Blended Digital in Melbourne, Victoria, Australia | Marketing agency

Blended Digital

Locality: Melbourne, Victoria, Australia

Address: Level 2, 520 Bourke Street 3000 Melbourne, VIC, Australia

Website: https://www.blendeddigital.com.au/

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25.01.2022 Personalising the Customer Journey has never been more important and possible in today's marketing automation capabilities! The technology is there - learn to harness its fullest potential. #customerjourneys #marketingautomation #personalisation #cx #ux

24.01.2022 What does being agnostic mean? Its our simple approach to technology: the right design, experience, attributes and philosophies of software, means we can measure, built to scale and adapt as technologies and platforms change. Simply put, we dont put all our eggs in one automation basket! ... #martech #marketingautomation

24.01.2022 Have you ever submitted an online form, assuming it was being automatically processed, only to find out that it went directly to a person who may or may not read it any more efficiently than if you had submitted the application by snail mail? Todays banks are at a stage where they need to bring the back-end up to date when it comes to the automated services. After all, youre only as efficient as your least efficient process. #techtrends #financeautomation #bankingtech

23.01.2022 Missed our WorkShop yesterday? No worries! Full video of the event to come soon, in the meantime please feel free to download the slides. Adding Authenticity to Marketing Automation: https://hubs.ly/H0kvM0W0... #customerjourneys #ux #cx #marketingautomation #personalisation

23.01.2022 Automated Wealth Managers (or "wealth bots") are playing an increased role just about everywhere. Using complex algorithms, AI-driven bots can calculate the best investment opportunities, the best interest rates, the best loan providerspretty much everything someone needs to stay on top of their investment prospects. #marketingautomation #techtrends

22.01.2022 Meet our Melbourne MarTech Consultant, Nick Epstein. Nick has been working in the digital space for the past 5 years. With a passion for technology, he's always on the lookout for new MarTech technologies to deliver the best in class customer experiences, and personalisation capabilities for his clients. #martech #marketingautomation #cx #salesforce

22.01.2022 Inbound for Business: Does it work? Sign up for our free webinar and find out! https://hubs.ly/H0kC4Lk0 Customers today are more empowered. They have information readily available to them by simply doing a quick search on their mobile phone. As technology has changed and will continue to change, buying behaviour will continue to change. Learn how your marketing can adapt and evolve to match buying behaviours, and how you can use automation technology to empower you through t...his evolution. #marketingautomation #inboundmarketing

22.01.2022 Distraction and hyperbole. The ever-evolving world of marketing automation brings with it new marketing opportunities on a monthly basis. Too many next big things, promises and chasing whats shiny and new introduces a real paradox of choice. Yet, its not the new that should concern us: its what matters to the customer. And of course, a rigorous evidence based trial and test for opportunities that are relevant. Trust those that want what's best for the customer experience above all else. #cx #marketingautomation #financemarketing #bankingautomation

20.01.2022 You are fully engaged in all social media channels for your business, but which ones are bringing in the best ROI? Invest in marketing automation and see how you can assess your customers without wasting time! #marketingautomation

19.01.2022 Digital transformation means a lot more than just investing in the latest technologies. The concept represents the strategic adoption of digital tools to improve processes and productivity, reduce business risk, and improve customer service. As Citrix explains, "the enablement of said tools gives your company the ability to grow with purpose."

19.01.2022 Blendeds Goal is to empower individuals and organisations in creating exceptional customer experiences, with a completely agnostic approach to all available marketing products. Strategise. Implement. Enablement! #empowering #cx #customerfirst #agnosticmarketing

18.01.2022 Does you company recognise everyones skill sets and offer internal upskilling? #transferableskills #communication #teamwork #problemsolving

18.01.2022 Never forget to be human. #CX #customerjourney #thepeople

17.01.2022 Does you company recognise everyone's skill sets and offer internal upskilling? #transferableskills #communication #teamwork #problemsolving

17.01.2022 Is your training program easy to administer and automated, ensuring that team members get the specific training they need, when they need it, with minimum overhead and hassle? #marketingautomation #enablement #teamreadiness

15.01.2022 Our Webinar on "Inbound for Business: Does it Work?" was a great success! Check out the full video here: https://hubs.ly/H0kMJ4M0 We looked at: ... - The Fundamentals of Inbound. - Understanding the Methodology of Inbound. - Practical demonstrations on how Automation to Inbound can be applied. Customers today are more empowered. They have information readily available to them by simply doing a quick search on their mobile phone. As technology has changed and will continue to change, buying behaviour will continue to change. Learn how your marketing can adapt and evolve to match buying behaviours, and how you can use automation technology to empower you through this evolution. #marketingautomation #digitaltouchpoints #customerjourneys

15.01.2022 79% of marketers are either currently using AI or plan to within the next 2 years. Heres how AI will be building the foundation of great customer experiences! Thanks for the insights Salesforce Marketing Cloud

15.01.2022 Blended's Goal is to empower individuals and organisations in creating exceptional customer experiences, with a completely agnostic approach to all available marketing products. Strategise. Implement. Enablement! #empowering #cx #customerfirst #agnosticmarketing

15.01.2022 Next year, live video feeds will continue to explode, but the important aspect going forward will be originality. Interactive video and imaginative video marketing that encourages user engagement will quickly outpace video for the sake of moving pictures. Consumers become bored quickly brands that use video to engage and excite users will win. The importance of video cannot be understated, according to HubSpot "Simply adding a video to an email boosts click-through rate by a staggering 200300 percent, and putting one on a landing page increases conversion rate by 80 percent." #videomarketing #marketingautomation #customerexperience

15.01.2022 How long does it take to set up a journey? Surprising, after the discovery, not too long. It's the continuous updating that comes from the journey evolving over time that is measureless. UX Mastery explain this process with style!... #customerjourney #marketingautomation

14.01.2022 Eliot Harper breaks down CDP vs ESP! "Enterprise-grade email service providers (ESPs) have evolved from bulk email platforms into inclusive digital marketing platforms that nurture customer lifecycles and automate repetitive manual processes, across multiple channels. But most vendors distance themselves from the ESP label, for fear that it positions them as a glorified email cannon. If an ESP uses marketing data for, well, marketing, isnt a CDP actually an evolution of an E...SP? Not exactly. While most ESP platforms can perform extract, transform, load (ETL) processes on data from external sources, they can only run as scheduled batch processes. And by design, they heavily rely on a notion of a Subscriber (or a similar noun) to represent a known individual (who has a name and an email address), not an unknown one. And if an individual is unknown, then they simply dont exist." #ESP #CDP #dataplatforms #marketingtools #DMP #CRM

12.01.2022 How long does it take to set up a journey? Surprising, after the discovery, not too long. Its the continuous updating that comes from the journey evolving over time that is measureless. UX Mastery explain this process with style!... #customerjourney #marketingautomation

11.01.2022 Customer intelligence, and the ability to act in real-time on that intelligence, is one of the key trends affecting the financial services industry, and it will drive revenue and profitability more directly in the future. As this happens, many of the attributes that drive today's brands, from design to delivery, could become less important. By 2020, we expect that the new normal operating model will be customer and context catered. That is, companies will change the way they interact with their customers based on the context of the exchange. They will offer a seamless omnichannel experience, through a smarter balance of human to automation. #marketingautomation #financetech #humanlistening

09.01.2022 How to you articulate experiences to your customers to make those critical connections? Well done Adobe #UX #adobe #customerexperience

08.01.2022 Personalising the Customer Journey has never been more important and possible in todays marketing automation capabilities! The technology is there - learn to harness its fullest potential. #customerjourneys #marketingautomation #personalisation #cx #ux

07.01.2022 Full version on our LinkedIn https://hubs.ly/H0knTQH0 Eliot Harper reveals how the CDP will drastically change the marketing space for the better! "CDP or 'Customer Data Platform' has arrived almost overnight, as a must have tool that every marketing team 'must have'. But what exactly is this CDP thing that everyone is talking about?"... #datamanagementtools #marketingplatform #oracle #salesforce360 #adobecdp #CDP Mentions: Adobe, Salesforce, Oracle, Capgemini North America, and Accenture

07.01.2022 As financial institutions look to the future, one of the biggest hurdles will have nothing at all to do with technology. For years, traditional financial institutions have designed their offerings from the inside out: this is what we will offer, rather than what do our customers want? But this model no longer works. And the skills and interests of todays IT team members and third-party talent may not be up to the challenges of tomorrows technical environment, where partnering with customers will be essential. #marketingautomation #financeautomation #bankingautomation #cx #enablement

07.01.2022 Is there a lack of accountability & commitment from technology providers and partners to help your company achieve? We're taking back that responsibility as MarTech's with integrity. Give us a shout sometime! ... #marketingautomation

07.01.2022 A reminder to sign up now! https://hubs.ly/H0kvL4M0 Join us on Thursday 5th, at Academy Xi in Sydney, to learn how to differentiate your marketing automation strategy and improve brand engagement. Why do automated campaigns often feel impersonal and generic to customers? How can you avoid damaging your brand through poor customer experiences?... Discover how to integrate authenticity into your marketing automation practices, and actually workshop some practical examples of personalisation and workflows with us! #marketingautomation #marketingauthenticity #customerexperiences #personalisation #dynamiccontent

06.01.2022 #MarTechFest is back for their 3rd year. Are you excited to attend? Or have something inspiring to share? Thought-leaders, creative-thinkers and rule-breakers- apply now >> https://hubs.ly/H0kKkF70 Nice going Martech Alliance

06.01.2022 Every Customer Journey is unique. Are your company's practices covered for every variation? Do you apply segmentation to your audiences? #marketingautomation #customerjourneys #CX #UX #segmentation

04.01.2022 Every Customer Journey is unique. Are your companys practices covered for every variation? Do you apply segmentation to your audiences? #marketingautomation #customerjourneys #CX #UX #segmentation

03.01.2022 What does being agnostic mean? It's our simple approach to technology: the right design, experience, attributes and philosophies of software, means we can measure, built to scale and adapt as technologies and platforms change. Simply put, we don't put all our eggs in one automation basket! ... #martech #marketingautomation

03.01.2022 According to Adobe CIOs have never been more central to true organisational digital transformation. As for the future, they'll be the leaders driving customer experience management (CXM) in 2020 and beyond! #digitaltransformation #marketingautomation

02.01.2022 Are there times where certain meetings take place within your company, and no discernible outcome or value was achieved? Well done to Tripp and Tyler #pointlessmeeting #timewasting #officehumour

02.01.2022 Say hello to Tania Herold, our fearless MarTech from Denmark! Tania loves utilising unified marketing platforms to achieve excellent and seamless customer experiences. She is compassionate towards her client's needs, and will only settle for creating meaningful and measurable outcomes. #martech #salesforce #marketingautomation