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Blue Frog Marketing

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25.01.2022 It is often our job to point out that impatience in marketing isn’t a good thing because if you’re impatient you are likely to miss insights into a market that will help you be successful. If you were an impatient cook, you might rush through the preparation of your scone mix and fail to rub in the butter well enough to get a consistent fluffy result in your scones. #CreateYourMarketing #MarketingStrategy #GetYourMarketingCooking

24.01.2022 In our benchmarks we have found up to 85% of all businesses in Australia operate their marketing on a reactive basis. Their first action is not to ask a question like what do my customers think? or who is my target audience? it is much more likely to be an ad-hoc or knee-jerk reaction such as ‘I need an advert’ or ‘I need a brochure’ or ‘I need a social media page’. #RapidMarketingModel #SustainableMarketing #BlueFrogMarketing

23.01.2022 Particularly for SME businesses, this becomes an even more important strategy targeting because SMEs usually have less resources in terms of time and money than larger organisations. #GetYourMarketingCooking #BlueFrogMarketing

22.01.2022 They are certainly not working out their market position, or estimating their resources or setting objectives well enough. How do we know this? It is one thing to say that a business isn’t doing these things. But what difference does that make? We can only speak from experience of course and we have found that executing a marketing strategy in this order R.A.P.I.D. more often than not results in strong growth and objectively measured marketing outcomes. #MarketingPlan #ReturnOnInvestment #BlueFrogMarketing

21.01.2022 In any market there are the high volume low price companies, and then the niche, high-quality, higher price competitors. #GetYourMarketingCooking

21.01.2022 But if you choose the wrong channel and it doesn’t give you customers there is no return and this is where the problem begins for most business owners. Why do 40% or more of business owners in Australia say they are confused about marketing? It’s easy to be confused when there are thousands of different marketing tactics or channels to select from in the marketplace. #SustainableMarketing #GetYourMarketingCooking #BlueFrogMarketing

20.01.2022 We have found over long experience that trying to start a marketing plan and step number 4 IMPLEMENT is wasteful of time and money and very often ineffective in the long term. #SustainableMarketing #GetYourMarketingCooking #BlueFrogMarketing

19.01.2022 The correct strategy for the business owner isn’t to operate off the assumption that any one marketing channel is right for their business. They should PROVE it to themselves. And the way to do this is through marketing strategy. By understanding your market, your target audience, your competition and yourself through research and analysis. Take this information and craft it into a value proposition for your business. #SustainableMarketing #BlueFrogMarketing #GetYourMarketingCooking

19.01.2022 When we consult to our clients and help them develop a marketing strategy, we ALWAYS start with RESEARCH, then move onto ANALYSE, and then step by step work through the plan and strategy. #RapidMarketingModel #SustainableMarketing #BlueFrogMarketing

18.01.2022 You probably can’t be all things to all people in a business. You may have to adapt and ‘niche’ or a segment of the market you operate in and then focus on being very successful within that niche. #GetYourMarketingCooking #BlueFrogMarketing #SustainableMarketing

18.01.2022 Every market, no matter how big or small will be the subject of various trends. The PESTLE Analysis is a good technique for having a disciplined review of the possible trends and taking them into account when running your business. PESTLE an acronym for a strategic analysis tool which comprises a review of political, economic, social, technology, legal and environment trends. Trends are added to the list of those being analysed. #GetYourMarketingCooking #BlueFrogMarketing #SustainableMarketing

17.01.2022 What went wrong? Business Owners used to know a lot more about their customers and where they came from. What happened?... A little thing called technology. Check out our website for more information at bluefrogmarketing.com.au #bluefrogmarketing #marketingstrategy #marketing #marketingplan #digitalmarketing

17.01.2022 Stop listening to service providers and start listening to yourself and your customers. It is much safer trust me! In that way, you will make this terribly confusing problem and the conflicted ‘advice’ from the media and the channels disappear from your business. #SustainableMarketing #GetYourMarketingCooking #BlueFrogMarketing

16.01.2022 Linking clients to donations that support the UN Sustainable Development Goals, starting with protecting ten square metres of rainforest for every new client, every month. That’s why our pivot to green? It won’t happen overnight, but it will happen. What about you? Check out our website for more information at bluefrogmarketing.com.au #bluefrogmarketing #frogsonamission #unsustainabledevelopment #lifeonland #climatechange

14.01.2022 Surveying clients has so many other benefits. You can uncover reasons as to why you are losing clients or why you are no longer the flavour of the month. It can uncover quality issues. You can identify new areas of products or services you can develop to grow your business and serve on a plate to your customers requests. #SustainableMarketing #GetYourMarketingCooking #BlueFrogMarketing

14.01.2022 The more we talk to business owners, the more we see the level of confusion that exists around marketing. Check out our website for more information at bluefrogmarketing.com.au #bluefrogmarketing #marketingstrategy #marketing #marketingplan #digitalmarketing

13.01.2022 Beyond our own opinion, there is a strong and undeniable fact of what business owners tell us in their benchmarks: 40% say their number one challenge in their business is getting new customers 41% say they are confused about what marketing to choose And on average business owners rate their confidence in their marketing efforts at 4.36 out of 10. #CreateYourMarketing #MarketingStrategy #StatisticBasedMarketing #GetYourMarketingCooking

13.01.2022 In surveys of over 10,000 business owners around Australia and New Zealand, we found that marketing is always at the top of the list in terms of major challenges and things to keep business owners awake at night. They worry about marketing because it’s often a mystery to them. If you’re anything like those business owners there are really only two things that matter most to you when it comes to marketing. The first is ‘how do I get more customers?’ and the second is ‘what marketing do I choose?’ #SustainableMarketing #GetYourMarketingCooking #BlueFrogMarketing

13.01.2022 Helping out business owners through the DENT Entrepreneur Community - CRISIS Reinvention Team. Check out my summary of what to do to rebuild your business through marketing. #bluefrogmarketing #makeadent

12.01.2022 Certainly it is true that only a minority of business owners have marking plans or surveys of customers. #MarketingPlan #BlueFrogMarketing #CreateYourMarketing

12.01.2022 As business owners we rarely have unlimited resources. Like games, and business, there are many choices as to what type of cook or chef you’d like to be. Many great chefs focus on a cuisine type, or even a particular course in a meal. Some focus their entire lives on being the best pastry chef. Some focus their energies on designing and then cooking the most innovative dishes and use interesting cooking methods. #ChooseYourNiche #GetYourMarketingCooking #BlueFrogMarketing

11.01.2022 At Blue Frog we’ve developed successful marketing strategies in over 500 companies in 20 different industries. And we’ve done this in businesses that range from start up to organisations with over $2 billion in turnover. #BlueFrogMarketing #RapidMarketingModel #SustainableMarketing

09.01.2022 Check out this article for our client DIB Audiovisual

09.01.2022 Your marketing plan should have elements that are designed to focus on each one of these areas - existing clients, keeping existing clients and new prospects. Depending on the current situation of your business, each of these may have a different priority or focus, but each is important. #RapidMarketingModel #BlueFrogMarketing #SustainableMarketing

08.01.2022 A lot of business owners focus on where to get the next new customer, when they are sitting on a gold mine in their existing database. It is estimated that 90% of the future value with your business is locked up in your existing database. Business Owners can often be too focused on ‘hunting’ new customers when they should be ‘farming’ existing customers as well. #SustainableMarketing #GetYourMarketingCooking #BlueFrogMarketing

07.01.2022 The child invests some time in choosing a lolly, their return is ‘sweet’ flavour. The business owner invests in a marketing activity - their return is customers, which leads to profit - hopefully! #GetYourMarketingCooking #SustainableMarketing #BlueFrogMarketing

07.01.2022 In your customer survey, you should find out if there are any major issues with your existing customer group that you need to handle. #BlueFrogMarketing #SustainableMarketing #RapidMarketingModel

06.01.2022 Harsh I know, but there are too many so-called ‘experts’ out there in marketing who promise the world, and deliver donuts (donuts being slang for zero). Surely the definition of genuine expertise has to be a track record of actually getting results, not just promising them. In one survey we did recently, the average confidence level of business owners in their marketing was 4 out of 10! Check out our website for more information at bluefrogmarketing.com.au #bluefrogmarketing #marketingstrategy #marketing #marketingplan #digitalmarketing

05.01.2022 Let’s get going already! We find that many business owners are starting with tactics not just because they aren’t trained in marketing, but because they are impatient and want action. #GetYourMarketingCooking #BlueFrogMarketing #MarketingPlan

05.01.2022 In fact, you can grow your business in three major ways: Find new customers Sell more to existing customers and Reduce the loss of customers what is generally called churn rate so that any new customers actually do grow the business. #SustainableMarketing #GetYourMarketingCooking #BlueFrogMarketing

04.01.2022 What game do you want to play? There are hundreds of different games you can play, and choosing one is a fairly important step in any business owners life. In fact some would say it is critical. #BlueFrogMarketing #SustainableMarketing #GetYourMarketingCooking

03.01.2022 There is a measure of how likely a customer is to refer you. It’s called the Nett Promoter Score (NPS). The NPS is calculated by asking all clients how likely they would be to refer you to family or friends. #SustainableMarketing #GetYourMarketingCooking #BlueFrogMarketing

03.01.2022 Like recipes, there are thousands of different types of marketing to choose from in today’s marketplace. Over the last 50 years, the choices have exploded. Not so long ago it was a few alternative advertising channels - TV, Radio, Print and maybe Outdoor. However marketing only remains confusing when you focus on the tactics and channels - which is what these different alternatives such as advertising, or social media or sponsorship really are - tactics! #SustainableMarketing #GetYourMarketingCooking #BlueFrogMarketing

02.01.2022 Technology, like moths to a flame, has attracted too many people to the bright lights of marketing tactics. The lure of a gold rush from a global online audience on google, on social, on websites. Check out our website for more information at bluefrogmarketing.com.au #bluefrogmarketing #marketingstrategy #marketing #marketingplan #digitalmarketing

01.01.2022 In fact, we’ve been working with business owners for close to twenty five years, and I’ve never seen the level of confusion about marketing that exists right now. The cause? Fake expertise. False Promises. ... Check out our website for more information at bluefrogmarketing.com.au #bluefrogmarketing #marketingstrategy #marketing #marketingplan #digitalmarketing

01.01.2022 From our benchmarks we know that business owners believe they are not getting their marketing right. And in our book Get Your Marketing Cooking we are offering a solution to that. Follow the process, follow it diligently and you will solve the problems identified in our benchmarks. #GetYourMarketingCooking #MarketingStrategy #BlueFrogMarketing

01.01.2022 In fact, in our marketing benchmark less than 15% of businesses had promoted to the existing customers in the last 12 months. That means that 85% of businesses had not in fact done ANY promotion to their existing clients at all. Talk about leaving money on the dinner table! #RapidMarketingModel #BlueFrogMarketing #SustainableMarketing