Blake Micola | Public figure

Blake Micola

Address: Suite 8, 87-103 Epsom Rd, Rosbery 2018 Sydney, NSW, Australia

Website: http://www.blakemicola.com

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25.01.2022 When it comes to digital marketing and social media for any business, big or small, its about focusing on one thing at a time. Getting the win, and then moving onto the next best platform and making sure that youre diversifying your strategy. #digitalmarketing #marketing

25.01.2022 The most common publishing cadence for social media marketers is three-to-four times per week.

24.01.2022 46% of shoppers surveyed confirm inventory online before going to a store.

23.01.2022 Sometimes its just a case of trial and error. If it doesnt work, good! Youve learnt something. If it works: even better!

23.01.2022 It makes perfect sense for you to optimise your pages as well for mobile view. Double-check everything on your phone to ensure smooth and consistent navigation on the part of the users.

23.01.2022 Youve got to start with the customer experience and work back toward the technology - not the other way around. -Steve Jobs

22.01.2022 Your brand is a story unfolding across all customer touch points. Jonah Sachs

22.01.2022 "A satisfied customer is the best business strategy of all." -Michael Leboeuf #wednesdaywisdom #advertising

22.01.2022 There are over 600 million visual searches on Pinterest each month! Have you thought about how your content can reach your audience on this visually driven platform?

21.01.2022 We need to go beyond Chatbots! Being present is a core value of conversational marketing. People are constantly speaking to robots, and the ability to connect with the human level has been lost. ... Always remember that humans like to interact with humans. #marketingstrategy #chatbots #humanconnection

21.01.2022 Advertising guru Leo Burnett sure knows what hes talking about!

21.01.2022 Creative implementation is huge and a lot of people miss out on it. It is not about creating professional videos, but its about capturing organic and raw content. Yes, this can be done on your smartphone, but has to be with an impact.

21.01.2022 Its Friday! The only decision we need to make is Bottle or Glass?

20.01.2022 Marketing is becoming so splintered. Sticking to your values, sticking to that one product or service, and scaling and going really deep in that - I think this is one important thing thats helped.

20.01.2022 Target each ad to a different behaviour of your audience. From pages they like to places they go and the work they do different audiences can care about different aspects of your brand.

20.01.2022 Thank you for the kind words, Clare. It's been a great journey with you.

20.01.2022 It simply makes sense to match your ads to the behaviour theyre targeted on. Now you can target your audience by behaviour, use it to make sure you highlight the part of your brand that most likely resonates with them.

18.01.2022 A lead magnet is an offer that you make in exchange for something from your prospects. Typically, they provide you with their contact details in exchange for a piece of content that they will find useful. #leadmagnet #advertisingtips

18.01.2022 Live video is one strategy to grab your social audiences attention on Facebook or Instagram. It is incredibly popular with consumers, and people spend three times longer watching live video than watching pre-recorded video. #livevideo #advertising

17.01.2022 You've got to start with the customer experience and work back toward the technology - not the other way around. -Steve Jobs

17.01.2022 One team. One goal. #wednesdaywisdom

17.01.2022 "More than 100 million photos and videos are shared on Instagram each day." Reflect what you want visitors to feel, use images to evoke different emotions in the people viewing them. If you want them to feel happy or peaceful, choose images that reflect that. Show images of people with those emotions on your page.

16.01.2022 According to a 2020 survey, 43% of LinkedIn's audience members were female and 57% were male.

16.01.2022 Authenticity ensures you will have a genuine connection with your audience. No one likes a poser, and the online community can see right through companies and brands trying too hard. Whatever your brands voice is, the overarching point is, it needs to be authentic.

16.01.2022 If one does not fail at times, then one has not challenged himself. Ferdinand Porsches words are worth keeping in mind.

16.01.2022 People really want to hear from brands and how theyre responding to the crisis. One of the best ways to do it is to use the Assurance-Assistance-Action (AAA), model. That includes:... Assurance - Assuring people that youre across the crisis and understand how they feel. Assistance Let people know how your product or service can help. Action How they can access it. See more

15.01.2022 94% of consumers say theyre likely to be loyal to a brand that offers complete transparency. Transparency is an effective way to create meaningful connections. #transparency #advertising

15.01.2022 Dont wait for opportunity, CREATE it.

15.01.2022 If you need a little push to get going: this is it!

14.01.2022 I recently caught up with one of my best mates Daniel Hakim for the 23rd episode of his fast growing podcast "Catching up with CUB" Since 2016, weve had the pleasure of watching each others businesses grow almost from day 1 to where we are today, and I have a debt of gratitude for everything Daniel has done for my business (GMS). Daniel and I talked about best ways to market your business, the importance of determining your niche and how Ive recently launched my newest proj...ect in a completely different industry - Bondi Ros. We had some insightful and also very funny moments!! Listen to the full episode now on: Apple Podcasts: https://podcasts.apple.com//23-blake-micola-/id1505720677 Spotify: https://open.spotify.com/episode/0C12DHsxEmcO4YpBKkAOyc #businessnetworking #podcastmarketing #entrepreneurship

13.01.2022 People are expecting brands to deliver real value, act responsibly, and do right by the community. They want assurance, assistance, and comfort right now. So, give value.

13.01.2022 It's Friday! The only decision we need to make is Bottle or Glass?

12.01.2022 Dont get tangled up in jargon! You may know your brand through and through, but your audience doesnt live and breathe it like you.

11.01.2022 Eat Sleep Change lives Repeat

11.01.2022 Keep an eye on what consumers are searching for. 66% of consumers are using social media more than before. Giving you more opportunity for your services to fit in.

10.01.2022 One of the excellent methods to make your call to action striking is showing a benefit or relying on social proof. Showing your audience a tangible benefit for your call to action usually, but not always, involves offering a discount or promotion. While the most common type of social proof for CTAs is leveraging fear of missing out.

09.01.2022 You should also know and understand your audience, so you can make the most of your social marketing plan and budget.

08.01.2022 Time to make a splash! Heres a inspiring quote by Walter Landor to welcome the weekend: Products are made in a factory, but brands are created in the mind.

08.01.2022 Don't wait for opportunity, CREATE it.

08.01.2022 Automation is the key to saving money on marketing while getting more leads. The automation tools in ActiveCampaign can help you with a variety of tasks. Qualifying leads, gathering data, and executing real-time interaction with customers are just a start. #activecampaign #automation #marketing

07.01.2022 Whether youre using SEO or SEM, you need to do keyword research. This helps you identify the best keywords. On the other side of the coin, keyword research can also give you insight into your competitions keywords and how to compete with them. #SEO #SEM

07.01.2022 Visual content fact: 93% of all communication is visual. This is why visuals attract our attention, affect our attitude, and produce more engagement. #visualcontent #engagement

06.01.2022 Transparency is what people want. Showing people what you can do and what you cannot do, is a better upfront with everything. Some ways to provide transparency is through testimonials from your customers or through pricing. If people dont see a pricing list, they might assume that youre too expensive and find the same product somewhere else.

06.01.2022 "Sell the problem you solve, not the product."

05.01.2022 Automation saves time, but doesnt always fit the bill. Build a stronger connection with your audience by using a mix of automation and human connection.

05.01.2022 If you discover that you have an engaged audience, introduce new offers to that same audience.

05.01.2022 The lifeblood of a social media account is posting. When the posting frequency reduces, the account starts to fade away. No one follows inactive accounts. So its imperative to have a consistent posting schedule that corresponds with the right activity windows. #socialmedia #advertisingtips

04.01.2022 On Pinterest, ads are content. They don’t interrupt, they inspire. They don’t distract, they provide the fuel to make ideas happen. People come to Pinterest to grow. Your brand can, too.

04.01.2022 A high percentage of the platform’s 1 billion-plus monthly active users. Note that 655.8 million of these users are between 13 and 34 years old.

04.01.2022 With Bing, you have the power to reach 162 million unique searches with a single ad buy. That accounts for 30% of the total search engine share or approximately 6 billion searches per month. Bing also gives you more cost-savings on ad spend with lower bids and less competition for keywords. Not only do you save money, but Bing ad respondents spend an average of 21.5% more than the average user. #bingadvertising #advetisingstrategy

02.01.2022 Sometimes all your audience needs is a simple reminder. Reminder ads contain a brief message to remind your audience what your brand stands for. Or remind them of your presence by introducing a new theme into an existing marketing program.

02.01.2022 Master The Big Three: Facebook, Facebook Messenger Youtube. ... They are the top 3 platforms for every age group, globally! See more

01.01.2022 #FACTOFTHEDAY Almost 60% of the worlds population is already online. Plus, trends suggest that more than 50% of the worlds population will use social media by the middle of this year.