BoomNow Digital Agency | Advertising/marketing

BoomNow Digital Agency

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25.01.2022 So you have a business and a product or service that you're proud of. Good for you. You may be an expert and know everything about what you're offering, but one-sided knowledge can't get you far. You also need to get to know your audience. Who are they? What are their problems? What stories can you tell that will alleviate their pain or suffering? When you empathise like this, you will be more driven to create content that is meaningful and impactful. You won't create content for the sake of creating content. You'll take your time first in getting to know and listening to your audience and providing value to their lives through the content you make. That's what you should strive for as a business.

24.01.2022 LinkedIn today is Facebook 5 years ago, a platform that is on the verge of a huge growth jump that spells audience build-up opportunities (and massive future conversions). It does not care too much about being cool or hip, it could care less about awesome graphics, and its not necessarily for everybody. It has a well-defined audience base and a very different algorithm than say, Instagram or Twitter. So how do you build your following here? We have outlined 5 pointers we have learned ourselves from our own LI marketing efforts. We think these first-hand insights might help you out.

24.01.2022 Treating your customers right is the most organic and effective method of attracting and sustaining an audience. Creating content is only a part of the process. Engagement and building a good relationship with your customers is still the priority.

23.01.2022 With the rise of podcast content, the once corporate-run world of radio is democratised. Anyone can now be a host and create their own showfor free! But how do you create your own podcast? Where do you begin? First, you can start by picking a topic. Second, prepare your equipment. Third, figure out where you're going to set up your show. Fourth, pick a title. Fifth, design your podcast cover. Sixth, record an intro and outro. Seventh, plan the launch. ... And last, you need to sustain the good start you have by marketing your podcast well. It's not enough that you only get noticed at the beginning. You need to maintain your attention to ensure success.

23.01.2022 People think working in real estate is easy because you're just selling houses and properties, which is something people need. But they only see the result. The end goal. And that's not even half of the process. When you're in real estate, there are so many small details that you need to fuss over the active contingents, closing costs, escrow, and more. It's a meticulous industry. There are so many factors to consider in every sale. It's hard and stressful. So, if you don't ...have any "why" in what you do, you'll never make it. You always need to fight burnout. You always need to face every potential rejection. Simply put, it's not for the faint-hearted. So, you need to stick to your core. Having your "why" helps you get back to your feet and move forward to new possibilities.

22.01.2022 There are some areas of life where it is best to avoid mistakes, and this is true when it comes to operating a website. You can learn from your mistakes when you have a website, but if you take the time to do your homework, you can avoid making mistakes. So, what are some of the most common errors on the website, and how can you deftly dismiss them?

22.01.2022 Don't waste time going for ineffective strategies. It's time to be smart about your blogging.

20.01.2022 Brand building is no overnight task. It's a process that will take all your patience and creativity. Instead of copying some successful marketers, do you. More than anything, knowing your personal brand and staying faithful to it, is important to brand building. It's what makes you unique and differentiates you as your own thought leader.

20.01.2022 Technology creates tools that make our lives easier. However, at the end of the day, they're just tools. Engagement with our clients still depends on us. As such, the future of marketing strategy is sociology and not technology. We need to create conversations to connect with people and build relationships.

19.01.2022 Undeniably, Netflix has achieved phenomenal success in business. It has even set the pace for digital marketers like us on how to be relevant and stay relevant to our audience. Their marketing is a fusion of art and science. With creativity and data, they were able to achieve their goal on social media: to be entertainment's biggest fan. Suffice to say, Netflix has mastered how to communicate and understand their audience. They know how to promote, entertain, and engage. They don't play safe. They play smart.

18.01.2022 Let's be real for a moment here and admit that given the choice, you and everyone you know will probably remove ads from your peaceful browsing forever. How many times have you been reading the news when you suddenly click a banner ad and ruined your train of thought? Nearly 40% of adult users now use ad blockers. As such, instead of interrupting the viewer's experience, focus your energy on presenting content they care about so they will come to you themselves.

17.01.2022 Content marketing is the foundation of a successful digital marketing agency. If you don't have good content, your strategy will not yield to the results you want. Only relevant content will be able to drive sales and convert visitors to returning customers.

17.01.2022 Attention is scarce that's why it's an expensive commodity. It's one of the primary requirements before a message can be fully-communicated. To capture the attention of your audience, consider the time spent. Time spent is an indication that a page or website is displaying the content, and people are viewing it. Even if you have lots of ads, it's not worth it if people are not paying attention.

17.01.2022 Steve Jobs and his team excelled in the development and promotion of consumer goods which customers love. In reality, Apple's marketing strategy is so successful that it has become a model for other businesses that wish to attain the same global success. The intention of our post here is not to copy Apple. Instead, get a feel of what they do well and find innovative ways to do the same with your company, while keeping your own formula.

17.01.2022 Feeling stuck with a sale? Perhaps, don't have a sale yet? Here are some tips and pieces of advice from the experts. Try them out to see if it improves your strategy!

16.01.2022 You can target an audience and not be relevant. To avoid that, make sure that you're targeting them with relevant content. Otherwise, they may just hate your brand for ruining their browsing experience.

15.01.2022 Marketing has always been about your audience. You may have the best products or services, but if you fail to capture people's attention, you're nothing. Don't lose sight of this!

15.01.2022 What helps Nike stand out from other shoe brands is that it uses the potential of an influencer the right way. They infuse true human emotions in their story, partner with celebrities and fans to communicate with their viewers, put their customers first and make shopping online or in person customised and simple.

15.01.2022 As always, consistency is the key! You can't expect to reap success if you're not consistent with your efforts in marketing. As such, you need to love what you do. Passion fuels and enables consistency to happen.

14.01.2022 LinkedIn is our go-to platform. It's where professionals are ready to engage with brands like yours. It's also where your brand can stand out and where you can make results that matter. On LinkedIn, you can raise awareness, encourage consideration, and even help your company to convert leads to happy customers.

13.01.2022 "Leadership is a practice. I don't believe anyone is an expert in leadership. We're all students even though some of us are more advanced than others." One of the key differences of great leaders is that they show up every day wanting to learn and improve their own leadership. Check out this short clip from Simon Sinek talking about the importance of continuously developing your leadership skills.... https://youtu.be/urrYhnaKvy4 #leadership #leaders

13.01.2022 A great leader is a great marketer. Nobody will listen to you if you don't have any proof that you can do what you say you can do. You always need to walk the talk.

12.01.2022 It's difficult to send good letters. It's much easier to figure out how, where, and when to write. Any time you need to write emails that are delivered, checked and recalled. Yet they're not just struggling.... We've collected the best email marketing examples to inspire your potential email campaigns, from world-class copywriting to eye-catching style.

12.01.2022 You cant improve on something you havent tried before. Its like walking without learning to crawl first. Its a process. You need to practice to develop your skills and the value you provide to your audience. Whats something youre practicing on right now?

12.01.2022 Most of the time, we get boring and irrelevant newsletters in our email. But once in a while, a gem finds its way to our inbox. Not only do we read it, but we also click it, share it, and even recommend it to our friends. But, how do you consistently produce such kind of newsletters? Here are some tips.

12.01.2022 In digital marketing, change shifts in the twinkling of an eye. New competitors will come out of nowhere. Now is the time to act. You should be ready to leap as soon as information becomes available. Otherwise, while you're waiting and potentially overthinking your planning process, your rivals are already delighting consumers on your sector.

11.01.2022 Brands need to move past their products and services. Social advocacy and brand philanthropy are almost expected these days. That's why it's so critical for businesses to emphasise philanthropic donations like many of their target audiences do. Consumers love when brands give back or stick up for what they believe in.

10.01.2022 Disney marketing is proof that stories work! Not just any story though. You need stories that build excitement and resonate with your audience. Try it!

09.01.2022 Again, your blog is not for you. It should exist to give value to your clients.

08.01.2022 Listen to them and be there. Your presence matters.

06.01.2022 The future of marketing is not about technology, but what you do with what you have to engage with your clients. You need to integrate traditional and social tools to create conversations and build better relationships with your clients.

06.01.2022 Dont just create content for the sake of creating content. You need to be clear with your goals and identify your mission statement. Its not enough to know. You need to understand what you want to achieve to get there. Know your mission. Define it and flesh it out completely. Who are you going to help? What will you deliver to them? How will they benefit from your business? Being specific with your statements can improve your performance tremendously.

06.01.2022 BMW's website is all about speed without being too cluttered or disorganised. It loads in just 1.9 seconds! So, imagine how easy and efficient that makes it for their customers. Perhaps, your real estate website also needs a boost like this. Just send a message. We'd love to help you improve your digital marketing strategy.

05.01.2022 No matter how easy it is to manipulate data, honesty and transparency are still more important.

04.01.2022 Instead of trying to please everybody, choose the people you're going to please carefully. Aside from it being a difficult task, pleasing everybody never really works. So, instead of wasting time and stressing out on trying to do the impossible, orient your offerings and content toward a very specific customer profile.

04.01.2022 There are so many choices available in the market now. The challenge is making yourself the best choice out there. So, how do you do it? Develop a personal brand that's recognisable and trustworthy. Think Nike. Think Apple. They're all familiar brands that people are confident in buying. Aim for your personal brand to reach such a level.

04.01.2022 As internet speeds and devices get faster, our patience gets shorter. It's always never enough. We always want things to be instant. That's why online businesses need to optimise their website's load time. Otherwise, we'll lose our prospective clients.

04.01.2022 Repurposing content should be part of your content marketing strategy. Recreate your original content in different formats. Use them in a way that will make your old content look fresh again. Bring them back to life. It will not only help you save time. It will also be a reminder to those who may have missed it the first time you posted it. If you don't know how you can start cooking your content in different formats, we can help you. We have tips and tricks to make your content marketing strategy more efficient. Send us a message!

03.01.2022 It can be tricky to name your own podcast. It's complicated because it is a creative challenge with several considerations to select your own podcast name. Display titles should be simple, simple, precise and evocative. They have to show the material, sound, treatment, and values of a show. ... It is also important to optimize show titles for searching, prevent redundancies with other metadata, and view cleanly in other podcasting apps..

03.01.2022 A lot of things are getting copied these days. Apps, phones, and even ideas are getting copied all the time. But in this world where attention is scarce, standing out is the key to winning. As marketers, we need to embrace our uniqueness and take advantage of it. What makes you different as a business? Move forward from that path and create your own way.

02.01.2022 It's never too late to join the party. The world is huge and there's plenty of room for everyone to start and do good business. Don't get discouraged just because a lot of people have done it and went ahead of you. Run your own race. Find your own place.

01.01.2022 Podcasts are entertaining and offer value even when you're doing something else. You can listen to them while working, showering, cooking, and cleaning. If you're looking for new podcasts to tune into, try these shows out.

01.01.2022 It doesn't always have to be about selling. More than gaining sales and closing deals, you need to build relationships with your customers for sustainability and long-term growth. Help your customers by educating them and listening to their needs and concerns. It's a surefire path to a product that fits them and sells itself.