the time but what does that actually mean and how do you do it in a way that makes sense with Facebook ads? In this video I break down what it means and how to go about delivering it in a way that is meaningful.

22.01.2022 One of the things a lot of people miss is respecting the platform and consequently their Facebook ads don't drive the results they're after. So, what does respecting the platform mean? I explain that in this video along with how to do it well and ultimately win with your ads.

22.01.2022 How did you come up with your business name? (Feel free to drop a link to your business with your answer)

21.01.2022 Why is this important? Well it begs the question, what do I need to consider if people are watching more on mobile vs. desktop? Use video!! Who doesn't own a smart phone these days? Communicate with people on the device that they're using. Captions: If my audience is predominately on mobile they are likely out in public, at work, around other people or even on the toilet... If the video is on my website or I'm directing people there, my website MUST be mobile friendly... or they'll never make it to the video or trust my future videos. Simple design, bold colours and easy to read words are a must.

20.01.2022 One of the biggest negative consequences of marketing that people dont anticipate...

19.01.2022 This is my Saturday... show me yours? Post a pic

18.01.2022 3 months, 259 leads, each converted lead = $1200...

18.01.2022 Small business headquartered in Queensland? The Queensland Government has just opened up applications for Small Business Digital Grants of up to $10k in funding. (From their website):... "This Program can assist small businesses to access digital technologies and services to help them work smarter, engage with the global economy and make the most of online business opportunities arising from digital disruption." If you've been considering implementing a digital marketing strategy, advertising campaign or lead generation funnel and have capacity for growth, you may be eligible for this grant. Contact us for a zero obligation discussion. We can talk to you about potential eligibility and support you through the application process. Email [email protected] or message the page for more details. - Michelle https://www.business.qld.gov.au//adv/grants/digital-grants - Photo from Advance Queensland.

17.01.2022 When ad agencies guarantee certain results (Hint: run)

16.01.2022 What is your #1 complaint about Facebook Ads?

15.01.2022 What does your Saturday night look like? Show me using a GIF

14.01.2022 Make sure your FB ads have a really strong call to action. In other words, people want to know EXACTLY what to do when they click on your ad. Do you want them to buy? Do you want them to watch? Do you want them to download a PDF? Let them know, be clear and don't be afraid to be direct.

14.01.2022 It's time to market in the era we live in. Post value driven content in order to encourage followers to return to your page. It's ok to ask and sell but you have to give to them more than you take from them.

13.01.2022 [Facebook Pixel Facts] In this video I talk to you about the Facebook pixel and how it benefits you and your ads by making sure it's set up correctly. The pixel when utilised correctly can be really powerful for both product based and service based businesses and I give you examples of both in this short video. I hope it helps!

13.01.2022 Introducing the Head of Security and Staff Wellness: Bolt. Bolt joined Black and White Media after a successful 3 year racing career. He likes short walks on the beach, lying on the couch, and leaning on people for cuddles. He also provides emotional support for the BWM team when Facebook rolls out new code, or Ads Manager is buggy .

12.01.2022 Email marketing is dead. Agree or disagree?

12.01.2022 What can you say or teach in 10 secs? Can you make someone laugh or even give them a call to action? Simply by knowing this stat, you can tailor your content to fit that attention span. Instead of being frustrated by how little the average person views, consider how you might use it to your advantage :)

10.01.2022 So many of you have been keen to know more about why you'd partner with an agency, how much they cost and how to choose which agency to use for your Facebook ads. I've created a short 3-part series that answers these questions as comprehensively as I could given the format. They are REALLY BIG questions and so I encourage you to reach out in the comments or message me privately if you have any more questions about Facebook ad agencies.

09.01.2022 If you haven't watched the video I published last night and you're curious about the costs around Facebook ad agencies then go and watch it. I touch on this idea that while hiring an expert might seem expensive, hiring an amateur is actually the most expensive thing you can do.

08.01.2022 AGENCY LIFE - How Do You Choose A Facebook Agency? We really are covering all of the tough Facebook agency questions and this is the last in our agency life series. In this video I give you some practical questions to ask and things to consider when you begin looking to work with an agency. If you have any more specific questions, please pop them in the comments or message me so I can answer them for you :)

07.01.2022 Time to inject some LIFE into your posts. Blatant self-promotion and content for content sake is a thing of the past. Add value, be helpful and ask your audience what they want - then deliver on it. Nurture the people who already love you by giving them a reason to stay #BlackandWhiteFacts

06.01.2022 If you can hit on one of these in your content and/or your Facebook ads you will win.

06.01.2022 Needless to say it's time to start captioning your videos!

06.01.2022 How we feel about our clients (and greyhounds) :)

03.01.2022 Comments and trolls on your page, content and ads - wondering how to handle them? Watch this video - I'll give you 3 steps to help navigate keyboard warriors and turn negative comments around!

03.01.2022 How Much Should I Pay An Ad Agency & Why Do They Cost So Much? This is probably the BIGGEST question around working with an agency and rightly so. In this video, I give you a fairly detailed overview of why Facebook ad agencies cost so much and typically how much you'll pay. Please note, as with any business there will always be anomalies and agencies will have their own pricing structures. This is really just what I have experienced (and I make that clear in the video). If you have any more questions please ask in the comments below or send through a message. I'd be happy to answer any questions you have.

02.01.2022 Anyone else's Monday look like this today?

02.01.2022 2 reasons to come to Grow My Business With Facebook...