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25.01.2022 Why video is going to help you grow on instagram: It gets more exposure which means more engagement! We are seeing that videos are getting far more reach than posts on average. This means more eyes on your content! There has been a recent shift in the algorithm that favours video content especially reels! It sticks around. Not only does video content get more engagement than other content types, it typically sticks around for longer. Weeks after posting a reel I'll get... people sending me screenshoots that it is on their explore page! Video popularity is growing. With the success of Tiktok and now reels video content is increasingly becoming more popular. Talkin bout your generation. Okay not my generation but Gen Z. According to a YouTube survey, 50% of millennials and Gen Z generations said they couldn’t live without video in their daily lives. Gen Z have grown up with video content more than any other generation. Re purposing content! Film a reel on Instagram, ave it and upload to Tiktok! BOOM you are now on two platforms! It's personable. I talk a lot about being personable on social media and there is no better way to do it than through a video! It's another sales tool! If a picture can tell a thousand words, a video is worth at least a million. Which is just one reason why video is such a powerful sales tool.

24.01.2022 6 things you can do on the gram to help you get seen! Engage with your ideal audience. Go on hashtags your ideal audience would use on their photos and start engaging with them. Go on similar accounts to yours and engage with their followers. Use local hashtags so people in your city can find you!... Geotag your posts with your location Post stories daily Engage with your current followers so they see you and engage with you - this way you will show up on their feed. Use local hashtags on your reels

23.01.2022 Why is branding so important? Sets you apart from your competitors Makes you memorable ... Attracts your ideal client Makes you stand out as a business on the gram Makes creating content easy If you don't have strong branding on the gram I highly recommend making it a priority. Don't let people forget you! My gorgeous logo is by @workswithquirks and graphic of yours truly by @starlingcove_

23.01.2022 What do I mean when I talk about daily engagement? While engagement is responding to DM's and comments that isn't what I am referring to. This engagement I expect you to check daily, you need to get back to your followers! When I talk about daily engagement I am referring to dedicating a period of time each day (preferably your peak time) to engage with people on Instagram who you think are your ideal audience. This is the best way to grow your account organically, while at ...the same time building a strong community on the gram! You can find these accounts via: #Hashtags - type a hashtags your ideal audience would use on their posts start engaging on recent posts of that hashtag. Other accounts - Find businesses that compliment yours (something in your industry but not the same as you) eg. They sell teapots you sell tea blends, go through their followers and engage with them. Or click on their most recent post and engage with people who liked that post. Chances are if they like a business similar to yours that might will be interested in yours too. Places - type a particular suburb, city of place in and go to the 'places' tab. Start engaging with relevant recent posts. Be genuine! Remember social media is still an exchange of energy, give the type of engagement you would like to receive!

23.01.2022 Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence. I love this quote by Sean Gardner. Social media isn't just something that is fun to do, its an amazing tool to get in front of our ideal audience! It is also an amazing community! I've come across so many amazing businesses through instagram! Many... I've bought from and have become a loyal customer of. Make sure your Insta community is full of like minded supportive people! Do you have an Insta bestie whose always #1 fan? Tag them below so we can grow our supportive gang!

23.01.2022 What problems can you solve for your audience? Does your product make their life easier? Does your service make them feel better?... Does your offering improve their life in some way? Remember to bring this up on socials! Address this pain point and tell your audience how you can solve it! Let me know below how your product or service helps you customer!

23.01.2022 What is your ideal amount of followers? Most people respond to this question with 10k. My next questions is why do you want 10k? The response: To get the swipe up feature! Okay and why do you want the swipe up feature and how are you going to utilise it in your strategy? Most people can't answer this question. ... While having growth goals is amazing, it's important to think of why you want that amount of followers and keep it mind it's better to have 100 ideal followers that could turn into customers than 10,000 followers who aren't ever going to be interested in your business. On your way to 10k think of how you can work around not having the swipe up link. - Linking products in stories via Instagram shop - Using stickers that say "link in bio" - Have the best link possible in your bio - Using link tree or similar - Using call to actions often

23.01.2022 Content content content! PSA: Without good content nothing works. Social media ... Online advertising EDM's Websites Digital marketing is so reliant on good content to tell your story! If there is one thing your should invest in for your biz it's good content! (Photography). Professional images can change the entire feel of a website, Instagram feed and ad. From meh to WHOOAAA I HAVE TO BUY THAT Public service announcement over This gorgeous photo is of the reusable cup by @the.indi.life an amazing local biz from Perth

22.01.2022 Your brand is how you make people feel. It's how people connect with you and how they perceive a brand. Here is a few things to keep in mind for your social media and website branding. (This post is a keeper save for later ) Your overall branding what feel does it give your audience? Approachable, luxury, budget, unique, ethical, eco friendly professional, personal etc. Your messaging, what you social posts say, your bio, the copy on your website. What is your mes...saging saying? This can 100% change peoples perception of your brand. Especially if you explain things in detail! (What makes your product/service special). Your imagery. What do your photos and graphics say about your brand? This also makes a huge difference! Professional photos can help elevate your brand and tell a beautiful story. Remember digital marketing relies very heavily on photos! Your pricing - is it high end, budget. Does it reflect the quality, sourcing, hand made aspects of your brand? Your pricing should align with all the above points! If the above points are done well you should be able to 'justify' your pricing. * Don't undersell yourself! All of the above. Remember all these factors need to tell the same story! If they are all jumbled up it makes your branding confusing. Consistency is key! See more

22.01.2022 We can't stop social media from changing. But we sure as heck can continue to learn how it works. We can't "beat" the algorithm but we can work with it Remember Instagram is an amazing free tool, that lets us showcase our businesses in a way no other platform has ever done. ... I know it's hard keeping up with social media changing what feels like every week I know its time consuming and can feel like another chore on your never ending to do list I get it sometimes it is the LAST thing you want to do at the end of your day But it can Help you get seen by your ideal audience Generate leads and sales without spending $$$ Connect you to amazing people all around the world Need help nailing the gram? I got your back! There's still a few coaching sessions left this year. DM me for the booking calendar.

21.01.2022 I think this is SUCH a hard one for many of us to learn. The number of times I hear: My Instagram isn't good enough so I stopped posting... My website is almost done I just have to get it perfect I'm not ready to launch my offering isn't perfect I can't move this box 1mm to the left so I gave up STOP Perfect isn't done because done is NEVER perfect. Even if it's amazing to everyone else one it won't be perfect to you. This is your reminder: Post that photo Launch that website Start that business You are only going to get better at everything as time goes on! Let yourself through stop getting in your own way of doing amazing things! POST THAT PICTURE!!! DO THAT THING!!

20.01.2022 Do you sit at your computer trying to think of what to write for Instagram so long the screen saver turns on? I get it! You are so in your own head it's hard to get it into a post. There are so many things to think about! Tone of voice, calls to action, hashtags, engaging captions, adding value, generating leads, making your feed look good the list goes on.... I'm here to help! In our 2 hour coaching session your will learn: How to use the perfect tone of voice to engage your audience Learn how to generate leads from stories Write engaging captions your audience want to read! Using calls to action that work How to have the perfect balance of posts Plan so your never run out of things to say! How to use hashtags to attract your ideal audience How to make every post have a purpose Schedule in advance to save yourself hours! How to organically grow the right audience Stop rush posting and start smart posting Have a feed that looks amazing and shows off your business Stand out from your competitors and have a unique account! And get a handy dandy document emailed to you containing everything we covered in our session plus my recommendations for you moving forward. Ready to own the gram? Click here to book: https://bohosocial.simplybook.me/v2/#book

20.01.2022 Me right now day dreaming about the weekend As a small business owner juggling running a business and having some "off" time can be super hard! I am so guilty of working days nights and weekends without giving myself time off. This is your reminder that you NEED time off! Give yourself time away from your business - you'll come back more inspired trust me, even after one full day off! Leave that email in your inbox over the weekend, turn your phone off at night and relax,... close your laptop at 5pm. Whatever it is for you do it! Even if you love what you do you still need a break! Do you have any rules about giving yourself time off? I'd love to know!

20.01.2022 We know Instagram is a great tool for small biz. Let's take a look at some great features you can utilise. Instagram Shopping: If you sell products this one is for you! Tag your products and direct people straight to the product page on your website! Cha-ching! Link in Bio: The place you want to direct people the link in your bio should take people to your latest offering; ticket sales, new products, book an appointment.... Instagram Live: Get people on your story at once! If you are going live be sure to let people know in advance so they are eager to jump on! Reels: We know the algorithm has changed recently to favour reels. Whatever your business reels will work for you, have fun with it! Remember early adapters get rewarded! IGTV: Longer videos on the gram. Teach people something, introduce yourself, answer questions. IGTV is great for videos that are too long for stories or that people will want to rewatch. Poll, Slider, Question, Quiz, and Countdown Stickers: Get people interacting with you with all the great stickers! Pinned Comments: pin your best comments to the top of your post for everyone to see! Instagram Stories Highlights: a mini website with all your juicy information! Products/services, prices, reviews, FAQ, about you. Anything people want to know straight away!

20.01.2022 Let's talk about the DM stickers! This little baby has so much potential to get your customers engaging directly with you! & . Do you have a product or service people might be hesitant about? Or might like to know more information about. Pop up a picture of that product or service and say "DM me for more info" Or even offer product help. "DM me to find out which product is right for you". Offering help and personalisation helps make a strong connection be...tween you and your customer. 57% of people say that human connection increases their brand loyalty! The DM sticker humanises your account! Ask a question to your audience. "How do you like your coffee" "What is you favourite app" don't have 10k followers? Encourage people to DM you for an exclusive link to a web page, video, sign up form, discount code etc get that FOMO going! Have an event coming up, a new product or service? Create hype around it in stories and add the DM me sticker so your audience can find out more and be the first to know! You can even create a DM group full of VIP's!

19.01.2022 We all get stuck sometimes not knowing what to write on Social media, here's a list of some ideas to get you going! Still stuck? Comment the emoji and I'll look at your account and give you personalised feedback for some caption and content ideas! Go into detail about one product/service why is it so amazing? sell the heck out of it Get your audience excited about something coming up in your business, a new product, service or event. Encourage them to sign up to your m...ailing list to stay in the loop! Provide value! Offer free advice/ info about something related to your industry Call to action. Ask your audience to do something. "Sign up to my mailing list to be the first to know", "click the link in bio to secure your place", "send me a DM to get more info." Talk about yourself. Share a fun fact, the reason you started your business, your passion. Let your audience get to know you!

19.01.2022 Let's talk imagery Photos are more important in the digital space than ever. Not only is social media super visual and heavily reliant on design and aesthetic so are websites! Which is usually where you are directing people to from your socials. Beautiful photography can do so many things:... Set you apart from your competitors Continue to set powerful branding Elevate your business from 'hobby' to professional Make your products look as good as they do in person (remember this is the only time someone will relate to your product if you are online only) Introduce your product in detail (make it irresistible) Introduce yourself if you are a service based business Show your space if you are bricks and mortar based A lot of the time businesses social media is completely let down by bad imagery that doesn't represent their brand or product well. This is even more important if you product/services are $$$ you need to make it look that way! This goes for websites too! A lot of the time you don't need a new website you need beautiful professional images to really paint a picture of your brand! If you are a photographer or know an amazing photographer tag them below Let's get everyone amazing images!

19.01.2022 1. Content Create valuable content your audience loves. Aim to add value. Identify your top performing content and post more of that! Identify content and repost or better yet recreate it. 2. Collaboration Create mutually beneficial relationships that help you grow, together. Think: shout for shouts (sfs), co-hosting giveaways, influencer collabs, co-creation... The list goes on.... 3. Show up. Not only does consistency build connection, memorability and top-of-mind positioning through repetition, but you’re also penalised by the Insta algorithm if you don’t post frequently enough. Your engagement is calculated on a spectrum over time, not on an individual post basis. So post daily if possible. I can't take credit for the golden C's these are the invention of the amazing Gretta Rose van Riel

18.01.2022 Exciting new things are on the way! I have so many services I offer but don't have listed anywhere! Here is a little sneak peak of whats coming to my website soon! DM me if you are interested in getting started with any of these services. Hashtags (researched and curated for your biz) Story highlight covers to match your branding ... Instagram feed templates including puzzle feeds! Instagram makeover Instagram audit Account analysis (insights analysis) Corporate speaking & workshops Social media accountability sessions

18.01.2022 Heck yes! This is why small businesses do what they do! Word of mouth, referrals and reviews go such a long way! Don't be afraid to ask for a review.... If you have a physical product ask for a review on your stationary that goes out with your orders. "If you love our products, we'd love to hear about it"- Don't forgot to include your social tags. If you are serviced based you can ask in an email! If you love a product or service yourself let them know! I love surprising small businesses with reviews. I want them to know how amazing they are and by doing so tell others too! Share you reviews on your socials there is no better marketing than real feedback for genuine customers!

18.01.2022 Hello Sunshine! last weekend we took a little day trip to @petteetpark to see the canola fields! This beautiful place is all about the gram and taking pics! This way farmers crops don't get trampled and everyone can get up close and person with the canola! Even our pup Winnie was allowed to visit! (See stories for pics)

18.01.2022 Hey there, it's me in my natural habitat! Let me re-introduce myself I'm Maddi! Let me share a few things about myself with you. I started Boho Social because I wanted to be able to help all the small businesses, start ups and side hustles who couldn't afford big agency fees. ... If I'm not in my office I'm most likely at the beach I'm a self-confessed workaholic because I absolutely love what I do! My screen time is my biggest secret I love finding new local businesses to buy from through Insta!

17.01.2022 Lots of people do what you do right? What is the one thing without a doubt that makes your business different? YOU! People want to know why you do what you do and why you love it! ... Content ideas: Why you started your business What is your favourite part of your business? Reason for your business name What brings you joy in your business? Let me know in the comments why you do what you do!

17.01.2022 Can we start a movement to make this a thing? Seriously! I could really use some pretty whiteboard markers! I just want to shout out every single one of my clients, followers, and all the business women out there. I've had the opportunity to meet so many amazing women in business through my own biz journey and all I can say is WOW. There are sooooo many am amazing business women out there doing amazing things! ... Every single one of you deserves to be celebrated I also want you to celebrate yourself! Something I'm learning to do more of with the help of my amazing biz coach @stephgorton_ celebrate your success, your wins and just the fact that you are doing it! Tag your favourite women in biz to share the love!

17.01.2022 Tonight's reminder that owning a business is hard work! You are doing such a good job that it looks easy from the outside! Keep going, whatever hurdles you have to overcome you got this

16.01.2022 Let's talk about bombardment strategy for socials. What is it? When there are lots of posts about the same event/business posted around the same time. Examples:... Everyone posting photos from an event and using hashtags and tagging the related people/businesses Multiple businesses posting about a giveaway at the same time Working with multiple influencers to post about your business/product launch at the same time Top tips: Make sure there is somewhere at your event that is a good place to take photos. A media wall, backdrop or blank wall. If you organise a bombardment giveaway make sure everyone knows what time to post - keep in mind time differences Don't be spammy. Whatever you post make sure it is visually appealing. If you are going to clog up someones feed make it worth it.

16.01.2022 Oh hey there if you are new here I'm Maddison. Here I am in my natural habitat I wanted to talk about being authentic. We hear this EVERYWHERE at the moment. Be authentic be yourself. What the heck does it actually mean? Show up on socials - yup show your face! Posts stories reels - people want to engage with people, not businesses. ... Don't fake it till you make it. Be honest and be yourself. You don't see me in a suit and heels because that's not who I am off the gram I show up exactly the same as if you'd meet me out and about. (Okay maybe my hair looks better on the gram ) Share your values and beliefs - your audience is likely to share them with you. Let your audience get to know you on a personal level. Ditch the smoke and mirrors - are you a one-man band? STOP using "we" start using "I". People want to interact with a person! You don't have to pretend to be a bigger business than you are. Being a small biz is your superpower! Don't take it too seriously. I know socials are a biz tool but you don't need to overthink it! Go with the flow trust your gut with what you post. If you need help with strategy chat with a pro! Want to start showing up more on the gram so your audience can get to know you while generating more $$$ from your engaged audience? I have a very limited amount of 1:1 coaching sessions left for this year. DM me for the booking link!

16.01.2022 How do you stay on top of always having good content? Plan in advance! Not only does it make you plan and design your posts strategically it takes a heck of a lot of pressure off having to post on the spot. Here's what I do:... 1. Make a 9 or 15 square grid in Canva so I can design multiple posts at once saving time and seeing how my feed will look. 2. Decide if the post content is to grow, sell or brand 3. Design the post to be eye-catching to my ideal audience and make them stop the scroll 4. Write the caption with a direct purpose: Sell Connect Generate leads Get great engagement Educate my audience Grow Announce/ inform And voila! For my own account, I plan around a week in advance and for clients, I plan30 days at a time. Even planning a post a few hours before it goes live is a huge help!

16.01.2022 Want to get ahead of the game in 2021? Here are a few tricks: Don't make Xmas a cut off time make your strategy fluid into 2020... Don't disappear! Give yourself time off but don't completely disappear from social media. You don't want to lose the traction you've built up. Use stories as a way to stay on the platform and enjoy some R&R Start planning! Start thinking of marketing ideas for next year - it will be here before we know it Let your audience know what is coming up - new products, services, spots available that can they expect from your business next year? Start planning these things now so you can spend more time and less time

15.01.2022 To take off from my previous story. "What is your amazing offering". While you may have lots of products/services to offer there will be one stand out! This is the thing you want to be know for! This is the thing you should advertise the most, talk about the most and become well known for! It can be confusing when you try and advertise all your offerings at once so focus on one service one product or one collection. It might not even be a product it might be a company value like sustainability, made locally, hand made or natural ingredients. Let me know below what your amazing offering is! Hype the heck out of your business!

15.01.2022 Owning a biz can be scary! Next time you are doubting yourself asking yourself why you started this crazy venture. I want you to inhale confidence and exhale doubt. Stop worrying what your "competitors" are doing... Stop worrying about what other people will think STOP DOUBTING YOURSELF! You got this! Trust yourself and trust your journey. Don't forget to ask for help! As business owners we can't do everything it's not possible! When you need help & support remember to ask for it! Let some other amazing biz owners help you at what they do best! Who has helped you in your business journey and made your life so much easier?

14.01.2022 My Instagram isn't performing as well as I'd like it to, what can I do? Get someone else to look over it who doesn't know you and get them to tell you what they think your business is Make sure your bio makes you STAND OUT... Offer value in your posts Post content and stories daily Engage with your ideal customers (IGTV on this soon) Look at your profile - is it visually appealing - would you follow your account if you came across it in your feed? Make new hashtags set and do hashtag research Look at accounts that are doing well in your niche, what are they doing differently to you?

14.01.2022 What questions you want to answer when creating posts: WHO can you help HOW is what you offer different? WHAT results can you get clients/customers?... WHY should people choose you? You need to be addressing these points often throughout your feed and stories. The more your audience feel like your service/product is just for them the more likely they are to choose your business!

14.01.2022 "I don't know what to write" is the most common Insta struggle. Save this post for later here are some ideas to get those creative juices flowing! Me myself and I - introduce yourself, share fun facts, share why you created your business, share your values and beliefs. If you have a team share everyone in your team. Product/ service - go into detail about a product or service, why is it so good, who is it good for? Make it irresistible! You can do this for each product/...service you have. About once a week pick one to talk about. Something fun! Share a funny quote, picture or meme. Ask people to tag a friend! Share some laughs with your audience. Value - this is why people follow accounts because they get something in return! Tips & tricks, recipes, a blog post, recommendations, how-to's anything that offers your audience value! It can be anything in your industry! FAQ - answer some questions you get regularly asked, or questions you think people will have. The less searching people have to do the more likely they are to buy/book from you!

13.01.2022 What the heck is community engagement? When I talk about community engagement I'm not talking about responding to comments and DM'S I EXPECT you to do this daily. So what is community engagement?... This is one of the techniques I use DAILY to GROW accounts full of potential customers! I do this for around an hr a day per account. Going out and engaging with people you think are your ideal audience! Going through hashtags your ideal audience use on their photos and engaging with them Going on other accounts in your industry and engaging with their follows - for example, I might go on an SEO specialists account and engage with their followers. Chances are if someone is interested in SEO they will be interested in social media as well Via location. Type in a city, suburb or physical place and engagement with those posts Engage with your current followers - stay top of their minds and feeds by engaging with your current supporters If you want engagement you gotta give it! Think of how many people's notifications you are going to show up in by doing this!

13.01.2022 Let's talk captions. How the heck do you get people to read the juicy stuff? 1. Eye-catching content. The content has to be engaging enough to make people want to read the caption. ... 2. Best line first. Make the first link of your caption the punch line...think blog article title, clickbait, the cover of a magazine. A one-liner that gets your audience interested! 3. Tone of voice. Don't speak to everyone. Speak directly to your target audience. This way they will feel like you are talking directly to them. Like the post was written just for them! 4. Have a purpose. What outcome do you want from the post? - Generate a lead? - Sell a product - Start a conversation - Educate your audience If you don't write your post with an ideal goal in mind people aren't going to magically do what you want them to. Sit down and think what is the purpose of this post? 5. POST THE POST! Posted is better than perfect!

13.01.2022 Busy as f*ck. How many times have you said I don't have time for social media? I get it! Being a small business owner there aren't enough hours in the day! But if social media is where your ideal audience are hanging out putting time and effort into social media can be what brings in the $$$. Everyone has time for $$$ right?... Block out time in your calendar/ to do list/ daily schedule: Time for engaging with your ideal audience Time for scheduling posts or planning out your feed Time for content creation whether its you doing it or you are working with a photographer. This includes creating stories and text posts made in Canva Time for answering DM's and comments Time for a stalk. Checking out what else is going on in your industry on social media!

11.01.2022 What makes a good website? Mobile friendly & optimised (80%+ of views are on mobile) About you page - this reassures your audience you are a legitimate business & lets them get to know you... Location! Let people know where you are based (even if you sell nationally and internationally) Beautiful imagery - no matter what you do having beautiful clear images is so important. Digital marketing relies so heavily on photos that tell a story Proof! Reviews, customers photos, case studies. Warm your audience by showing previous clients/customers positive feedback While there are lots of other points that make an amazing website these 5 will get you off to a good start!

10.01.2022 Where are you? I'm in Perth! When you go on my account you can see in my bio I have 'Perth, Western Australia'. Although I work with businesses all around Aus, I still like people to know where I am based. If you have a physical business it is imperative that you have your location - not just the city but your actual address or Suburb. This is super important for businesses like spas, gyms, hair salons, beauty salons, gift stores, clothes boutiques etc. A lot of the time we go to certain businesses because they are in a convent location to us, near our home or work place. Especially if it's somewhere you go regularly. If people can see at a quick glance where you are located they are more likely to book! Don't make people search on your website for your location make it easy and pop it in your business details in Instagram & Facebook.

10.01.2022 PSA: Your follower number DOES NOT define your success. I have clients with large followings who make consistent sales and leads from Instagram I have clients with small followings who generate 99% of their sales through Instagram ... A lot of the time they will be generating a similar amount of $$$ through Instagram REAL TALK A huge following doesn't guarantee sales or leads A small following doesn't mean your aren't successful or aren't making $$$ THINGS TO KEEP IN MIND People buy followers People buy accounts Engaged followers are the ONLY ones you need STOP letting your follower number get in the way of doing amazing things! Thank you for listening to my TED talk See more

10.01.2022 Whatever it is holding you back from starting take a small step every single day to get there! You are always going to wish you had started sooner so start today and get ahead! Need help getting on top of social media? Book a 1:1 strategy session with me to get on top of your socials and feed confident in what you are doing! ... Flick me a message if you have any questions!

09.01.2022 As we lead up to the end of the year (can't believe I'm saying that already). Let's talk about selling. Here are some things to remember and consider: If you launched in this half of the year and haven't been marketing prior to that don't expect a sell out season. Brand awareness and paid & organic marketing take time. Launching a website does not mean instant sales. ... Speak directly your audience remember who your ideal audience is. What are their pain points? What solution can you offer them? Talk about your product/service often. Remind your audience of the benefits you can offer. What makes your business unique and irresistible? Utilise stories to show each product/service in detail Use email marketing! Remind people to sign up via stories and posts! Be clear on dates. When do people need to place their order by to get their items in time for Xmas? - Use Instagram and an announcement banner on your website. Start early! Ramp up your marketing now to make sure you are seen for December! Be consistent! You should feel like you are repeating yourself!

09.01.2022 People don't want to connect with big corporations they want to connect with people! Here are some ways to show yourself. Show photos of yourself - if you don't like any photos of yourself invest in getting some professional pics taken! You'll be confident and happy to post them. Tell your story why did you start your journey - your audience will relate and get to know you at the same time... Show some biz behind the scenes - there are Tik Toks dedicated to just this! A day in the life or a simple reel of you working in your biz Get in some reels! Your could be packing orders, making your product, designing something or sharing knowledge from your industry Remember YOU are the secret sauce in your business, just be yourself!

08.01.2022 Trying to curate the perfect social feed is hard & time consuming! Here's your reminder than done is better than perfect! You'll never see results if you are too busy creating your feed and never posting it! You aren't posting everyday - it's great you are posting when you can and really thinking about your posts.... You didn't have time to do engagement because something unexpected came up- that's okay! Maybe you'll get a chance tomorrow. You forgot to post because you were at dinner - I hope you had a great dinner and it was super yummy! You mucked up the pattern in your feed. I've been there before! You are only human and honestly that's not going to turn people away don't worry about it! You missed your ideal time to post. Okay your engagement might not be as good but hey you still posted that day that's great!

08.01.2022 CTA (Call to action) are what make your audience do the actions you want them to do. I am always blown away by the results when you ask your audience to do something they do it! Here are some examples: Find out more in the link in my bio... Refer back to this post save it for later Let me know your thoughts in the comments Swipe up to shop Double tap if you agree Get 10% through the link in bio Tag your favourite X below

07.01.2022 The three types of content to grow your brand & account. Content to grow - posts that encourage people to follow you. E.g tips & tricks, Q&A, actionable steps. Anything that your audience would find valuable. No matter what industry you are in there will be topics you can talk about. Content to sell - posts that make people want to go straight to your online store or website to buy or book! This can be going into detail about a certain product explaining what makes it... so special, creating FOMO (fear of missing out) only a few left! Appointments for this week are filling up quickly... CTA- having a call to action that tells your audience what to do click the link in bio to book now/ buy now/ sign up etc Content to build your brand - this can be asking your audience questions on posts, using the interactive stickers on stories and always replying to comments. Start to build a relationship with your audience. This is also a great way to get feedback - ask your audience what they like and don't like, what time slots would they prefer, why haven't they booked yet? See more

06.01.2022 Do you ever go on Instagram and see other accounts that do what you do and start to panic? I am guilty of this in the past. It makes social media stressful and not fun to be on. Remember #communityovercompetition they do their thing you do yours. ... I can guarantee you that their business is different to yours! If you ever find yourself doing this just remember there is room for everyone! You do you, put all you time energy and focus into your own account and biz and you'll soon forget about what everyone else is doing!

06.01.2022 Public service announcement Remember all those posts and ads about courses that help you beat the algorithm or hack the algorithm when it changed last time? Do you know what most of them teach?... Real marketing techniques that don’t change every 5 minutes. No breaking the mainframe or reinventing the wheel. Good old fashioned marketing techniques and strategies. Don’t get me wrong it’s important to keep up with changes to social media (hello reels). But the most important things is to keep your audience happy! What type of posts does your audience engage with most? Start making more of this style of content What are your audiences pain points? How does your product/service solve these pain points? How can you provide even more value to your audience? Stop worrying about the algorithm And start focusing on your audience!

05.01.2022 Tonights reminder: Growth is not linear there is no direct line from A to B. The path is full of twists and turns, it makes you feel like you're heading backward when really you are moving forward it takes time, dedication, and patience. -@spiritdaughter

05.01.2022 What is UGC? User Generated Content is content that comes from your customers! This content is amazing because it works as a review and gives you social proof while also giving you extra content! Here are some ways to encourage UGC: Have a flyer that goes in all your packages that states your insta handle and custom hashtag - don't be share you can put something like "we would love to see your photos"... Use your mailing list and social media to run a competition for people who tag you and use your hashtag, this encourages everyone who has previously bought from you to get snapping! Offer a discount code for anyone who tags your product in a pic!

05.01.2022 Let's talk pet peeves on websites. My number one pet peeve is pop ups I can't get rid off! I'm all for a discount code for subscribing but I hate when I'm on my phone and I can't cross off the pop up off! Just let me shop My other one is websites (any website) that doesn't have an about page. If I am uncertain about a website that I haven't been on before I always go looking for an about page, a little bio and a photo are so reassuring that a real person owns the business. I'm always suspicious of websites that don't have some sort of 'about' page. I also like to see the people behind the business I am supporting! Let loose! Let me know your website pet peeves below

05.01.2022 I love shopping small I love the finer details of small business. The beautiful packaging, the hand written notes, the personal response to emails and DM's. Knowing that someone is doing a happy dance when I place an order I love it! My heart and soul goes into all my work and I love the relationships I get to build with all of my clients. Let me know below your business or your fave small business! Let's share the small biz love

04.01.2022 If you aren't hyping the heck out of your business who is going to? Do you ever get excited about a new product launch, business opening or service? That because the business owner has hyped the heck out of it to make you excited! Here is how to get your audience excited!... Use stories to create hype this can be for new and existing products/services talk about how amazing it is and why people need it! Use more than one slide! Use email marketing to get people excited! Talk about the key points! Use amazing photos to make it irresistible Use posts on Instagram to hype your product/service Create pre-hype: countdown timer, newsletter signups, private DM groups Don't be afraid to talk about whatever you are hyping often! Remember only roughly 10% of your audience see your post so keep that hype train going! Cute little reel for a product showing its features! Add some trending music and a few hashtags! * Side note: I'd like to hype @sandbarco if you aren't following this lady go see what the hype is about! This Perth legend has invented a totally new product! I'm going to try and use less stock images and more of local businesses! If you think your vibe fits mine use the hashtag #bohosocial so I can find you and use your photos!

03.01.2022 Collecting follower feedback is one of the best ways to understand your audience, build a strong community and to be a business that offers what your audience wants. How to get feedback and engage your audience in conversation story edition: Quiz sticker - you can use the quiz sticker to gain valuable feedback about your audience by using it as a mini-survey. Use all four options and have some fun! ... Slider cotton - the slider sticker is another quick tool for collecting feedback from your community, and it can be adapted using emojis. DM Me Sticker - my personal favourite! A sticker that directs people straight to your inbox to get personal and have a real conversation! This can be used for lead generation! Sticker question -the question sticker gives you the opportunity to ask direct questions and collect feedback from your audience. You can also share all of this feedback and answer the questions publicly this is great for Q&A. Poll Sticker - a super easy 50%/50% split question. This can be used to asked so many different questions from what colour do you prefer, what time works for you better, what product do you prefer. What is your favourite way to engage with your audience in stories?

03.01.2022 Hey it's Maddison here I just want to let you know that social media shouldn't make you feel stressed, it shouldn't make you doubt yourself or compare yourself or your biz. It should make you feel proud of your business! It should help you share your biz with your audience and connect you with amazing like minded people. ... Remember to use it as the amazing tool that it is and forget about the rest! Stuck on the technical & marketing side of things? I can help! My 1:1 consultations get you where you need to be whether you are just starting out or are ready to level up! Send me a DM to book a consult.

02.01.2022 Stop selling. Start helping. Your started your business to help people with your product and service! Stop selling to them and start helping them! Every single business helps their customers in some way! Let me know who below how your business helps people. ... How does your product/service help people Why did you start your business Offer value in your posts to your audience

02.01.2022 DON'T GIVE UP. This year has been a hard one for so many biz owners. I know sometimes you feel like giving up. Like nothing you try is working. ... I'm here to tell you DON'T GIVE UP. The only way to achieve your goals is to KEEP GOING. Good things take time and YOU'VE GOT THIS! Show up keep husting and let your passion shine through! Drop me the emoji for an amazing 2021 in small biz!

02.01.2022 Let's talk about the s word. Screen time. Between my laptop and phone sometimes my screen time exceeds the hrs in a day! On the weekend I try and keep off my screens as much as possible and get outside as much as I can. In summer I absolutely love being in the ocean as much as possible as its the one place my brain can completely switch off. Do you give yourself rules and time off your screens? I'd love to know how you balance your screen time!

01.01.2022 Emphasis on the PLAN Do you feel like you are always repeating yourself on social media or are always posting the same style of post? Planning out your posts in advance help to put a stop to this! ... 1. Identify different types of content (content buckets). Mine are: Text posts like this one Photos of me stock imagery that suits my branding 2. Decide on what you want the post to do: Content to sell (solution, authority, results) Content to brand (lifestyle, beliefs, values, transparency) Content to grow (ask, share, build traction) 3. Talk to your audience! Identify their pain points and tell them how you can solve their problem! Tap into your audiences values and beliefs let them know you understand them and share the same values.

01.01.2022 I could scream this from the mountaintops all day Shop small Shop local Shop friends... When you can't. Support them on social media!

01.01.2022 Hello it's me Maddison your friendly neighbourhood social media manager. If you want to make your social media work for you that's where I come in! Attract the right audience to your page... Have a beautiful feed that showcases your business Get people sliding into your DM's Generate website clicks Grow your audience organically If you know your socials need work but don't know where to start slide into my DM's to get your social media working for you!

01.01.2022 If you don't send out regular newsletters to your customers YOU SHOULD BE! Remember instagram isn't the only free marketing tool out there! Good old email has been around for a long time and is also used everyday! Email is still one of the best ways to establish an ongoing relationship with your audience. Here is how to use Instagram to get those subscribers #1: Add a Call-to-Action in your Instagram bio (offer an incentive to why people should sign up)... Discount code for first purchase Free download to a PDF full of value A challenge Mini Course / short video full of value Free sample Access to products/services before anyone else #2: Make your email subscription easy to find on your website! Make sure your link in bio allows people to sign up easily without searching your entire site! #3: Promote your newsletter on instagram stories, posts, IGTV and reels AKA EVERYWHERE!

01.01.2022 Oh hi there! Don't mind me living in my 70's dream world. I wanted to talk with you a little bit about my work. When you book me you get me 100%. I don't outsource any work or have staff or interns. Why? Because I love what I do and I want to personally help each small business owner on their journey. Everything I do is tailored to each businesses specific needs, there is no one size fits all in marketing or business.... I am here if you need me! If you've book a consult or any of my services I'm here for you after then for any follow up questions that may pop up! I'm only a dm or email away!